科技配消费,越配越对味(共16份)
科技行业辅助消费崛起
-
艾媒咨询|2024年中国乡村数字经济发展专题研究报告
数据显示,2023年中国农产品网络零售额为5900亿元,同比增长11.0%;2023年农村网络零售额达24900亿元,同比增长14.7%,预计2025年其网络零售额达28711亿元。艾媒咨询分析师认为,近年来中国农村发展增长势头明显,在加快补齐农村物流设施和服务短板等一系列措施下,农村电商蓬勃发展,在农产品产销对接、农业转型升级方面成效显著。目前中国的社交媒体平台中,“社交+电商”的模式较易实现内容引流、留存顾客并进行转化。短视频平台因其特色的创作内容和强互动性,更容易获得消费者的关注,从而带动乡村数字经济高速发展。针对数字农业App使用复杂问题,政府应鼓励软件开发商研发农民爱用、常用型App,让手机成为农业数字化转型发展中重要的“新农具”。
Data show that in 2023, China's online retail sales of agricultural products will reach 590 billion yuan, an increase of 11.0%. In 2023, rural online retail sales will reach 2,490 billion yuan, a year-on-year increase of 14.7%, and it is expected that its online retail sales will reach 2,871.1 billion yuan in 2025. Ai Media Consulting analysts believe that in recent years, China's rural development growth momentum is obvious, under a series of measures such as accelerating the complement of rural logistics facilities and service shortcomings, rural e-commerce has flourished, and has achieved remarkable results in agricultural product production and marketing docking and agricultural transformation and upgrading. At present, in China's social media platforms, the "social + e-commerce" model is easier to achieve content diversion, customer retention and transformation. Because of its unique creative content and strong interaction, short video platform is easier to get consumers' attention, thus driving the rapid development of rural digital economy. In response to the complex use of digital agricultural apps, the government should encourage software developers to develop popular and commonly used apps for farmers, so that mobile phones become an important "new farm tool" in the development of agricultural digital transformation. -
艾媒咨询|2021年10—11月中国智能硬件行业投融资数据分析简报
随着国民消费的升级,我国高科技智能硬件产品的市场需求不断增大。在国家政策支持以及5G、AI等新兴技术的推动下,近些年来中国智能硬件产业实现了优化升级,并逐渐发展成为最活跃的行业之一,得到了资本市场的大量关注。艾媒咨询通过艾媒数据中心(data.iimedia.cn)查询并发布《2021年10-11月中国智能硬件行业投融资数据分析简报》,助力投资人与创业者即时了解市场趋势,获取关键投资决策所需的数据,把握投资逻辑和最新产业机会。
With the upgrading of national consumption, the market demand for high-tech intelligent hardware products in China is increasing. Driven by national policy support and emerging technologies such as 5g and AI, China's intelligent hardware industry has been optimized and upgraded in recent years, and has gradually developed into one of the most active industries, which has attracted a lot of attention from the capital market.iiMedia Rearch inquires and publishes the investment and financing data analysis briefing of China's intelligent hardware industry from October to November 2021 through AI media data center (data. iimedia. CN), which helps investors and entrepreneurs immediately understand the market trend, obtain the data required for key investment decisions, and grasp the investment logic and the latest industrial opportunities. -
艾媒咨询|2021年中国在线音频行业发展及用户行为研究报告
本报告涉及的案例/品牌/企业:荔枝,喜马拉雅,懒人听书,Clubhouse
得益于内容的创新和多元化的应用场景,在线音频市场规模近年均呈现快速上升态势。iiMedia Research(艾媒咨询)数据显示,2021年中国在线音频市场规模将达到220.0亿元,同比增长67.9%。随着“在线音频+同好社交”模式的兴起,用户越来越重视双向互动,未来在线音频行业将会朝更多元化领域方向发展,社交属性功能逐步加强。
Thanks to the innovation of content and diversified application scenarios, the scale of online audio market has increased rapidly in recent years. According to iimedia research, China's online audio market will reach 22 billion yuan in 2021, a year-on-year increase of 67.9%. With the rise of the "online audio + social networking" model, users pay more and more attention to two-way interaction. In the future, the online audio industry will develop in a more diversified field, and the social attribute function will be gradually strengthened.
- 1
- 2
- 3
- 4
- 5
- 6
- 9
没找到想要的报告?
扫码添加客服参与预约/定制,第一时间获取行业推荐报告!
智库热榜
艾媒咨询|2024-2025年中国银发经济投资前景分析报告
艾媒咨询|2024-2025年中国烘焙食品行业现状及趋势研究报告
艾媒咨询 | 2023-2024年中国休闲食品产业现状及消费行为数据研究报告
艾媒咨询|2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告
艾媒咨询 | 2023-2024年中国全域旅游产业运行数据及发展趋势研究报告
艾媒咨询 | 2024年中国家用美容仪行业消费者洞察研究报告
艾媒咨询|赵一鸣零食店消费行为洞察及行业趋势报告(2024)
艾媒咨询|2024年中国月饼行业创新发展研究报告
艾媒咨询 | 2024年中国数字中台市场研究报告
艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告
艾媒咨询|2024年中国家清产品消费趋势洞察报告