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艾媒报告|2019-2020中国手机音乐客户端市场研究报告
本报告研究涉及企业/品牌/案例:酷我音乐,网易云音乐,QQ音乐,腾讯音乐,SM娱乐,环球音乐集团,阿里音乐,酷狗音乐,虾米音乐,酷我聚星,有妖气,瑞幸咖啡,哔哩哔哩,中国青年报
iiMedia Research(艾媒咨询)数据显示,2019年手机音乐客户端整体用户规模较上年增长6.6%,达5.80亿人,预计2020年将增至6.18亿人。月活跃用户数量方面,2019年12月QQ音乐、酷狗音乐和酷我音乐三大APP用户活跃程度相对较高,活跃用户数分别为31644.1万、26799.1万和11684.7万。艾媒咨询分析师认为,在中国音乐市场日趋规范和成熟的背景下,如何求同存异,完善产业链,构建可持续发展的商业模式成为现阶段各音乐平台的发展重点。巨头平台虽然在用户、版权、商业资源方面更具优势,但行业转型发展期也为腰尾部平台带来了发展新机遇。
According to the data of iiMedia Research, the overall user scale of mobile music client in 2019 increased by 6.6% over the previous year, reaching 580 million, and is expected to increase to 618 million in 2020. In terms of monthly active users, QQ music, Kugou music and Kuwo music were relatively active in December 2019, with 316441000, 26799100 and 11684700 active users respectively. iiMedia consulting analysts believe that in the context of China's increasingly standardized and mature music market, how to seek common ground while reserving differences, improve the industrial chain, and build a sustainable business model has become the development focus of various music platforms at this stage. Although the giant platform has more advantages in terms of users, copyright and commercial resources, the industry transformation and development period also brings new opportunities for the development of the waist tail platform. -
舆情报告|《庆余年》遭视频网站提前点播引质疑舆情监测报告
本报告研究涉及企业/品牌/案例:视频网站,庆余年,影视,大文娱,人民日报,央视网,中国青年报,芒果TV,爱奇艺,优酷视频,腾讯视频
近日,正在热播的电视剧《庆余年》在腾讯视频、爱奇艺视频开启了“超前点播”服务,在会员的基础上再进行付费50元,就可提前解锁观看6集内容。此消息一出,迅速引来消费者的强烈不满,#庆余年超前点播50元#的话题也一度位列微博热搜榜榜首。
Recently, the hit TV series “Qing Yu Nian“ has started the “advance on-demand“ service on Tencent Video and iQiyi Video. On the basis of membership, it will be paid an additional 50 yuan to unlock 6 episodes in advance. As soon as this news came out, it quickly attracted strong consumer dissatisfaction, and the topic of # 庆余年超前播50元 # was also at the top of the top search rankings on Weibo. -
艾媒舆情|盲盒商业模式舆情大数据监测报告
本报告研究涉及企业/品牌/案例:中国青年报,新华网,新京报,扭蛋机,泡泡玛特
购买盲盒成为当下年轻人的潮流文化之一。所谓盲盒,盒子里面通常装的是动漫、影视作品的周边,或者设计师单独设计的玩偶。消费者在购买时,无法通过盒子包装了解盒子里面的玩偶。这种盲盒商业模式引发媒体关注,“炒盲盒”的现象也成为网民讨论的舆论焦点。
Buying blind boxes has become one of the trend cultures of young people today. The so-called blind box usually contains the surroundings of anime, film and television works, or a doll designed by the designer. When consumers buy, they cannot understand the dolls in the box through the box packaging. This blind box business model has aroused the attention of the media, and the phenomenon of “blind box speculation“ has also become the focus of public opinion discussed by netizens.
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