汽车行业穿透解读(共13份)
内含汽车产业各细分行业分析
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艾媒咨询|2020年5-6月中国汽车行业运行状况及企业商情双月报告
本报告研究涉及企业/品牌/案例:蔚来汽车,比亚迪。
2020年6月中国汽车产业逐步回归正轨,乘用车产销量都有一定增长。狭义乘用车综合销量排名前十的多为合资品牌,自主品牌仅有吉利汽车和长安汽车入围。从汽车质量看,2020上半年,汽车行业实施召回有93次事件,召回总量约321.44万辆,较去年同期增长约16.4%。发动机问题是汽车召回的主要原因,共召回261.27万辆,占比超过8成。
In June 2020, China's auto industry will gradually return to the right track, and passenger vehicle production and sales will have a certain increase. In the narrow sense, the top ten in terms of comprehensive sales volume of passenger vehicles are mostly joint venture brands, and only Geely Automobile and Changan Automobile are shortlisted for independent brands. In terms of car quality, in the first half of 2020, there were 93 recalls in the automotive industry, and the total number of recalls was about 3.2144 million vehicles, an increase of about 16.4% over the same period last year. Engine problems are the main reason for automobile recalls, with a total of 2,612,700 vehicles being recalled, accounting for more than 80%. -
艾媒报告|2020年3-4月中国汽车行业运行状况及企业商情月度报告
本报告研究涉及企业/品牌/案例:特斯拉,比亚迪。其他提及企业/品牌:上汽大众,吉利汽车,一汽大众,广汽丰田,北京现代,小鹏汽车,东风日产,通用,福特,长安汽车,金龙客车,轩逸,哈弗H6,五菱宏光,科技出行,小马智行,车好多集团,蔚来汽车,奇瑞汽车,上海通用五菱,北汽集团,凯美瑞,雷凌,朗逸,宝来,卡罗拉,速腾,传祺GS4等
2020年4月,中国汽车行业产销量均突破了200万辆,稍高于去年同期水平,其中商用车强、乘用车弱的局面仍较为明显。艾媒咨询分析师认为,国家一系列的宏观调控政策,为对冲疫情影响、稳定经济运行提供了有力保障,特别是积极稳健的货币政策,给地方企业巨大的贷款支持和债务支持,对汽车企业有一定的利好作用。
In April 2020, the production and sales volume of China's auto industry exceeded 2 million units, slightly higher than the same period last year. Among them, the situation of strong commercial vehicles and weak passenger vehicles is still more obvious. iiMedia Research believe that a series of national macro-control policies have provided a strong guarantee for hedging the impact of the epidemic and stabilizing economic operation, especially active and stable monetary policies, which provide huge loan support and debt support for local enterprises Has a certain positive effect. -
艾媒报告|2020年1月中国汽车行业运行状况及企业商情月度报告
本报告研究涉及企业/品牌/案例:吉利汽车,特斯拉;其他提及企业/品牌:起亚汽车,凯迪拉克,沃尔沃,cruise,滴滴智通,奇瑞,比亚迪,斯柯达,上汽大众,奇瑞汽车,一汽大众,上汽通用五菱,广汽丰田,蔚来汽车,东风雷诺,江铃汽车,宝沃汽车,斯巴鲁汽车,长安铃木,捷豹汽车,君马汽车,现代汽车,奥迪汽车,力帆汽车,铃木汽车,长安福特,长安马自达,长安汽车,欧尚,一汽丰田,一汽红旗,一汽轿车,吉利新能源,上汽通用,上汽通用五菱,广汽菲克,广汽本田,广汽三菱,广汽乘用车,上汽乘用车,上汽大通,北汽新能源,长城欧拉,蔚来,江淮汽车,上汽通用五菱新能源,奇瑞新能源,小鹏汽车
2020年春节较往年早至,春节前时间短,不少消费者有延后购买汽车的打算;同时春节假期为汽车销售真空期,车市1月销量相对惨淡。从各项数据来看,2020年1月中国汽车销量194.10万辆,环比下降26.98%;同比下降18.00%,各类车型的产量、销量均出现环比下降现象。
The 2020 Spring Festival arrives earlier than in previous years. The time before the Spring Festival is short, and a large number of consumers have the intention to delay the purchase of cars. At the same time, the Spring Festival holiday is a vacuum period for car sales, and the car market sales in January are relatively bleak. From the data point of view, in January 2020, China's auto sales were 1.941 million, a 26.98% decrease from the previous month; after that, it decreased by 18.00%. The output and sales of various types of vehicles all showed a decrease from the previous month. -
艾媒报告|2020中国智能硬件行业发展全景研究报告
本报告研究涉及企业/品牌/案例:小米,科沃斯,网易有道,乐心,蔚来,任e行;其他提及企业/品牌:华为,OPPO,vivo,魅族,中兴,联想,苹果,海信,创维,长虹,TCL,海尔,飞利浦,三星,酷开,康佳
iiMedia Research(艾媒咨询)数据显示,中国智能硬件市场规模大,增长迅速,2020年市场规模预计达到10767.0亿元。随着居民人均收入和人均支出的提高、消费主力人群的变化,对智能产品的消费需求日益增加。智能家居,消费电子及智能交通等细分领域都得到了较快发展,iiMedia Research(艾媒咨询)数据显示,中国智能家居2020年市场规模预计达到1820亿元,中国可穿戴设备出货量2020年预计突破1亿件,2035年全球智能汽车规模预计将达到1180万辆。目前,消费电子领域成长型产业整体渗透率不高,潜在用户规模大,发展前景广阔,将成为智能硬件行业新的增长点。
