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艾媒咨询|2024年中国睡眠健康产品创新及消费洞察报告
现代社会生活节奏快,工作强度大,生活与工作压力、手机和过量信息干扰等各因素导致睡眠问题突出,消费者对各种助眠及提高睡眠质量的产品需求增加,为睡眠经济行业带来商机。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国睡眠健康产品创新及消费洞察报告》数据显示,2023年中国睡眠经济行业市场规模达4955.8亿元,同比增长8.6%,预计2027年市场规模达6586.8亿元。调研数据显示,2024年超九成国民经常或偶尔会出现睡眠质量问题,睡眠浅、入睡困难等成为影响睡眠质量的主要问题,56.8%的消费者会选择购买家居家纺类产品以改善睡眠质量,更愿意购买专业睡觉抱枕的消费者占77.8%。随着社会整体对睡眠健康重视程度加深,更智能、更人心、更专业的睡眠产品受到诸多消费者推崇。未来,科技推动助眠产品创新、消费主体年轻化以及产品消费升级等将成为行业发展趋势。
In modern society, the pace of life is fast, the work is intense, and various factors such as life and work pressure, mobile phones and excessive information interference lead to prominent sleep problems, and consumers' demand for various products to help sleep and improve sleep quality has increased, bringing business opportunities to the sleep economy industry. According to the latest Research Report on the Development of China Sleep Health Product Innovation and Consumption Insight Report 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market size of China's sleep economy industry reached 495.58 billion yuan in 2023, an increase of 8.6%, and the market size is expected to reach 658.68 billion yuan in 2027. In 2024, more than 90% of the people often or occasionally have sleep quality problems, shallow sleep and difficulty falling asleep have become the main problems affecting sleep quality, 56.8% of consumers will choose to buy home textile products to improve sleep quality, and 77.8% of consumers are more willing to buy professional sleep pillow. With the deepening of social attention to sleep health, more intelligent, more popular and more professional sleep products are respected by many consumers. In the future, technology to promote the innovation of sleep products, younger consumers and product consumption upgrading will become the development trend of the industry. -
艾媒咨询|2020H1中国互联网家装行业研究报告
疫情给家居建材市场的线下复工带来了一定的短期冲击,反向助力家装消费用户向线上迁移,也成为传统家装企业向线上转型升级的加速器。互联网模式成为装修市场新进入者的首选,iiMedia Research(艾媒咨询)数据显示,2020Q1中国新增互联网装修企业同比增长率达18.8%,家居家装行业的刚需属性以及广阔的发展空间让其成为各资本热衷的市场。艾媒咨询分析师认为,电商巨头以及新进入者的不断涌入,会为家装市场带来更多新技术、新模式、新业态,行业发展迎来新契机的同时也将面临更大的挑战。
The epidemic has brought a certain short-term impact on the offline resumption of the home building materials market, which has reversed the promotion of home improvement consumer users to migrate online, and has also become an accelerator for traditional home improvement companies to transform and upgrade online. The Internet model has become the first choice for new entrants in the decoration market. According to the data of iiMedia Research, the growth rate of new Internet decoration companies in China in 2020Q1 is 18.8% year-on-year. The just-needed attributes of the home furnishing industry and the broad development space make it a market that all capitals are keen on. iiMedia consulting analysts believe that the continuous influx of e-commerce giants and new entrants will bring more new technologies, new models and new formats to the home improvement market. While the industry development ushers in new opportunities and will also face greater challenges. -
艾媒咨询|2020中国智能音箱产业及产品竞争力评价分析报告
本报告研究涉及企业/品牌/案例:百度小度、天猫精灵。
其他企业/品牌:苹果、亚马逊、阿里巴巴、百度、小米、谷歌、BeSound、音磅、华美兴泰、旷世音箱、乐韵瑞、crazybaby、猫王收音机、国声国学、佳禾智能、小米小爱、索尼、华为、叮咚音箱、腾讯叮当等。
