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艾媒咨询|2021年中国母婴产业链研究及投资价值分析报告
本报告研究涉及企业/品牌/案例:锦欣生殖,爱帝宫,美吉姆,妈妈网
数据显示,2020年中国母婴市场规模已超过4000亿元,未来,受三孩政策驱动,生育率有望提升,政策及相关配套措施落地将带动母婴消费群体新增量,预计到2024年市场规模将增至75460亿元。短期内,生育率提升将直接刺激奶粉、母婴生活用品、玩具、婴幼儿教育、儿童服饰等消费需求。长期看,母婴零售行业具备高频高粘性消费属性,受益于年青一代母婴群体消费观念升级等,消费升级有望接棒人口红利成为母婴行业发展主要动力,母婴赛道将迎来更多投资机会。
According to the data, the size of China's maternal and infant market has exceeded 400 billion yuan in 2020. In the future, driven by the three child policy, the fertility rate is expected to increase. The implementation of policies and relevant supporting measures will drive a new increase in maternal and infant consumer groups. It is expected that the market size will increase to 7546 billion yuan by 2024. In the short term, the increase of fertility rate will directly stimulate the consumption demand of milk powder, mother and child daily necessities, toys, infant education, children's clothing and so on. In the long run, the maternal and infant retail industry has the attribute of high-frequency and high viscosity consumption, benefiting from the upgrading of the consumption concept of the younger generation of maternal and infant groups. The consumption upgrading is expected to take over. The demographic dividend will become the main driving force for the development of the maternal and infant industry, and the maternal and infant track will usher in more investment opportunities. -
艾媒咨询|2020年中国95后妈妈群体行为习惯洞察报告
以95后为代表的新生代逐步成为妈妈群体的主流,新生代妈妈受教育程度以及生活水平较以往都有了大幅提升,使得她们在育儿观念、育儿行为、消费观念以及消费行为方面出现了新的特征,这将加速推进母婴市场升级变革。95后妈妈备孕阶段对健康产品服务关注度排在首位,占比达80.3%,孕育后消费金额明显上升的受访者比例占48.5%。为兼顾宝宝发育和自身健康,孕育后更多95后妈妈成为营养保健行动派,高频消费的人数达24.2%,营养保健品摄入周期趋长。54.4%受访95后妈妈表示母婴社区类平台是其获取母婴相关内容的主要渠道,34.5%的95后妈妈更易被母婴社区“种草”。调查显示,妈妈网孕育母婴满意度得分最高,达到了8.3分。95后新手妈妈对母婴社区平台依赖度高,头部平台服务价值以及商业价值日益凸显。
The new generation represented by the post-95 generation has gradually become the mainstream of the mother group. The education level and living standard of the new generation of mothers have been greatly improved compared with the past, which makes them have new characteristics in the aspects of parenting concept, parenting behavior, consumption concept and consumption behavior, which will accelerate the upgrading and reform of the maternal and infant market. The post-95 mothers' attention to health products and services ranked first in the pregnancy preparation stage, accounting for 80.3%. 48.5% of the respondents showed a significant increase in consumption after pregnancy. In order to take into account the development of babies and their own health, more mothers born in the post-95s have become the action group of nutrition and health care. The number of high-frequency consumers reaches 24.2%, and the intake cycle of nutrition and health care products tends to be longer. 54.4% of the post-95 mothers said that the maternal and infant community platform was the main channel for them to obtain the content related to mother and baby, and 34.5% of the post-95 mothers were more likely to be "planted grass" in the mother and child community. According to the survey, the satisfaction score of mothers and babies of mothers and infants was the highest, reaching 8.3 points. The post-95 novice mothers are highly dependent on the maternal and infant community platform, and the service value and commercial value of the head platform are increasingly prominent. -
艾媒咨询|2021-2024年中国月子中心行业市场需求与投资规划分析报告
本报告研究涉及企业/品牌/案例:上海喜喜母婴护理服务股份有限公司,苏州喜之家母婴护理服务股份有限公司,深圳爱帝宫母婴健康管理股份有限公司,馨月汇母婴专护服务(上海)有限公司,优艾贝(中国)集团有限公司,悦子阁(上海)健康服务有限公司,Andbaby安恩贝,北京禧月阁母婴护理有限公司,巍阁产后休养中心(月子会所),仕馨孕育护理中心股份有限公司,台湾臻喜月子会所,广禾堂草本生物科技(上海)有限公司,金月汇精致月子会所,山东福座母婴护理股份有限公司,美梦洛城香水湾月子中心
iiMedia Research(艾媒咨询)数据显示,中国月子中心市场规模自2013年的17.8亿元到2019年的179.8亿元,中国月子中心的市场规模年均复合增长率在47%左右。结合中国当前人口生育率情况来看,以及近期三孩政策的推出,2021年后人口生育率可能小幅上升趋势,因此,月子中心的市场规模也会随之增长,预计2023年将达到243亿元的市场规模。艾媒咨询分析师认为,目前月子中心正处于蓬勃发展阶段,预计未来一段时间仍保持增长趋势;但是由于行业水平参差不齐,并且还没有形成完备的市场监管标准,因此在2021年后月子服务行业会处于调整期,增速放缓。
