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艾媒咨询|2021年中国母婴产业链研究及投资价值分析报告
本报告研究涉及企业/品牌/案例:锦欣生殖,爱帝宫,美吉姆,妈妈网
数据显示,2020年中国母婴市场规模已超过4000亿元,未来,受三孩政策驱动,生育率有望提升,政策及相关配套措施落地将带动母婴消费群体新增量,预计到2024年市场规模将增至75460亿元。短期内,生育率提升将直接刺激奶粉、母婴生活用品、玩具、婴幼儿教育、儿童服饰等消费需求。长期看,母婴零售行业具备高频高粘性消费属性,受益于年青一代母婴群体消费观念升级等,消费升级有望接棒人口红利成为母婴行业发展主要动力,母婴赛道将迎来更多投资机会。
According to the data, the size of China's maternal and infant market has exceeded 400 billion yuan in 2020. In the future, driven by the three child policy, the fertility rate is expected to increase. The implementation of policies and relevant supporting measures will drive a new increase in maternal and infant consumer groups. It is expected that the market size will increase to 7546 billion yuan by 2024. In the short term, the increase of fertility rate will directly stimulate the consumption demand of milk powder, mother and child daily necessities, toys, infant education, children's clothing and so on. In the long run, the maternal and infant retail industry has the attribute of high-frequency and high viscosity consumption, benefiting from the upgrading of the consumption concept of the younger generation of maternal and infant groups. The consumption upgrading is expected to take over. The demographic dividend will become the main driving force for the development of the maternal and infant industry, and the maternal and infant track will usher in more investment opportunities. -
艾媒咨询|2020年11-12月中国母婴行业月度运行及年终盘点数据监测报告
本报告研究涉及企业/品牌/案例:飞鹤,奥飞娱乐,袋鼠妈妈
近年来,受我国人口出生率变动、消费水平升级以及移动互联网的崛起等一系列因素的影响,中国母婴市场规模不断扩大,预计2021年将达到7.63万亿元。母婴细分领域婴幼儿食品、用品、玩具以及孕产妇护肤等都实现了不同幅度的增长,其中婴幼儿辅食、调味品成为商家探索的新消费场景。此外,以95后为代表的新生代逐步成为妈妈群体的主流,她们在育儿观念、育儿行为、消费观念以及消费行为方面出现了新的特征,这将加速推进母婴市场升级变革。
In recent years, affected by a series of factors such as the change of China's birth rate, the upgrading of consumption level and the rise of mobile Internet, the scale of China's maternal and child market has been expanding, and is expected to reach 7.63 trillion yuan in 2021. Infant food, supplies, toys and skin care of pregnant and lying in women have achieved different growth rates in the field of maternal and infant segmentation. Infant complementary food and condiments have become new consumption scenarios explored by businesses. In addition, the new generation, represented by the post-95 generation, has gradually become the mainstream of the mother group. They have new characteristics in parenting concept, parenting behavior, consumption concept and consumption behavior, which will accelerate the upgrading and reform of the maternal and child market. -
艾媒报告|2020H1中国婴幼市场运行状况及消费行为调研报告
本报告研究涉及企业/品牌/案例:中国飞鹤,美赞臣,爹地宝贝,圣顿教育,美吉姆
其他提及企业/品牌:天猫,京东,苏宁,爱婴岛,孩子王,乐友,贝贝网,宝宝树,蜜芽,妈妈网,妈妈帮,阿里,君乐宝,伊利等。
2020年5月6日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国婴幼市场运行状况及消费行为调研报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对食品、用品、服务等婴幼儿市场的各个细分领域运行状况进行市场分析,并且通过1017名用户的问卷调研对以及消费行为进行了考察,结合飞鹤、美赞臣、爹地宝贝等企业的案例分析,判断2020-2021年中国婴幼行业的发展趋势。艾媒咨询分析师认为,随着收入的提升,意味着消费群体有了更多支出的空间,中国居民的婴幼儿相关消费能力增强,对婴幼儿产业有一定的利好作用。但是由于收入水平有限且支出种类多,宝妈在婴幼儿产品的支出中则保持谨慎的态度,但是消费金额高的人群占比在将来会有增加。
