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艾媒咨询 | 2024-2025年中国零食集合店市场分析及发展趋势报告
随着人们生活水平的提高,对零食的需求也在增加。特别是在年轻人群中,零食已经成为他们日常消费的一部分。新兴的消费群体和消费观念为零食集合店这一创新业态的发展提供了巨大机会和包容性。2023年,中国量贩零食赛道进入高速发展期。零食集合店竞争趋向白热化,各品牌“跑马圈地”式的兼并和收购行为日益增多,门店数量不断增长。截至2023年10月,中国零食集合店门店数量已经突破2.2万家。iiMedia Research(艾媒咨询)数据显示,2023年中国零食集合店市场规模为809亿元,预计2025年有望达到1239亿元。
With the improvement of people's living standards, the demand for snacks is also increasing. Especially among young people, snacks have become a part of their daily consumption. The emerging consumer groups and consumption concepts provide enormous opportunities and inclusiveness for the development of snack collection stores. In 2023, China's mass selling snack track entered a period of rapid development. The competition among snack collection stores is fierce, with an increase in mergers and acquisitions of various brands, and a continuous increase in the number of stores. As of October 2023, the number of snack collection stores in China has exceeded 22000. According to data from iiMedia Research, the market size of Chinese snack collection stores in 2023 was 80.9 billion yuan, and it is expected to reach 123.9 billion yuan by 2025. -
艾媒报告|2020-2021年中国美容美发行业细分领域及总体趋势研究报告
本报告研究涉及企业/品牌/案例:星客多,完美日记,新氧医美;其他提及企业/品牌:海飞丝,阿道夫,沙宣,清扬,潘婷,飘柔,吕,多芬,施华蔻,资生堂,霸王,章光101,欧倍青,卡诗,滋源,丰添,馥绿德雅,索芙特,欧莱雅,花王,美源,爱茉莉,韩金靓,三橡树,利尻昆布,宣若,自然堂,百雀羚,珀莱雅,隆力奇,佰草集,丸美,相宜本草,薇诺娜,毛戈平,雅诗兰黛,兰蔻,SK-II,兰芝,佰草集,高丝,玉兰油、欧莱雅,欧泊莱,旁氏,大宝,郁美净,隆力奇,丁家宜,佳雪,In Style 造型,OnHair Salon,SWANK Salon,My Hair Salon,AUTHOR TNT ATELIER,藤野造型,木北造型,3AM Hair Salon,Amo la Diva 造型,bymiga,OnHair Salon,In Style 造型,藤野造型,P.STYLE 派斯造型,Hair Code 芭曲造型,MG Style Salon,Kraemer Paris 苏豪发廊,TL Hair 造型,3AM Hair Salon,IMPRES 印象美学,In Style 造型,Paya Hair,My Hair Salon,T SPACE 韩式发型,至 ACME STUDIOS,MJ Hair Style,On Star Salon,简发 HAIR 造型,L’Fashion 美发沙龙,AD Hair Salon,DL VOGUE,Cola-Pie 美发沙龙,原宿 Salon,Nice Salon,In Style 造型,OnHair Salon,Mirror Salon,3AM Hair Salon,COO Salon,MIG Salon等
2020年1月21日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国美容美发行业细分领域及总体趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对中国美容美发行业的发展现状、用户行为和产业链细分领域进行深度分析,并且以新氧等上市公司作为典型案例进行商情分析,深入研究中国美容美发行业运行模式和发展趋势。2019年,中国的美容美发机构约有95%为民营资本,美容美发行业就业人口达2700万人;总体来说,中国美容美发业整体属于小投资、大市场型的服务行业。随着中国美容美发行业竞争愈发激烈,美容美发机构的经营模式正由单一走向综合,形式也日趋多样化,品牌机构趋向连锁加盟、互联网+实体店融合的经营模式发展。
The report conducts an in-depth analysis of the development status, user behavior and industry chain segmentation of China's beauty and hairdressing industry. Listed companies analyze business conditions as a typical case, and study in-depth the operation mode and development trend of China's beauty and hairdressing industry. In 2019, about 95% of China's beauty and hairdressing institutions are private capital, and the beauty and hairdressing industry employs 27 million people. In general, China's beauty and hairdressing industry as a whole is a small investment and large market-oriented service industry. As the competition in the Chinese beauty and hairdressing industry becomes more intense, the business model of the beauty and hairdressing organization is moving from a single to a comprehensive, and the form is becoming more and more diversified. -
