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艾媒咨询|2021年中国睡眠经济行业研究报告
中国睡眠研究会数据显示,2021年超过3亿人存在睡眠障碍,成年人失眠发生率高达38.2%。艾媒咨询分析师认为,伴随着中国国民睡眠质量的降低,助眠产品供给品类增多和科技水平提升,睡眠经济领域发展潜力充满后劲,市场规模将继续保持增长趋势,预计2021年中国睡眠经济市场规模将超过4000亿元。目前市面上大多助眠食品和饮料、助眠服务和助眠APP大多聚焦于调整用户情绪和压力,产品质量和助眠效果良莠不齐,推进睡眠产品科技应用的改革,让科技持续加持对睡眠产品对睡眠的作用,提高产品品质和体验,是睡眠经济市场、产品成熟发展的重要助力。
According to the data of China Sleep Research Association, more than 300 million people had sleep disorders in 2021, and the incidence of insomnia in adults was as high as 38.2%. AI media consulting analysts believe that with the reduction of Chinese national sleep quality, the increase of sleep aid product supply categories and the improvement of scientific and technological level, the development potential of sleep economy is full of potential, and the market scale will continue to maintain the growth trend. It is expected that the market scale of China's sleep economy will exceed 400 billion yuan in 2021. At present, most sleeping food and drinks, sleeping services and sleeping apps on the market mostly focus on adjusting users' emotions and pressures. The product quality and sleeping effect are mixed. Promoting the reform of sleep product technology application, allowing technology to continue to support the role of sleep products on sleep, and improving product quality and experience is an important help for the mature development of sleep economy market and products. -
艾媒咨询|2020-2021年中国移动社交行业研究报告
本报告研究涉及企业/品牌/案例:探探。
其他企业/品牌:微信,QQ,微博,陌陌,百度贴吧,知乎,腾讯,Before,避风,有噗。
随着图片社交、声音社交、视频社交等产品形态的创新以及革新,移动社交市场将保持稳健发展态势,iiMedia Research(艾媒咨询)数据显示,2020年中国移动社交用户规模突破9亿人,较2019年增长7.1%。短视频与直播行业的火爆,使得人们交流的方式已从单纯的文字聊天,到图片分享,再到语音沟通,最后到用视频社交的转变。iiMedia Research (艾媒咨询)数据显示,受访移动社交用户交流方式中文字聊天占比约七成,仍为主流交流方式。在倾向交流方式调查中,12.5%受访用户表示倾向使用视频方式,倾向占比超过实际使用占比,用户对视频交流占比提升意愿明显。5G 网络带来的高质量、低延迟特性,势必会大大提升移动社交的产品体验和以及玩法的升级,而 AI 技术使得不同的社交模式具有可行性。未来,随着 5G + AI 技术的持续创新,社交产品场景将更加丰富和新颖,有望重塑用户的社交行为链条。
With the innovation and innovation of product forms such as image socialization, voice socialization, and video socialization, the mobile social market will maintain a steady development trend. As the data of iiMedia Research showed, the scale of mobile social users in China is exceed 900 million in 2020 which is an increase of 7.1% from 2019. The popularity of the short video and live broadcast industry has transformed the way people communicate from simple text chat, to picture sharing, to voice communication, and finally to video social interaction. As the data of iiMedia Research showed, text chat accounts for about 70% of the interviewed mobile social users' communication methods, which is still the mainstream communication method. In the survey on communication methods, 12.5% of the interviewed users indicated that they would prefer to use video methods, and the proportion of inclination exceeds the proportion of actual use, and users are obviously willing to increase the proportion of video communication. The high-quality, low-latency features brought by 5G networks will inevitably greatly enhance the product experience and gameplay upgrades of mobile social networking, and AI technology makes different social models feasible. In the future, with the continuous innovation of 5G + AI technology, social product scenarios will be richer and more novel, which is expected to reshape users' social behavior chain. -
