单身经济(共25份)
单身经济
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艾媒咨询 | 2024-2025年中国化妆品市场运行状况及发展趋势研究报告
在消费结构升级、审美观念和悦己意识增强等多种因素的推动下,国内化妆品消费持续增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国化妆品市场运行状况及发展趋势研究报告》数据显示,2023年中国化妆品行业市场规模约为5169.0亿元,同比增长6.4%,2025年有望增至5791.0亿元。近年来,国产化妆品品牌凭借高性价比与渠道精细化运营实现了迅速增长。在消费者对高端国际品牌整体祛魅的趋势下,国货品牌应将产品与营销的转型创新视为企业发展及再增长的关键,以满足市场的需求,提高企业竞争力。
Driven by many factors such as the upgrading of consumption structure, the enhancement of aesthetic concept and self-pleasing consciousness, domestic cosmetics consumption continues to grow. According to the latest "Research Report on the Operation Status and Development Trend of China's Cosmetics Market in 2024-2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's cosmetics industry in 2023 is about 516.09 billion yuan, an increase of 6.4%. It is expected to increase to 579.10 billion yuan by 2025. In recent years, domestic cosmetics brands have achieved rapid growth with high cost performance and refined channel operation. Under the trend of consumers' overall disenchantment of high-end international brands, domestic brands should regard the transformation and innovation of products and marketing as the key to the development and re-growth of enterprises, so as to meet the needs of the market and improve the competitiveness of enterprises. -
艾媒报告|2019中国即时配送市场研究报告
本报告研究涉及企业/品牌/案例:美团点评、UU跑腿、邻趣、快服务、闪送、阿里巴巴集团、蚂蚁金服集团、饿了么,菜鸟网络,顺丰,天猫,东方汇富、汇德丰、因诺资产、新达达,沃尔玛,京东,苏宁,点我达,盒马、银泰、屈臣氏、世纪联华、大润发、星巴克、瑞幸咖啡
即时配送服务在新零售概念的推行下迅速普及,其通过打通线上线下销售,建立短途物流体系,解决传统配送服务中同城配送的问题,已成为商业发展的必然趋势。2018年中国即时配送市场用户规模继续稳定增长。iiMedia Research(艾媒咨询)数据显示,2018年中国即时配送用户规模达到3.58亿人,预计2019年突破4亿人。新零售业务无疑是即时配送行业发展的重要增长点。在关于即时配送用户使用的服务品类调查中,下单生鲜水果、日用品、鲜花、文件资料等服务的用户占比均超过20%。而用户偏好新零售业务中,偏好下单如医药健康等其他品类即时配送服务的用户较2017年第一季度上升了106.1%。
With the spread of New Retail concept, the immediate delivery service has been rapidly popularized. As it solve the in-city delivery problem which emerge in the traditional delivery services by opening up online-offline sales and establishing the short-distance logistics system, it has become an inevitable trend of commercial development. In 2018, the scale of China Immediate Delivery users continued to grow steadily. As the data of iiMedia Research showed, the scale of the users has reached 358 million, and expected to exceed 400 million in 2019. New retail business is undoubtedly an important growth point in the development of Immediate Delivery industry. The results of the survey for services used by immediate delivery users showed that, the proportion of users who had relatively ordered fresh fruits, daily necessities, flowers, documents and etc. are all greater than 20%. As for the new retail services, users who prefer other types of immediate delivery services, such as medicine delivery, increased by 106.1% compared with the one in the first quarter of 2017. -
艾媒咨询|2020-2021中国第三方手机输入法行业年度研究报告
本报告研究涉及企业/品牌/案例:搜狗,百度,讯飞,王者荣耀,诛仙手游,网易云音乐,剑网3,屈臣氏
2020年中国第三方手机输入法用户规模达到7.55亿人,同比增长3.6%,且用户规模有望进一步扩大。首先是中国手机网民规模的持续增长。随着移动互联网的不断发展,中国移动互联网用户规模已达9.89亿人,为第三方手机输入法提供了有利的社会发展环境。随着疫情防控的常态化,在线办公和在线教育成为增长最迅速的场景,AI键盘输入功能使用渗透率也持续攀升,有望转型成为社会的新刚需。iiMedia Research(艾媒咨询)数据显示,AI语音输入功能已成为用户高效输入的重要方式,超六成用户偏好使用。与此同时,用户对文字识别、智能纠错功能的熟练使用占比均超过三成。随着在线办公和在线教育的发展,用户对智能预测、智能翻译等功能的认知度和需求将继续得到激发。在手机的迭代升级过程中,输入法一直扮演着必备应用的角色。作为市场刚需,未来将在5G、AI技术的发展下持续应用深化。
