科技配消费,越配越对味(共16份)
科技行业辅助消费崛起
-
艾媒咨询|2024年中国虚拟数字人产业发展白皮书
随着AI技术的日益成熟与广泛应用,虚拟数字人从一个遥远的概念逐渐走进了现实世界的舞台,在技术融合与产业升级中扮演至关重要的桥梁与驱动者。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国虚拟数字人产业发展白皮书》数据显示,2023年中国虚拟人带动产业市场规模和核心市场规模分别为3334.7亿元和205.2亿元,预计2025年分别达到6402.7亿元和480.6亿元,呈现强劲的增长态势。
艾媒咨询分析师认为,虚拟人技术具有为用户提供高度智能化和个性化服务的潜力,为B端企业降本增效,其市场需求前景广阔。
With the increasing maturity and widespread application of AI technology, virtual digital humans have gradually entered the real world stage from a distant concept, playing a crucial bridge and driver in technology integration and industrial upgrading. According to the latest "White Paper on the Development of China's Virtual Digital Human Industry in 2024" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the market size and core market size driven by virtual humans in China were 333.47 billion yuan and 20.52 billion yuan respectively in 2023. It is expected to reach 640.27 billion yuan and 48.06 billion yuan respectively in 2025, showing a strong growth trend.
Analysts from iMedia Consulting believe that virtual human technology has the potential to provide users with highly intelligent and personalized services, reducing costs and increasing efficiency for B2B enterprises. Its market demand prospects are broad. -
艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告
目前,全球跨境电商已进入快速发展新阶段。数据显示,近五年中国跨境电商的进出口规模呈现增长态势,2019-2020年增长迅猛,近两年增长速度趋于平缓但总体规模仍逐年增加,2023年前三季度中国跨境电商进出口规模达1.7万亿元。全球贸易活跃度继续上升,外部需求呈现回暖迹象。《区域全面经济伙伴关系协定》的签署、“一带一路”的持续推进使得国家间铁路、口岸、海关等部门的合作日趋密切,为进一步推动跨境电商发展起到重要作用,新兴市场开拓有力。随着全球国家或地区网购习惯形成,其跨境电商市场发展潜力巨大,吸引大量中国电商企业布局,电商经济发展也将迎来井喷发展。
At present, the global cross-border e-commerce has entered a new stage of rapid development. Data show that in the past five years, the import and export scale of China's cross-border e-commerce has shown a growth trend, rapid growth in 2019-2020, the growth rate in the past two years, but the overall scale is still increasing year by year, and the import and export scale of China's cross-border e-commerce reached 1.7 trillion yuan in the first three quarters of 2023. Global trade activity continues to rise and external demand shows signs of picking up. The signing of the Regional Comprehensive Economic Partnership Agreement and the continuous promotion of the Belt and Road Initiative have made the cooperation between the railway, port, customs and other departments increasingly close, which has played an important role in further promoting the development of cross-border e-commerce, and the development of emerging markets is strong. With the formation of online shopping habits in countries or regions around the world, its cross-border e-commerce market has great potential for development, attracting a large number of Chinese e-commerce enterprises, and the development of e-commerce economy will also usher in a spurt of development. -
艾媒咨询|2021年中国白酒行业发展研究报告
本报告涉及的案例/品牌/企业:五粮液,唐庄酒业,观云白酒
iiMedia Research(艾媒咨询)数据显示,中国2021年中国白酒市场规模将达6434亿元,同比增长10.2%。数字化技术赋能白酒行业,助力企业降本增效,中国酒类新零售市场规模2021年达1363.1亿元。预计未来中国白酒行业发展稳定,营收和利润仍有较大空间,2025年将达9500亿元。经调研发现,中国白酒消费者中七成为男性,超六成为中高收入群体,消费者最喜好的前三白酒品牌分别是五粮液、泸州老窖、剑南春。艾媒咨询分析师认为,近年来中国酒类市场迎来新的变革,低度酒品类迎来了新的增长,消费群体以年轻人为主。2021年天猫双十一周低度购买人数增长超50%,年轻人占到60%。在“她”经济的驱动下,适合年轻女性饮用的低度酒同比增长46%,年轻女性成为酒类市场新的增长点。
