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艾媒咨询|2021年中国咖啡行业发展研究报告
本报告涉及的案例/品牌/企业:Manner,三顿半,挪瓦
iiMedia Research(艾媒咨询)数据显示,2021年中国咖啡市场规模约3817亿元,中国消费者饮食观念发生了改变,咖啡逐渐在中国消费者生活中普及,中国咖啡市场进入一个高速发展的阶段,预计行业保持27.2%的增长率上升,2025年中国咖啡市场规模将达10000亿元。艾媒咨询分析师认为,随着行业竞争的加剧,企业客户留存难、客户需求难挖掘等问题降低了企业的发展效率。数字化转型为咖啡企业带来了新的管理工具,企业通过数字化运营进一步提升咖啡行业核心竞争力,拓展市场份额。
According to the data of iimedia research, the scale of China's coffee market is about 381.7 billion yuan in 2021. The dietary concept of Chinese consumers has changed. Coffee is gradually popularized in the lives of Chinese consumers. China's coffee market has entered a stage of rapid development. It is expected that the industry will maintain a growth rate of 27.2%, and the scale of China's coffee market will reach 100 billion yuan in 2025. iiMedia consulting analysts believe that in 2020, the market share of group meal revenue of China's top 100 group meal enterprises accounted for 6.7%, with low market concentration and lack of strong brands in the market. Driven by consumption upgrading, Chinese group meal users pay more attention to product quality and service experience, and customer demand promotes group meal enterprises to develop in the direction of branding. -
艾媒报告|2020中国新春消费趋势研究报告
本报告研究涉及企业/品牌/案例:日食记,艾格吃饱了,阿玛尼,王者荣耀,抖音,小红书,微博,完美日记,三顿半咖啡
预计2020中国春节黄金周消费规模将超11000亿元,春节成中国最大消费场景。新春消费群体开始更替,商家须加强品牌创新迎合新消费群体的变化。在消费升级的背景下,商品质量以及产品健康是消费者最关注的因素,2020新春消费将迎来品质消费。
iiMedia Research(艾媒咨询)数据显示,预计2020中国春节黄金周消费规模将继续保持稳定增长,达到11034亿元 ,新春成为中国最大的消费场景。随着新春消费的中坚力量转移至90后群体,各品牌商家须重视产品和销售模式的创新,及时迎合消费人群更替的变化。iiMedia Research(艾媒咨询)数据显示,55.7%的受访网民表示在新春消费时注重商品质量,食品类年货选择注重健康的受访网民达到60.7%。在消费升级的背景下,价格不再是消费者关注的首要因素,而是回归到商品的质量。同时,随着养生意识的提升,消费者对健康型的食品需求提高,2020年将迎来品质新春。
As the data of iiMedia Research showed, the consumption scale of Chinese Spring Festival golden week is expected to grow steadily, reaching 1103.4 billion yuan in 2020 and the Spring Festival will become China's largest consumer scene. As the backbone of the Chinese New Year's consumption shifts to the 90s group, brands should pay attention to product and sales model innovations in order to timely cater to changes in consumer groups. As the data of iiMedia Research showed, 55.7% of the Internet respondents pay attention to the quality of goods when they consume in the Spring Festival, while 60.7% of them pay attention to the health of food products. In the context of consumption upgrades, price is no longer the primary factor that consumers pay attention to, but returns to the quality factor. Meanwhile, with the improvement of health consciousness, consumers' demand for healthy foods will increase. Thus, a quality new year will be ushered in 2020.
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