In 2020, the number of third-party mobile input method users in China will reach 755 million, a year-on-year increase of 3.6%, and the user scale is expected to further expand. The first is the continuous increase in the size of Chinese mobile phone netizens. With the continuous development of mobile Internet, the number of mobile Internet users in China has reached 989 million, which provides a favorable social development environment for third-party mobile phone input methods. With the normalization of epidemic prevention and control, online office and online education have become the fastest-growing scenarios. The penetration rate of the use of AI keyboard input functions continues to rise, and it is expected to transform into a new rigid demand in society. According to data from iiMedia Research, the AI voice input function has become an important way for users to input efficiently, and over 60% of users prefer to use it. At the same time, more than 30% of users are proficient in text recognition and intelligent error correction. With the development of online office and online education, users' awareness and demand for functions such as intelligent prediction and intelligent translation will continue to be stimulated. In the iterative upgrade process of mobile phones, the input method has always played the role of an indispensable application. As a rigid demand in the market, the application will continue to deepen in the future under the development of 5G and AI technology. -
艾媒报告 |2019中国零售购物双线购新模式发展白皮书
本报告研究涉及企业/案列/品牌:屈臣氏,沃尔玛,网易考拉,阿里巴巴,京东,奥买家,银泰百货,百联集团,太平洋百货,新世界百货中国,百胜集团,新华百货,天虹百货,万达百货,返利网,万达非凡,寺库,多点新鲜,苏宁易购,腾讯,淘宝,永辉超市,家乐福,中百控股三江购物
随着全球经济的不断升温,零售行业也随之迅猛发展。2018年全球零售销售额达到27.73万亿美元,其中,中国社会消费品零售总额增至38.1万亿元,2020年有望突破40万亿元。而在各项新兴技术发展及消费者消费体验需求提升的背景下,零售行业进入新零售阶段。其中强调线上线下渠道深度融合的双线购模式成为新零售典范。iiMedia Research(艾媒咨询)数据显示,超五成消费者认可线上渠道价格低廉和购物方便优势,而线下渠道品质保障和购物体验提升则更受认可。渠道差异下,消费者期待融合全渠道优势的双线购平台出现,68.2%消费者表示未来愿意尝试使用双线购平台。线上线下购物渠道基于渠道属性各自优势呈现差异化,但二者优势又能互作补充,线上线下融合在满足消费需求方面更适应零售购物渠道发展的趋势。但消费者对于双线购模式认知仍存偏差,全渠道打通成消费者最迫切需求。
As the global economy keeps heating up, the retail industry is booming. In 2018, the amount of global retail sales reached 27.73 trillion dollars, of which the total amount of retail sales of consumer goods in China increased to 38.1 trillion yuan, and it is expected to exceed 40 trillion yuan in 2020. In the context of the development of various emerging technologies and the increasing demand for consumer experience, the retail industry has entered the stage of New Retailing. The double-channel retail shopping model, which emphasizes the deep integration of online and offline channels, has become a nonesuch of new retail shopping models. As the data of iiMedia Research showed, over 50% of consumers recognize the advantages of low price and shopping convenience for online channel, while the advantages of quality assurance and shopping experience enhancement are more recognized for offline channel. As the shopping characteristics