According to the data of iiMedia Research, China's liquor market will reach 643.4 billion yuan in 2021, up 10.2% year on year. Digital technology can empower the liquor industry and help enterprises reduce costs and increase efficiency. The scale of China's new liquor retail market will reach 136.31 billion yuan in 2021. It is expected that China's liquor industry will develop stably in the future, and its revenue and profit will still have a large space, which will reach 950 billion yuan in 2025. According to the survey, seven of Chinese liquor consumers are male, and more than six are middle and high income groups. The top three liquor brands most favored by consumers are Wuliangye, Luzhoulaojiao and Jiannanchun. iiMedia consulting analysts believe that in recent years, China's wine market has ushered in a new revolution, low-alcohol wine category ushered in a new growth, the consumer group is mainly young people. In 2021, the number of low-priced shoppers on Tmall will increase by more than 50%, with young people accounting for 60%. Driven by the "she" economy, low-alcohol drinks suitable for young women increased by 46% year-on-year, making young women a new growth point in the alcohol market. -
艾媒咨询|2021中国新业态商业发展趋势分析报告
2020年前三季度,规模以上高技术制造业增加值增长5.9%,装备制造业增加值增长4.7%,高技术产业投资增长9.1%,加快2.8个百分点。前三季度实物商品网上零售额同比增长15.3%,增速比上半年加快1个百分点,占社会消费品零售总额的比重达到24.3%。在疫情冲击下,产业转型发展的动力明显加快,以互联网经济为代表的新动能逆势成长,线上购物、直播带货等新业态、新模式持续火热,在线办公、远程问诊、在线教育等新兴需求非常旺盛,而母婴、养老、医美等刚需产业也在疫情中借助新的营销模式迸发出新的活力,在助力疫情防控、保障居民生活、促进经济增长方面发挥了积极的作用。
In the first three quarters of 2020, the value added of high tech manufacturing above scale increased by 5.9 percent, the value added of equipment manufacturing increased by 4.7 percent, and investment in high tech increased by 9.1 percent and 2.8 percentage points. In the first three quarters, the online retail sales of physical goods increased by 15.3% year-on-year, one percentage point faster than in the first half of the year, and accounted for 24.3% of the total retail sales of social consumer goods. Under the impact of the epidemic, the momentum of industrial transformation and development has accelerated significantly, the new momentum represented by the Internet economy has grown against the trend, and new business forms and new models such as online shopping and live streaming of goods have continued to heat up, the emerging demand for online work, long-distance consultation and online education is very strong, and industries that are just in need, such as mothers and babies, old-age care and medical beauty, are also bursting out with new vitality in the epidemic with the help of new marketing models, it has played an active role in promoting the prevention and control of epidemic situation, ensuring the livelihood of residents and promoting economic growth. -
艾媒咨询|2020H1中国品牌电商服务商行业研究报告
本报告研究涉及企业/品牌/案例:凯诘电商、壹网壹创、宝尊电商。
2020年初,扩大内需消费政策频出,5G、人工智能、云计算等技术助力经济高质量发展,促使传统品牌拥抱数字化,利好电商市场以及电商品牌服务商发展。iiMedia Research(艾媒咨询)数据显示,近年来中国品牌电商服务商市场规模持续增长,2019年中国品牌电商服务市场规模已突破2000亿元,增速达37.1%,预计2020年有望突破2400亿元。服装市场、化妆品市场、母婴市场、宠物市场、食品市场等领域规模均逐年上升,且各行业围绕人货场三要素逐渐细分,差异化逐渐扩大,新业态,新模式,新消费等出现驱动品牌电商市场快速发展。艾媒咨询分析师认为,广阔的发展前景将吸引大量的电商品牌服务商入局,促使行业竞争加剧,服务商的服务能力,规模优势和成长潜力成三大核心竞争力,如何立足高增长领域构建自身差异化优势成品牌电商服务商的主要策略。
