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艾媒咨询|2020-2021中国职业发展教育现状及细分市场分析报告
本报告研究涉及企业/品牌/案例:华晟经世,新迈尔,北京商鲲,中公教育,文都教育,金英杰医学教育,学尔森教育,高顿教育,达内教育,新东方,中国东方教育
中国职业技能教育市场保持增长势头,2020年中国职业技能教育市场规模达到1415亿元,较2019年增长7.4%。随着疫后经济恢复和对职业教育利好的政策出台,预计2021年市场规模将达到1719亿元。首先中国建成世界规模最大的职业教育体系,2019年,中国共有职业教育学校1.15万所,职业教育在校生2857.1万人。同时,《国家职业教育改革实施方案》、《国家职业教育改革实施方案》、《中华人民共和国职业教育法(修订草案)》等政策明确了职业教育的地位、打破了职业教育止步于专科层次的“天花板”并促进了产教融合和校企合作。其次,高职院校要在两年期间大规模扩招200万人,鼓励更多应届高中毕业生和退役军人、下岗职工、农民工等报考,意味着中国职业技能教育市场目标人群将继续扩大。随着社会对行业的关注度不断上升,资本也职业技能教育市场中积极布局。iiMedia Research(艾媒咨询)数据显示,职业技能教育市场中,IT应用类市场规模最大,为302.4亿元。IT应用类职业技能培训市场、财会类职业技能培训市场和在线执业资格考试培训市场均保持增长态势,预计到2021年,IT应用类执业技能培训市场规模达386.9亿元,财会类执业技能培训市场规模达273.9亿元,在线执业资格考试培训市场规模达140.1亿元。中国职业技能教育市场正处于增长期,市场发展潜力巨大。随着新一代年轻人对自我提升的需求不断上升,职业技能教育市场规模有望继续大幅上涨。
China's Vocational Skill Education market shows an increasing trend. In 2020, the scale of China's Vocational Skill Education market reached 141.5 billion yuan, showing an increase of 7.4% compared with 2019’s figure. In post-pandemic period, considering the introduction of policies in this field, the market scale is expected to rise to 171.9 billion yuan in 2021. First of all, China has built the world's largest vocational education system. In 2019, there were 11500 vocational education schools and 28.571 million students in this system in China. At the same time, the release of several policies emphasized the importance of vocational education, break the "ceiling" of vocational education at the specialist level, and promote the cooperation of schools and enterprise. Secondly, Chinese vocational school would enroll 2 more million people in the following two years, and encourage more high school graduates, ex-servicemen, laid-off workers and rural migrant workers to apply, which means that the target population of China's Vocational Skills Education market will continue to expand. In recent years, a large number of investments had been made in Vocational Skills Education market. According to iimedia Research, the market scale of IT applied skill market is the largest in Vocational Skill Education market, with a data of 30.24 billion yuan. The scale of IT applied skills market, accounting and finance skills market and online licensing examination training market all maintain an upward trend. It is estimated that by 2021, IT applied skills market will reach 38.69 billion yuan, accounting and finance skills market will reach 27.39 billion yuan, and online licensing examination training market will reach 14.01 billion yuan. China's Vocational Skill Education market is in a period of growth and its potential is huge. With the rising demand of young people for self-improvement, the scale of vocational skills education market is expected to continue to rise significantly. -
艾媒咨询| 2021年中国银行业数字化转型赋能组织成长趋势研究报告
本报告涉及的案例/品牌/企业:腾讯乐享,平安知鸟,时代光华
党中央、国务院高度重视数字经济发展,作出一系列重大决策部署。数字经济是全球未来的发展方向,要大力发展数字经济,加快推进数字产业化、产业数字化,推动数字经济和实体经济深度融合。iiMedia Research(艾媒咨询)数据显示,2022年上半年个人移动手机银行渗透率预计达75%,2024年上半年中国移动互联网用户规模预计达11.2亿人。此外,以大数据、云计算、人工智能、区块链以及移动互联为引领的新的工业革命与科技革命,将导致金融业的边界、研究范式不断被打破和被重构。以银行业为代表的金融业数字化组织变革中,企业学习数字化转型将是重点工作之一。
The CPC Central Committee and the State Council attached great importance to the development of digital economy and made a series of major decisions and arrangements. Digital economy is the future development direction of the world. We should vigorously develop digital economy, accelerate digital industrialization and industrial digitization, and promote the deep integration of digital economy and real economy. According to iiMedia Research, the penetration rate of personal mobile phone banking is expected to reach 75% in the first half of 2022, and the number of mobile Internet users in China is expected to reach 1.12 billion in the first half of 2024. In addition, the new industrial revolution and technological revolution led by big data, cloud computing, artificial intelligence, blockchain and mobile Internet will lead to the continuous breaking and reconstruction of the boundaries and research paradigms of the financial industry. In the digital organizational transformation of the financial industry represented by the banking industry, enterprise learning digital transformation will be one of the key tasks. -
