粉丝经济大礼包开通会员免费看(共19份)
随着互联网的快速发展,粉丝经济已成为当下最热门的商业模式之一。从最初的明星经济到现在的多领域商业应用,粉丝经济正在以惊人的速度蔓延,成为了当前商业发展中不可或缺的一部分。
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艾媒咨询|2024-2025年中国茶叶产业发展及消费者洞察行业报告
随着市场竞争的激化,茶叶市场入局者开始探索行业品类细分化的市场需求,不断打造新场景、新产品、新需求,未来的行业格局将会是多品牌共同发展的状态。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国茶叶产业发展及消费者洞察行业报告》数据显示,中国茶叶行业市场规模保持连年增长态势,2023年市场规模达到3511.8亿元,预计2028年可达到5309.6亿元。随着健康养生观念的加深,42.49%受访消费者表示会选择喝茶来达到保健的目的。艾媒咨询分析师认为,在现代社会,随着人们对健康生活的追求日益增强,茶作为一种天然、健康的饮品,其健康属性愈发受到消费者重视,消费者对于茶叶的品质和口感的要求也越来越高,这为茶叶产业的发展提供了广阔的市场空间。
With the intensification of market competition, tea market entrants have begun to explore the market demand for industry categories, and continue to create new scenes, new products, and new demands. The future industry pattern will be a state of multi-brand common development. According to the latest "Research on China Tea Industry Development and Consumer Insights Report from 2024 to 2025" released by iiMedia Research, the market size of China's tea industry has maintained a continuous growth trend, and the market size will reach 351.18 billion yuan in 2023, and is expected to reach 530.96 billion yuan in 2028. With the deepening of the concept of health and wellness, 42.49% of the surveyed consumers said they would choose tea to achieve the purpose of health care. Analysts from iiMedia Consulting believe that in modern society, with the increasing pursuit of healthy life, tea as a natural and healthy drink, its health attributes are increasingly valued by consumers, and consumers have higher and higher requirements for the quality and taste of tea, which provides a broad market space for the development of tea industry. -
艾媒咨询|2024年中国虚拟数字人产业发展白皮书
随着AI技术的日益成熟与广泛应用,虚拟数字人从一个遥远的概念逐渐走进了现实世界的舞台,在技术融合与产业升级中扮演至关重要的桥梁与驱动者。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国虚拟数字人产业发展白皮书》数据显示,2023年中国虚拟人带动产业市场规模和核心市场规模分别为3334.7亿元和205.2亿元,预计2025年分别达到6402.7亿元和480.6亿元,呈现强劲的增长态势。
艾媒咨询分析师认为,虚拟人技术具有为用户提供高度智能化和个性化服务的潜力,为B端企业降本增效,其市场需求前景广阔。
With the increasing maturity and widespread application of AI technology, virtual digital humans have gradually entered the real world stage from a distant concept, playing a crucial bridge and driver in technology integration and industrial upgrading. According to the latest "White Paper on the Development of China's Virtual Digital Human Industry in 2024" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the market size and core market size driven by virtual humans in China were 333.47 billion yuan and 20.52 billion yuan respectively in 2023. It is expected to reach 640.27 billion yuan and 48.06 billion yuan respectively in 2025, showing a strong growth trend.
Analysts from iMedia Consulting believe that virtual human technology has the potential to provide users with highly intelligent and personalized services, reducing costs and increasing efficiency for B2B enterprises. Its market demand prospects are broad. -
艾媒咨询|2024-2025年中国兴趣消费趋势洞察白皮书
随着社会物质生活日渐富裕,人民精神文化需求日益增长,消费群体迭代,消费领域兴起了“兴趣”引导消费的浪潮。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国兴趣消费趋势洞察白皮书》数据显示,超五成的新青年消费者在生活必需品外,会在一定支出范围内购买兴趣喜好相关品、愉悦自我的产品。在消费频次方面,超五成新青年消费者每月的兴趣消费频率达3-5次。
艾媒咨询分析师认为,在兴趣消费产业范畴不断拓展的环境下,越来越多产品与兴趣消费相结合,消费者对兴趣消费的认知和了解会不断加深,兴趣消费的频率和消费比例有望持续提升。
With the increasing material prosperity of society and the growing spiritual and cultural needs of the people, consumer groups are iterating, and a wave of "interest" guiding consumption has emerged in the consumption field.According to the latest "White Paper on Insights into China's Interest Consumption Trends from 2024 to 2025" released by iiMedia Research, More than 50% of new young consumers will purchase products related to their interests, preferences, and self pleasure within a certain expenditure range, in addition to daily necessities. In terms of consumption frequency, over 50% of new young consumers have a monthly interest consumption frequency of 3-5 times..
iiMedia Research analysts believe that In the environment where the scope of interest consumption industry is constantly expanding, more and more products are combined with interest consumption, and consumers' awareness and understanding of interest consumption will continue to deepen. The frequency and proportion of interest consumption are expected to continue to increase. -
艾媒咨询|2024-2025年中国运动鞋服市场运行状况及消费需求数据监测报告
近年来,中国运动鞋服市场保持持续增长态势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国运动鞋服市场运行状况及消费需求数据监测报告》显示,2023年中国运动鞋服市场规模已跃升至4926亿元。这一显著增长背后,国潮元素的兴起扮演了重要角色。随着消费者对本土文化的认同感逐渐增强,国潮风格在运动鞋服设计中的应用越来越广泛,深受市场欢迎。这既满足了消费者对个性化追求的需求,也为品牌带来了差异化竞争的新机会,进一步丰富了产品的文化内涵,提升了本土品牌在国际市场上的影响力。展望未来,国潮元素的深度融合与创新将成为推动中国运动鞋服市场持续上升的关键因素。预计到2025年,中国运动鞋服市场规模有望攀升至5989亿元,预示着”国潮热潮”下国货品牌的崛起以及市场的巨大潜力。
In recent years, China's sports shoes and clothing market has maintained a continuous growth trend. According to the latest "2024-2025 China sneaker-wear Market Operation and Consumer Demand Data Monitoring Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's sneaker-wear has jumped to 492.6 billion yuan in 2023. Behind this significant growth, the rise of the national tide element plays an important role. With the gradual enhancement of consumers' sense of identity of local culture, the national tide style is more and more widely used in the design of sports shoes and clothing, and is welcomed by the market. This not only meets the needs of consumers for personalized pursuit, but also brings new opportunities for differentiated competition for brands, further enrichis the cultural connotation of products, and enhances the influence of local brands in the international market. Looking to the future, the deep integration and innovation of national tide elements will become a key factor to promote the continued rise of China's sports shoes and clothing market. It is expected that by 2025, the market size of China's sports shoes and clothing is expected to climb to 598.9 billion yuan, indicating the rise of domestic brands under the "national tide boom" and the huge potential of the market.
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