Infant industry consumption is just in need, with a huge consumer group. The impact of the new crown epidemic on the infant and child industry segmentation is different. In terms of APP, the average number of monthly active users bred by Mom.com in January 2020 reached 17.514 million, an increase of 2.47% month-on-month; and the infant and childcare industry received a significant impact. The market size in 2020 is expected to decline by 60%. -
艾媒报告|2020年1-2月中国母婴行业运行状况及企业商情动态月度报告
本报告研究涉及企业/品牌/案例:爹地宝贝,帮宝适,巴拉巴拉;其他提及企业/品牌:掌通家园,智慧树,宝宝巴士,小伴龙,妈妈网孕育,宝宝树孕育,柚宝宝孕育,亲宝宝,妈妈网轻聊,小豆苗疫苗助手,宝宝知道,辣妈帮,妈妈帮,孕期伴侣
2020年1-2月中国母婴产品线上交易较往年增多。艾媒咨询分析师认为,疫情出门受限期间,手机App成为了丰富用户业余生活的重要工具,母婴垂直线类平台或获得发展机遇,迎来上升期。
During the epidemic, the top three most downloaded APP types among mother groups were news, maternal and child vertical, and social. In January 2020, the mother-and-baby app with the largest monthly active population was conceived by Maoma.com, with a total of 17,514,400 people, an increase of 2.47% from the previous month. -
艾媒报告|2019年12月中国母婴行业运行状况及头部企业月度监测报告
本报告研究涉及企业/品牌/案例:巴拉巴拉,全棉时代,帮宝适,NIKE,DAVE&BELLA,好孩子,可优比,Moony,贝因美,辉山乳业,阿里云,蒙牛,浙江一鸣,Gerber/嘉宝,Little Freddie/小皮,Heinz/亨氏,Earth’s best/爱思贝,Happy baby/禧贝,Engnice/英氏,Bellamy’s/贝拉米,方广,Eastwes/伊威,RIVSEA/禾泱泱,bio island,Childlife/童年时光,Nemans/纽曼思,Baby Ddrops,BIOSTIME/合生元,Nature’s Way,Eric Favre,CULTURELLE/康萃乐,Autili/澳特力,Ostelin,佳贝艾特,卡洛塔妮,可瑞康,御宝,蓝河,百跃谱恩,圣元圣特拉慕朵拉小羊,羊羊100,和氏,爱他美,启赋,a2,美素佳儿,飞鹤,美赞臣,雅培,惠氏,诺优能,君乐宝,雅培菁智有机,惠氏启赋蕴萃,Healthy times 爱斯时光,飞鹤臻稚,Alra宝贝与我,Neolac悠蓝,蒙牛瑞哺恩,Hipp喜宝,澳优淳璀
随着二孩政策的全面开放、消费升级和她经济崛起,母婴产业发展势头迅猛。本报告主要通过月子中心、婴儿食品、母婴购物、亲子教育四方面对母婴产业进行热点监测及数据分析。iiMedia Research(艾媒咨询)数据显示,2019年,中国月子中心数量可达4439家,但母婴电商获得投融资金额和数量均为近四年最低值。分析师认为,母婴各细分行业负面新闻不断,需要进一步加强行业规范和监管力度,以提升产业竞争力。
With the full opening of the two-child policy, the upgrading of consumption and the rise of her economy, the mother and infant industry is developing rapidly. This report mainly conducts hot spot monitoring and data analysis on the mother and infant industry through four aspects: the confinement center, baby food, mother and baby shopping, and parent-child education. According to iiMedia Research, in 2019, the number of monthly child centers in China can reach 4,439, but the amount and number of investment and financing for mother and baby e-commerce are the lowest in nearly four years. Analysts believe that the negative news in the various mother and infant sub-sectors continues, and it is necessary to further strengthen industry norms and supervision in order to enhance industrial competitiveness. -
艾媒报告|2019中国婴幼儿保育行业细分领域深度分析报告
本报告研究涉及企业/品牌/案例:华润万家、Ekoala、美国费雪公司、长春长生生物科技股份有限公司、拉克塔利斯集团、帮宝适、好奇、妙而舒、大王、MOONY、妈咪宝贝、安儿乐、雀氏、茵茵、爹地宝贝、露安适、DODIE、凯儿得乐、倍康、米菲、吉氏、一朵、纽诺教育、馨心教育、圣顿教育、袋鼠麻麻、多乐小熊、Urjoy school
中国的婴幼儿保育行业主要包括婴幼儿食品、用品、医疗、托育等领域。在婴幼儿食品领域,2019年,中国婴幼儿的辅食渗透率仅为25.0%左右,中国大陆婴幼儿的辅食和奶粉消费额的比例为1:7,中国港澳台地区为1:4,欧美等发达国家为1:1。在婴童用品领域,2018年中国婴儿推车市场规模达到132.1亿元,同比增长6.3%。63.9%的消费者计划在2019年增加消费支出,其中22.0%的消费者预计消费支出增加比例超过三成。在婴幼儿医疗领域,2018年,共有28种药品被要求修改说明书,包括一些中药注射剂、中成药大品种等。在婴幼儿照护领域,2019年5月,中国国务院发布了《国务院办公厅关于促进3岁以下婴幼儿照护服务发展的指导意见》,提出要大力推动婴幼儿照护行业发展,而2019年中国3岁以下婴幼儿在各类托育机构的入托率仅为4.1%,远远低于发达国家25%-55%的入托率。
