汽车行业穿透解读(共13份)
内含汽车产业各细分行业分析
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艾媒咨询|2024-2025年全球及中国以竹代塑行业投资前景分析报告
全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年全球及中国以竹代塑行业投资前景分析报告》数据显示,2023年中国竹产业产值达5412亿元,同比增长19.92%,预计2025年中国竹产业产值达7121亿元。
艾媒咨询分析师认为,随着市场消费者环保和安全意识的增强以及政府对以竹代塑产业的支持,竹产业将会迎来新一轮的增长。
According to the latest "Analysis Report on Investment Prospects of Global and Chinese Bamboo Substitute Plastics Industry from 2024 to 2025" released by iiMedia Research, In 2023, the output value of China's bamboo industry reached 541.2 billion yuan, a year-on-year increase of 19.92%.It is expected that the output value of China's bamboo industry will reach 712.1 billion yuan by 2025.
iiMedia Research analysts believe that With the increasing awareness of environmental protection and safety among market consumers and government support for the bamboo plastic industry, the bamboo industry will usher in a new round of growth. -
艾媒咨询|2021年中国医美机构市场竞争态势及企业营销模式分析报告
本报告研究涉及企业/品牌/案例:华韩整形,瑞丽医美,美莱整形,医思健康
数据显示,2016—2020年中国医美行业市场规模五年平均增长率为12.8%,与此同时,中国医美市场用户规模增长了4倍多。在人们生活水平的提升、年轻一代对医美的接受度的提高、政府监管层对医美行业的整治给医美消费者信心的提升的综合作用下,预计中国医美市场规模在2022年将达到2232亿元。随着医美产品及仪器技术水平提升、医美知识普及等,民众对整形美容的观念正在向积极态度转变,在整个行业扩张的过程中,轻医美的受众面广、门槛低、复购率高,更有可能提升市场整体渗透率,成为我国医美行业的主要增量市场。
According to the data, from 2016 to 2020, the five-year average growth rate of the market scale of China's medical and American industry was 12.8%. At the same time, the user scale of China's medical and American market increased by more than four times. Under the combined effect of the improvement of people's living standards, the improvement of the acceptance of medical beauty by the younger generation, the regulation of the medical beauty industry by the government regulators and the improvement of medical beauty consumer confidence, it is expected that the scale of China's medical beauty market will reach 223.2 billion yuan in 2022. With the improvement of the technical level of medical beauty products and instruments and the popularization of medical beauty knowledge, people's concept of plastic beauty is changing to a positive attitude. In the process of the expansion of the whole industry, light medical beauty has a wide audience, low threshold and high repurchase rate, which is more likely to improve the overall penetration rate of the market and become the main incremental market of China's medical beauty industry. -
艾媒咨询|2021中国新业态商业发展趋势分析报告
2020年前三季度,规模以上高技术制造业增加值增长5.9%,装备制造业增加值增长4.7%,高技术产业投资增长9.1%,加快2.8个百分点。前三季度实物商品网上零售额同比增长15.3%,增速比上半年加快1个百分点,占社会消费品零售总额的比重达到24.3%。在疫情冲击下,产业转型发展的动力明显加快,以互联网经济为代表的新动能逆势成长,线上购物、直播带货等新业态、新模式持续火热,在线办公、远程问诊、在线教育等新兴需求非常旺盛,而母婴、养老、医美等刚需产业也在疫情中借助新的营销模式迸发出新的活力,在助力疫情防控、保障居民生活、促进经济增长方面发挥了积极的作用。
In the first three quarters of 2020, the value added of high tech manufacturing above scale increased by 5.9 percent, the value added of equipment manufacturing increased by 4.7 percent, and investment in high tech increased by 9.1 percent and 2.8 percentage points. In the first three quarters, the online retail sales of physical goods increased by 15.3% year-on-year, one percentage point faster than in the first half of the year, and accounted for 24.3% of the total retail sales of social consumer goods. Under the impact of the epidemic, the momentum of industrial transformation and development has accelerated significantly, the new momentum represented by the Internet economy has grown against the trend, and new business forms and new models such as online shopping and live streaming of goods have continued to heat up, the emerging demand for online work, long-distance consultation and online education is very strong, and industries that are just in need, such as mothers and babies, old-age care and medical beauty, are also bursting out with new vitality in the epidemic with the help of new marketing models, it has played an active role in promoting the prevention and control of epidemic situation, ensuring the livelihood of residents and promoting economic growth. -
艾媒咨询|2020年中国情趣用品行业及消费行为调查分析报告
本报告研究涉及企业/品牌/案例:他趣、春水堂。
其他企业/品牌:桃花坞,爱侣健康,久爱,取悦,迷姬,网易严选,雷霆暴风,色系,典雅,NPG,对子哈特,云曼,惹火猫,九色生活,长夜漫漫,菲幕,洛曼希,倾城鸟,珞樱,品贤,瑰若,OKOJ,杜蕾斯,千度蜜,诺兰,羞羞哒,姬欲,EROCOME,丽波。
