科技配消费,越配越对味(共16份)
科技行业辅助消费崛起
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艾媒咨询|2024年中国睡眠健康产品创新及消费洞察报告
现代社会生活节奏快,工作强度大,生活与工作压力、手机和过量信息干扰等各因素导致睡眠问题突出,消费者对各种助眠及提高睡眠质量的产品需求增加,为睡眠经济行业带来商机。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国睡眠健康产品创新及消费洞察报告》数据显示,2023年中国睡眠经济行业市场规模达4955.8亿元,同比增长8.6%,预计2027年市场规模达6586.8亿元。调研数据显示,2024年超九成国民经常或偶尔会出现睡眠质量问题,睡眠浅、入睡困难等成为影响睡眠质量的主要问题,56.8%的消费者会选择购买家居家纺类产品以改善睡眠质量,更愿意购买专业睡觉抱枕的消费者占77.8%。随着社会整体对睡眠健康重视程度加深,更智能、更人心、更专业的睡眠产品受到诸多消费者推崇。未来,科技推动助眠产品创新、消费主体年轻化以及产品消费升级等将成为行业发展趋势。
In modern society, the pace of life is fast, the work is intense, and various factors such as life and work pressure, mobile phones and excessive information interference lead to prominent sleep problems, and consumers' demand for various products to help sleep and improve sleep quality has increased, bringing business opportunities to the sleep economy industry. According to the latest Research Report on the Development of China Sleep Health Product Innovation and Consumption Insight Report 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market size of China's sleep economy industry reached 495.58 billion yuan in 2023, an increase of 8.6%, and the market size is expected to reach 658.68 billion yuan in 2027. In 2024, more than 90% of the people often or occasionally have sleep quality problems, shallow sleep and difficulty falling asleep have become the main problems affecting sleep quality, 56.8% of consumers will choose to buy home textile products to improve sleep quality, and 77.8% of consumers are more willing to buy professional sleep pillow. With the deepening of social attention to sleep health, more intelligent, more popular and more professional sleep products are respected by many consumers. In the future, technology to promote the innovation of sleep products, younger consumers and product consumption upgrading will become the development trend of the industry. -
艾媒咨询|2024-2025年中国香水行业研究及消费者洞察报告
国民消费水平的提升、消费场景的拓宽以及“他经济”的崛起都有力促进了中国香水市场空间的扩容,香水赛道迅猛发展。2023年中国香水市场规模已达207亿元,预计2029年有望达到515亿元。产业链分布上,上游的全球香料香精市场仍处于国外寡头垄断的格局,市场呈现高度集中化。而中游市场上,国际知名品牌仍占主流地位,中国本土品牌也不断涌现。下游渠道上,香水电商渠道销量表现强势,线下体验店将为未来品牌重要布局。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国香水行业研究及消费者洞察报告》数据显示,中国近七成香水消费者为女性,50毫升与30毫升规格的香水产品最受市场欢迎,选择占比分别为36.3与20.0%。目前,香水的消费场景正在拓宽,香水的使用不再囿于社交与工作的场合,而是更多地被视为一种情绪上的“悦己体验”。相关品牌应紧跟消费热点,开发具有情绪疗愈功能的香水产品,增加产品使用的仪式感和悦己价值,从而满足消费者对情绪体验与生活品质的追求。
The improvement of people's living standards, the expansion of consumption scenarios, and the rise of the "him economy" have all contributed to the expansion of China's perfume market, driving the perfume industry to grow rapidly. In 2023, the scale of China's perfume market reached 20.7 billion yuan, and is expected to reach 51.5 billion yuan by 2029.In terms of the industrial chain distribution, the upstream global fragrance and flavor market is still dominated by foreign oligopolies, with a highly concentrated market. In the middle stream market, international well-known brands still occupy the mainstream position, while Chinese domestic brands are also emerging. In the downstream channel, the online perfume channel has strong sales performance, and offline experience stores will be an important layout for future brands. According to the latest report on the 2024-2025 China Perfume Industry Research and Consumer Insights released by iiMedia Research (iiMedia Research), a global new economy industry third-party data mining and analysis institution, nearly 70% of Chinese perfume consumers are women, and the 50ml and 30ml specifications of perfume products are the most popular in the market, with a choice ratio of 36.3% and 20.0%, respectively. Currently, the consumption scenarios of perfume are expanding, and the use of perfume is no longer limited to social and work occasions, but is increasingly seen as a "self-indulgent experience" in terms of emotions. Relevant brands should follow consumer trends and develop fragrances with emotional healing functions to increase the sense of ritual and self-indulgence in product use, thereby meeting consumers' pursuit of emotional experiences and quality of life. -
艾媒咨询|2020中国第三方手机输入法场景应用专题研究报告
近年来,中国第三方手机输入法用户规模持续增长,iiMedia Research(艾媒咨询)数据显示,2019年中国第三方手机输入法用户规模达7.29亿人,同比增长3.9%,2020年达到7.55亿人。艾媒咨询分析师认为,受到疫情的影响,在线办公、在线教育用户对第三方输入法需求激增,以及随着移动互联网的影响扩大,中老年人对语音输入需求也不断扩大,2020年第三方手机输入法有望进一步下沉。目前AI创新功能的用户认知及使用已初具规模,iiMedia Research(艾媒咨询)数据显示,超六成第三方手机输入法用户表示熟悉AI创新功能。基于语音识别技术发展较高的成熟度,AI语音输入功能已获得用户认可,AI语音输入功能使用偏好比例接近六成。艾媒咨询分析师认为,受到疫情的影响,AI功能认知度和使用率提升,尤其体现在在线办公和在线教育场景。
