汽车行业穿透解读(共13份)
内含汽车产业各细分行业分析
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艾媒咨询|2024年中国二手车行业消费者调研报告
在汽车市场快速增长的背景下,二手车市场作为其附属市场,其市场规模不断扩大。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国二手车行业消费者调研报告》数据显示,中国基本型二手乘用车交易量显著增长,从2011年的低点逐年攀升至2019年98.19万辆。2016-2024年间,中国二手车转籍比例数据整体呈现波动上升趋势。
艾媒咨询分析师认为,在中国汽车市场规模不断扩大、政策支持力度加大等有利趋势下,中国二手车市场未来发展前景广阔。
In the context of the rapid growth of the automobile market, the second-hand car market as its subsidiary market, its market scale continues to expand. According to the latest "Consumer Research Report on China's Second-hand Car Industry in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the transaction volume of basic second-hand passenger cars in China has increased significantly, climbing year by year from a low point in 2011 to 981,900 in 2019. From 2016 to 2024, China's second-hand car registration ratio data showed a fluctuating upward trend as a whole.
Analysts from iiMedia Consulting believe that With the continuous expansion of the scale of China's automobile market and the strengthening of policy support and other favorable trends, China's used car market has broad prospects for future development. -
艾媒咨询|2021年中国钟表行业发展白皮书
本报告研究涉及企业/品牌/案例:万表
数据显示,2021年中国钟表行业市场规模2298.3亿元,其中二手钟表市场规模1287.1亿元,新表市场规模896.4亿元,维修市场规模114.9亿元。随着市场的高增长,艾媒咨询分析师预测,2023年中国钟表行业市场规模将达2815.0亿元。随着大数据、5G、人工智能技术的引进,中国钟表电商将推动中国钟表产业数字化转型,AI与传统行业的融合不断加深,数据的量级以及复杂程度也将会大幅提升。中国钟表将在细分领域,通过数字技术的加持能为垂直业务的深发发展以及多元化业务发展形成充分的发展土壤。
Data show that the market size of China's watch industry in 2021 is 229.83 billion yuan, of which the second-hand watch market is 128.71 billion yuan, the new watch market is 89.64 billion yuan, and the maintenance market is 11.49 billion yuan. With the rapid growth of the market, iiMedia Consulting analysts predict that the market size of China's watch industry will reach 281.5 billion yuan in 2023. With the introduction of big data, 5G, and artificial intelligence technologies, China's watch e-commerce will promote the digital transformation of China's watch industry. The integration of AI and traditional industries will continue to deepen, and the magnitude and complexity of data will also increase significantly. In the subdivision of the field, China's timepieces will be able to form a sufficient development soil for the deep development of vertical business and the development of diversified businesses through the blessing of digital technology. -
艾媒咨询|2021年中国家居产业链研究及标杆企业案例分析报告
本报告研究涉及企业/品牌/案例:宜家,欧派家居,尚品宅配,金螳螂
国内二手房与存量房将推动家居产业链和消费市场发生结构性变化。同时,国外疫情加速中国家居产品出口, 2020年中国家具及零件出口总额为4038.6亿元,同比增长11.8%。预计2021年经济复苏之下,中国家居市场未来将保持增长趋势。从产业链各环节来看,以宜家、美凯龙、富森美为代表的家居连锁企业毛利率最高,在50-70%之间。其次是中游环节,定制家居毛利都高于30%,如定制家居龙头欧派家居、志邦家居、索菲亚等企业财务业绩突出,毛利在35-40%之间。此外,随着物联网、人工智能、先进生产技术、新型环保材料等相关产业的快速发展,智能家居前景可期。总体而言,疫情给中国家居产品出口带来良机,同时,随着家居行业不断进化,定制家居和智能家居将成为家居行业新的经济增长点。
