粉丝经济大礼包开通会员免费看(共19份)
随着互联网的快速发展,粉丝经济已成为当下最热门的商业模式之一。从最初的明星经济到现在的多领域商业应用,粉丝经济正在以惊人的速度蔓延,成为了当前商业发展中不可或缺的一部分。
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艾媒咨询|2024年中国虚拟数字人产业发展白皮书
随着AI技术的日益成熟与广泛应用,虚拟数字人从一个遥远的概念逐渐走进了现实世界的舞台,在技术融合与产业升级中扮演至关重要的桥梁与驱动者。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国虚拟数字人产业发展白皮书》数据显示,2023年中国虚拟人带动产业市场规模和核心市场规模分别为3334.7亿元和205.2亿元,预计2025年分别达到6402.7亿元和480.6亿元,呈现强劲的增长态势。
艾媒咨询分析师认为,虚拟人技术具有为用户提供高度智能化和个性化服务的潜力,为B端企业降本增效,其市场需求前景广阔。
With the increasing maturity and widespread application of AI technology, virtual digital humans have gradually entered the real world stage from a distant concept, playing a crucial bridge and driver in technology integration and industrial upgrading. According to the latest "White Paper on the Development of China's Virtual Digital Human Industry in 2024" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the market size and core market size driven by virtual humans in China were 333.47 billion yuan and 20.52 billion yuan respectively in 2023. It is expected to reach 640.27 billion yuan and 48.06 billion yuan respectively in 2025, showing a strong growth trend.
Analysts from iMedia Consulting believe that virtual human technology has the potential to provide users with highly intelligent and personalized services, reducing costs and increasing efficiency for B2B enterprises. Its market demand prospects are broad. -
艾媒咨询|2021-2022年中国MCN行业发展研究报告
本报告涉及的案例/品牌/企业:薇龙文化,青藤文化
iiMedia Research(艾媒咨询)数据显示,近年来中国MCN市场规模迅速扩大,2020年疫情带动线上经济,MCN市场规模已超过200亿元,2021年市场规模超330亿元。随着网红经济的盛行以及短视频、直播等形式的快速发展,MCN红利依然明显,入局者井喷式爆发,直播内容多元化发展。除了网红主播和商家运营人员外,明星垂直类KOL、企业、素人等参与直播,极大丰富了主播群体,打破了直播内容局限性。这不仅能增加流量,还能丰富MCN机构的营收方式。未来,在VR、CG等技术带动下虚拟偶像的商业价值正不断被挖掘,虚拟偶像主播能够帮助MCN机构进一步释放潜力,这不仅丰富MCN机构的变现模式,还推动MCN机构不断向更为精细化和运营模式多元化发展。
According to iiMedia Research, Chinese MCN market has expanded rapidly in recent years. In 2020, the epidemic has driven the online economy. The MCN market has exceeded 20 billion yuan, and in 2021, the market has exceeded 33 billion yuan. With the popularity of online Red economy and the rapid development of short video, live broadcast and other forms, MCN dividends are still obvious, entrants explode, and live broadcast content is diversified. In addition to the online anchor and business operators, the star vertical KOL, enterprises and plain people participated in the live broadcast, which greatly enriched the anchor group and broke the limitations of the live broadcast content. This can not only increase traffic, but also enrich the revenue mode of MCN institutions. In the future, driven by VR, CG and other technologies, the commercial value of virtual idol is constantly being tapped. Virtual idol anchor can help MCN institutions further release their potential, which not only enriches the realization mode of MCN institutions, but also promotes the continuous development of MCN institutions towards more refinement and diversified operation modes. -
艾媒咨询|2021年11-12月中国直播电商行业运行数据监测双月报
本报告涉及的案例/品牌/企业:热度传媒、引力传媒、蜂群文化
随着各地政府直播电商扶持政策、直播电商基地打造和直播电商人才培养措施的落地,直播电商发展将迎来普及化大发展,低价策略也将在竞争激烈的直播电商市场中步入常态化,消费者无需过度集中于节日大促期间购物,消费行为将回归理性,大促热度或将有所降温。此外,在政策监管逐渐加强的情况下,一些既有头部主播也纷纷开始自我整改与调试。中小主播和品牌获得了更多的发展机会,将可能出现新主播在MCN机构、直播运营机构和新型直播平台等的加持下迅速崛起走红,进入头部席位。