As the data of iiMedia Research showed, the scale of intelligent hardware market in China is large and growing rapidly,which is expected to reach 1.0767 trillion yuan in 2020. With the increase in pre capital income and expenditure of residents, the changes in the main consumer groups, consumer have more demand for intelligent product. Intelligent home equipment, consumer electronics and intelligent transportation have achieved rapid development. As the data of iiMedia Research shows that, the scale of intelligent home equipment market in China is expected to reach 182 billion yuan in 2020,the shipment of wearable device will exceed 100 million in 2020,the scale of global intelligent vehicle is expected to reach 11.8 million in 2035. At present, the overall penetration rate of growth industries in the field of consumer electronics is not high, the scale of potential users is large, and the development prospect is broad, which will become a new growth point for the intelligent hardware industry of China. -
艾媒报告|2019年12月中国汽车行业运行状况及头部企业月度监测报告
本报告研究涉及企业/品牌/案例:上汽集团,广汽集团,北京汽车,吉利汽车,东风汽车,比亚迪,中国重汽,宇通客车,江铃汽车,一汽轿车,金龙汽车,江淮汽车,一汽夏利,一汽大众,上汽大众,东风日产,吉利汽车,上汽通用,上汽通用五菱,长安汽车,长城汽车,北京现代,东风本田,北汽EU系列,北汽EC系列,宝骏新能源,奔腾B30 EV,Aion S,奇瑞eQ,荣威Ei5,朗逸BEV,启辰D60 EV,宝马5系 PHEV,哈弗H6,CS75,博越,途观,探岳,比亚迪宋,荣威RX5,CR-V,哈弗M6,途岳,五菱宏光,别克GL8,宝骏730,宝骏RM-5,宝骏360,风行,ELYSION,奥德赛,G10,风光330,轩逸,朗逸,速腾,宝来,卡罗拉,帕萨特,桑特纳,英朗,雷凌,北汽EU系列
艾媒咨询分析师统计发现,综合来看,尽管2019年乘用车车型较往年产量下降,就12月份而言,中国乘用车产量高于去年同期水平。但是,2019年12月中国汽车投诉数据1400条,同比增长216%,环比增加67.4%。被投诉汽车中,一半以上是中系汽车(52.94%);其中发动机和传动系是受到投诉最多的两类问题。艾媒咨询分析师认为,加强汽车及其售后服务质量,是在当前推动汽车销售的必要举措。
iiMedia Research found that, overall, although passenger car models in 2019 were lower than in previous years, in terms of December, China's passenger car output was higher than the same period last year. However, in December 2019, there were 1,400 data on China's automobile complaints, a year-on-year increase of 216% and a month-on-month increase of 67.4%. Among the complained cars, more than half were mid-range cars (52.94%); of which, the engine and drive train were the two most complained types. Ai Media Consulting analysts believe that strengthening the quality of automobiles and their after-sales services is a necessary measure to promote automobile sales at present. -
艾媒报告|2018-2019中国共享经济行业全景研究报告
本报告研究涉及企业/品牌/案例:滴滴,摩拜,神州,易到,自如、爱彼迎、途家,Wework、ATLAS 寰图,街电,闲鱼、转转,瓜子二手车,人人车,爱回收,美团跑腿,知乎,果壳,丁香、微医,青桔单车,哈啰出行,摩拜单车,ofo,首汽约车,滴滴出行,嘀嗒出行,曹操出行,神州专车,驾呗,联动云租车,GoGun出行
随着中国经济的转型升级,共享经济凭借互联网技术的优势及政策红利成为社会经济发展新动能。2018年中国共享经济参与人数超过7.6亿人,其中作为服务提供者的约7500万。共享经济涉及领域广泛,从出行、住宿等生活服务领域向工业制造、农业等生产领域持续扩展,共享单车、共享充电宝、共享住宿等等共享方式都是共享经济的产物。iiMedia Research(艾媒咨询)数据显示,2019中国网民对共享经济产品使用的满意度普遍较高,非常满意以及满意的用户占比合计超过五成,共享经济经过较长时间的发展,获得了大部分用户的认可。未来随着共享经济模式逐渐成熟,围绕企业B端服务以及5G技术的应用将成为新的发展方向。
With economic transformation and upgrading in China, the sharing economy has become a new driving force for social and economic development with the advantages of Internet technology and policy bonus.In 2018, more than 760 million people in China participated in the sharing economy, of which about 75 million were service providers.The sharing economy covers a wide range of fields, from the life service such as travel and accommodation to industrial production, agriculture and other production.The shared bicycles, shared charging treasures, and shared accommodation are all products of the sharing economy. As the data of iiMedia Research showed, Chinese netizens generally have higher satisfaction with the use of shared economic products in 2019. The proportion of users who are very satisfied and satisfied is more than 50%.The sharing economy has developed over a long time,which is recognized by most users.In the future, with the gradual maturity of the sharing economy model, the enterprise service and the application of 5G technology will become a new development direction. -