Domestic second-hand housing and stock housing will promote structural changes in the household industry chain and consumer market. At the same time, the foreign epidemic accelerated the export of China's household products. In 2020, the total export of China's furniture and parts was 403.86 billion yuan, up 11.8% year on year. It is estimated that under the economic recovery in 2021, China's home furnishing market will maintain a growth trend in the future. From the perspective of each link of the industrial chain, IKEA, Macalline and Fusenmei are the representatives of the household chain enterprises with the highest gross profit rate, between 50-70%. Secondly, in the middle reaches, the gross profit of customized home is higher than 30%. For example, the financial performance of enterprises such as oupai home, Zhibang home and Sofia is outstanding, and the gross profit is between 35-40%. In addition, with the rapid development of Internet of things, artificial intelligence, advanced production technology, new environmental protection materials and other related industries, smart home has a bright future. In general, the epidemic situation has brought good opportunities for China's home products export. At the same time, with the continuous evolution of the home industry, customized home and smart home will become new economic growth points of the home industry. -
艾媒咨询| 2020年11-12月中国汽车行业月度运行及年终盘点数据监测报告
本报告研究涉及企业/品牌/案例:蔚来,理想汽车,长城汽车
受车市寒冬及新冠疫情影响,2020年中国汽车销量延续下降趋势,全年汽车销量同比减少1.9%至2527.2万辆,降幅较2019年收窄了6.3个百分点,主要归功于汽车厂商和经销商尝试直播卖车、新零售等方式加速企业数字化转型。在车市寒冬背景下,新能源汽车逆势上扬,在新能源汽车下乡、补贴等政策加持下,中国新能源汽车自2020年7月开始连续6个月正增长,其中特斯拉、比亚迪、蔚来等品牌表现突出。新能源汽车市场的繁荣也带动了汽车电池领域的发展,蔚来汽车、北汽新能源、伯坦科技、奥动新能源等已先后入局,新能源汽车换电模式将成为趋势。
Affected by the cold winter market and COVID-19, China's auto sales continued to decline in 2020, and the total sales volume decreased by 1.9% to 25 million 272 thousand vehicles in the same period. The decline was narrowed by 6.3 percentage points compared with 2019. The main conclusion was attributed to the accelerated transformation of the enterprises by car manufacturers and distributors. Under the background of the cold winter of the automobile market, new energy vehicles are rising against the trend. With the policy of new energy vehicles going to the countryside and subsidies, China's new energy vehicles have been growing for six consecutive months since July 2020, with Tesla, BYD, Weilai and other brands showing outstanding performance. The prosperity of new energy vehicle market has also led to the development of automotive battery field. Weilai automobile, BAIC new energy, Botan technology and ordong new energy have entered the market successively, and the power exchange mode of new energy vehicles will become a trend. -
艾媒咨询|2020年中国盲盒行业发展现状及市场调研分析报告
本报告研究涉及企业/品牌/案例:泡泡玛特,奥飞娱乐,52Toys。
伴随着消费升级,人们对提升生活品质和满足情绪需求的产品和服务接纳度更高。盲盒因其具有的高度不确定性,激发了年轻群体的消费潜力。数据显示,95后最“烧钱”的爱好中,盲盒手办排名第一。95后成为盲盒的重要消费用户,占比近4成,其中8.6%的用户可以接受盲盒单价在1000元以上。在高毛利率、高增长、创新的销售模式、新兴的千亿年轻潮玩市场等因素吸引下,资本、上市公司纷纷抢滩盲盒市场,盲盒市场前景可期。
As consumption escalates, people become more receptive to products and services that improve their quality of life and meet their emotional needs. Because of its high uncertainty, the blind box stimulates the consumption potential of young people. Data shows, 95 hind most"burn money"hobby, blind box is handled rank first. Since 1995, it has become an important consumer of the blind box, accounting for nearly 40% of which 8.6% of the users can accept the price of the blind box above 1000 yuan. In the high gross profit rate, high growth, innovative sales model, the emerging hundred billion-year-old tide play market and other factors, capital, listed companies have rushed to the beach blind box market, the blind box market prospects. -
