单身经济(共25份)
单身经济
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艾媒咨询|2024-2025年中国乳业行业运行大数据及市场趋势研究报告
随着消费升级的到来和国民健康意识的日益普及,人均乳制品消费量逐渐提高,乳制品消费结构发生转变,消费者的多样需求为乳制品市场注入新的发展动力。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国乳业行业运行大数据及市场趋势研究报告》数据显示,中国牛奶产量整体呈上升趋势,2023年牛奶产量达4197万吨,同比增长6.7%。相比2018年,中国牛奶产量提升超1000万吨。
艾媒咨询分析师认为,中国乳制品市场空间广阔,行业赛道将更加细分,乳企需加快奶源基地建设与上游产业整合,为企业发展降本提效,加强研发创新能力以满足消费市场需求。
With the arrival of consumption upgrading and the increasing popularity of national health awareness, the per capita consumption of dairy products is gradually increasing, and the consumption structure of dairy products has undergone a transformation. The diverse needs of consumers have injected new development momentum into the dairy product market. According to the latest "2024-2025 Big Data and Market Trends Research Report on China's Dairy Industry Operation" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the overall milk production in China is on the rise, reaching 41.97 million tons in 2023, a year-on-year increase of 6.7%. Compared to 2018, China's milk production has increased by over 10 million tons.
Analysts from iMedia Consulting believe that the Chinese dairy market has vast space and the industry track will be more segmented. Dairy companies need to accelerate the construction of milk source bases and the integration of upstream industries to reduce costs and improve efficiency for enterprise development, strengthen research and development innovation capabilities to meet the needs of the consumer market. -
艾媒咨询|2024-2025年中国烘焙食品行业现状及趋势研究报告
随着人均消费水平的提升和餐饮消费结构的调整,中国烘焙食品市场呈现增长态势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国烘焙食品行业现状及趋势研究报告》数据显示,2023年中国烘焙食品零售市场规模达5614.2亿元,同比增长9.2%,预计2029年可达到8595.6亿元。艾媒咨询分析师认为,中国烘焙食品行业细分市场潜力巨大,随着自媒体的不断发展,各类网红探店、KOL推荐等促使中式糕点、新中式糕点成为新热点,发展势头强劲。未来,随着烘焙食品行业的技术进步,如自动化生产设备应用和冷链技术发展,将进一步提升烘焙食品生产效率和产品质量。
With the improvement of per capita consumption level and the adjustment of catering consumption structure, China's baked goods market shows a growth trend. According to the latest "Research Report on the Current Situation and Trend of Chinese Baked Goods Industry from 2024 to 2025" released by iiMedia Research, In 2023, the scale of China's baked goods retail market reached 561.42 billion yuan, an increase of 9.2% year-on-year, and is expected to reach 859.56 billion yuan in 2029. Analysts from iiMedia Consulting believe that China's bakery industry has huge market potential. With the continuous development of "we media", various online celebrity shops and KOL recommendations have promoted Chinese pastry and new Chinese pastry to become a new hot spot with a strong momentum of development. In the future, with the technological progress of the baked goods industry, such as the application of automated production equipment and the development of cold chain technology, the production efficiency and product quality of baked goods will be further improved. -
艾媒咨询 | 2023-2024年中国新国货消费行为监测与商业趋势研究报告
90后、00后的新青年消费群体成为消费市场的新力军,推动消费需求更迭,年轻消费群体成为国货消费主力,各行业的国货需求存在区域差异等特点,越来越多的消费者愿意为国货买单。调研数据显示,年轻群体已成为国货市场的消费主力,超六成消费者集中在19-35岁之间,“理智型动机”成为年轻群体购物主要导向之一。
艾媒咨询分析师认为,年轻消费者市场品牌竞争压力较大,国货品牌需迎合年轻消费者的需求进行升级,才能在市场中拥有竞争力。
The new young consumer group of the post-90s and post-00s has become a new force in the consumer market, promoting the change of consumer demand. The young consumer group has become the main consumer of Chinese goods. The demand for Chinese goods in various industries is characterized by regional differences. More and more consumers are willing to pay for Chinese goods. The survey data shows that Young people have become the main consumer force in the domestic market, with over 60% of consumers concentrated between the ages of 19 and 35. "Rational motivation" has become one of the main shopping directions for young people..