differentiate for different channels, consumers are expecting the emergence of double-channel retail shopping platform with integrated channel advantages, and 68.2% of consumers imply that they are willing to try to shop in the double-channel retail shopping platform in the future. The online and offline shopping channels are different based on their respective advantages of channel attributes, but their advantages can complement each other accodingly. The online and offline integration is more suitable for the development of retail shopping channels in meeting consumer demand. However, consumers still have a bias in the perception of the double-channel retail shopping model, and the omni-channel interrelated has become the most urgent demand of consumers -
艾媒舆情|2020年罗志祥绯闻事件舆情传播及代言品牌影响监测报告
本报告研究涉及企业/品牌/案例:蒙牛纯甄;《剑与远征》;卡西欧; 纽西之谜geoskincare 等;
其他提及企业/品牌:英树、康之味、飘柔、森马、百事、屈臣氏、乐事、巧乐兹、与狼共舞、海俪恩等
2020年4月23日上午,网红周扬青宣布和罗志祥结束九年恋情长跑。在周扬青近似“调侃”的长信中,有关罗志祥的众多猛料被爆出,“拥有两部手机”“与不同女子有不正当关系”等话题刷爆各大社交平台。在发生负面新闻之后,罗志祥在经济方面损失了巨额收益以外,也直接影响到他的个人声誉,并且他所代言的产品品牌形象和商业价值也受到了不同程度的损害。
On the morning of April 23, 2020, online Red Zhou Yangqing announced that he and Luo Zhixiang would end their nine-year love run. In Zhou Yangqing's long letter about "joking", many stories about Luo Zhixiang were revealed, such as "owning two mobile phones" and "having improper relationship with different women" and so on. After the occurrence of negative news, Luo Zhixiang lost a huge amount of profits in economy, which also directly affected his personal reputation, and the product brand image and commercial value he spoke for also suffered different degrees of damage -
艾媒报告|2019上半年中国即时配送行业监测报告
本报告研究涉及企业/品牌/案例:美团配送,蜂鸟,京东到家,小象生鲜,天猫超市,饿了么,顺丰,圆通,韵达,新达达,美团跑腿,美团买菜,盒马生鲜,屈臣氏,迪卡侬,汉堡王,沃尔玛,永辉超市,联合利华,宝洁,统一
iiMedia Research(艾媒咨询)数据显示,2019年中国即时配送用户规模有望突破4亿人大关,达到4.21亿人,分钟级即时配送大战进入白热化阶段。随着即时配送服务覆盖商品类型不断丰富,非餐品类即时配送服务需求急速上升。iiMedia Research(艾媒咨询)数据显示,2019上半年偏好日用品、文件资料等非餐品类服务的受访用户占比较2018上半年涨幅均超3%,其中偏好日用品的用户涨幅超4%。但随着即时配送服务覆盖至人们日常生活的多个方面,同质化问题也随之凸显,未来平台应着眼于精细化运营,基于自身优势,为商户、消费者提供差异化的增值服务。
As the data of iiMedia Research showed, the scale of China Immediate Delivery users is expected to break through the 400 million mark in 2019, reaching 421 million people. Meanwhile, the competition among minute-level immediate delivery platforms has entered a white-hot stage. With the continuous enrichment of the types of goods covered by the immediate delivery services, the demand for non-meal immediate delivery services has risen sharply. As the data of iiMedia Research showed, the proportion of interviewed users who preferred non-meal services such as daily necessities, documents in the first half of 2019 increased by more than 3% compared with the first half of 2018, and the proportion of those who preferred dialy necessities increased by more than 4%. But as the immediate delivery service covers many aspects of our daily life, the problem of homogeneity it also highlighted. The future platform should focus on fine operation and provide differentiated value-added services for merchants and consumers based on its own advantages.
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