艾媒咨询|2020-2021年中国电子商票行业研究及趋势分析报告
本报告研究涉及企业/品牌/案例:同城票据网、银承库、京票秒贴、商票圈。
经过三十多年的发展,中国票据市场快速发展,市场规模达到百万亿级。随着中国实体经济恢复向好,金融活动将会更加活跃,商票融资方式逐步多样化,为电子商票的发展提供了机遇。2009年以来,中国电子商票行业迅速发展,电子商业汇票系统参与者的规模不断扩大。截止2019年底,中国票据交易系统共接入法人机构2884家,会员2913家,系统参与者101622家。
After more than 30 years of development, China's bill market has developed rapidly, with a market size of hundreds of billions. As China's real economy recovers, financial activities will become more active and commercial ticket financing methods will gradually diversify, providing opportunities for the development of electronic commercial tickets. Since 2009, China's electronic commercial bill industry has developed rapidly, and the scale of participants in the electronic commercial bill system has continued to expand. As of the end of 2019, China's bill trading system had access to 2,884 legal entities, 2,913 members, and 101,622 system participants. -
艾媒报告|2019-2020年中国移动社交行业年度研究报告
本报告研究涉及企业/品牌/案例:玩吧APP,Soul APP,积目APP;其他提及企业/品牌:微信,QQ,飞聊,微博,珍爱网,百度贴吧,豆瓣,知乎,小红书,陌陌,boss直聘,脉脉,钉钉,抖音,keep,绿洲,探探,糖豆,派派,多闪,我是谜
iiMedia Research(艾媒咨询)数据显示,2019上半年中国即时通信应用使用率达到96.9%, 即时通信所代表的移动社交已成网民生活常态,随着国内移动社交生态的发展,预计到2020年用户规模将突破9亿。庞大的移动社交用户规模也意味着更多的市场可能性,而以95后、00后为主的年轻新世代逐渐成为中国移动社交市场的主力军。这部分年轻用户更青睐于轻松、趣味社交形式, 偏好新潮、有趣、多元的社交场景。当前5G、人工智能、VR等技术的发展与变迁驱动音频、视频、直播等新型社交载体加速落地。在技术升级和用户需求提升的背景下,传统移动社交厂商和新入局者纷纷瞄准泛娱乐类社交、校园社交等移动社交细分领域。艾媒咨询分析师认为,在技术变迁、需求细化、厂商积极布局等因素驱动下,中国移动社交行业将迎来新一轮的变革契机。
iiMedia Research data shows that in the first half of 2019, the usage rate of instant messaging apps in China reached 96.9%, and the mobile social network represented by instant messaging has become the normal life of netizens. With the development of mobile social ecology in China, the user scale is expected to exceed 900 million by 2020. The large scale of mobile social users also means more market possibilities, and the younger generation, mainly the post-1995 and post-2000 generations, is gradually becoming the main force in China's mobile social market. This group of young users are more interested in relaxing and interesting social forms, and prefer trendy, interesting and diverse social scenes. The development and changes of 5G, artificial intelligence, VR and other technologies are accelerating the landing of new social carriers such as audio, video and live broadcast. Under the background of technology upgrading and user demand improvement, traditional mobile social network manufacturers and new entrants have targeted the mobile social segments such as pan-entertainment social network and campus social network. iimedia consulting analysts believe that Chinese mobile social networking industry will usher in a new round of opportunities for change driven by technological changes, demand refinement, active layout of manufacturers and other factors. -
艾媒报告|2019-2020中国文娱行业运行监测与头部企业布局研究报告
本报告研究涉及企业/品牌/案例:人民网,华谊兄弟,腾讯音乐集团,阅文集团,哔哩哔哩,抖音,虎牙直播,腾讯游戏;其他提及企业/品牌:人民在线,人民视讯,环球网,幸福蓝海影视文化集团,中央广播电视台,中视传媒股份有限公司,中影集团,上影集团,光线传媒,华谊兄弟,博纳影业,万达影视传媒,腾讯,百度,阿里巴巴,考拉FM,QQ音乐,酷狗音乐,酷我音乐,全民K歌,虾米音乐,网易云音乐,猫眼娱乐,QQ阅读,起点中文网,新丽传媒,天方听书网,喜马拉雅,懒人听书,AcFun,搜狐视频,乐视视频,次元社,微信,支付宝,豌豆荚,百度应用,中国移动,中国电信,华为,美图手机,阿里云视频,快手,梨视频,腾讯微视,斗鱼直播,YY直播,王者荣耀,QQ游戏,网易游戏,百度,字节跳动,企鹅影视,淘票票,优酷视频,UC浏览器,书旗小说,阿里体育,百度贴吧,爱奇艺,梨视频,百度问答,今日头条,西瓜视频,火山小视频,懂车帝,皮皮虾视频,芒果TV
