单身经济(共25份)
单身经济
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艾媒咨询|2024年中国新春年菜消费市场研究报告
2023年中国年菜行业市场规模为1291.3亿元,同比增长81.0%。企业通过开发年菜新产品体系,营造新消费场景,市场呈现高速增长势头, 预计2024年中国年菜行业市场规模为1708.1亿元,2026年市场规模有望达2626.4亿元。随着现代化技术的发展及消费观念的改变,年菜演变成新兴零售商品,能节省制作时间,让消费者能够便捷食用。在保证食品安全、营养、美味的同时,年菜也注入时尚元素和创新思维,巧妙结合不同地域的菜式特色,紧随时代潮流推陈出新。“年菜经济”全产业链的互联互通,促进农产品稳产保供,利于引领春节消费“新食尚”,促成新消费欲望。目前,年菜市场仍处于蓝海阶段,行业有很大的扩容空间。市场整体呈现出快速扩张、需求旺盛的态势。未来,烹饪加工技术和冷链物流技术应用逐渐成熟,将带动年菜行业向标准化、规范化迈进。
In 2023, the market size of China's New Year dish industry will be 129.13 billion yuan, an increase of 81.0%. Enterprises through the development of New Year dish new product system, create a new consumption scene, the market shows a rapid growth momentum, is expected in 2024, China's New Year dish industry market size of 170.81 billion yuan, 2026 market size is expected to reach 262.64 billion yuan. With the development of modern technology and the change of consumption concepts, New Year dishes have evolved into new retail goods, which can save production time and allow consumers to easily eat. While ensuring food safety, nutrition and taste, the New Year cuisine also infuses fashion elements and innovative thinking, cleverly combining the cuisine characteristics of different regions and following the trend of The Times. The interconnection of the whole industrial chain of the "New Year vegetable economy" and the promotion of stable production and supply of agricultural products are conducive to leading the "new food" consumption during the Spring Festival and promoting new consumption desire. At present, the New Year food market is still in the blue ocean stage, and the industry has great room for expansion. The market as a whole is showing a rapid expansion and strong demand. In the future, the application of cooking processing technology and cold chain logistics technology is gradually mature, which will drive the New Year dish industry to standardization and standardization. -
艾媒咨询|2023年中国预制菜产业发展蓝皮书
2024年3月15日,第二届中国国际(佛山)预制菜产业大会在广东佛山顺德开幕。来自全球10多个国家(地区)的客商,超千家预制菜全产业链企业及采购商参会。本次大会由广东省农业农村厅、佛山市人民政府主办,广东省农业对外经济与农民合作促进中心、佛山市农业农村局、佛山市顺德区人民政府承办。大会围绕“先进生产力”“创新”等关键词,聚焦预制菜产业的发展成果,总结发展思路,探讨发展方向,描绘预制菜产业发展蓝图。
活动现场,《2023年中国预制菜产业发展蓝皮书》(以下简称“《蓝皮书》”)正式发布。《蓝皮书》由第二届中国国际(佛山)预制菜产业大会组委会指导、艾媒咨询和南方农村报共同编写。
《蓝皮书》内容翔实、脉络清晰、数据丰富,共分七大部分,采用市场调查、深度访谈、桌面研究、大数据分析等方法,系统性阐释了中国预制菜行业发展背景、核心数据及模式分析、行业指数解读及省份案例、产业园区分析、企业发展状况研究、细分市场消费趋势研究和产业未来发展趋势。《蓝皮书》准确及时地反映了全国预制菜产业的发展态势,构筑了多维、立体、全面的产业发展图景。
2023年中央一号文件对乡村产业高质量发展作出具体部署,首次提出“提升净菜、中央厨房等产业标准化和规范化水平”“培育发展预制菜产业”。预制菜产业的高质量发展对于促进农村一二三产业融合发展、助力乡村振兴、推动餐饮零售化具有重要意义。数据显示,2023年中国预制菜产值超5000亿元,同比增长23.1%,预计2026年中国预制菜市场规模将突破万亿元。
《蓝皮书》对中国预制菜产业链上游、中游和下游的产业发展概况、企业案例分析、商业运行模式与创新发展趋势进行详细分析,通过对全国31个省(自治区、直辖市)的预制菜产业传播声量、企业数量和规模、产业园区建设、重点企业平台销量、政策扶持力度、高水平产业交流,并结合分析师团队评价等指标进行分析核算生成了《2023年年度中国各省预制菜产业发展水平排行榜》。其中,广东省作为预制菜的“策源地”,在政策、经济等多方面具备发展优势,2023年依然占据排行榜第一位。《蓝皮书》还选取了排行榜中发展水平较高的五个省份进行客观分析与评价。
报告全文内容共计375页、207126字、251个图表。 -
艾媒咨询|2021中国数字经济产业发展研究报告
本报告研究涉及企业/品牌/案例:抖音,快手,哔哩哔哩,微视,柳江人家,好欢螺,嘻螺会,螺霸王,喜茶,奈雪的茶,茶颜悦色
4月29日,由广东省互联网协会指导,艾媒咨询及思科智慧城联合主办的“2021广州数字经济发展论坛”在番禺成功举办。论坛以“数字引领新征程• 经济注入新活力”为主题,邀请学术界、企业界、创投界、行业协会及市政管理部门代表作主题交流、经验分享、报告展示,深入聚焦数字经济产业发展,共同探讨数字经济创新走向。