艾媒报告|2019-2020中国团餐产业细分市场运营及典型案例分析报告
本报告研究涉及企业/品牌/案例:鸿骏膳食,深圳中快,千喜鹤,华鼎团膳,雄伟科技,禧云国际,荷特宝,嘉兴海胜商务咨询合伙企业(有限合伙),杭州海邦新湖人才创业投资合伙企业(有限合伙),蚂蚁金服 ,口碑网,鼎晖投资,安持资本,企源科技,安持资本,中国智能,华商欣谷,吃几顿,满客宝,怪蜀黍,哇鹰网络,有得食,平安云厨,正勤资本,天使湾(领投) ,杭州多牛资本 ,汇光资本,佳沃集团
2019年,中国团餐产业发展势头依旧,占据超过30%的餐饮行业市场份额,学校、企业和机关食堂是团餐市场的重点领域。(iiMedia Research)艾媒咨询预测,预计2020年中国团餐市场份额和市场规模都将再创新高,市场规模接近1.7万亿元。
目前中国团餐企业集中分布在东南沿海经济发达省市,以及高校分布较多的区域(如四川、河南、陕西、湖北等),其中,广东、江苏与上海位列前三。而西北、东北与西南区域受商业经济发达程度、人口密集程度与教育发展程度的影响分布较少。iiMedia Research(艾媒咨询)数据显示,约半数食堂餐受访用户认为食堂距离近且出餐快,价格优势明显,但品相、口味和摆盘等需要改进;而企业用户中,有过员工团餐、企业自助餐、下午茶茶歇、活动餐等团餐经历的受访者超过25%。艾媒咨询分析师认为,团餐作为某种形式的员工福利,未来的市场需求会逐渐扩大,团餐市场将持续发展壮大。
At present, Chinese group meal enterprises are concentrated in the economically developed provinces and cities along the southeast coast, as well as in regions with more universities (such as Sichuan, Henan, Shaanxi, Hubei, etc.), of which Guangdong, Jiangsu and Shanghai rank in the top three. However, the northwest, northeast and southwest regions are less affected by the degree of commercial economic development, population density and educational development. IiMedia Research shows that about half of the users interviewed for canteen meals believe that the canteen is close to each other and has fast food delivery and obvious price advantage, but the quality, taste and plate setting need to be improved. Among enterprise users, more than 25% of the interviewees had experienced group meals such as staff group meals, enterprise buffet meals, afternoon tea breaks and activity meals.
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艾媒报告|2019-2020年全球实体零售运营模式及中国创新案例模式研究报告
本报告研究涉及企业/品牌/案例:名创优品,腾讯,高瓴资本,HELLO KITTY,飞天小女警,粉红豹,咱们裸熊,KAKAO FRIENDS,盒马鲜生,岁宝百货,苏宁广场,苏宁零售云店,苏宁小店,“两翼”,苏宁极物,苏鲜生,苏宁红孩子,苏宁影城,苏宁体育,苏宁汽车超市,苏宁Biu店,永辉超市,Costco,沃尔玛,家家悦,高鑫零售,家乐福
伴随着全球消费需求、消费渠道、消费方式的转变,电子零售带来的零售额迅猛增长红利已经逐渐消退。数据显示,2013-2018年全球零售总额保持小幅增长但增速放缓,iiMedia Research(艾媒咨询)预计2020年全球电子商务零售额增速将下降至20%以下。
零售销售是一个适时的指标,与消费者的主要消费模式有关,会因正常季节变动,节假日、交易日的不同而调整。中国的零售业态创新成为全球商业的创新亮点之一,已经带动零售业的转型升级、数据驱动、跨界融合、价值重塑。2013-2018年,中国社会消费品零售额占GDP比重超过四成。艾媒咨询分析师认为,尽管2018年中国社会消费品的零售额占比略有下降,但相对其他产业,社会消费品依然是重要的经济增长贡献来源。传统的永辉超市、沃尔玛等开始寻求转型,而诞生于电商时代的苏宁易购、盒马鲜生等,也开始向更新的智能零售模式发展。
Retail sales is a timely indicator, and consumers’ main consumption patterns, will be adjusted due to the normal seasonal changes, holidays, trading days. China’s retail innovation has become one of the innovation highlights of global business, which has led to the transformation and upgrading of retail industry, data-driven, cross-border integration and value remodeling. In 2013-2018, China’s retail sales of consumer goods accounted for more than 40% of GDP. Although the share of retail sales of consumer goods in China has declined slightly in 2018, consumer goods remain an important source of economic growth contribution relative to other industries, according to iiMedia research. The traditional Yonghui supermarket, Wal-Mart, etc. began to seek transformation, and was born in the era of e-commerce Suning Tesco, box horse fresh, etc., also began to update the development of intelligent retail model.
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