电商购物普及使得用户购买情趣用品的便利性和私密性保护都得到了提高,而商家也可以利用电商数据更好地改进产品、提高用户体验,进而从供需两端推动产业的发展。数据显示,超过半成受访用户购买过情趣用品,其中大部分人购买频率集中在三个月购买一次,其次是一月至少一次,购买频率相对较低。值得注意的是,单身群体购买频率最高,超过一半用户一个月至少购买一次;已婚群体购买频次为三个月到一年至少一次。
The popularity of e-commerce makes it easier for users to purchase sex toys and protect their privacy, while merchants can also use e-commerce data to better improve their products and enhance the user experience, and then from the supply and demand to promote the development of industry. According to the data, more than half of the respondents have bought sex toys, with most of them buying once every three months, followed by at least once a month, a relatively low frequency. It's worth noting that singles make the most frequent purchases, with more than half of users making at least one purchase a month; married people make at least one purchase every three months to once a year. -
艾媒咨询|2019-2020年中国顺风车专题研究报告
本报告研究涉及企业/品牌/案例:滴滴顺风车,哈啰顺风车,曹操顺风车,滴哒顺风车。
iiMedia Research(艾媒咨询)数据显示,预计到2020年中国顺风车用户规模将达2.49亿人,中国顺风车需求长期存在着且呈现日渐增多的趋势。另外,iiMedia Research(艾媒咨询)数据显示,近一年内有三成以上受访网民有使用过顺风车服务,中短途城际出行、日常上下班等成为其选择顺风车出行的主要场景。其中,超过20%的受访网民认为顺风车能有效提高出行效率、降低出行成本,超过10%的受访网民认为顺风车能缓解交通拥挤,并在普惠大众出行方面具有显著的价值意义,40.8%的受访网民对顺风车行业安全环境较为满意。艾媒咨询分析师认为,顺风车低价高效的特点与日常通勤、城际出行等场景相契合,伴随顺风车价值凸显,顺风车或成社会日常主要出行方式。未来,车主车辆信息审核力度将进一步加强,平台安全功能、人车准入标准和相关法律法规将进一步完善。
As the data of iiMedia Research showed, it is estimated that the scale of Chinese tailwind users will reach 249 million in 2020, and the demand for tailwind vehicles in China has a long-term and increasing trend. In addition, according to the data of iiMedia Research, more than 30% of the netizens interviewed in the past year have used the ride service, and medium and short distance intercity travel, daily commuting and so on have become the main scenes for them to choose the ride. Among them, more than 20% of the netizens surveyed believe that the ride can effectively improve the travel efficiency and reduce the travel cost. More than 10% of the netizens surveyed believe that the ride can alleviate the traffic congestion and has significant value in the aspect of inclusive public travel. 40.8% of the netizens surveyed are satisfied with the safety environment of the ride industry. iiMedia Research consulting analysts believe that the low-cost and efficient features of downwind are consistent with daily commuting, intercity travel and other scenes. Along with the prominent value of downwind, downwind or become the main daily travel mode of the society. In the future, the review of vehicle owner information will be further strengthened, and the platform safety function, access standards for people and vehicles and relevant laws and regulations will be further improved. -
艾媒报告|2019-2020年全球实体零售运营模式及中国创新案例模式研究报告
本报告研究涉及企业/品牌/案例:名创优品,腾讯,高瓴资本,HELLO KITTY,飞天小女警,粉红豹,咱们裸熊,KAKAO FRIENDS,盒马鲜生,岁宝百货,苏宁广场,苏宁零售云店,苏宁小店,“两翼”,苏宁极物,苏鲜生,苏宁红孩子,苏宁影城,苏宁体育,苏宁汽车超市,苏宁Biu店,永辉超市,Costco,沃尔玛,家家悦,高鑫零售,家乐福
伴随着全球消费需求、消费渠道、消费方式的转变,电子零售带来的零售额迅猛增长红利已经逐渐消退。数据显示,2013-2018年全球零售总额保持小幅增长但增速放缓,iiMedia Research(艾媒咨询)预计2020年全球电子商务零售额增速将下降至20%以下。
零售销售是一个适时的指标,与消费者的主要消费模式有关,会因正常季节变动,节假日、交易日的不同而调整。中国的零售业态创新成为全球商业的创新亮点之一,已经带动零售业的转型升级、数据驱动、跨界融合、价值重塑。2013-2018年,中国社会消费品零售额占GDP比重超过四成。艾媒咨询分析师认为,尽管2018年中国社会消费品的零售额占比略有下降,但相对其他产业,社会消费品依然是重要的经济增长贡献来源。传统的永辉超市、沃尔玛等开始寻求转型,而诞生于电商时代的苏宁易购、盒马鲜生等,也开始向更新的智能零售模式发展。
Retail sales is a timely indicator, and consumers’ main consumption patterns, will be adjusted due to the normal seasonal changes, holidays, trading days. China’s retail innovation has become one of the innovation highlights of global business, which has led to the transformation and upgrading of retail industry, data-driven, cross-border integration and value remodeling. In 2013-2018, China’s retail sales of consumer goods accounted for more than 40% of GDP. Although the share of retail sales of consumer goods in China has declined slightly in 2018, consumer goods remain an important source of economic growth contribution relative to other industries, according to iiMedia research. The traditional Yonghui supermarket, Wal-Mart, etc. began to seek transformation, and was born in the era of e-commerce Suning Tesco, box horse fresh, etc., also began to update the development of intelligent retail model.