2020年6月3日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020中国智能音箱产业及产品竞争力评价分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对在智能音箱的行业发展进行分析,结合全球智能音箱的发展情况以及中国智能音箱的发展情况进行深度分析,并且针对百度小度、天猫精灵等产品进行深度分析,判断2020-2021年智能音箱行业的发展趋势。iiMedia Research(艾媒咨询)数据显示,预计2022年全球智能音箱供应市场收入将达到278亿美元,比2018年增长135.6%。智能音箱厂商开始布局多样化的产品矩阵,以满足不同用户群体需求,但是各矩阵产品定位还不是很清晰,功能同质化较高。
According to iiMedia Research, global smart speaker shipments in the first quarter of 2019 were 20.7 million units, with U.S. shipments still leading the way, accounting for 51.2% of the global total, and China shipped 5.0 million units, up 177.8 percent year-on-year. Ai media consulting analysts believe that smart speakers in 2020 to become a popular industry, China's smart speaker industry is in the rapid development stage, smart speakers out to sea has become the current typical model. -
艾媒报告|2020年H1中国家电细分行业发展现状及典型企业案例分析报告
本报告研究涉及企业/品牌/案例:美的,格力,华帝,苏泊尔,格兰仕,志高;其他提及企业/品牌:苏宁易购,京东,天猫,京东,拼多多,淘宝,ME GO,五星,海尔,万和,万家乐,统帅,法迪欧,松下电器,奥克斯,TCL,海信,长虹,索尼,康佳,夏新,创维,奔腾,九阳,伊莱特,三洋,威力
2020年4月13日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年H1中国家电细分行业发展现状及典型企业案例分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年中国家电行业以及客厅、厨房、卫浴和个人用品等细分领域进行分析。此外,报告探讨产业上下游的运营模式,结合对美的、格力、华帝、苏泊尔、格兰仕和志高等典型企业的案例分析,对家电行业总体运行情况进行分析,并结合新冠疫情对2020-2021年中国家电产业发展进行趋势预判。2019年中国经济总量不断扩大,并且居民的消费支出中居住消费占比较高,这都为家电行业发展奠定了基础,并且推动家电向智能化、专业化发展,预计到2020年,中国智能家居市场规模将接近1820亿元。
In 2019, the cumulative main business income of China's household appliances increased by 4.3% year-on-year to 1.6 trillion yuan, and the cumulative total profit increased by 11.9% to 133.86 billion yuan from the previous year. From the perspective of sales channels, home appliances began to shift to online sales channels; from the perspective of sales categories, the share of smart home appliances in various sub-sectors has gradually increased; from the perspective of sales models, especially during the epidemic period, home appliance companies have increased the promotion of live broadcast e-commerce Marketing model. -
艾媒报告|2020-2021年中国医疗电商行业发展趋势及标杆企业分析报告
本报告研究涉及企业/品牌/案例:平安好医生,康爱多,阿里健康,健客,鱼跃医疗;其他提及企业/品牌:益药购,1药网,九州通网,心诺,我的医药网,好药师,美之氧,药京采,七乐康,欧姆龙,普天药城网,氧生活,未名企鹅,爱康多,巨人,药药好,京东大药房,康祝,药品终端网,360好药,可孚,药师帮,药房网,艾润科技,药便宜,八百方
2020年3月9日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国医疗电商行业发展趋势及标杆企业分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年中国医疗电商产业发展进行分析。本报告主要通过医药电商和家用医疗器械两方面,对医疗电商产业上下游深入探究运行模式,并对鱼跃集团、平安好医生、爱康多等典型企业进行案例分析,以此对中国医疗电商行业发展进行趋势预判。2019年中国医药电商行业发展规模继续增大,涌现出许多新型零售方式。越来越多医药企业涌入B2B主流市场,B2C市场规模也随着消费者健康意识的提升以及网购消费习惯的固定而得到较大发展;越来越多药企也开始开展O2O业务。以药到医、“医+药”发展的模式也受到普遍认可。特别在新型冠状病毒肺炎疫情影响下,医疗电商以其独特的互联网优势在抗击疫情中发挥了重要作用。在此契机下,医疗电商行业将在2020年迎来重大普及发展的历史机遇期。
In 2019, the scale of China's pharmaceutical e-commerce industry continues to increase, and many new retail methods have emerged. More and more pharmaceutical companies have entered the mainstream B2B market, and the scale of the B2C market has also grown significantly with the improvement of consumers' health awareness and the fixation of online shopping consumption habits; more and more pharmaceutical companies have begun to develop O2O business. The development model from medicine to medicine and "medicine + medicine" has also been widely recognized. Especially under the influence of the new coronavirus pneumonia epidemic, medical e-commerce has played an important role in fighting the epidemic with its unique Internet advantage. With this opportunity, the medical e-commerce industry will usher in a period of historical opportunities for significant popularization in 2020. -