With the implementation of local governments' support policies for live e-commerce, the construction of live e-commerce bases and the training measures for live e-commerce talents, the development of live e-commerce will usher in the great development of popularization, and the low price strategy will become normal in the highly competitive live e-commerce market. Consumers do not need to focus too much on shopping during the festival promotion, and their consumption behavior will return to rationality, Large heat promotion may cool down. In addition, with the gradual strengthening of policy supervision, some existing head anchors have also begun self rectification and debugging. Small and medium-sized anchors and brands have gained more development opportunities, and new anchors may emerge. With the support of MCN institutions, live broadcasting operators and new live broadcasting platforms, they will rise rapidly and become popular and enter the head seat. -
艾媒咨询|2021年中国大学生观影趋势白皮书
中国在校大学生数量逐年增长。数据显示,2020年中国高等教育在学总规模达到4183万人。随着国民生活水平的提高,大学生群体的月均生活费也随之增加,预计2022年中国在校大学生的年度消费规模将超过8700亿元,大学生消费潜力巨大。本报告将对中国大学生消费特征进行盘点,结合大学生观影调研数据,进行趋势分析及解读。
The number of college students in China is increasing year by year. According to the data, in 2020, the total number of higher education students in China reached 41.83 million. With the improvement of national living standards, the average monthly living expenses of college students also increase. It is expected that the annual consumption scale of Chinese college students will exceed 870 billion yuan in 2022, and the consumption potential of college students is huge. This report will make an inventory of the consumption characteristics of Chinese college students, and analyze and interpret the trend in combination with the survey data of college students watching movies. -
艾媒咨询|2021年9-10月中国直播电商行业运行数据监测双月报告
本报告涉及的案例/品牌/企业:无忧传媒,大禹网络,OST传媒
直播电商行业发展迅猛,规模也在不断增加,直播电商为当地带来了就业机会和脱贫机遇。各地地方政府积极鼓励并发展直播电商,强调直播电商带动经济发展的作用,并制定相关政策予以支持。值得注意的是。2021年1-10月末间,各大品牌和商家不断创新直播形式来吸引消费者。艾媒咨询分析师认为,创新直播形式能够提升品牌知名度,但是过于娱乐化容易让消费者忽略产品的存在,不利于消费者转化。
The live broadcast e-commerce industry is developing rapidly and its scale is also increasing. The live broadcast e-commerce has brought employment opportunities and poverty alleviation opportunities to the local people. Local governments actively encourage and develop live e-commerce, emphasize the role of live e-commerce in driving economic development, and formulate relevant policies to support it. It is worth noting that. From January to the end of October 2021, major brands and businesses continue to innovate live broadcasting forms to attract consumers. AI media consulting analysts believe that the innovative live broadcasting form can improve brand awareness, but too entertainment is easy for consumers to ignore the existence of products, which is not conducive to consumer transformation. -
艾媒咨询|2021年7-8月中国直播电商行业运行数据监测双月报告
本报告涉及的案例/品牌/企业:点淘,快手,抖音,微念,二咖传媒,青藤文化
如今,越来越多的平台想要进入直播电商市场,但目前占据龙头的还是淘宝、快手和抖音。艾媒咨询分析师认为,直播电商行业发展势头良好,但是新平台想要进入并做好直播市场,还是需要有庞大的基础量。值得注意的是,直播电商市场潜力大,大平台形成较为成熟的组织架构,但同时也存在许多问题。比如直播售假现象频发、网络达人素质低下等,这些都需要法律的规范和严格的监管。
Nowadays, more and more platforms want to enter the live broadcast e-commerce market, But tiktok is still the leader of Taobao, Kwai Fu and jitter. AI media consulting analysts believe that the development momentum of the live broadcast e-commerce industry is good, but the new platform still needs a huge foundation to enter and do a good job in the live broadcast market. It is worth noting that the live e-commerce market has great potential, and the large platform forms a relatively mature organizational structure, but there are also many problems. For example, the phenomenon of live selling fake goods is frequent, and the quality of network professionals is low, which all need legal norms and strict supervision. (“iiiMedia Report | Bi-Monthly Operation Data Monitoring Report of Chinese Live E-Commerce Industry from July to August 2021” full version has 43 pages in total, please click the Browse HD Report button on the right side of the article to browse the report)
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