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艾媒报告|2019-2020中国旅游景区门票在线预订市场研究报告
iiMedia Research(艾媒咨询)数据显示,过去五年在线旅游用户的规模不断扩大,2019年中国在线旅游用户规模超过4亿人。门票业务作为旅游景区的核心产品,线上化仍有很大发展空间。2019年中国景区门票线上化渗透率约为18.3%,门票在线交易额为288.8亿元。国内景区门票预订市场已经形成一超多强的格局,前三大在线预订平台门票交易量总份额占比接近九成。2020年以来,新冠疫情对旅游景区消费市场带来了新的变化,一方面景区在政策要求和引导下,加快落实景区门票网络预约制,叠加线下游客骤减等困境压力,景区将加速拥抱在线预订平台;另一方面,多地景区关停政策以及门票预约制的实施驱使游客通过在线平台获取景区相关信息及产品服务。艾媒咨询分析师认为,在政策、市场、平台等多方因素的共同作用下,景区门票线上化率将大幅提升,旅游在线预订平台将迎来发展良机。
According to the data of iiMedia research, the scale of online tourism users has been expanding in the past five years, and the scale of online tourism users in China will exceed 400 million in 2019. As the core product of tourist attractions, ticket business still has a lot of room for online development. In 2019, the online penetration rate of tickets for scenic spots in China is about 18.3%, and the online transaction volume of tickets is 28.88 billion yuan. The domestic scenic spot ticket booking market has formed a pattern of "one super many strong", and the total share of ticket trading volume of the top three online booking platforms accounts for nearly 90%. Since 2020, the new crown epidemic has brought new changes to the consumption market of tourist attractions. On the one hand, under the guidance of policy requirements, the scenic spots will speed up the implementation of the online booking system of scenic tickets, which will add up the pressure of the sudden reduction of downstream customers, and the scenic spots will accelerate to embrace the online booking platform; on the other hand, the implementation of the multi scenic area closure policy and the ticket booking system will drive tourists through the online platform Obtain relevant information and product services of the scenic spot. iiMedia consulting analysts believe that under the joint effect of policies, markets, platforms and other factors, the online rate of scenic tickets will be greatly increased, and the online booking platform for tourism will usher in a good opportunity for development. -
艾媒报告|2020年中国疫情影响下的“宅经济”发展及投资逻辑分析报告
本报告研究涉及企业/品牌/案例:淘宝,拼多多,快手,抖音,美团,饿了么,阿里健康,新东方在线,腾讯课堂,钉钉,58同城,恒大集团,拓维信息,昂立教育,齐心集团,鸿合科技,三爱富,全通教育,会畅通讯,世纪天鸿,方直科技,三五互联,金科文化,二六三,高乐股份,智莱科技,圆通速递,佛塑科技,顺丰控股,三泰科技,外运发展,韵达股份,*ST飞马,申通快递,*ST长投,德邦股份,厦门象屿,苏宁易购,飞力达,中储股份,怡亚通,中国外运,华贸物流,铁龙物流,华鹏飞,中文在线,掌趣科技,三五互联,金科文化,昆仑万维,姚记科技,三七互娱,冰川网络,拓维信息,完美世界,芒果超媒,爱奇艺,哔哩哔哩,腾讯控股,优酷土豆,映客,斗鱼,虎牙直播,宝通科技,迅游科技,游族网络,长城动漫,世纪华通,天舟文化,东方明珠,吉比特,巨人网络,中青宝,京东生鲜,饿了么,美团买菜,叮咚买菜,每日优鲜,苏宁到家,本来生活,食行生鲜等。
2020年2月21日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国疫情影响下的“宅经济”发展及投资逻辑分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年新冠病毒影响下的中国经济发展投资逻辑进行分析,特别对疫情利好的“宅经济”以及利空行业进行深度分析,以快递行业、在线娱乐、生鲜电商、在线教育、在线医疗、在线办公等行业案例,深入探究运行模式和发展趋势。2019年,21.3%宅家网民线上消费占总消费的比例在61%以上,宅家网民对线上消费依赖程度较高;77.1%宅家网民主要通过线上渠道进行娱乐,其中最受欢迎的是影视音乐,占比48.2%。艾媒咨询分析师认为,中国“宅经济”业态早已形成,但在2020年新春新冠状病毒疫情影响下,居民防疫隔离增加了宅在家里的时间,线上消费、线上娱乐需求增加,使得“宅经济”成为当前重要的经济发展模式。