In recent years,the scale of third-party mobile input method users in China has continued to grow.As the data of iiMedia Research showed, The scale of third-party mobile input method users in China reached 729 million in 2019, a year-on-year increase of 3.9%, and reached 755 million in 2020 . IiMedia Consulting analysts believe that due to the impact of the epidemic,online office and online education users’ demand for third-party input methods has surged, With the expansion of the mobile Internet,the demand for voice input by middle-aged and elderly people will also continue to expand. The mobile phone input method is expected to sink further. At present, the user awareness and use of AI innovative functions have begun to take shape. According to data from iiMedia Research, more than 60% of third-party mobile phone input method users are familiar with AI innovative functions. Based on the high maturity of voice recognition technology, the AI voice input function has been recognized by users, and the preference ratio of AI voice input function is close to 60%. iiMedia Consulting analysts believe that due to the impact of the epidemic, the awareness and utilization of AI functions have increased, especially in online office and online education scenarios. -
艾媒报告| 2019中国现代社会阶层生活烦恼报告
本报告研究涉及企业/品牌/案例:松果倾诉
随着经济下行、社会关系变化、学业工作竞争加剧、婚恋等问题日益突出,现代人们生活面临的压力不断增加,来源更加多样化。艾媒商情舆情数据监测系统显示,网民对于生活负面情绪较大,网络口碑仅为32.2,且主题词云更多与精神压力、生活节奏、焦虑等词相关。面对生活中增多的烦恼压力,不同收入人群对其处理方式也不尽相同。iiMedia Research(艾媒咨询)数据显示,中等收入群体最愿意向他人倾诉烦恼,而经济收入越高,则越偏向于采取心理咨询的途径解决或减缓烦恼压力问题,20.2%的受访高收入网民遇到烦恼时愿意寻找心理咨询。在网民心理咨询需求提升的背景下,近年线上咨询平台得到快速发展,预计2019年中国精神类服务电商用户规模将超过4000万人。
With issues of the economic downturn, changes in social relations, intensified competition in academic and work, marriage disputes, etc. becoming increasingly prominent, modern people are facing increasing pressure in their lives and more diverse sources. As the iiMedia Big Data Public Opinion Monitoring System showed, the netizens have more negative emotions about life, with the Internet Reputation Index only reaching 32.2, and the keywords cloud is more related to mental stress, rhythm of life, anxiety, etc. Faced with the increasing stress in life, different income groups have different ways of dealing with it. As the data of iiMedia Research showed, middle-income groups are most willing to share their troubles with others. On the other hand, the higher the netizens’ income, the more inclined they are to adopt psychological counseling to solve or alleviate their troubles. 20.2% of the interviewed high-income netizens are willing to seek psychological counseling when they have troubles. In the context of increasing demand for online psychological counseling, online consulting platform has developed rapidly in recent years. It is expected that the scale of China Spiritual Service E-Commerce users will exceed 40 million in 2019. -
艾媒报告|2019-2020年全球实体零售运营模式及中国创新案例模式研究报告
本报告研究涉及企业/品牌/案例:名创优品,腾讯,高瓴资本,HELLO KITTY,飞天小女警,粉红豹,咱们裸熊,KAKAO FRIENDS,盒马鲜生,岁宝百货,苏宁广场,苏宁零售云店,苏宁小店,“两翼”,苏宁极物,苏鲜生,苏宁红孩子,苏宁影城,苏宁体育,苏宁汽车超市,苏宁Biu店,永辉超市,Costco,沃尔玛,家家悦,高鑫零售,家乐福
伴随着全球消费需求、消费渠道、消费方式的转变,电子零售带来的零售额迅猛增长红利已经逐渐消退。数据显示,2013-2018年全球零售总额保持小幅增长但增速放缓,iiMedia Research(艾媒咨询)预计2020年全球电子商务零售额增速将下降至20%以下。
零售销售是一个适时的指标,与消费者的主要消费模式有关,会因正常季节变动,节假日、交易日的不同而调整。中国的零售业态创新成为全球商业的创新亮点之一,已经带动零售业的转型升级、数据驱动、跨界融合、价值重塑。2013-2018年,中国社会消费品零售额占GDP比重超过四成。艾媒咨询分析师认为,尽管2018年中国社会消费品的零售额占比略有下降,但相对其他产业,社会消费品依然是重要的经济增长贡献来源。传统的永辉超市、沃尔玛等开始寻求转型,而诞生于电商时代的苏宁易购、盒马鲜生等,也开始向更新的智能零售模式发展。
Retail sales is a timely indicator, and consumers’ main consumption patterns, will be adjusted due to the normal seasonal changes, holidays, trading days. China’s retail innovation has become one of the innovation highlights of global business, which has led to the transformation and upgrading of retail industry, data-driven, cross-border integration and value remodeling. In 2013-2018, China’s retail sales of consumer goods accounted for more than 40% of GDP. Although the share of retail sales of consumer goods in China has declined slightly in 2018, consumer goods remain an important source of economic growth contribution relative to other industries, according to iiMedia research. The traditional Yonghui supermarket, Wal-Mart, etc. began to seek transformation, and was born in the era of e-commerce Suning Tesco, box horse fresh, etc., also began to update the development of intelligent retail model.
