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艾媒咨询|2020年中国劳动密集型产业产业布局和市场发展趋势报告
本报告研究涉及企业/品牌/案例:牧原集团、新希望、平潭发展、福建金森、万代服装、长江制衣、绍兴小轩窗布业有限公司、烟台明远家用纺织品有限公司、双驰实业、汕头澄海。
随着国家城镇化加速,农民工供给增速放缓,传统劳动密集型产业面临招工难的问题。特别是随着年轻一代择业观的改变、城镇服务业的高速发展,进城农工偏向选择快递员、餐饮外卖员等当前热门岗位进行就业,这就推动了城镇新型劳动密集型产业的发展。2020年8月7日,中国当前灵活就业从业人员规模达2亿左右,这就为城市新型服务业提供了劳动力基础。
As the country’s urbanization accelerates and the supply of migrant workers has slowed down, traditional labor-intensive industries are facing difficulties in recruiting workers. In particular, with the changes in the young generation's outlook on job selection and the rapid development of urban service industries, rural workers in cities prefer to choose current hot jobs such as couriers and food delivery workers for employment, which promotes the development of new labor-intensive industries in cities and towns. On August 7, 2020, the current number of flexible employment employees in China reached about 200 million, which provides a labor base for the new urban service industry. -
艾媒报告 |2019中国玩具电商市场与发展趋势研究报告
本报告研究涉及企业/品牌/案例:乐高、美泰、万代南梦宫,Engino ,Mattel,IQ BUILDER,Playskool,Star War,Slepwel,USA Toyz ,Monster Jam ,Crazart ,Play-Doh ,Mellssa&Doug ,HOT WHEELS,Paw Patrol,Tonka,Basic Fun ,Hasbro,L.O.L Surprised,Baby Alive ,Little Live ,LEGO,Edushape,Learning Resources,TOMY,京东,淘宝,拼多多,苏宁易购,天猫
2018年,全球玩具行业都呈现良性发展。乐高集团营业利润增长4.0%,达到108亿丹麦克朗;万代南梦宫营业利润达840.5日元,同比增长12.0%;受玩具反斗城破产影响,全球最大的两家玩具公司美泰与孩之宝营业收入同比分别下降8.0%和12.0%。中国方面,IP授权玩具兴起,活跃在中国的品牌授权企业有412家,开展授权业务的IP达1473项,同比增长42.7%,其中,娱乐类IP授权占比达到54%。,但目前中国市场上的IP授权商品大多数是“舶来品”。2019年,中国IP授权玩具将进一步发展,教育玩具和智能玩具有望成为市场焦点,玩具租赁平台得到投资者青睐,电商发展也将为玩具产业带来新机遇。
In 2018, the global toy industry has shown sound development. Lego group operating profit rose 4.0% to DKR 10.8bn. Bandai Namco's operating profit reached 840.5 yen, up 12.0% year-on-year. Affected by the bankruptcy of Toys “R” Us, revenues of Mattel and Hasbro, the world's top two toy companies, fell 8.0% and 12.0% respectively. In China, IP licensed toys are on the rise. There are 412 brand authorized enterprises active in China, with 1,473 IP licensed businesses, up 42.7% year on year. Among them, entertainment IP licensed accounts for 54%. However, most of the IP licensed products on the Chinese market are ““exotic““. In 2019, China's IP licensed toys will develop further; educational toys and intelligent toys are expected to become the focus of the market; toy rental platform is favored by investors; and the development of e-commerce will also bring new opportunities for the toy industry. -
艾媒报告|2019全球及中国动漫产业现状剖析及前景预判投资分析报告
本报告研究涉及企业/品牌/案例:梦工厂,迪士尼,bluesky,吉卜力,万代,万氏兄弟,知音漫客,蛮有文化,腾云动漫,网易漫画,bilibili ,优酷,爱奇艺,卡酷动漫,优漫卡通,芝兰玉树,奥飞娱乐,华强方特,九游,金添动漫,大地影院,金鹰卡通,炫动卡通,新科动漫,新动漫,动漫秀场
2019全球动漫产业仍以美国、日本双头称霸。美国迪士尼2019Q2财报公布,其营业利润再创新高;漫威IP制作的《复仇者联盟四》全球吸金。日本方面,2013年至2018年,日本动画内容发行总收益不断上升,吉卜力工作室的影响不容小觑。中国方面,动漫产业也在蓬勃发展,2018年动漫行业发生65起融资事件,单起投资的平均金额不断上升。IP打造方面,以阿里影视旗下的衍生品授权与开发平台阿里鱼为例,2019财年,旅行青蛙IP衍生的商品销售GMV达到2亿元,动漫IP皮卡丘的衍生品销售额近5亿元;产业园区方面,2019年中国动漫产业园数量超过18个;国际化发展方面,2019年,阿里影业与好莱坞等合作,动画电影制作宣发步入国际化发展,其联合发行的《未来机器城》在戛纳上被Netflix以3000万美元买下影片海外发行权。
2019 The global animation industry still dominates the United States and Japan. The US Disney 2019Q2 earnings report announced that its operating profit reached a new high; Marvel IP produced the ““Avengers““ global gold. In Japan, from 2013 to 2018, the total revenue of Japanese animation content is rising, and the influence of Ghibli Studio cannot be underestimated. In China, the animation industry is also booming. In the animation industry, there were 65 financing events in 2018, and the average amount of investment from a single source continued to rise. In terms of IP creation, taking Alibaba, a derivative licensing and development platform of Ali Films, as an example, in the fiscal year of 2019, the sales of frog IP-derived goods reached 200 million yuan, and the sales of animation IP Pikachu derivatives reached nearly 500 million yuan; In terms of industrial parks, there were more than 18 Chinese animation industry parks in 2019. In terms of international development, in 2019, Alibaba Pictures and Hollywood cooperated, and the animation film production announced its international development, and its joint release of Future Machine City ““At the Cannes, Netflix bought the overseas distribution rights for the film for $30 million. -