In 2019, 21.3% of home netizens' online consumption accounted for more than 61% of total consumption, and home netizens rely heavily on online consumption; 77.1% of home netizens mainly used online channels for entertainment, the most popular of which Film and television music accounted for 48.2%. iiMedia Researchh analysts believe that China's "House Economy" format has long been formed, but under the influence of the New Year coronavirus epidemic in 2020, the quarantine of residents will increase the time spent at home, and online consumption and online entertainment demand will increase "House economy" has become an important economic development model. -
艾媒报告|2019Q3中国在线酒店预订行业监测报告
本研究报告涉及企业/品牌/案例:本研究报告涉及企业/品牌/案例:携程,同程艺龙,去哪儿,马蜂窝,途牛,飞猪,阿里巴巴,支付宝,芝麻信用,淘宝直播,美团大学美酒学院
iiMedia Research(艾媒咨询)数据显示,2019年中国在线酒店预订间夜规模预计达到9.03亿,市场继续呈现增长态势。目前新旅游人口开始崛起,90及95后对于景观房、新型酒店、网红酒店的消费偏好均较总体用户强烈,其最高可接受日均间夜价格也比总体用户高出32.5元。新消费认可且具有高消费能力、追求个性化的特点,正逐渐成为行业增长新引擎。
目前中国在线酒店预订行业正处于快速发展阶段,虽然其发展情况与欧美发达国家相比仍有差距,但存在着巨大的市场潜力。iiMedia Research(艾媒咨询)数据显示,超八成中国在线酒店预订用户处于18-39岁阶段,结构呈现年轻化特征,年轻用户及新旅游人口开始成为行业的重要增长引擎。另一方面,三线及以下城市用户占比达三成,下沉市场用户量大,且具备较强的消费意愿和能力,但目前在线化率仅为19.6%,市场仍有巨大开发空间,其发展对于行业的影响也将不断扩大。多方因素影响下,中国在线酒店预订行业的发展呈现良好势头。iiMedia Research(艾媒咨询)数据显示,中国在线酒店预订间夜量规模正逐年扩大,2019年有望突破9亿。
At present, China Online Hotel Reservation Industry is in a rapid development stage. Although its development is still behind that of developed countries in Western countries, there is still huge market potential. As the data of iiMedia Research showed, over 80% of China Online Hotel Reservation users are in the stage of 18-39 years old, with a younger structure, Young users and the new travel population has become an important growth engine for the industry. On the other hand, 30% of China Online Hotel Reservation users are from the third-tier and below cities, the scale of the users in the sinking market is large, and they have strong willingness and ability to consume. However, by far the online penetration rate of the sinking cities is only 19.6%, the market still has a huge development space, and the impact of its development on the industry will continue to expand. Under the influence of various factors, the development of China Online Hotel Reservation Industry shows a good momentum. As the data of iiMedia Research showed, the scale of China Online Hotel Reservation room nights is expanding year by year, and it is expected to exceed 900 million in 2019. -
艾媒报告|2019年中国电影市场运行状况及2020发展趋势研究报告
本报告研究涉及企业/品牌/案例:中国电影集团公司,光线传媒,万达影业,华谊兄弟,博纳影业集团,上海电影集团有限公司,乐视影业,阿里巴巴,华策影视,华夏电影,优酷,爱奇艺,腾讯视频,中影南方,大地数字影院,金逸影城,淘票票,猫眼电影,大众点评,豆瓣,成都可可豆动画,彩条屋,北京文化,郭帆文化,北京登峰,欢喜传媒,坏猴子影业,北京映月,博纳影业,果麦文化,上海亭东,天津猫眼,河南电影,拍拍文化,中汇影视,天津磨铁,喀什嘉映,好好看文创,满满额娱乐,《哪吒之魔童降世》,《流浪地球》,《复仇者联盟4:终局之战》,《我和我的祖国》,《中国机长》,《疯狂的外星人》,《飞驰人生》,《烈火英雄》,《少年的你》,《速度与激情:特别行动》,《红海行动》,《唐人街探案2》,《我不是药神》,《西红市首富》,《复仇者联盟3:无限战争》,《捉妖记2》,《毒液》,《海王》,《侏罗纪世界2》,《前任3:再见前任》,《催眠·裁决》,《误杀》,《使徒行者2:谍影行动》,《反贪风暴4》,《扫毒2天地对决》,《“大”人物》,《犯罪现场》,《南方车站的聚会》,《沉默的证人》,《廉政风云》,《风中有朵雨做的云》,《追龙2》,《比悲伤更悲伤的故事》,《诛仙1》,《白蛇·缘起》,《大约在冬季》,《一吻定情》,《下一任:前任》,《只有芸知道》,《被时光抓走的人》
