银发经济或成下一个风口(共8份)
银发经济或成下一个风口
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艾媒咨询|2021年“双减”后儿童体育用品消费报告
“双减”政策颁布后,学生课外活动时间得以增加,体育锻炼成为受到父母孩子普遍欢迎的一项活动。iiMedia Research(艾媒咨询)调研数据显示,“双减”政策颁布后,有91.8%的消费者购买过儿童体育用品,56.9%的消费者儿童体育用品消费支出多集中于500-1500元之间,儿童体育用品市场潜力值得期待。
After the "double reduction" policy was promulgated, extracurricular activities time for students was increased, and physical exercise became an activity generally welcomed by parents and children. Survey data from iiMedia Research shows that after the "double reduction" policy was promulgated, 91.8% of consumers have purchased children's sports equipment, and 56.9% of consumers' spending on children's sports products is mostly between 500-1500 yuan. , The market potential of children's sports goods is worth looking forward to. -
艾媒咨询|2021年中国夜间用药年度观察报告
本报告涉及的案例/品牌/企业:美团买药,叮当快药
在众多社会服务中,夜间用药成为人们最关注的夜间社会服务之一,近年来,各地相关行政管理机构也陆续出台相关扶持政策,鼓励商家上线夜间送药平台、发展24小时药店,提供夜间送药服务,推动解决“夜间买药难”问题。近日,iiMedia Research(艾媒咨询)最新发布《2021年中国夜间用药年度观察报告》,基于2021年初至2021年末的监测数据,对中国夜间用药市场持续追踪。报告显示,年初有61.2%的用户夜间生病选择忍,而年底这一数字降至52.1%,据推算年末夜间用药受益群体新增约4000万人。报告指出,日渐成熟的中国外卖送药平台,成为解决夜间用药的重要参与者。通过一年的发展,在美团买药“小黄灯”计划等24小时药店惠民工程的推动下,线上24小时药店数量增加、夜间买药配送速度更快、服务保障更加成熟,用户知晓度有了较大提升,夜间买药难的问题得到有效缓解。
Among many social services,night medication has become one of the night social services that people pay most attention to. In recent years,relevant administrative agencies around the country have also successively issued relevant support policies to encourage businesses to launch night medication delivery platforms,develop 24-hour pharmacies,provide night medication delivery services, and promote the solution of the problem of "difficulty in buying drugs at night". Recently, iiMedia Research released the annual observation report on nighttime medication in China in 2021,which continuously tracks China's nighttime medication market based on the monitoring data from the beginning of 2021 to the end of 2021. The report shows that at the beginning of the year, 61.2% of users chose to tolerate illness at night,while at the end of the year,the figure fell to 52.1%. It is estimated that about 40 million people will benefit from night medication at the end of the year.The report points out that the increasingly mature Chinese takeout delivery platform has become an important participant in solving the problem of night medication. Through one year's development,driven by the 24-hour pharmacy benefit project such as the "small yellow light" plan of meituan drug purchase, the number of online 24-hour pharmacies has increased,the speed of drug purchase and distribution at night is faster,the service guarantee is more mature,the user awareness has been greatly improved,and the problem of difficult drug purchase at night has been effectively alleviated. -
艾媒咨询|2021全球与中国医药电商市场与发展趋势研究报告
本报告研究涉及企业/品牌/案例:阿里健康,美团,京东健康,叮当快药,1药网,Walgreens,百度健康,药材买卖网,中药材天地网,找药网,九州通,药易购,珍诚医药在线,CVS
在政策利好、互联网技术等多重因素推动下,中国医药电商行业规模持续快速发展,2020年中国医药电商市场交易规模达到1956亿元。当前,中药电商商业模式主要为B2B、B2C、O2O与DTP四种类型,其中,2020年,医药电商B2C模式占比近6%,市场规模为116亿元;医药电商B2C模式占比近84%,市场规模为1640亿元,成为当前的主流。此外,近几年兴起的O2O模式,主要通过“引流-转化-消费-反馈”等实现盈利,而DTP药房模式下,患者在医院开取处方后,药房根据处方以患者或家属指定的时间和地点送药上门,被称为高值新特药直送平台。
Driven by favorable policies, Internet technology and other factors, the scale of China's pharmaceutical e-commerce industry continues to develop rapidly, with the transaction scale of China's pharmaceutical e-commerce market reaching 1956 billion yuan in 2020. At present, the business models of traditional Chinese medicine e-commerce are mainly B2B, B2C, o2o and DTP. In 2020, the B2C model of pharmaceutical e-commerce accounts for nearly 6% and the market scale is 11.6 billion yuan; the B2C model of pharmaceutical e-commerce accounts for nearly 84% and the market scale is 164 billion yuan, which has become the current mainstream. In addition, the o2o mode, which has sprung up in recent years, mainly achieves profits through "drainage transformation consumption feedback". In the DTP pharmacy mode, after patients get prescriptions in the hospital, the pharmacy delivers drugs to the door at the time and place designated by the patients or their families according to the prescriptions, which is known as the high value new special drugs direct delivery platform. -
艾媒报告|2019中国即时配送市场研究报告
本报告研究涉及企业/品牌/案例:美团点评、UU跑腿、邻趣、快服务、闪送、阿里巴巴集团、蚂蚁金服集团、饿了么,菜鸟网络,顺丰,天猫,东方汇富、汇德丰、因诺资产、新达达,沃尔玛,京东,苏宁,点我达,盒马、银泰、屈臣氏、世纪联华、大润发、星巴克、瑞幸咖啡
即时配送服务在新零售概念的推行下迅速普及,其通过打通线上线下销售,建立短途物流体系,解决传统配送服务中同城配送的问题,已成为商业发展的必然趋势。2018年中国即时配送市场用户规模继续稳定增长。iiMedia Research(艾媒咨询)数据显示,2018年中国即时配送用户规模达到3.58亿人,预计2019年突破4亿人。新零售业务无疑是即时配送行业发展的重要增长点。在关于即时配送用户使用的服务品类调查中,下单生鲜水果、日用品、鲜花、文件资料等服务的用户占比均超过20%。而用户偏好新零售业务中,偏好下单如医药健康等其他品类即时配送服务的用户较2017年第一季度上升了106.1%。
With the spread of New Retail concept, the immediate delivery service has been rapidly popularized. As it solve the in-city delivery problem which emerge in the traditional delivery services by opening up online-offline sales and establishing the short-distance logistics system, it has become an inevitable trend of commercial development. In 2018, the scale of China Immediate Delivery users continued to grow steadily. As the data of iiMedia Research showed, the scale of the users has reached 358 million, and expected to exceed 400 million in 2019. New retail business is undoubtedly an important growth point in the development of Immediate Delivery industry. The results of the survey for services used by immediate delivery users showed that, the proportion of users who had relatively ordered fresh fruits, daily necessities, flowers, documents and etc. are all greater than 20%. As for the new retail services, users who prefer other types of immediate delivery services, such as medicine delivery, increased by 106.1% compared with the one in the first quarter of 2017.
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