本报告主要通过文娱行业的投融资数据,对媒体、影视、音乐、阅读、动漫、短视频、网络直播、游戏等文娱细分领域的上下游进行深入探究,并对阿里文娱、腾讯、哔哩哔哩、爱奇艺等典型企业的文娱投资进行案例分析,以此对中国文娱行业的发展进行预判。文娱行业的高速发展赢得了资本市场的青睐,媒体仍占据文娱投资细分领域的头部地位,影视、动漫在数字技术帮助下,优势明显。而互联网大企业依托自身业务,进行文娱生态布局,掌握了一定的先发优势。
The rapid development of the entertainment industry has won the favor of the capital market. From the perspective of segmentation, in 2019, the media sector received 30.2% of financing, ranking first in the segment of the entertainment industry, followed by film and television (19.0%), animation (16.8%), and short video (12.3%). Rank third and fourth. iiMedia Research analysts believe that the entertainment industry has obvious advantages in the help of digital technology in film, television, and animation. In the mobile Internet era, new formats and models of short video and live broadcast are favored by the investment market; and large Internet companies rely on their own businesses to carry out the ecological layout of the entertainment industry has a certain first-mover advantage. -
艾媒报告|2019-2020中国互动剧产业现状剖析及用户行为调查报告
本报告研究涉及企业/案例/品牌:爱奇艺,腾讯互娱,林氏兄弟,五元文化,互影科技,Netflix,豆瓣,百度贴吧,微信,优酷,中餐厅,芒果TV,Youtube
中国互动剧产业当前处于探索发展的早期阶段,产业规模及用户认知度都较低。iiMedia Research(艾媒咨询)数据显示,仅有37.9%的受访网民表示对互动剧有所了解,超四成网民对互动剧多种结局及交互式剧情体验较感兴趣;40.8%受访网民未来观看意愿较积极。艾媒咨询分析师认为,互动剧的产生,为视频行业带来技术和内容方面的创新,在满足受众多元化、个性化的观赏需求同时,也能推动传统影视剧行业进行升级,带动需求方和供给方的双向增长。未来在产业投资增加、5G技术不断成熟、行业标准逐渐完善的作用下,互动剧剧作数目快速增加,用户规模随之增长,预计2020年互动剧用户规模将突破1亿人。
China's interactive drama industry is currently in the early stage of exploration and development, with low industrial scale and user awareness. According to iiMedia Research, only 37.9% of the netizens surveyed said they knew about the interactive drama, and more than 40% of the netizens were more interested in the multiple endings and interactive plot experience of the interactive drama; 40.8% of the netizens surveyed had more active willingness to watch in the future. iiMedia consulting analysts believe that the emergence of interactive drama brings technological and content innovation to the video industry. It can not only meet the diverse and personalized viewing needs of the audience, but also promote the upgrading of traditional film and television drama industry, and drive the two-way growth of the demand side and the supply side. In the future, driven by the increase of industrial investment, the continuous maturity of 5G technology and the gradual improvement of industrial standards, the number of interactive dramas will increase rapidly, and the user scale will increase accordingly. It is estimated that the user scale of interactive dramas will exceed 100 million in 2020. -
艾媒报告|2019年中国移动社交行业专题报告
本报告研究涉及企业\品牌\案例:微信,QQ,微博,陌陌,探探,抖音,全民K歌,豆瓣,知乎,贴吧,珍爱网,钉钉,脉脉,领英,Keep,Soul, 多闪,马桶MT,聊天宝,YY,Real如我,快手,积目,纸条,出去玩,职声,恋爱圈,秀蛋,点心,SUGAR苏格,相亲交友,薄荷运动,绿洲,ZAO,知乎,糖豆
随着技术与文化的变迁,人们的社交需求逐渐趋于个性化、多样化、开放化,以“双微”为代表的成熟社交产品已无法满足移动社交用户日益变化的新需求,移动社交产品的长尾效应进一步凸显。iiMedia Research(艾媒咨询)数据显示,仅有57.6%的受访网民偏好纯熟人社交;视频社交方式成为继文字、图片之后,网民最偏好的社交方式;44.3%的受访网民表示可以接受社交产品电商行为。虽然目前微信的社交关系链庞大且稳固,用户对微信的依赖程度也较高,但过载的人际关系、冗杂的产品功能、浓厚的营销风气、泛滥的内容信息让用户背负越来越重的社交成本,其中过度营销和信息泛滥更是成为众矢之的。艾媒咨询分析师认为,在移动社交市场濒临变革的重要窗口期,微信更应重视内部产品的革新需求。