论坛中,艾媒咨询创始人CEO兼首席分析师张毅发布了《2021中国数字经济产业发展研究报告》。该报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,全面分析新基建时代数字经济产业发展背景、现状及趋势,并围绕人工智能、大健康、教育、电商供应链产业、短视频直播、旅游出行、潮流(国货、螺蛳粉、新式茶饮)等领域进行深度解读,预判各领域未来发展态势。
On April 29, "2021 Guangzhou Digital Economy Development Forum" was successfully held in Panyu under the guidance of Guangdong Internet association and co sponsored by AI media consulting and Cisco smart city. With the theme of "digital leading the new journey and injecting new vitality into the economy", the forum invited representatives from academic circles, business circles, venture capital circles, industry associations and municipal administration departments to make theme exchange, experience sharing and report display, deeply focused on the development of digital economy industry, and jointly discussed the trend of digital economy innovation.
In the forum, Zhang Yi, founder, CEO and chief analyst of AI media consulting, released the Research Report on the development of China's digital economy industry in 2021. According to the basic data of AI media data center, AI media consulting business intelligence database and AI media business sentiment and public opinion data monitoring system, the report comprehensively analyzes the development background, current situation and trend of digital economy industry in the new infrastructure era, and focuses on artificial intelligence, big health, education, e-commerce supply chain industry, short video live broadcast, tourism travel, and trends (domestic products, snail powder, Internet and Internet) In order to predict the future development trend of various fields. -
艾媒咨询|2021中国景区门票预约服务专题研究报告
本报告研究涉及企业/品牌/案例:故宫博物院,敦煌莫高窟,上海迪士尼度假区,泰山风景名胜区,上海海昌海洋公园
iiMedia Research(艾媒咨询)数据显示,2020年,电影票、飞机票以及火车票的预约购买线上化率均在九成左右。在线上化率实现明显提升后,各场景在购票服务、取票入闸等服务流程的质量把控上有明显优化。而当前景区门票线上化率仅为22.4%,服务数字化程度仍有待提高。艾媒咨询分析师认为,景区门票预约将成为预约旅游建设的首要抓手,将持续帮助产业和景区优化升级。其次,超七成游客认可景区门票预约服务方式,认为出游前应提前做好细致安排。大众通过景区门票预约服务,提升出游计划可控性,优化旅游出行体验。此外,预约旅游助力景区实现三大主要目标,分别是提升安全性、改善游客体验以及提高景区运营效率。艾媒咨询分析师认为,明确在线预约预订等建设规范,引导旅游景区开发数字化体验产品,可以有效解决景区现存的三大主要问题。
As to the data of iiMedia Research, the online booking rate of movie tickets, air tickets and train tickets will be nearly 90% in 2020. After the significant improvement of online rate, the quality control of service processes such as ticket purchase service, ticket collection and gate entry has been significantly optimized. At present, the online rate of tickets in scenic spots is only 22.4%, and the digital level of service still needs to be improved. The consulting analyst of iiMedia Research believe that booking tickets in scenic spots will become the first priority in booking tourism construction, and will continue to help optimize and upgrade the industry and scenic spots. Secondly, more than 70% of the tourists agree with the ticket booking service mode of the scenic spots and careful arrangements should be made in advance before traveling. The public can improve the controllability of travel plan and optimize the travel experience through the ticket booking service. In addition, three main goals of scenic spots achieved by booking tourism are to improve safety, to improve tourist experience and to improve operational efficiency. The consulting analyst of iiMedia Research believes that clear online booking and other construction norms, guide the development of digital experience products in scenic spots, can effectively solve the three main problems existing in scenic spots. -