According to the data of iimedia research, the market scale of China's month care center has increased from 1.78 billion yuan in 2013 to 17.98 billion yuan in 2019, with an average annual compound growth rate of about 47%. Combined with China's current fertility rate and the recent introduction of the three child policy, the fertility rate may rise slightly after 2021. Therefore, the market scale of the child care center will also grow, and it is expected to reach 24.3 billion yuan in 2023. AI media consulting analysts believe that at present, the confinement center is in a stage of vigorous development, and is expected to maintain a growth trend for some time in the future; However, due to the uneven level of the industry and the lack of a complete market regulatory standard, after 2021, the growth rate of the service industry will slow down. -
艾媒咨询|2021中国新业态商业发展趋势分析报告
2020年前三季度,规模以上高技术制造业增加值增长5.9%,装备制造业增加值增长4.7%,高技术产业投资增长9.1%,加快2.8个百分点。前三季度实物商品网上零售额同比增长15.3%,增速比上半年加快1个百分点,占社会消费品零售总额的比重达到24.3%。在疫情冲击下,产业转型发展的动力明显加快,以互联网经济为代表的新动能逆势成长,线上购物、直播带货等新业态、新模式持续火热,在线办公、远程问诊、在线教育等新兴需求非常旺盛,而母婴、养老、医美等刚需产业也在疫情中借助新的营销模式迸发出新的活力,在助力疫情防控、保障居民生活、促进经济增长方面发挥了积极的作用。
In the first three quarters of 2020, the value added of high tech manufacturing above scale increased by 5.9 percent, the value added of equipment manufacturing increased by 4.7 percent, and investment in high tech increased by 9.1 percent and 2.8 percentage points. In the first three quarters, the online retail sales of physical goods increased by 15.3% year-on-year, one percentage point faster than in the first half of the year, and accounted for 24.3% of the total retail sales of social consumer goods. Under the impact of the epidemic, the momentum of industrial transformation and development has accelerated significantly, the new momentum represented by the Internet economy has grown against the trend, and new business forms and new models such as online shopping and live streaming of goods have continued to heat up, the emerging demand for online work, long-distance consultation and online education is very strong, and industries that are just in need, such as mothers and babies, old-age care and medical beauty, are also bursting out with new vitality in the epidemic with the help of new marketing models, it has played an active role in promoting the prevention and control of epidemic situation, ensuring the livelihood of residents and promoting economic growth. -
艾媒报告|2019-2024年中国月子中心行业市场需求与投资规划分析报告
本报告研究涉及企业/品牌/案例:济南馨福圆,爱博恩医学月子会所,喜喜母婴,新寰亚月子会所,馨月汇月子会所,悦悦满月子会所,超宝汇月子会所,人文国际月子会所,优宸国际月子中心,悠月母婴一站式月子会所,喜喜月子,知爱母婴CHERISH,贝瑞佳BABYSKY,悦子阁,悦笙YUESHENG,萌诺母婴养生,诗安国际月子会所,巍阁月子中心,禧月阁月子中心,宝月阁月子中心,圣贝拉母婴护理中心,杰玛家月子会所,禧月会月子中心,仕馨月子会所,悦宝荟月子会所,中端月子中心,莉泽产后护理中心,天玥府母婴护理中心,澳玥月子中心,禧月荟月子中心,爱帝宫,月来悦美月子中心,宝生月子中心,爱贝蕊恩韩式月子护理中心,壹心月子会所,谊远安丽,瑞和锦江,万达,建国,蓝海,开元,格兰云天,世纪金源,雷迪森,君澜,明宇等。
近年来,中国月子中心行业吸引不少资本投入,门店数量呈快速增长的态势。尤其在2016至2018年,在国家二孩政策的刺激下,中国所有大小规模的月子会所数量增长速度达50%-60%左右,预计2019年月子中心门店数量将突破4400个。
iiMedia Research(艾媒咨询)数据显示,自2013年的17.8亿元到2018年的142.2亿元,中国月子中心的市场规模年均复合增长率在50%左右。结合中国当前人口生育率情况来看,2021年后人口生育率可能有下降趋势,因此,月子中心的市场规模也会受到影响,但仍将保持近300亿元的市场规模。此外,艾媒咨询(iiMedia Research)调研显示,2019年,约有42.32%的消费者对国内的月子中心比较满意或非常满意。艾媒咨询分析师认为,目前月子中心正处于蓬勃发展阶段,预计未来一段时间仍保持增长趋势;但是由于行业水平参差不齐,并且还没有形成完备的市场监管标准,因此在2019-2020年月子服务行业会处于调整期,增速放缓。
According to iiMedia Research, from 1.78 billion yuan in 2013 to 14.22 billion yuan in 2018, the average annual compound growth rate of the market scale of China's monthly child center is about 50%. In view of China's current fertility rate, the population fertility rate may decline after 2021. Therefore, the market size of Yuezi Center will also be affected, but it will still maintain a market size of nearly 30 billion yuan. In addition, a survey by iiMedia Research shows that in 2019, about 42.32% of consumers are satisfied or very satisfied with the domestic month center. Ai Media Consulting analysts believe that the current month child center is in a booming stage and is expected to maintain a growth trend in the future; however, due to the uneven level of the industry and the lack of complete market regulatory standards, it is expected The confinement service industry will be in an adjustment period and the growth rate will slow down. -
“元宇宙:转型与重塑”高端对话:2022-2023年元宇宙商业化潜力与发展趋势探析
5月18日,由港股100强研究中心主办、香港财华社协办的“元宇宙:转型与重塑”高端对话 ——财华智库“双循环时代的金融全球化”系列沙龙,邀请元宇宙相关领域权威专家以及金融界专业人士,共同探索元宇宙赋能行业的新模式。
目前中国5G、云计算、人工智能、区块链、AR/VR技术逐步趋于成熟,市场规模也在逐年扩大,为中国元宇宙行业的发展奠定了良好的基础,齐全的产业链和技术、庞大的市场规模使得中国元宇宙行业具备天然的发展优势,未来中国在元宇宙领域有望处于领先地位。目前的虚拟技术已经运用到各个领域,对社会教育、医疗健康、经济发展造成较大影响。
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