iiMedia Research analysts believe that the brand competition pressure in the young consumer market is high, and domestic brands need to upgrade to meet the needs of young consumers in order to have competitiveness in the market. -
艾媒咨询|2021年中国乳业行业运行大数据及市场趋势研究报告
本报告涉及的案例/品牌/企业:蒙牛乳业、伊利集团、光明乳业、飞鹤乳业
随着消费升级的到来和国民健康意识的日益普及,人均乳制品消费量逐渐提高,乳制品消费结构发生转变,消费者的多样需求为乳制品市场注入新的发展动力。数据显示,2021年牛奶产量达3683.0万吨,同比增长7.1%;2021年中国乳品进口量达394.7万吨,同比增长18.5%。艾媒咨询分析师认为,中国乳制品市场空间广阔,行业赛道将更加细分,乳企需加快奶源基地建设与上游产业整合,为企业发展降本提效,加强研发创新能力以满足消费市场需求。
With the arrival of consumption upgrade and the increasing popularity of national health awareness, the per capita consumption of dairy products has gradually increased, the structure of dairy consumption has changed, and the diverse needs of consumers have injected new impetus for the development of dairy products market. The data shows that milk production in 2021 reached 36.830 million tons, an increase of 7.1% year-on-year; Chinese dairy imports in 2021 reached 3.947 million tons, an increase of 18.5% year-on-year. iiMedia Research analyst believes that Chinese dairy market space is vast, the industry track will be more segmented, dairy enterprises need to accelerate the construction of milk source base and upstream industry integration, for the development of enterprises to reduce costs and improve efficiency, strengthen R&D and innovation capabilities to meet the needs of the consumer market. -
艾媒咨询|2021年7-8月中国母婴行业运行双月报
本报告研究涉及企业/品牌/案例:飞鹤,伊利,澳优,贝因美,袋鼠妈妈,红色小象
2021年7-8月母婴行业运行状况良好,在三孩政策以及电商经济等多方面的红利下,下半年母婴行业相关产品及服务需求有望得到提升。从政策上看,国务院及各地方政府颁布了促进生育的相关政策,从育儿假、税收抵免、育儿补贴金等方面着手,保障新生儿家庭的衣食住行等各个方面,以促进中国居民生育状况改善,中国政府长期促进生育率提升的政策将成为大方向。数据显示,近一年来母婴快消品线上市场的增速为13.9%,而线下市场增速仅为4.4%,而在2021年抖音818电商购物节中,母婴商品是直播带货的三大受欢迎商品之一,母婴消费品线上渠道的优势明显。艾媒咨询分析师认为,双十一电商购物节即将到来,母婴行业的商家可着手加强线上渠道销售,加入双十一预售大营,提高商品的销售状况。
From July to August of 2021, the maternal and infant industry will perform well. With the benefits of the three-child policy and the e-commerce economy, the demand for related products and services in the maternal and infant industry is expected to increase in the second half of the year. From a policy point of view, the State Council and various local governments have promulgated relevant policies to promote childbirth, starting from parental leave, tax credits, childcare subsidies, etc., to protect the food, clothing, housing and transportation of newborn families to promote the improvement of the fertility status of Chinese residents. , The Chinese government's long-term policy of promoting the increase in fertility rate will become the general direction. The data shows that in the past year, the growth rate of the online market of maternal and child fast-moving consumer goods is 13.9%, while the growth rate of the offline market is only 4.4%. In the Douyin 818 e-commerce shopping festival in 2021, maternal and child products are live broadcast. One of the three most popular commodities with goods, the online channel of maternal and child consumer goods has obvious advantages. IiMedia Consulting analysts believe that the Double Eleven e-commerce shopping festival is coming soon, and merchants in the maternal and infant industry can start to strengthen online channel sales, join the Double Eleven pre-sale camp, and improve the sales of goods. -
艾媒咨询|2021年中国新式茶饮行业分析报告
本报告涉及的案例/品牌/企业:喜茶,蜜雪冰城
iiMedia Research(艾媒咨询)数据显示,2020年中国新式茶饮市场规模为1840.3亿元,受冠疫情的影响,同比下滑10%,预计2022年将会突破三千亿元。艾媒咨询分析师认为,中国新式行业在这几年快速扩张后,发展步伐迅速,新式茶饮市场一二线市场增速放缓,呈现向三四线城市下沉的趋势。我国下沉市场囊括200个地级市、3000个县城和40000个乡镇,人口达10亿以上,下沉市场具备巨大发展潜力。
According to data from iiMedia Research, the scale of China's new-style tea drink market in 2020 will be 184.03 billion yuan. Affected by the coronavirus, it will drop by 10% year-on-year. It is expected to exceed 300 billion yuan in 2022. IiMedia Consulting analysts believe that after the rapid expansion of China's new industries in recent years, the pace of development has been rapid. The growth rate of the first- and second-tier markets of the new tea drink market has slowed down, showing a trend of sinking to third- and fourth-tier cities. my country's sinking market includes 200 prefecture-level cities, 3,000 counties, and 40,000 townships, with a population of more than 1 billion. The sinking market has huge development potential. -
艾媒咨询|2020年中国“新奶爸”消费行为及发展趋势分析报告
本报告研究涉及企业/品牌/案例:李宁、Martin马丁、爹地宝贝、海澜之家。
与严肃刻板的老一辈父亲形象不同,80-90年代的年轻“新奶爸”具有不同的特点与消费观念。艾媒咨询分析师认为,现阶段直播电商行业成为风口,且2020年4月淘宝直播APP中男女用户比例基本持平,25-40岁用户比例达到50.7%,一定程度上反映了“新奶爸”群体已习惯新兴的直播电商消费模式,并将其作为自身的主要消费形式之一。
Unlike the image of the seriously rigid older father, the young "new milk dad" of the 80s and 90s has different characteristics and consumption concepts. iiMedia Research believes that at this stage of the live e-commerce industry has become a mouth, and in April 2020 Taobao live APP male and female users in the proportion of basically flat, 25-40 years of users reached 50.7%, to a certain extent reflects the "new milk dad" group has been accustomed to the emerging live-streaming e-commerce consumption model, and as one of its main consumption forms.
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