艾媒咨询|2020Q1中国在线酒店预订行业监测报告
本报告研究涉及企业/品牌/案例:美团、携程、飞猪、同程旅行。
受新冠疫情影响,中国在线酒店预订市场遭受巨大冲击,总体营业额、房价及酒店入住率在2020年第一季度有较明显下滑。随着疫情好转,国内旅游市场逐渐复苏,“五一”期间总出行人数及总收入已达到同期的60%和40%,且据调查显示,消费者的出行意愿也在逐渐加强。总体来看,后疫情时期,旅游市场将呈现出四大“新常态 ”。首先,安心出游成为疫情之下网民出游最基本需求。其次,受安心需求影响,本地本省游成为网民最主要出游需求,而出游网民中,年轻群体则成为出游及酒店预订主力人群。iiMedia Research(艾媒咨询)数据显示,在已出游的受访网民中,35岁以下人群占比61.4%,且出游地点以短途游为主,占比达57.8%。此外,景区门票也开始取代飞机票、火车票成为酒店预订主要流量入口。
Affected by the COVID-19, China's Hotel Booking market has been severely hit. Hotel turnover, room prices and hotel occupancy rate have declined significantly in the first quarter of 2020.Now China's domestic tourism market gradually wakes up. During the May Day, the number of tourists and incomes have reached 60% and 40% of the same period. In addition, according to the survey, consumers' willingness to travel is also gradually increasing. During the epidemic situation, the tourism market show four "new normal". First of all, security is the basic demand for people to travel. Secondly, considering security, local tourists increase. In addition, among the travelling netizens, the young men has become the main group. As the data of iiMedia Research showed, 61.4% of the interviewed users who have traveled were under the age of 35, and 57.8% of them preferred short-distance travel. Besides, tickets to the tourist attractions began to replace air and train tickets as the main flow entrance for hotel bookings. -
艾媒咨询|2020年中国乡村旅游发展现状及旅游用户分析报告
本报告研究涉及省份/地区/案例:黑龙江海林,北京平谷,陕西柞水,浙江临安,湖南韶山,广东阳江,云南丽江。
中国的乡村旅游体系已经逐步完善。随着疫情对生产生活秩序影响的逐步减弱,城乡居民被抑制的需求将持续释放,乡村旅游再度兴起。数据显示,2020年1-8月,中国休闲农业与乡村旅游接待人数达12.07亿人,休闲农业与乡村旅游收入达到5925亿元。
China's rural tourism system has been gradually improved. As the impact of the epidemic on the order of production and life gradually weakens, the suppressed demand of urban and rural residents will continue to be released, and rural tourism will rise again. Statistics show that from January to August 2020, the number of people receiving leisure agriculture and rural tourism in China will reach 1.207 billion, and income from leisure agriculture and rural tourism will reach 592.5 billion yuan. -
艾媒咨询|2020中国智慧场景服务专题研究报告
本报告研究涉及企业/品牌/案例:航班管家,及刻,维智科技。
智慧场景是针对特定的场景,通过技术对用户定位所在场景进行实时感知,达到智能匹配用户与场景服务的一种手段。智慧场景的实现主要依托技术的发展,5G目前已建成70万个基站、终端连接数超1.8亿,2019年中国云计算市场规模达1334亿万元,增速38.6%,2019年人工智能核心产业规模超过510亿元。随着技术逐步成熟,基于精准定位、实时感应、数据计算、个性化服务的万物智能互联成为可能。传统基建也逐渐向“新基建”转型,如今的商圈、出行、社区、工业园等场景开始向智慧化靠拢。近三年的《国务院政府工作报告》多次提到推进数字社会建设。iiMedia Research(艾媒咨询)数据显示,2019年,中国线下零售金额占社会消费品零售总额75%,线下消费仍然是国内居民的主流消费方式,蕴藏着巨大的市场增长空间。大数据实际用户画像更加精准,新零售进一步推动线上线下一体化进程,助力打造智慧场景。