2019年的电影票房与题材、档期和演员关系密切。从题材看,2019年票房前50的国产电影中,按类型分,故事类型影片数量最多,共有37部,其中,体现主流意识形态的传记类型电影契合时代主题,与观众的爱国之情产生共鸣,获得了较好的票房收入。从档期看,2019年“贺岁档”及“暑期档”电影发力不足往年,而今年适逢新中国成立70周年,“国庆档”有较多高质量、高口碑的主旋律电影涌现,10月份观影人次同比增长120%。
The box office in 2019 is closely related to the subject matter, schedule and actors. From the perspective of themes, among the top 50 domestic films in 2019, by category, the number of story-type films is the largest, with a total of 37. Among them, biographical films that reflect the mainstream ideology fit the theme of the era and resonate with the patriotism of the audience. And got a good box office income. From the perspective of the date, the “New Year” and “Summer Season”movies in 2019 have not been as powerful as in previous years, and this year coincides with the 70th anniversary of the founding of the People's Republic of China. “National Day Archives” have more high-quality, high-profile theme movies. In October The number of moviegoers increased by 120% year-on-year. -
艾媒报告|2019中国智慧场景服务专题报告
本报告研究涉及企业/品牌/案例:及刻,苏宁,天猫,华为,百度地图,有赞,腾讯,美团,i麦当劳,YH永辉生活+,CoCo都可,维也纳酒店+,热风扫码购,小泊停车,香港海港城,美宜家会员,广州妇儿中心,TATA,来电,良品铺子,便利蜂,捷停车,口碑,大众点评,大麦,上海迪士尼度假区,娱票儿,正佳广场,万达广场,徐家汇VGO,白云机场,地铁通,车来了,北大口腔医院,北京协和医院,上海中山医院,艺龙旅行,去哪儿旅行,携程旅行
国家统计局数据显示,2019年前三季度零售数据中,线下零售额占比达75.3%,线下零售市场商业价值庞大。但线下场景用户需求分散,零售场景复杂。借助技术驱动创新,智慧场景服务涌现,通过对用户所在场景的感知,依托大数据,可智能匹配相关场景服务,精准满足消费者的个性化需求。 2019年,苏宁、天猫等商家纷纷布局了智慧场景服务,亦涌现出“及刻”为首的系统级场景AI服务代表。智慧场景服务的商业价值,如精准触达、数据支撑、用户体验升级等被进一步开发。艾媒咨询分析师认为,未来随着5G、AI等技术的普及,手机等智能终端将为用户提供涵盖零售、城市建设等的多种智能服务,智慧场景服务的市场发展潜力巨大。
According to the National Bureau of Statistics, national offline retail sales accounted for 75.3 percent of the total retail sales in 2019Q1-Q3, which shows the enormous commercial value of the offline retail market. However, the users’ demand is scattered and the retail scene is complex offline. With the help of technology-driven innovations, smart LBS services have emerged. Through using the perception of the scene and big data, smart LBS services can match relevant services with the need of users, to accurately meets the personalized needs of consumers.In 2019, Suning, Tmall and other businesses have equipped themselves with smart LBS services, and many system-level scene AI servicers, such as “Clickwifi”, have also emerged.The commercial value of smart LBS services, such as precise touch, data support and users’ experience upgrading, has been further developed. iiMedia consulting analysts believe that in the future, with the popularity of 5G, AI and other innovations, smart terminals such as mobile phones will provide users with a variety of smart services in the field of retail, urban construction, etc., and the development potential of smart LBS services market is tremendous.