艾媒咨询|2021年中国职业培训市场研究报告
本报告研究涉及企业/品牌/案例:北大青鸟,火星时代,中公教育,中大英才,汇众教育
2020-2025年中国在新一代信息技术、电力装备、新材料等十大重点领域人才缺口巨大,这意味着人才紧缺的现实将越来越严峻。因此,加快复合型、应用型和创研型人才的培养,提升现有劳动力的专业技能与智能化水平刻不容缓。职业技能人才的紧缺将进一步推动中国职业培训市场快速发展。数据显示,2020年职业培训行业市场规模下降至2088.0亿元,同比下滑8.9%,预计到2021年中国职业培训市场恢复到疫前水平,达2310.5亿元,同比增长10.7%。
From 2020 to 2025, China will have a huge talent gap in the ten key fields of new generation information technology, power equipment and new materials, which means that the reality of talent shortage will be more and more severe. Therefore, it is urgent to speed up the cultivation of compound, applied and innovative talents, and improve the professional skills and intelligent level of the existing labor force. The shortage of vocational skilled personnel will further promote the rapid development of China's vocational training market. According to the data, the market scale of vocational training industry will drop to 208.8 billion yuan in 2020, with a year-on-year decrease of 8.9%. It is estimated that China's vocational training market will return to the pre epidemic level in 2021, reaching 231.05 billion yuan, with a year-on-year increase of 10.7%. -
艾媒咨询|2021年上半年中国在线直播行业发展专题研究报告
本报告研究涉及企业/品牌/案例:斗鱼直播,KK直播,蘑菇街
iiMedia Research(艾媒咨询)数据显示,2020年中国在线直播用户规模达到5.87亿人,预计2022年将涨至6.60亿人。在经历了多年的发展后在线直播行业逐渐细分出了多个分支领域,受疫情影响,娱乐直播、电商直播和公益直播在2020年之后受到了广泛关注。艾媒咨询分析师认为,新技术的迭代和培训体系的完善会使得在线直播行业不断往专业化、规范化的方向发展。而另一方面,随着在线直播行业监管政策越来越严格,直播行业相应的模糊空间将会减少,规范性将会增强,平台需要利用其日渐增加的影响力,通过加强内容监管和公益活动的手段输出正能量,建立良好品牌形象。
According to data from iiMedia Research, the number of online live broadcast users in China will reach 587 million in 2020, and it is expected to rise to 660 million in 2022. After years of development, the online live broadcast industry has gradually subdivided into multiple branches. Affected by the epidemic, entertainment live broadcasts, e-commerce live broadcasts and public welfare live broadcasts have received widespread attention after 2020. IiMedia Consulting analysts believe that the iteration of new technologies and the improvement of the training system will make the online live broadcast industry continue to develop in a professional and standardized direction. On the other hand, as the online live broadcast industry's regulatory policies become more and more stringent, the corresponding fuzzy space in the live broadcast industry will be reduced, and the standardization will be enhanced. The platform needs to use its increasing influence by strengthening content supervision and public welfare activities. The means to output positive energy and establish a good brand image. -
艾媒咨询|2020年中国企业直播应用专题研究报告
本报告研究涉及企业/品牌/案例:盟主直播。
数字化转型时期,伴随直播+的崛起,企业对企业级直播有着巨大的需求。iiMedia Research(艾媒咨询)数据显示,预计2020年中国企业直播行业B端用户超过120万家,预计2025年中国企业直播市场规模将达到260+亿元,年复合增长率为36.9%。伴随2B领域的数字化转型需求,企业级直播厂商的垂直化深耕,未来较长一段时间内企业级直播都将保持高速增长态势。
In the period of digital transformation, with the rise of live + , enterprises have a huge demand for Live Broadcast Industry of Enterprises. According to data from iiMedia Research, more than 1.2 million users are expected to be on the B end of the industry in 2020. The market is expected to reach 26 billion yuan by 2025, with a compound annual growth rate of 36.9 percent. With the demand of digital transformation in 2B field, Live Broadcast Industry of Enterprises will keep high-speed growth for a long time in the future. -
艾媒咨询|2020年中国企业直播行业研究报告
本报告研究涉及企业/品牌/案例:华东医药、广联达、联想集团、南京审计大学、戴尔科技峰会。
企业直播是部署在服务提供商服务器上的网络直播系统,主要为企业级用户提供视频直播服务,包括内容传播、营销获客和商业应用等形式。数字化转型时期,伴随直播+的崛起,企业对企业级直播有着巨大的需求。iiMedia Research(艾媒咨询)数据显示,预计2020年中国企业直播行业B端用户超过120万家,预计2025年中国企业直播市场规模将超过260亿元,年复合增长率为36.9%。随着企业直播的发展成熟,以及直播+行业覆盖不断垂直化、专业化、成熟化,未来B端直播市场前景巨大。