Smart scene is a means of real-time perception of the scene where the user is located through technology for a specific scene, and a means of intelligently matching users and scene services. The realization of smart scenarios mainly relies on the development of technology. 5G has currently built 700,000 base stations and the number of terminal connections exceeds 180 million. In 2019, the scale of China's cloud computing market reached 133.4 billion, a growth rate of 38.6%, and the scale of core artificial intelligence industry in 2019 More than 51 billion yuan. As the technology gradually matures, intelligent interconnection of everything based on precise positioning, real-time sensing, data calculation, and personalized services becomes possible. Traditional infrastructure is also gradually transforming to "new infrastructure", and today's business districts, travel, communities, and industrial parks are beginning to move closer to intelligence. The State Council’s Government Work Report in the past three years has repeatedly mentioned the promotion of digital society. According to data from iiMedia Research, in 2019, China's offline retail sales accounted for 75% of the total retail sales of consumer goods. Offline consumption is still the mainstream consumption method of domestic residents, and there is huge room for market growth. The actual user profile of big data is more accurate, and new retail further promotes the integration of online and offline, helping to create smart scenarios. -
艾媒报告|2019-2020中国旅游景区门票在线预订市场研究报告
iiMedia Research(艾媒咨询)数据显示,过去五年在线旅游用户的规模不断扩大,2019年中国在线旅游用户规模超过4亿人。门票业务作为旅游景区的核心产品,线上化仍有很大发展空间。2019年中国景区门票线上化渗透率约为18.3%,门票在线交易额为288.8亿元。国内景区门票预订市场已经形成一超多强的格局,前三大在线预订平台门票交易量总份额占比接近九成。2020年以来,新冠疫情对旅游景区消费市场带来了新的变化,一方面景区在政策要求和引导下,加快落实景区门票网络预约制,叠加线下游客骤减等困境压力,景区将加速拥抱在线预订平台;另一方面,多地景区关停政策以及门票预约制的实施驱使游客通过在线平台获取景区相关信息及产品服务。艾媒咨询分析师认为,在政策、市场、平台等多方因素的共同作用下,景区门票线上化率将大幅提升,旅游在线预订平台将迎来发展良机。
According to the data of iiMedia research, the scale of online tourism users has been expanding in the past five years, and the scale of online tourism users in China will exceed 400 million in 2019. As the core product of tourist attractions, ticket business still has a lot of room for online development. In 2019, the online penetration rate of tickets for scenic spots in China is about 18.3%, and the online transaction volume of tickets is 28.88 billion yuan. The domestic scenic spot ticket booking market has formed a pattern of "one super many strong", and the total share of ticket trading volume of the top three online booking platforms accounts for nearly 90%. Since 2020, the new crown epidemic has brought new changes to the consumption market of tourist attractions. On the one hand, under the guidance of policy requirements, the scenic spots will speed up the implementation of the online booking system of scenic tickets, which will add up the pressure of the sudden reduction of downstream customers, and the scenic spots will accelerate to embrace the online booking platform; on the other hand, the implementation of the multi scenic area closure policy and the ticket booking system will drive tourists through the online platform Obtain relevant information and product services of the scenic spot. iiMedia consulting analysts believe that under the joint effect of policies, markets, platforms and other factors, the online rate of scenic tickets will be greatly increased, and the online booking platform for tourism will usher in a good opportunity for development.
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