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艾媒报告|2018-2020全球茶叶产业运行大数据与中国茶业创新发展趋势研究报告
本报告研究涉及企业/品牌/案例:大益茶,小罐茶,雨林,艺福堂,宫明,八马,天福茗茶,元正正山堂,张一元旗舰店,卢正浩旗舰店,谢裕大,松萝茶业,美灵宝,茗皇天然,茶乾坤,龙升茶业,恒福股份,丽宫食品,抱儿钟秀,武夷星茶叶,华莱生物科技,勐海陈升茶业,京东
中国茶叶需求量逐渐增大,消费者对茶叶品质要求逐渐提高。iiMedia Research(艾媒咨询)数据显示,2018年中国茶叶市场规模达到2157.36亿元,增长率达到10.7%,其中2018年绿茶产量达到172.2万吨,绿茶销量占比63.1%。部分省份将茶叶种植作为扶贫产业之一,进一步推动了茶叶行业的发展。同时,近年来茶叶的品牌意识开始增强,兴起如大益茶、小罐茶等茶叶国货品牌。然而,总体而言,中国的茶叶行业理念仍然相对落后,“茶二代”及新一代的茶叶经营者推动茶叶市场在向集约化、品牌经济、电商经济等方向发展,有望开辟全新的茶叶市场格局。
China's demand for tea is gradually increasing, and consumers' demand for tea quality is gradually increasing. IiMedia Research (AI Media Consulting) data show that the size of China's tea market in 2018 reached 215.736 billion yuan, a growth rate of 10.7%, of which the output of green tea in 2018 reached 1.722 million tons, accounting for 63.1% of green tea sales. Some provinces regard tea planting as one of the poverty alleviation industries, further promoting the development of the tea industry. At the same time, the brand awareness of tea has begun to increase in recent years, with the rise of domestic brands of tea such as Dayi tea and small cans of tea. However, on the whole, the concept of China's tea industry is still relatively backward. The “second generation of tea“ and the new generation of tea operators are pushing the tea market to develop in the direction of intensification, brand economy, e-commerce economy and so on, and are expected to open up a new pattern of tea market. -
艾媒报告 |2019中国全域旅游产业大数据及标杆案例调查报告
本报告研究涉及企业/品牌/案例:携程,同程旅游,途牛,日光山谷,古北水镇,宋城集团,马蜂窝,众信旅游,去哪儿旅行,艺龙旅行,乐嘉体育,实宝来,四海一品,熊猫酒店,新派餐饮,天景稻香饮食,南岗喜宴,雅歌餐厅,滋粥楼,科尔海热,中青旅, TripAdvisor猫途鹰,百度旅游,驴妈妈旅游
2019年,政府工作报告提出“发展全域旅游,壮大旅游产业”。国家与地方政策、良好的经济环境、社会观念和社会结构的改变以及技术共同推动全域旅游的发展。2018年,中国国内旅游人数55.4亿人次,入境旅游人数1.4亿人次,中国公民出境旅游人数1.5亿人次,保持增长态势。在与全域旅游结合的典型旅游产业中,冰雪旅游、乡村旅游、海岛旅游、亲子旅游、工业旅游等具有较大的投资前景。2017-2018冰雪季,中国冰雪旅游人数达到2.0亿人次;2018中国休闲农业和乡村旅游接待人次达30.0亿人次。2019年,旅游产品逐渐从线下市场转移至线上市场。iiMedia Research(艾媒咨询)数据显示,2018年中国在线旅游市用户规模达3.6亿人,预计2019年在线旅游用户规模达3.9亿人。旅游产品逐渐从线下到线上转移。
In 2019, the government work report proposed “developing global tourism and expanding the tourism industry.“ National and local policies, a sound economic environment, changes in social attitudes and social structures, and technology work together to promote the development of global tourism. In 2018, the number of domestic tourists in China was 5.54 billion, the number of inbound tourists was 140 million, and the number of outbound tourists from Chinese citizens was 150 million, maintaining a growth trend. Among the typical tourism industries combined with global tourism, ice and snow tourism, rural tourism, island tourism, parent-child tourism, industrial tourism, etc. have great investment prospects. In the 2017-2018 snow and ice season, the number of ice and snow tourists in China reached 200 million; 2018 China's leisure agriculture and rural tourism reception reached 3 billion. In 2019, tourism products gradually shifted from offline markets to online markets. According to iiMedia Research, the number of online travel users in China reached 360 million in 2018. It is estimated that the number of online travel users will reach 390 million in 2019. Tourism products are gradually shifting from offline to online. -