With the changes of technology and culture, people's social needs gradually become more personalized, diversified and open. Mature social products represented by WeChat and Weibo can no longer meet the ever-changing new demands of mobile social users. Mobile social products The long tail effect is further highlighted. According to iiMedia Research, only 57.6% of the Internet users surveyed prefer the social interaction of the acquaintances; the video social mode becomes the most preferred social mode for netizens after the text and pictures; 44.3% of the netizens surveyed said they can accept the social Product e-commerce behavior. Although WeChat's social relationship chain is huge and stable, and users rely heavily on Wechat, but overloaded interpersonal relationships, redundant product features, strong marketing ethos, and flooding of content information make users bear more and more social costs, over-marketing and information flooding have become the target of public criticism. iiMedia Consulting analysts believe that the mobile social market is on the verge of change, WeChat should pay more attention to the innovation needs of internal products. -
艾媒报告 |2019年中国汽车后市场分析与发展趋势研究报告
报告涉及的相关企业/品牌/案例:京东、天猫、腾讯、滴滴出行、途虎养车、汽车超人、康众、牛咖斯、康普顿、铁将军、合众思壮、上汽集团、北汽集团、广汽集团、东风日产、上海通用、神龙、PSA集团、大众、别克、福特
在2018年中国整体汽车产销量下滑情况下,新能源汽车2018年销量依旧保持61.7%的高速增长,这将带来动力电池等新汽车后市场续期。2018年中国二手车交易量达1382.2万辆,同比增长11.5%,超七成交易二手车的车龄在三年以上,随着汽车车龄的增加,车主对于汽车后市场的服务需求将呈现更强劲的增长。上汽集团、北汽集团等众多主机厂开设了汽车维修连锁体系。京东、阿里、腾讯等互联网巨头纷纷跨界进入汽车后市场。2018年线上汽车用户市场渗透率达到16.0%,女性车主用户增速较快,江苏地区网民最关注汽车后市场话题。线上汽保养项目增长最快,同比上涨120.3%。在汽车用品中,搜索指数最高的为装饰用品,消费者最关注的为汽车摆件、香水和车贴。电子用品中关注度最高为行车记录仪,2018年行车记录仪的市场规模达到313.0亿元,近六成消费者购买价格在千元以上。
Despite the decline in China's overall automobile production and sales in 2018, the sales volume of new energy vehicles in 2018 still maintained a high growth rate of 61.7%, which will bring about the renewal of the post-market of new vehicles such as power batteries. In 2018, China's second-hand car transaction volume reached 13.822 million, an increase of 11.5% year on year. More than 70% of the second-hand car transactions are over three years old. With the increase of vehicle ages, owners' demand for after-market services will show stronger growth. Saic motor, Beijing auto group and many other main engine plants set up a car maintenance chain system. Jd.com, Alibaba, Tencent and other Internet giants have entered the post-auto market across the border. In 2018, the market penetration rate of online automobile users reached 16.0%, and the growth rate of female car owners was rapid. Netizens in Jiangsu province paid the most attention to the topic of post-automobile market. Shanghai automotive maintenance line project growth fastest, up 120.3%. In the automotive supplies, the highest index for the search for decorative goods, consumers are most concerned about the automotive accessories, perfume and stickers. Among electronic products, auto data recorder attracts the most attention. In 2018, the market size of auto data recorder reaches 31.3 billion yuan, and nearly 60% of consumers purchase auto data recorder at more than 1000 yuan.
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