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艾媒咨询|2021中国景区门票预约服务专题研究报告
本报告研究涉及企业/品牌/案例:故宫博物院,敦煌莫高窟,上海迪士尼度假区,泰山风景名胜区,上海海昌海洋公园
iiMedia Research(艾媒咨询)数据显示,2020年,电影票、飞机票以及火车票的预约购买线上化率均在九成左右。在线上化率实现明显提升后,各场景在购票服务、取票入闸等服务流程的质量把控上有明显优化。而当前景区门票线上化率仅为22.4%,服务数字化程度仍有待提高。艾媒咨询分析师认为,景区门票预约将成为预约旅游建设的首要抓手,将持续帮助产业和景区优化升级。其次,超七成游客认可景区门票预约服务方式,认为出游前应提前做好细致安排。大众通过景区门票预约服务,提升出游计划可控性,优化旅游出行体验。此外,预约旅游助力景区实现三大主要目标,分别是提升安全性、改善游客体验以及提高景区运营效率。艾媒咨询分析师认为,明确在线预约预订等建设规范,引导旅游景区开发数字化体验产品,可以有效解决景区现存的三大主要问题。
As to the data of iiMedia Research, the online booking rate of movie tickets, air tickets and train tickets will be nearly 90% in 2020. After the significant improvement of online rate, the quality control of service processes such as ticket purchase service, ticket collection and gate entry has been significantly optimized. At present, the online rate of tickets in scenic spots is only 22.4%, and the digital level of service still needs to be improved. The consulting analyst of iiMedia Research believe that booking tickets in scenic spots will become the first priority in booking tourism construction, and will continue to help optimize and upgrade the industry and scenic spots. Secondly, more than 70% of the tourists agree with the ticket booking service mode of the scenic spots and careful arrangements should be made in advance before traveling. The public can improve the controllability of travel plan and optimize the travel experience through the ticket booking service. In addition, three main goals of scenic spots achieved by booking tourism are to improve safety, to improve tourist experience and to improve operational efficiency. The consulting analyst of iiMedia Research believes that clear online booking and other construction norms, guide the development of digital experience products in scenic spots, can effectively solve the three main problems existing in scenic spots. -
艾媒报告 |2019-2022全球及中国主题公园运行大数据及行业升级趋势报告
本报告研究涉及企业\品牌\案例:迪士尼集团,默林娱乐,华侨城集团,宋城演艺,长隆集团,海昌集团,华强方特,六旗集团,雪松会娱乐公司,海洋世界娱乐集团,团聚公司集团,环球影城,曲江文旅,光线传媒,迪士尼魔法王国,上海迪士尼乐园,东京迪士尼海洋,迪士尼未来世界,迪士尼好莱坞,爱宝乐园,香港海洋公园,迪士尼加州冒险乐园,美国冒险岛,乐天世界,长岛温泉公园
全球旅游市场的蓬勃发展刺激了全球主题公园产业发展,但主题公园基本形成寡头竞争格局,迪士尼和默林娱乐的游客接待量明显最高;中国方面,2018年华侨城、华强方特、长隆三大主题公园集团增涨幅度最大。iiMedia Research(艾媒咨询)研究发现,为保持持续竞争力,主题公园着力打造多种IP形成品牌效应,保持品牌及IP的持续竞争力。但是目前,中国主题公园主要来自门票收入,二次消费贡献度低,因此,主题公园开拓“尖叫经济”“快乐经济”“夜间经济”卖点,逐步实现景区向度假区综合体的转变,以延长游客的停留时长、刺激游客二次消费。另外,艾媒咨询分析师认为,主题公园是拉动当地经济、建构城市名片的有效途径,部分城市积极发展主题公园并且开始探索度假综合体等的转变路径,例如,上海迪士尼、广东长隆等。
The booming global tourism market has stimulated the development of the global theme park industry, but the meme parks basically formed an oligarchic competition pattern, Disney and Merlin Entertainments received significantly the highest number of visitors, and in China, the three major theme park groups of Overseas Chinese City, Huaqiang Fangte and Changlong increased the most in 2018. IiMedia Research research found that in order to remain competitive, theme parks focus on building multiple IP-forming brand ingress soneffects to maintain the continued competitiveness of brands and IP. But at present, China's theme parks mainly from ticket revenue, secondary consumption contribution is low, therefore, the meme parks to explore the “scream economy“ “happy economy“ “night economy“ selling point, and gradually realize the transformation of scenic spots to resort complex, in order to extend the length of stay for tourists, stimulate tourists to spend twice. In addition, Ai Media Consulting analysts believe that theme parks are an effective way to stimulate the local economy, the construction of city business cards, some cities actively develop theme parks and began to explore vacation complexes and other transformational routes, such as Shanghai Disney, Guangdong Changlong and so on. -
艾媒报告|2020-2021年全球及中国森林资源产业大数据、标杆企业案例研究报告
本报告研究涉及企业/品牌/案例:东方园林,铁汉生态,永安林业,福建金森;其他提及企业/品牌:棕榈园林,上海园林,善邦园林,景谷林业,丰林木业,亚马逊雨林,大西洋森林,热带高原森林,北京房山琉璃河湿地公园,衡水植物园景观工程,阜阳泉水湾湿地公园项目,保山万亩东山生态恢复工程,十堰郧阳中华水园生态绿化项目,大同御河生态修复工程,沼泽林,海岸红树林,大叶桃花心木,绿心木,红木,大兴安岭,小兴安岭,长白山等。