Live Broadcast Industry of Enterprises is a network live broadcast system deployed on the server of the service provider, which mainly provides the enterprise-class users with the live video broadcast service, including the forms of content dissemination, marketing acquisition and commercial application, etc. . In the period of digital transformation, with the rise of live + , enterprises have a huge demand for Live Broadcast Industry of Enterprises. According to data from iiMedia Research, more than 1.2 million users are expected to be on the B end of the industry in 2020, and the Live Broadcast Industry of Enterprises streaming market is expected to exceed 26 billion yuan in 2025, with a compound annual growth rate of 36.9 percent. With the development of Live Broadcast Industry of Enterprises, as well as live + industry coverage continues to vertical, professional, mature, the future of B-end live broadcast market prospects. -
艾媒咨询|2020年中国新经济独角兽&准独角兽TOP200榜单解读及标杆企业研究报告
本报告研究涉及企业/品牌/案例:丁香园、叮当快药、字节跳动、小象大鹅、小红书、豌豆公主、阿里云、蜜蜂科技-BEEPLUS、盒马网络、回收宝、商汤科技、珞石科技、猿辅导、编程猫。
在产业数字化及居民消费升级的推动下,新经济产业蓬勃发展,培育出多家独角兽及准独角兽企业。在2020年中国新经济独角兽及准独角兽两百强榜单中,分别有39.5%和42.0%的独角兽及准独角兽企业分布在华东地区,并有71.0%及75.0%的独角兽及准独角兽企业分布在北上广,体现出北上广作为超一线城市在培育独角兽企业上具有明显优势。iiMedia Research(艾媒咨询)数据显示,在两百强名单中,企业服务领域分布了20家独角兽企业及49家准独角兽企业,体现出在新经济发展环境下,各类崭新的商业模式和领域被挖掘,同时也存在更多市场主体对企业服务存在需求,也推动更多企业服务企业跻身独角兽/准独角兽行列。
Driven by the industrial digitalization and increasing consuming power, the new economy industry is growing rapidly, and cultivated lots of unicorn and quasi unicorn enterprises. In the 2020 China New Economy Unicorn and Quasi Unicorn Enterprise Top200 List, 39.5% and 42.0% of the unicorn and quasi unicorn enterprises are located in the eastern China respectively, while 71.0% and 75.0% are located in Beijing, Shanghai and Guangzhou, which showed that as super tier one cities, Beijing, Shanghai and Guangzhou have the clear advantage in terms of cultivating unicorn enterprises. As the data of iiMedia Research showed, within the Top200 list, there are 20 unicorn enterprises and 49 quasi unicorn enterprises in the field of enterprise service, which showed that under the growth of new economy, new types of business models and fields are discovered, and there are more market entities that have demand on enterprise services, which pushed more enterprise service enterprises into the ranks of unicorn/quasi unicorn. -
艾媒报告 |2019中国职业发展教育现状与细分领域研究报告
本报告研究涉及企业/品牌/案例:广州城建职业学院,广东岭南职业技术学院,重庆能源职业学院,四川国际标榜职业学院,北京商鲲,华晟经世,新迈尔,中公教育,文都教育,金英杰,学尔森,瑞达法考,厚大法考,高顿教育,达内教育,新东方,中国东方教育,和君商学院,聚成股份,尚睿通,中国新华教育,21世纪教育,希望教育,Udacity
2019年,政府工作报告提出,高职院校要大规模扩招100.0万人,鼓励更多应届高中毕业生和退役军人、下岗职工、农民工等报考。2018年,中国技能劳动者约1.7亿人,但其中高技能人才只有0.5亿人。利好政策、“蓝领”供需矛盾突出,推动学历职业教育发展。而在非学历职业教育中,iiMedia Research(艾媒咨询)数据显示,2018年中国职业技能教育市场规模达1103.0亿元,预计将会持续保持增长。到2021年,将增长至1919.0亿元。2018年,职业技能培训市场投融资事件共71起,其中IT类和金融财会类占比最多,均占比15.5%。2019年上半年,新东方在线与中国东方教育在港交所上市。在超千亿投融资市场中,各职业教育开始崛起,如成人教育、企业培训、考研等。
In 2019,Report on the Work of the Government put forward that the higher vocational colleges would expand the enrollment about 1 million students and encourage more high school graduates, former military personnel,laid-off workers,farmers to register. There were approximately 17.0 billion skilled workers in 2018, however, the amount of talents with skills was just around 5 billion.Property policies, as well as the imbalance of demand and supply of blue-collar workers, drives the vocational education to develop. In terms of non-academic vocational education, iiMedia Research shows that the market scale of vocational skill education in China were 1.1 trillion yuan in 2018. It predicts that the scale will keep rising to 1.9 trillion yuan in 2021. There were 71 events of investment about vocational skills in 2018, and the type of IT and finance accounted for the most, both with the percentage of 15.5%. In the first half of 2019, Koolearn and China East Education went public in Hongkong Stock Exchange. In the investment market over 10.0 trillion yuan, all sorts of vocational education began to rise, such as adult education, enterprise training,the entrance examination of graduate schools and so on.
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