China's infant and children care industry mainly includes infant food, supplies, medical care, and childcare. In the field of infant food, in 2019, the penetration rate of complementary food for infants and young children in China was only about 25.0%. Meanwhile, the ratio of food supplement and milk powder consumption for infants and toddlers in mainland China is 1:7, while in developed countries (Europe and the United States, etc.), the ratio is 1:1, and that in Hong Kong, Macao and Taiwan is 1:4. In the field of baby products, the size of China's baby stroller market reached 13.21 billion yuan in 2018, a year-on-year increase of 6.3%. 63.9% of consumers plan to increase consumer spending in 2019, with 22.0% of them expecting a 30% increase in consumer spending. In the field of infant and child medical care, in 2018, a total of 28 kinds of medicines were required to modify the instructions, including some Chinese medicine injections and large varieties of proprietary Chinese medicines. In the field of infant care, in May 2019, the State Council of China issued the “Guiding Opinions of the General Office of the State Council on Promoting the Development of Infant and Child Care Services Under 3 Years Old”, proposing to vigorously promote the development of infant care industry. China’s infants and young children have a 4.1% enrollment rate in various types of care institutions, far lower than the enrollment rate of 25%-55% in developed countries. -
艾媒报告 | 2019中国婴幼早教市场现状与投资趋势价值分析报告
本报告研究涉及企业/品牌/案例:常青藤爸爸、鲨鱼公园、妈妈网、小伴龙、童学部落、宝宝树、叽里呱啦、宝宝巴士、凯叔讲故事、酷学多纳、悟空识字、步步高、巧虎、幼师口袋、联帮在线、红黄蓝、亿童、东方爱婴、智慧树、贝聊、美吉姆、新爱婴、纽诺教育、金宝贝、悦宝园、运动宝贝、亿婴天使、爱乐祺、袋鼠麻麻、多乐小熊、奇卡国际早教、美思欧、全优加、Momyhome Daycare、积木宝贝
婴幼儿早教市场正在兴起,从2012年开始,政府在相关政策法规中多次提及发展早教。特别是2019年5月10日国务院发布托育行业指导意见,使得早教成为投资热点。目前,中国婴幼儿早教行业发展存在运续报率低、内容研发困难、规模化扩张较难、缺乏师资和管理人才等问题。尽管中国经济发达地区如北京、上海、广东等较为重视婴幼儿早教,但中国婴幼儿入托率仅4.3%,与OECD国家33.2%的平均入托率仍有较大差距,中国托育行业仍需规范,未来有较大发展潜力。
The infants early education market is on the rise. Since 2012, the government has repeatedly mentioned the development of early education in relevant policies and regulations. In particular, on May 10, 2019, the State Council issued guidance on the nurturing industry, making early education a hot spot for investment. At present, the development of China's infant early education industry has problems such as low success rate, difficulty in content research and development, difficulty in scale expansion, lack of teachers and management talents. Although China's economically developed regions such as Beijing, Shanghai, and Guangdong pay more attention to early childhood education, the infant enrollment rate in China is only 4.3%, which is still far from the average enrollment rate of 33.2% in OECD countries. There is great potential for development in the future.
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