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艾媒咨询|2024-2025年中国水产行业现状及消费趋势洞察报告
近年来,中国水产行业正以稳健的步伐向前发展,其产业规模持续扩张,产量快速提升,展现出强劲的增长势头和广阔的发展前景。数据显示,2015-2023年中国水产品总产量逐年递增,2023年达7116.24万吨,水产品已成为居民膳食结构中的重要组成部分,水产消费从“温饱型”向“品质型”转变。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国水产行业现状及消费趋势洞察报告》数据显示,在水产品品类选择中,71.5%消费者常购买生鲜/冷冻水产品,生鲜/冷冻水产品品类仍在消费者选择中占据主导地位。即食零食类为消费者最常选购的深加工水产品品类,占比75.3%,在市场上占比中拥有一定的优势空间。如今,中国水产养殖企业多以分散的个体经营模式为主,大型企业较少,市场集中度低。与此同时,水产类预制菜已渐成水产品消费的新途径,行业品牌意识觉醒加速。企业应加快布局或跨界布局水产行业细分领域,朝品牌化、专业化方向发展;同时,进一步加快转型升级,推进智慧水产养殖,开展数字渔业示范,大力发展优质、特色、绿色、生态的水产品。
In recent years, China's fishery industry is developing at a steady pace, its industrial scale continues to expand, the output is rapidly increasing, showing a strong growth momentum and broad development prospects. Data show that the total output of aquatic products in China increased year by year from 2015 to 2023, reaching 71,162,400 tons in 2023, aquatic products have become an important part of the residents' dietary structure, and aquatic consumption has changed from "subsistence" to "quality". According to the latest Research Report 2024-2025 China's fishery industry status and consumption trend insight report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, in the choice of aquatic products, 71.5% of consumers often buy fresh/frozen aquatic products, and fresh/frozen aquatic products still occupy a dominant position in consumer choice. Ready-to-eat snacks are the deep-processed aquatic products most frequently purchased by consumers, accounting for 75.3%, which has a certain advantage in the market. Nowadays, Chinese aquaculture enterprises are mainly based on decentralized individual business model, with fewer large enterprises and low market concentration. At the same time, aquatic prefabricated dishes have gradually become a new way of aquatic product consumption, and the awakening of industry brand awareness has accelerated. Enterprises should speed up the layout or cross-border layout of the aquatic industry segmentation field, towards the direction of branding and specialization. At the same time, further accelerate the transformation and upgrading, promote smart aquaculture, carry out digital fishery demonstration, and vigorously develop high-quality, unique, green and ecological aquatic products. -
艾媒咨询|2021上半年中国灵活用工专题研究报告
本报告研究涉及企业/品牌/案例:盒马鲜生,趣活,薪宝科技,美团,饿了么
2021年中国灵活就业群体规模达到两亿以上,其中租赁和商务服务业、批发和零售业和信息传输、软件和信息技术服务业在灵活就业市场中最为活跃,在灵活就业招聘行业占比中分别达到36.4%、21.1%和10.1%。首先是国家出台了一系列政策,在认可用工行业地位的同时,强化落实社保补贴政策。其次,2020年中国生产总值约1015986亿元,同比增长2.3%,创历史新高。其中,第三产业增加值比重为54.5%。但与此同时,中国2020年城镇新增就业人口比上年减少166万。随着第三产业占中国生产总值比重的持续加大,对劳动力的需求势必持续变强。但劳动力数量的减少趋势明显,这为灵活用工行业的发展带来了机会。未来灵活用工行业将继续发展,在加强税收、社保等方面已有的行业规范,更加明确税收要求的情况下,开拓更多灵活就业方式、产生更多“溢出效应”、对国内区域间平衡发展做出更多贡献的同时,创造更好的灵活用工环境,为未来吸引更多灵活用工从业人员打下夯实基础。此外,行业将逐渐走向专业化和成熟化,积累人力资源、客户资源和口碑,覆盖生产流程各个步骤和职业发展路径的不同职级,提高业内公司议价能力。同时,专业化也将帮助扩大行业覆盖人群,从原先主要覆盖技术型人才和通用型人才,到逐渐覆盖战略型人才,为劳动者提高更多选择,也使得企业受益于灵活用工专业化,拥有更合理的资源配置。
In 2021, the scale of people from flexible employment industry in China will reach more than 200 million, among which leasing and business services, wholesale and retail, and information transmission, software and information technology services are the most active in the flexible employment market, accounting for 36.4%, 21.1% and 10.1% of the flexible employment and recruitment industries respectively.First of all, the government has introduced a series of policies to strengthen the implementation of social security subsidy policies while recognizing the status of the labor industry.Second, China's GDP in 2020 will reach 10,1598.6 trillion yuan, up 2.3% year on year and a record high. Among them, the added value of the tertiary industry accounted for 54.5%. At the same time, 1.66 million fewer urban job opportunities are available in 2020 than the figure in the past. As the proportion of the tertiary industry in China's GDP continues to increase, the demand for labor will to continue to grow. But the decline in the number of workers is obvious, which creates opportunities for the development of flexible labor industries.In the future, the flexible employment industry will continue to develop. Under the condition of strengthening the existing industrial norms in taxation, social security and other aspects and launching tax requirements, more flexible employment methods will be explored, more "spillover effects" will be generated, and more contributions will be made to the balanced development among domestic regions, while a better flexible employment environment will be created.It will lay a solid foundation for attracting more flexible workers in the future.In addition, the industry will gradually become specialized and mature, accumulate human resources, customer resources and reputation, cover every step of the production process and different ranks of career development path, and improve the bargaining power of the industry companies.At the same time, specialization will also help expand the coverage of the industry, from the original mainly technical and general talents to gradually covering strategic talents, providing more choices for workers, and enabling enterprises to benefit from flexible employment and specialization and reasonable resource allocation.
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