艾媒报告|2018-2019中国共享经济行业全景研究报告
本报告研究涉及企业/品牌/案例:滴滴,摩拜,神州,易到,自如、爱彼迎、途家,Wework、ATLAS 寰图,街电,闲鱼、转转,瓜子二手车,人人车,爱回收,美团跑腿,知乎,果壳,丁香、微医,青桔单车,哈啰出行,摩拜单车,ofo,首汽约车,滴滴出行,嘀嗒出行,曹操出行,神州专车,驾呗,联动云租车,GoGun出行
随着中国经济的转型升级,共享经济凭借互联网技术的优势及政策红利成为社会经济发展新动能。2018年中国共享经济参与人数超过7.6亿人,其中作为服务提供者的约7500万。共享经济涉及领域广泛,从出行、住宿等生活服务领域向工业制造、农业等生产领域持续扩展,共享单车、共享充电宝、共享住宿等等共享方式都是共享经济的产物。iiMedia Research(艾媒咨询)数据显示,2019中国网民对共享经济产品使用的满意度普遍较高,非常满意以及满意的用户占比合计超过五成,共享经济经过较长时间的发展,获得了大部分用户的认可。未来随着共享经济模式逐渐成熟,围绕企业B端服务以及5G技术的应用将成为新的发展方向。
With economic transformation and upgrading in China, the sharing economy has become a new driving force for social and economic development with the advantages of Internet technology and policy bonus.In 2018, more than 760 million people in China participated in the sharing economy, of which about 75 million were service providers.The sharing economy covers a wide range of fields, from the life service such as travel and accommodation to industrial production, agriculture and other production.The shared bicycles, shared charging treasures, and shared accommodation are all products of the sharing economy. As the data of iiMedia Research showed, Chinese netizens generally have higher satisfaction with the use of shared economic products in 2019. The proportion of users who are very satisfied and satisfied is more than 50%.The sharing economy has developed over a long time,which is recognized by most users.In the future, with the gradual maturity of the sharing economy model, the enterprise service and the application of 5G technology will become a new development direction. -
艾媒报告|2019全球易货交易行业专题研究报告
本报告研究涉及企业/品牌/案例:焕呗,IMS,BizX,BarterCard,BBX,ITEX,Listia,BaeterXChange,The Barter Company
iiMedia Research(艾媒咨询)数据显示,2022年中国易货交易平台实务贸易市场规模或将超过2800亿元,市场潜力巨大。受政策和金融市场环境及企业存在的库存积压问题的推动,中国易货交易市场前景较好。其中,闲置住房库存增加明显,或将成为易货新方向。
随着中国国内企业与个体闲置资源增加,越来越多企业库存商品价值未能充分发挥。企业对以货物或服务交换货物或服务的易货交易的需求较大,易货交易市场的发展潜力巨大。iiMedia Research(艾媒咨询)数据显示,2018年中国易货交易平台实物贸易市场规模达1181.5亿元,预计2022年能超过2800亿元。iiMedia Research(艾媒咨询)数据显示, 59.2%的受访企业主愿意进行易货交易,受访的企业主对易货交易平台有较高的使用意愿。此外,政府也出台了诸多政策支持易货交易行业的发展。但是,介于易货交易行业尚处于初步发展阶段,未来还需加大力度普及易货相关知识、培养电子商务人才、建立规范的易货交易体系。
With the increase of idle resources of Chinese enterprises and individuals, more and more enterprises have not fully realized the value of their inventory products. Enterprises have great demand for barter trade, and the barter market has great potential for development. As the data of iiMedia Research showed, the market size of China's barter trade platform reached 118.15 billion yuan in 2018 and is expected to exceed 280 billion yuan by 2022. As the data of iiMedia Research showed, 59.2% of the enterprise owners are willing to barter, and the enterprise owners have a high willingness to use the barter trade platform. In addition, the government has issued a number of policies to support the development of the barter industry. However, since the barter trade industry is still in its initial stage of development, more efforts are needed to popularize barter-related knowledge, cultivate e-commerce talents, and establish a standardized barter trade system in the future.
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