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艾媒咨询|2021上半年中国袋泡茶行业现状与消费趋势调查分析报告
本报告研究涉及企业/品牌/案例:CHALI茶里,立顿,川宁
袋泡茶的用户比例不断扩展,在茶叶消费者中占比51.0%。而随着袋泡茶的产业壮大,产业内部出现茶叶、花草茶、谷物茶等细分领域,这种创新性也吸引了一定的拥趸者。艾媒咨询调研数据显示,在更偏好袋泡茶的受访用户中,以女性用户为主,并且超过一半用户在30岁以下(50.4%)。但是茶叶品质不佳、价格偏高依然是用户担心的主要问题。
The proportion of teabag users continues to expand, accounting for 51.0% of tea consumers. With the expansion of the teabag industry, there are subdivisions such as tea, herbal tea, and grain tea within the industry. This innovation has also attracted certain fans. IiMedia Research data shows that among the users surveyed who prefer teabags, female users are the majority, and more than half of the users are under 30 (50.4%). However, the poor quality and high price of tea are still the main concerns for users. -
艾媒咨询|2021Q1中国保健品及NMN市场研究报告
本报告研究涉及企业/品牌/案例:汤臣倍健,健合集团,同仁堂,雅本化学,金达威
iiMedia Research (艾媒咨询)数据显示,随着国家人均GDP的提升,消费者在保健食品消费理念和消费意愿上都发生了根本性的转变,保健食品在消费属性上将逐渐从可选消费品向必选消费品转变,预计2021年中国保健品市场规模将增至2708亿元。在新冠疫情影响下,国民保健意识加速觉醒,居民消费观念升级,对保健品需求增加,为保健品行业带来长期利好。此外,市场对抗衰老产品需求的提升推动了NMN成分产品的走俏,预计到2023年将会以近70.25%的增速攀升至270.13亿元。
As the data of iiMedia Research showed, with the increase of the country's per capita GDP, consumers' consumption concept and willingness of health food have undergone fundamental changes. The consumption attribute of health food will gradually change from optional consumer goods to compulsory consumer goods. It is estimated that the market scale of health food in China will increase to 270.8 billion yuan in 2021. Under the influence of COVID-19, the awareness of national health care has been speeded up, the consumption concept of residents has been upgraded, and the demand for health products has increased, which has brought long-term benefits to the health care products industry. In addition, the increasing demand for anti-aging products in the market has promoted the popularity of NMN products, which is expected to rise to 27.013 billion yuan with a growth rate of nearly 70.25% by 2023.
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