2020年2月7日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2019-2020年全球及中国森林资源产业大数据、标杆企业案例研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对全球及中国的森林的发展现状、产业链细分领域进行深度分析,以东方园林、铁汉生态等园林企业以及永安林业等林木企业等具有影响力的森林资源作为典型进行商情分析,深入探究运行模式和发展趋势。2010年以来,全球森林资源总面积呈现线性下滑趋势,到2019年全球森林存量面积为3825百万公顷,预计到2025年这个数值将降至3815百万公顷。艾媒咨询分析师认为,各国工业化进程的加快导致全球整体环境都遭到影响,气候变幻、沙漠面积的扩大以及水土流失加剧等问题都直接或间接导致了全球森林面积逐渐萎缩,这就要求与森林治理和森林防护相关的产业快速崛起。
The report conducts an in-depth analysis of the development status of forests in the world and China, as well as the subdivision of the industrial chain. Garden companies, forest companies such as Yongan Forestry, and other influential forest resources are typically analyzed for business conditions, and in-depth exploration of operation modes and development trends. Since 2010, the total area of global forest resources has shown a linear decline. By 2019, the global forest stock area is 3825 million hectares. It is expected that by 2025 this value will drop to 3815 million hectares. Ai Media Consulting analysts believe that the acceleration of the industrialization process in various countries has affected the overall global environment. Climate change, the expansion of desert areas, and intensified water and soil erosion have directly or indirectly caused the global forest area to gradually shrink. This requires that The industries related to forest governance and forest protection are rising rapidly. -
艾媒报告 |2019-2022年中国夜间经济产业发展趋势与消费行为研究报告
本报告研究涉及企业/品牌/案例:滴滴出行,驴妈妈,携程,京东,大众点评,里昂灯光节,悉尼灯光节,北京路步行街,天河路商圈,珠江琶醍,广州灯光节,长隆欢乐世界,珠江夜游,黄浦江游览,重庆两江夜游,武汉夜游长江,夜游三亚湾,鹭江夜游,闽江夜游,钱塘江夜游,千岛湖夜游,蓝色港湾,世贸天阶,簋街,合生汇,朗园,食宝街,荟聚,中粮·祥云小镇,奥林匹克公园,上地,五道口,常营,方庄,鲁谷,梨园,永顺,回龙观,天通苑,三里屯,五棵松
夜间经济的消费者不仅有助于拉动本地居民的内需,还能延长外地游客、商务办公者等的留存时间,带动当地经济发展。目前如英国伦敦、美国纽约等已经将其夜间经济发展打造为一项文化地标。中国方面,线上及线下的夜间消费需求逐渐丰富,夜间消费比例约占总体零售消费的六成,预计2020年中国夜间经济规模将突破30万亿元。因此,北京、上海、广州、西安、成都等大力推进夜间经济发展。艾媒咨询分析师认为,夜间消费市场将成为近几年的重要发力领域,但是,目前提供的夜间消费产品形态相对较少,部分投资开发仍处于初期阶段;特别是公共交通设施、夜间安全隐患、夜间服务人员被配等需要进一步加强,以适应和推动夜间经济的健康发展。
Consumers of the night economy not only help to boost the domestic demand of local residents, but also extend the retention time of foreign tourists, business office workers, etc., and promote local economic development. At present, such as London, New York, The United States has its night economic development as a cultural landmark. On the Chinese side, with the development of e-commerce industry, takeaway industry and so on, night consumption demand is gradually enriched, the proportion of night consumption accounts for about the overall retail consumption process, therefore, Beijing, Shanghai, Guangzhou, Xi'an, Chengdu and so on vigorously promote night economic development. Ai media consulting analysts believe that the night consumer market will become an important area of power in recent years, but the current provision of night consumer products in a relatively small form, some investment and development is still in the early stage; to adapt to and promote the healthy development of the night economy. -
艾媒报告 | 2019中国婴幼早教市场现状与投资趋势价值分析报告
本报告研究涉及企业/品牌/案例:常青藤爸爸、鲨鱼公园、妈妈网、小伴龙、童学部落、宝宝树、叽里呱啦、宝宝巴士、凯叔讲故事、酷学多纳、悟空识字、步步高、巧虎、幼师口袋、联帮在线、红黄蓝、亿童、东方爱婴、智慧树、贝聊、美吉姆、新爱婴、纽诺教育、金宝贝、悦宝园、运动宝贝、亿婴天使、爱乐祺、袋鼠麻麻、多乐小熊、奇卡国际早教、美思欧、全优加、Momyhome Daycare、积木宝贝
婴幼儿早教市场正在兴起,从2012年开始,政府在相关政策法规中多次提及发展早教。特别是2019年5月10日国务院发布托育行业指导意见,使得早教成为投资热点。目前,中国婴幼儿早教行业发展存在运续报率低、内容研发困难、规模化扩张较难、缺乏师资和管理人才等问题。尽管中国经济发达地区如北京、上海、广东等较为重视婴幼儿早教,但中国婴幼儿入托率仅4.3%,与OECD国家33.2%的平均入托率仍有较大差距,中国托育行业仍需规范,未来有较大发展潜力。
The infants early education market is on the rise. Since 2012, the government has repeatedly mentioned the development of early education in relevant policies and regulations. In particular, on May 10, 2019, the State Council issued guidance on the nurturing industry, making early education a hot spot for investment. At present, the development of China's infant early education industry has problems such as low success rate, difficulty in content research and development, difficulty in scale expansion, lack of teachers and management talents. Although China's economically developed regions such as Beijing, Shanghai, and Guangdong pay more attention to early childhood education, the infant enrollment rate in China is only 4.3%, which is still far from the average enrollment rate of 33.2% in OECD countries. There is great potential for development in the future.
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