艾媒报告 |2019上半年中国导购电商专题研究报告
本报告研究涉及企业/品牌/案例:淘宝,唯品会,京东,苏宁易购,网易考拉,国美电器,1号店,采购通,阿里,咸鱼,瓜子,天天果园,贝贝,小红书,蘑菇街,奥买家,淘粉吧,拼多多,卷皮网,折八百,美丽说,返利网,途牛,途风
2019年,导购电商平台建设不断完善升级,iiMedia Research(艾媒咨询)数据显示,超过一半(51.7%)的网民了解过导购电商平台,导购电商的认知度已经达到了较高水平,60.8%的用户最关注导购平台的促销活动商品,价格依旧是导购电商平台优势,同时,优质内容的加持将满足用户的信息需求。艾媒咨询分析师认为,导购电商应托社交链条的裂变式效应扩大用户规模和加速变现,完善供应链和物流配送稳固上游,摆脱头部电商牵制才能真正实现导购电商的长远发展,另外,顺应消费品质升级,跨境电商也将成为导购电商未来扩张的方向之一。
In 2019, the construction of e-commerce shopping guide market has been continuously improved and upgraded. According to iiMedia Research, more than half of the netizens (51.7%) know about e-commerce shopping guide market. The recognition of e-commerce shopping guide market has reached a high level. 60.8% of the users pay most attention to the promotional activities of the platform, and the price is still guided. At the same time, the support of high-quality content will meet the information needs of users. Ai Medium Consulting Analysts believe that the fission effect of social chains should be relied on to expand the size of users and accelerate cash flow, improve supply chain and logistics distribution to stabilize the upstream, get rid of the restriction of head-end e-commerce to truly realize the long-term development of e-commerce. In addition, in line with the upgrading of consumer goods quality, cross-border e-commerce will also become a guide purchase which one of the directions of e-commerce expansion in the future. -
艾媒报告|2019中国新零售产业剖析与商业投资研究分析报告
本报告研究涉及企业/品牌/案例:苏宁易购,盒马生鲜,TAOCAFE淘宝会员店,丝芙兰,沃尔玛,7-Eleven,华润万家,ZARA,腾讯,阿里巴巴,亚马逊,唯品会,每日优鲜,谊品生鲜,宝宝树,京东,蘑菇街,楚楚街,蜜芽,拼多多,小红书,七只考拉,天使之橙,友宝,饭美美,魔盒CITY,便利蜂,果小美,缤果盒子
利好政策、消费升级与市场需求驱动下,中国新零售业快速发展。2018年新零售市场开始以“腾讯系”、“阿里系”两大阵营站队,传统商超们也积极投入巨头怀抱。iiMedia Research(艾媒咨询)数据显示,对“新零售”话题最为关注的地区为广东省,“新零售”话题的整体舆论情感指数偏正面。艾媒咨询分析师认为当前新零售的发展尚未成熟,消费者观念也正在处于转变期,大量的资本介入令行业内“虚火过旺”,需要在新零售的投资热潮中保持冷静。
Driven by favorable policies, consumption upgrade and market demand, China’s new retail is developing at a high speed. New retail started to divide into “Tencent” and “Ali”sides in 2018, and traditional retails embrace the tycoons positively. iiMedia Research shows that Guangdong province focus on the topic “New Retail”most, and the public opinion towards it are positive. iiMedia Research believes that the current new retail development is still immature and the perception of the customers is still in transition period. The intervention of vast funds makes the industry hard to catch up, which needs to keep calm in the tide of new retail investment. -
艾媒报告 |2019中国知识产权产业运行数据监测与创新案例研究报告