艾媒报告 |2019年中国服装电商行业研究与发展分析报告
本报告涉及企业/品牌包括::优衣库、ONLY、Vera Moda、波司登、伊芙丽、韩都衣舍、乐町、太平鸟、Teenie Weenie、ZARA、森马旗舰店、美特斯邦威、UR官方旗舰店、如涵、ASM ANNA、吾欢喜发衣橱、钱夫人家、天猫、淘宝、京东、唯品会
2018中国服装市场规模达到9870.4亿元,网上服饰类商品零售额增长速度达到22.0%。随着居民消费水平的提升和服装电商的不断优化,预计未来服装电商的市场规模将进一步扩大。iiMedia Research(艾媒咨询)调研数据显示,目前六成中国消费者网购服装时最看重质量和款式,未来中国消费者对于高品质服装的网购需求将更强。在服装电商品牌方面,呈现出淘品牌势微,传统品牌逐渐崛起的趋势。在天猫双十一女装品牌销量排行榜中,2014年淘品牌占据一半席位,2018年仅剩韩都衣舍一个淘品牌上榜。优衣库、ONLY 等传统品牌在电商渠道逐渐崛起,如2018年淘宝双十二服装销售量最高的品牌为优衣库,销量达到461万件。目前韩都衣舍、衣品天成等淘品牌公司正在冲击IPO。2019年4月,如涵赴美IPO上市,市值6.5亿美元,粉丝累计达到1.49亿人。iiMedia Research(艾媒咨询)调研数据显示,五成消费者愿意购买网红宣传服装,其中一线城市消费者的购买意愿最高,达到六成,但有三成消费者担忧网红服装的质量问题。
The size of China's apparel market will reach 987.04 billion yuan in 2018 and the online retail sales of apparel products will grow by 22.0%. With the improvement of residents' consumption level and the continuous optimization of clothing e-commerce, it is expected that the market scale of clothing e-commerce will be further expanded in the future. According to the Research data of iiMedia Research, currently 60% of Chinese consumers pay most attention to quality and style when they buy clothes online, and Chinese consumers will have stronger online demand for high-quality clothes in the future. In the aspect of clothing e-commerce brand, it shows the trend of Amoy brand trend and traditional brand rising gradually. In the Tmall singles' day women's brand sales list, Amoy brand occupied half of the seats in 2014, and only one Amoy brand remained in 2018. Traditional brands such as Uniqlo and ONLY are gradually rising in e-commerce channels. For example, the brand with the highest sales volume on Taobao 12-12 in 2018 is Uniqlo, with sales volume reaching 4.61 million. At present, Handu yishe and Yipin tiancheng are hitting the IPO. In April 2019, Ruhan went public in the U.S. with a market value of $650 million and a total of 149 million followers. According to the Research data of iiMedia Research, 50% of consumers are willing to buy web celebrity promotional clothes, among which consumers in first-tier cities are the most willing to buy, up to 60%, but 30% are concerned about the quality of web celebrity clothes. -
艾媒咨询|2021年中国新消费发展趋势研究报告
2021 年 12 月 22 日,由中国品牌建设促进会、重庆市商务委员会主办的“2021爱尚重庆消费盛典暨中国消费品牌风尚大会”在广州隆重举行。国际、中国、重庆优质消费品牌聚首,行业专家深度解读品牌发展趋势,洞悉重庆商机,年度风尚品牌发布以及城市中心品牌Show是本次大会的亮点所在。艾媒咨询CEO兼首席分析师张毅受邀出席本次大会,并在现场发布《2021年中国新消费发展趋势研究报告》。该报告利用艾媒大数据决策和智能分析系统的数据挖掘结果,洞察新时代背景下我国新消费行业,并围绕新消费经济发展驱动力、商圈经济发展新场景新模式等做了详细的分析解读,共同展望未来新经济行业发展趋势。
On December 22, 2021, the "2021 love fashion Chongqing consumption grand ceremony and China consumer brand fashion conference" hosted by China brand building promotion association and Chongqing Municipal Commission of Commerce was grandly held in Guangzhou. International, Chinese and Chongqing high-quality consumer brands gathered, industry experts deeply interpreted the brand development trend, had insight into Chongqing business opportunities, the annual fashion brand release and the city center brand show were the highlights of the conference.Zhang Yi, CEO and chief analyst of iiMedia Research, was invited to attend the conference and released the Research Report on the development trend of China's new consumption in 2021. The report uses the data mining results of AI media's big data decision-making and intelligent analysis system to gain insight into China's new consumer industry under the background of the new era, makes a detailed analysis and interpretation around the driving force of new consumer economic development, new scenarios and new models of business district economic development, and jointly looks forward to the development trend of new economic industry in the future.
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