艾媒报告 |2018-2019年中国出境游产业剖析及用户画像深度研究报告
本报告研究涉及企业/品牌包括:同程艺龙、凤凰旅游集团、卓锐科技、携程旅行、去哪儿旅游、同程旅游、飞猪旅游、马蜂窝自由行、途牛旅游、同程旅游、途牛旅游、腾邦国际、驴妈妈、芒果网、12306、维也纳酒店、锦江之星、汉庭酒店、如家酒店、格林豪泰、全季酒店、城市便捷、海航酒店
随着居民生活水平的提高,出境游持续走热,中国在线出境游市场规模稳步上升,2018年交易额超万亿。八成出境游游客目的地选择亚洲,跟团游与自由行均得到部分游客的青睐。一二线城市居民是出境游游客的主要来源,80后游客最多,且女性略高于男性。
As the data of iiMedia Research showed, the number of outbound tourists in China maintained a relatively rapid growth,the scale of online outbound tourism market is over trillion in 2018, and the market scale has steadily increased. In the online travel platform with outbound travel business , Ctrip ranks first with 66.2 million monthly activities. China's outbound tourism maintained a high degree of network enthusiasm. New frontier cities contributed the largest new group of outbound tourists. The post-80s generation was the main group of outbound tourists, and female tourists were slightly higher than males. -
艾媒报告 |2019年中国酒店行业发展监测与商业投资决策分析报告
本报告研究涉及企业/品牌包括:铂涛旅行、华住酒店、蚂蚁短租、小猪、Airbnb爱彼迎、途家、锦江旅行、Booking全球酒店预订、艺龙酒店、环球黑卡、锦江国际酒店集团、首旅如家酒店集团、格林豪泰酒店集团、东呈酒店集团、尚美生活集团、都市酒店集团、住友酒店集团、万达集团、上海恭胜酒店管理有限公司、锦江之星、金广快捷酒店、百时快捷酒店、如家酒店、莫泰酒店、云上四季、7天酒店、7天阳光、汉庭酒店、怡莱酒店、海友酒店
2018-2019年,中国酒店业在数量规模和档次上保持着金字塔形的市场结构。iiMedia Reserach(艾媒咨询)大数据监测显示,服务大众市场的比例达到92.6%,体现了酒店业服务大众消费的民生属性。这一时期,以旅游为主要场景的在线短租平台也逐渐获得消费者青睐。酒店行业结构将逐步完善成熟,投资者应针对不同档次酒店的发展特点,考虑酒店对市场投入的差异策略等因素进行投资。
The 2017 hotel industry's profit rate was only 1%, down 9.1% from the previous year, and the hotel industry is building new business and transforming into a large accommodation industry. iiMedia Reserach Big data monitoring shows that in 2018, the overall supply of Chinese hotels in the room growth rate reached 10.2%, the mid-end hotel rooms with 15.7% supply growth rate of the first hotel in all grades. At the same time, tourism as the main scene, Airbnb as the representative of the online short-rent platform gradually won the favor of consumers. At present, mid-end hotel has become the main body of development, the development of high-end hotels will pay more attention to the subdivision of personal consumption needs, to provide personalized and high-quality services. At the same time, the residential sharing model with Chinese characteristics will continue to innovate and develop. Investors should be in view of the development characteristics of different grades of hotels, consider the hotel on the market input of the difference strategy and other factors to invest.
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