银发经济或成下一个风口(共8份)
银发经济或成下一个风口
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艾媒咨询|2020年中国乡村旅游发展现状及旅游用户分析报告
本报告研究涉及省份/地区/案例:黑龙江海林,北京平谷,陕西柞水,浙江临安,湖南韶山,广东阳江,云南丽江。
中国的乡村旅游体系已经逐步完善。随着疫情对生产生活秩序影响的逐步减弱,城乡居民被抑制的需求将持续释放,乡村旅游再度兴起。数据显示,2020年1-8月,中国休闲农业与乡村旅游接待人数达12.07亿人,休闲农业与乡村旅游收入达到5925亿元。
China's rural tourism system has been gradually improved. As the impact of the epidemic on the order of production and life gradually weakens, the suppressed demand of urban and rural residents will continue to be released, and rural tourism will rise again. Statistics show that from January to August 2020, the number of people receiving leisure agriculture and rural tourism in China will reach 1.207 billion, and income from leisure agriculture and rural tourism will reach 592.5 billion yuan. -
艾媒报告 |2019中国全域旅游产业大数据及标杆案例调查报告
本报告研究涉及企业/品牌/案例:携程,同程旅游,途牛,日光山谷,古北水镇,宋城集团,马蜂窝,众信旅游,去哪儿旅行,艺龙旅行,乐嘉体育,实宝来,四海一品,熊猫酒店,新派餐饮,天景稻香饮食,南岗喜宴,雅歌餐厅,滋粥楼,科尔海热,中青旅, TripAdvisor猫途鹰,百度旅游,驴妈妈旅游
2019年,政府工作报告提出“发展全域旅游,壮大旅游产业”。国家与地方政策、良好的经济环境、社会观念和社会结构的改变以及技术共同推动全域旅游的发展。2018年,中国国内旅游人数55.4亿人次,入境旅游人数1.4亿人次,中国公民出境旅游人数1.5亿人次,保持增长态势。在与全域旅游结合的典型旅游产业中,冰雪旅游、乡村旅游、海岛旅游、亲子旅游、工业旅游等具有较大的投资前景。2017-2018冰雪季,中国冰雪旅游人数达到2.0亿人次;2018中国休闲农业和乡村旅游接待人次达30.0亿人次。2019年,旅游产品逐渐从线下市场转移至线上市场。iiMedia Research(艾媒咨询)数据显示,2018年中国在线旅游市用户规模达3.6亿人,预计2019年在线旅游用户规模达3.9亿人。旅游产品逐渐从线下到线上转移。
In 2019, the government work report proposed “developing global tourism and expanding the tourism industry.“ National and local policies, a sound economic environment, changes in social attitudes and social structures, and technology work together to promote the development of global tourism. In 2018, the number of domestic tourists in China was 5.54 billion, the number of inbound tourists was 140 million, and the number of outbound tourists from Chinese citizens was 150 million, maintaining a growth trend. Among the typical tourism industries combined with global tourism, ice and snow tourism, rural tourism, island tourism, parent-child tourism, industrial tourism, etc. have great investment prospects. In the 2017-2018 snow and ice season, the number of ice and snow tourists in China reached 200 million; 2018 China's leisure agriculture and rural tourism reception reached 3 billion. In 2019, tourism products gradually shifted from offline markets to online markets. According to iiMedia Research, the number of online travel users in China reached 360 million in 2018. It is estimated that the number of online travel users will reach 390 million in 2019. Tourism products are gradually shifting from offline to online. -
艾媒报告 |2018-2019年中国出境游产业剖析及用户画像深度研究报告
本报告研究涉及企业/品牌包括:同程艺龙、凤凰旅游集团、卓锐科技、携程旅行、去哪儿旅游、同程旅游、飞猪旅游、马蜂窝自由行、途牛旅游、同程旅游、途牛旅游、腾邦国际、驴妈妈、芒果网、12306、维也纳酒店、锦江之星、汉庭酒店、如家酒店、格林豪泰、全季酒店、城市便捷、海航酒店
随着居民生活水平的提高,出境游持续走热,中国在线出境游市场规模稳步上升,2018年交易额超万亿。八成出境游游客目的地选择亚洲,跟团游与自由行均得到部分游客的青睐。一二线城市居民是出境游游客的主要来源,80后游客最多,且女性略高于男性。
As the data of iiMedia Research showed, the number of outbound tourists in China maintained a relatively rapid growth,the scale of online outbound tourism market is over trillion in 2018, and the market scale has steadily increased. In the online travel platform with outbound travel business , Ctrip ranks first with 66.2 million monthly activities. China's outbound tourism maintained a high degree of network enthusiasm. New frontier cities contributed the largest new group of outbound tourists. The post-80s generation was the main group of outbound tourists, and female tourists were slightly higher than males. -
艾媒报告 |2019中国居民春节消费专题研究报告
2019年春节假期, 全国旅游总收入达到5139亿元,同比增长8.2%,保持高速增长的趋势。而据商务部监测,除夕至正月初六(2月4日至10日),全国零售和餐饮企业实现销售额约10050亿元,比去年春节黄金周增长8.5%。当前国内消费内需将不断扩大,国内经济由高速增长向高质量发展转变,新产业、新模式、新业态的发展势头将更加强劲。
According to the ministry of commerce monitoring, the national retail and catering enterprises achieved sales of about 1005 billion yuan, increased 8.5% compared with last year's Spring Festival golden week . In addition, watching movies during the Spring Festival has become a must for many people in their Spring Festival entertainment activities. In terms of box office, the cumulative box office of films from February 5 to February 12 reached 6.868 billion yuan. At present, domestic consumption demand will continue to expand, the domestic economy will shift from high-speed growth to high-quality development, and the development momentum of new industries, new models and new business forms will be stronger.
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