At the beginning of 2020, policies to expand domestic consumption are frequent, and technologies such as 5G, artificial intelligence, and cloud computing support high-quality economic development, promote traditional brands to embrace digitalization, and benefit the development of e-commerce markets and e-commerce brand service providers. According to the data of iiMedia research, the scale of Chinese brand e-commerce service providers market has continued to grow in recent years. In 2019, the market size of Chinese brand e-commerce services has exceeded 200 billion yuan, with a growth rate of 37.1%, and is expected to exceed 240 billion yuan in 2020. The scale of the apparel market, cosmetics market, mother and baby market, pet market, food market and other fields have increased year by year, and various industries have gradually subdivided around the three elements of the human and goods yard, and the differentiation has gradually expanded. New formats, new models, new consumption, etc. have driven The rapid development of the brand e-commerce market. iiMedia consulting analysts believe that the broad development prospects will attract a large number of e-commerce brand service providers to enter the game, which will intensify industry competition, service providers' service capabilities, scale advantages and growth potential become three core competitiveness, how to base themselves in high-growth areas Constructing its own differentiated advantages into the main strategy of brand e-commerce service providers. -
艾媒咨询|2020H1全球及中国跨境电商运营数据及典型企业分析研究报告
本报告研究涉及企业/品牌/案例:敦煌网,阿里巴巴国际,考拉海购,小红书,shoppe,MercadoLibre。
其他企业/品牌:奥买家,京东全球购,速卖通,腾讯,蚂蚁金服,lazada,苏宁国际,京东国际,海豚家,KK馆,豌豆公主,洋码头,天猫国际,海囤全球等。
2020年5月29日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1全球及中国跨境电商运营数据及典型企业分析研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对跨境电商的行业发展和运营进行深度分析,通过对中国B2B、B2C两大类跨境电商的运营数据和企业案例分析,以及用户的跨境电商购物行为调研,剖析中国跨境电商行业的当前状况,并且本报告还关注到东南亚、拉美等跨境电商发展较快的地区,通过对全球总体态势的总结,预判2020-2021年中国跨境电商的发展趋势。艾媒咨询分析师认为,疫情对跨境电商有一定的影响,但总体而言跨境电商仍将保持增长态势。目前跨境电商市场的竞争非常激烈,并且已经开始从中国向东南亚、拉美等地区扩张,加上用户的消费态度变化,跨境电商企业重点从过去的山寨、无品牌的产品转变为品牌竞逐。
The epidemic has a huge impact on the global economy and trade, and cross-border e-commerce companies are also generally faced with many problems such as cancellation or extension of on-hand orders, difficulties in signing new orders, and poor logistics and transportation. iiMedia Research believe that cross-border e-commerce has received policy support and has also cultivated a large number of user markets. Although cross-border e-commerce will be subject to some objective impact in the short term, cross-border e-commerce will remain in the long run Increase vitality.
- 1
- 2
没找到想要的报告?
扫码添加客服参与预约/定制,第一时间获取行业推荐报告!
智库热榜
艾媒咨询|2024-2025年中国银发经济投资前景分析报告
艾媒咨询|2024-2025年中国烘焙食品行业现状及趋势研究报告
艾媒咨询 | 2023-2024年中国休闲食品产业现状及消费行为数据研究报告
艾媒咨询|2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告
艾媒咨询 | 2023-2024年中国全域旅游产业运行数据及发展趋势研究报告
艾媒咨询 | 2024年中国家用美容仪行业消费者洞察研究报告
艾媒咨询|赵一鸣零食店消费行为洞察及行业趋势报告(2024)
艾媒咨询|2024年中国月饼行业创新发展研究报告
艾媒咨询 | 2024年中国数字中台市场研究报告
艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告
艾媒咨询|2024年中国家清产品消费趋势洞察报告