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艾媒报告| 2019中国现代社会阶层生活烦恼报告
本报告研究涉及企业/品牌/案例:松果倾诉
随着经济下行、社会关系变化、学业工作竞争加剧、婚恋等问题日益突出,现代人们生活面临的压力不断增加,来源更加多样化。艾媒商情舆情数据监测系统显示,网民对于生活负面情绪较大,网络口碑仅为32.2,且主题词云更多与精神压力、生活节奏、焦虑等词相关。面对生活中增多的烦恼压力,不同收入人群对其处理方式也不尽相同。iiMedia Research(艾媒咨询)数据显示,中等收入群体最愿意向他人倾诉烦恼,而经济收入越高,则越偏向于采取心理咨询的途径解决或减缓烦恼压力问题,20.2%的受访高收入网民遇到烦恼时愿意寻找心理咨询。在网民心理咨询需求提升的背景下,近年线上咨询平台得到快速发展,预计2019年中国精神类服务电商用户规模将超过4000万人。
With issues of the economic downturn, changes in social relations, intensified competition in academic and work, marriage disputes, etc. becoming increasingly prominent, modern people are facing increasing pressure in their lives and more diverse sources. As the iiMedia Big Data Public Opinion Monitoring System showed, the netizens have more negative emotions about life, with the Internet Reputation Index only reaching 32.2, and the keywords cloud is more related to mental stress, rhythm of life, anxiety, etc. Faced with the increasing stress in life, different income groups have different ways of dealing with it. As the data of iiMedia Research showed, middle-income groups are most willing to share their troubles with others. On the other hand, the higher the netizens’ income, the more inclined they are to adopt psychological counseling to solve or alleviate their troubles. 20.2% of the interviewed high-income netizens are willing to seek psychological counseling when they have troubles. In the context of increasing demand for online psychological counseling, online consulting platform has developed rapidly in recent years. It is expected that the scale of China Spiritual Service E-Commerce users will exceed 40 million in 2019. -
艾媒报告|2019中国互联网汽车金融发展专题研究报告
本报告研究涉及企业/品牌/案例:车白条,易鑫车贷,中国平安,微贷网,宜车贷,好车贷,大搜车,汽车之家,中国银行,京东
iiMedia Research(艾媒咨询)数据显示,2020年中国互联网汽车金融市场规模将超5600亿元。在利好的宏观环境和更趋规范化的市场条件下,汽车金融市场发展前景乐观,但与此同时,互联网汽车金融行业也面临着产品落地难等诸多挑战。
随着人们生活水平和消费水平的提高、互联网的发展,加上新能源汽车产业的崛起,互联网汽车金融行业步入了快速增长阶段,未来将有更多的互联网平台入局。iiMedia Research(艾媒咨询)数据显示,预计在2020年,中国中国互联网汽车金融市场规模将达到5600亿元。此外,八成计划购车网民有使用互联网汽车金融产品的意愿。54.3%的用户对互联网汽车金融产品表示信任,存在隐性收费、审核及放宽效率低是潜在用户最顾虑的因素。在汽车金融互联网化发展的必然趋势下,企业品牌建设是未来竞争发展的关键。
With the improvement of people's living standard and consumption level, the development of the Internet, and the rise of the new energy automobile industry, the Internet auto finance industry has entered a stage of rapid growth, and more Internet platforms will be introduced in the future. As the data of iiMedia Research showed, China's Internet auto finance market is expected to reach 560 billion yuan by 2020. In addition, 80% of Internet users who plan to buy cars are willing to use Internet auto financing products. 54.3 percent of the users expressed trust in Internet auto financing products, and the most worrying factor for potential users was hidden fees, the low efficiency of auditing and relaxation. Under the inevitable trend of Internet development of auto finance, enterprise brand construction is the key to future competition and development.
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