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艾媒报告|2019-2021中国垃圾分类产业链深度调查及投资前景预测报告
本报告研究涉及企业/品牌/案例:上海环境集团,龙马环卫,瀚海环境,维尔利集团,盈峰环境科技发集团,光大国际,北京环卫集团,美国废物管理公司
目前中国垃圾处理主要是垃圾填埋和垃圾焚烧两种方法,但是随着中国城镇化的高速发展、垃圾生产能力的不断提高,大中城市生活垃圾产量不断提高为城市建设带来了环境污染、垃圾焚烧清理耗费大量电力等问题。随着经济的进一步发展,推动垃圾分类成为“十三五”规划中的一项重要任务。iiMedia Research(艾媒咨询)数据显示,2018年,中国固废行业的15家公司的资产规模跨度进一步大,分布于40亿元至近400亿元之间,其中8家资产规模位于100亿元以下。艾媒咨询分析师认为,垃圾分类将进一步带动垃圾分类、清洁环保、资源回收等行业的进一步扩展。
At present, China's waste disposal is mainly landfill and waste incineration two methods, but with the rapid development of China's urbanization, the continuous improvement of waste production capacity, the increasing output of large and medium-sized cities for urban construction has brought environmental pollution, waste incineration and clean-up of large amounts of electricity and other issues. With the further development of the economy, promoting garbage classification has become an important task in the 13th Five-Year Plan. According to iiMedia Research, the assets of 15 companies in China's solid waste industry will be further expanded in 2018, ranging from 4 billion yuan to nearly 40 billion yuan, with eight assets under 10 billion yuan. iiMedia Research analysts believe that garbage classification will further promote the further expansion of waste classification, clean environmental protection, resource recovery and other industries. -
艾媒报告 |2019中国垃圾分类行业发展状况及海外成功案例研究报告
本报告研究涉及企业/案例/品牌:中国天楹,维尔利,盈峰环境,龙马环卫,上海环境,瀚蓝环境,启迪环境,格林美,富春环保,东江环保,盛运环保,雪浪环境,首创股份,中再资环,伟明环境,高能环境,国祯环保,城投控股,泰达股份,爱回收,回收宝,闪回收,回收官网,葫芦回收,无忧回收,闲豆回收网,小黄狗,帮到家,嗨回收,潮回收,淘废宝,别扔了
2017 年,中国202 个大中城市生活垃圾产生量 20194.4 万吨,为城市建设带来了环境污染、垃圾焚烧清理耗费大量电力等问题。2017年初,发改委及住建部联合下发《生活垃圾分类制度实施方案》,要求在46个试点城市先行先试生活垃圾强制分类,上海率先开启垃圾分类,预计2025年底前中国地级及以上城市基本建成垃圾分类处理系统。垃圾分类被提出后,互联网回收创业市场火热,回收商业模式不断创新,环卫相关产业被市场追捧(格林美、启德环境、中国天楹等垃圾分类概念股表现良好)。艾媒咨询分析师认为垃圾分类的实施将在源头对不同类型垃圾进行分别收集、转运,从而推动了循环经济和固废等行业发展,各地政府可以借鉴国外经验,通过积极开展垃圾分类的PPP项目,推动企业参与垃圾分类建设;同时,需要进一步推推广居民的垃圾分类意识。
In 2017, the amount of domestic garbage generated in 202 large and medium-sized cities in China was 219.44 million tons, which brought environmental pollution, waste incineration and cleaning up a lot of electricity for urban construction. At the beginning of 2017, the National Development and Reform Commission and the Ministry of Housing and Urban-Rural Development jointly issued the “Implementation Plan for Domestic Waste Classification System”, which requires the pilot classification of domestic waste in 46 pilot cities. Shanghai is the first to open waste classification. It is expected that China’s prefecture-level and above cities will be basically completed before the end of 2025. A garbage sorting system was built. After the garbage classification was proposed, the Internet recycling entrepreneurial market was hot, the recycling business model continued to innovate, and the sanitation-related industries were sought after by the market (Grimami, Kai Tak Environment, China Tianzhu and other waste sorting concept stocks performed well). Ai Media Consulting analysts believe that the implementation of waste sorting will separately collect and transfer different types of garbage at the source, thus promoting the development of circular economy and solid waste industries. Local governments can learn from foreign experience and actively carry out PPP projects for waste sorting. To promote enterprises to participate in the construction of waste classification; at the same time, it is necessary to further promote the awareness of garbage classification of residents.
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