本报告研究涉及企业/品牌/案例:知果果,超凡,权大师,汇桔网,猪八戒,快法务,海尔,华为,格力,吉利控股,中国电子科技集团,中国航空,中兴通讯,UNITALEN,中国国际贸易促进委员会专利商标事务所,柳沈侓师事务所,三友知识产权,三环知识产权,中原信达知识产权,北京集佳,中国专利代理(香港),佰腾,快智慧,知呱呱,高沃,中细软集团,高通,爱立信,京东,百度,1号店,滴滴打车,小米,宁波上中下自动变速器有限公司,时代佳丽公司,贵州茅台,凤凰网,人民日报,新华社,南方日报,索尼,高通,诺基亚,三星,阿里巴巴,腾讯,美国美光,日本东芝,LG,松下
随着全球对知识产权的重视程度提高,中国近几年知识产权发展势头迅猛。2018年汽车制造业成为诞生最多知识产权竞争力百强企业的行业,其次为计算机、通信和其他电子设备制造业。北京、广东占绝对优势,分别拥有25.8%和16.7%的百强企业,中国知识产权发展有区域集中化趋势。同时,iiMedia Research(艾媒咨询)数据显示,83.7%的中国企业研发支出集中在500万元以下,超70%的企业研发占比低于10%,中国知识产权发展仍有较大发展空间。艾媒咨询分析师认为,以前是资助驱动、奖励驱动等知识产权以外的因素在推动IP市场,随着人工智能、大数据的不断发展,以后会逐渐过渡到技术驱动、创新投资驱动、内需驱动等内在因素驱动。
With the increasing emphasis on intellectual property worldwide, China's intellectual property development has developed rapidly in recent years. In 2018, automobile manufacturing industry became the industry which had the highest number of top 100 intellectual property companies in China, followed by computer, communications and other electronic equipment manufacturing industries. Beijing and Guangdong have absolute advantages, having 25.8% and 16.7% of the top 100 intellectual property companies respectively. The development of China's intellectual property has a regional concentration trend. According to data from iiMedia Research, 83.7% of Chinese companies' R&D expenditures are below 5 million yuan, and over 70% of the companies’ proportions of R&D is less than 10%. There is still much room for development of China's intellectual property. iiMedia Consulting analysts believe that factors such as subsidy and reward used to promote the market greatly. With the continuous development of artificial intelligence and big data technology, innovative investment, and domestic demand will become important elements to improve the market. -
艾媒报告|2018年中国零售行业深度市场调查及投资决策报告
新消费群体和消费需求推动中国零售业开启新的零售阶段。iiMedia Research(艾媒咨询)数据显示,2018年中国移动电商用户规模达5.1亿人,2019年预计将增长至5.5亿人,拥有庞大的消费潜力。因此,传统零售企业特别注重提升其数字化转型能力,电商企业也为争夺用户布局和打造高端生鲜、无人零售、社区零售等新的消费场景。
With the promotion of consumption structure brought by the emergence of new consumer groups and demand, the Chinese retail industry has entered a new stage of online and offline integration.On the one hand, traditional retail enterprises focus on improving their digital capabilities and creating new retail business model; on the other hand, with the end of the traffic bonus era, e-commerce growth is facing bottlenecks. According to iiMedia Research, the number of mobile e-commerce users reached 510 million in 2018 and it is expected to grow to 550 million in 2019, which growth rate is decreasing year by year. Taking advantage of technologies, capital and logistics, Alibaba, Tencent and JD.com are accelerating the offline layout to seek new breakthroughs, they create new consumption scenarios which focus on fresh food and unmanned retail .
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