艾媒报告|2019年中国电影市场运行状况及2020发展趋势研究报告
本报告研究涉及企业/品牌/案例:中国电影集团公司,光线传媒,万达影业,华谊兄弟,博纳影业集团,上海电影集团有限公司,乐视影业,阿里巴巴,华策影视,华夏电影,优酷,爱奇艺,腾讯视频,中影南方,大地数字影院,金逸影城,淘票票,猫眼电影,大众点评,豆瓣,成都可可豆动画,彩条屋,北京文化,郭帆文化,北京登峰,欢喜传媒,坏猴子影业,北京映月,博纳影业,果麦文化,上海亭东,天津猫眼,河南电影,拍拍文化,中汇影视,天津磨铁,喀什嘉映,好好看文创,满满额娱乐,《哪吒之魔童降世》,《流浪地球》,《复仇者联盟4:终局之战》,《我和我的祖国》,《中国机长》,《疯狂的外星人》,《飞驰人生》,《烈火英雄》,《少年的你》,《速度与激情:特别行动》,《红海行动》,《唐人街探案2》,《我不是药神》,《西红市首富》,《复仇者联盟3:无限战争》,《捉妖记2》,《毒液》,《海王》,《侏罗纪世界2》,《前任3:再见前任》,《催眠·裁决》,《误杀》,《使徒行者2:谍影行动》,《反贪风暴4》,《扫毒2天地对决》,《“大”人物》,《犯罪现场》,《南方车站的聚会》,《沉默的证人》,《廉政风云》,《风中有朵雨做的云》,《追龙2》,《比悲伤更悲伤的故事》,《诛仙1》,《白蛇·缘起》,《大约在冬季》,《一吻定情》,《下一任:前任》,《只有芸知道》,《被时光抓走的人》
2019年的电影票房与题材、档期和演员关系密切。从题材看,2019年票房前50的国产电影中,按类型分,故事类型影片数量最多,共有37部,其中,体现主流意识形态的传记类型电影契合时代主题,与观众的爱国之情产生共鸣,获得了较好的票房收入。从档期看,2019年“贺岁档”及“暑期档”电影发力不足往年,而今年适逢新中国成立70周年,“国庆档”有较多高质量、高口碑的主旋律电影涌现,10月份观影人次同比增长120%。
The box office in 2019 is closely related to the subject matter, schedule and actors. From the perspective of themes, among the top 50 domestic films in 2019, by category, the number of story-type films is the largest, with a total of 37. Among them, biographical films that reflect the mainstream ideology fit the theme of the era and resonate with the patriotism of the audience. And got a good box office income. From the perspective of the date, the “New Year” and “Summer Season”movies in 2019 have not been as powerful as in previous years, and this year coincides with the 70th anniversary of the founding of the People's Republic of China. “National Day Archives” have more high-quality, high-profile theme movies. In October The number of moviegoers increased by 120% year-on-year. -
艾媒报告|2019-2020中国文娱行业运行监测与头部企业布局研究报告
本报告研究涉及企业/品牌/案例:人民网,华谊兄弟,腾讯音乐集团,阅文集团,哔哩哔哩,抖音,虎牙直播,腾讯游戏;其他提及企业/品牌:人民在线,人民视讯,环球网,幸福蓝海影视文化集团,中央广播电视台,中视传媒股份有限公司,中影集团,上影集团,光线传媒,华谊兄弟,博纳影业,万达影视传媒,腾讯,百度,阿里巴巴,考拉FM,QQ音乐,酷狗音乐,酷我音乐,全民K歌,虾米音乐,网易云音乐,猫眼娱乐,QQ阅读,起点中文网,新丽传媒,天方听书网,喜马拉雅,懒人听书,AcFun,搜狐视频,乐视视频,次元社,微信,支付宝,豌豆荚,百度应用,中国移动,中国电信,华为,美图手机,阿里云视频,快手,梨视频,腾讯微视,斗鱼直播,YY直播,王者荣耀,QQ游戏,网易游戏,百度,字节跳动,企鹅影视,淘票票,优酷视频,UC浏览器,书旗小说,阿里体育,百度贴吧,爱奇艺,梨视频,百度问答,今日头条,西瓜视频,火山小视频,懂车帝,皮皮虾视频,芒果TV
本报告主要通过文娱行业的投融资数据,对媒体、影视、音乐、阅读、动漫、短视频、网络直播、游戏等文娱细分领域的上下游进行深入探究,并对阿里文娱、腾讯、哔哩哔哩、爱奇艺等典型企业的文娱投资进行案例分析,以此对中国文娱行业的发展进行预判。文娱行业的高速发展赢得了资本市场的青睐,媒体仍占据文娱投资细分领域的头部地位,影视、动漫在数字技术帮助下,优势明显。而互联网大企业依托自身业务,进行文娱生态布局,掌握了一定的先发优势。
The rapid development of the entertainment industry has won the favor of the capital market. From the perspective of segmentation, in 2019, the media sector received 30.2% of financing, ranking first in the segment of the entertainment industry, followed by film and television (19.0%), animation (16.8%), and short video (12.3%). Rank third and fourth. iiMedia Research analysts believe that the entertainment industry has obvious advantages in the help of digital technology in film, television, and animation. In the mobile Internet era, new formats and models of short video and live broadcast are favored by the investment market; and large Internet companies rely on their own businesses to carry out the ecological layout of the entertainment industry has a certain first-mover advantage. -
艾媒报告|2019-2021年全球内衣产业运行状况与中国内衣市场监测大数据报告
本报告研究设计企业/品牌/案例:Victoria’s Secret,Fruit of the Loom,Jockey,Maidenform, Vanity Fair,Aerie,PVH,Soma Intimates,耐克,Under Armour,阿迪达斯,Lululemon,H&M,Champion,曼妮芬,歌瑞尔,黛安芬,优衣库,都市丽人,加一尚品,古今,NEI WAI,蒛一,Oysho,Bothyoung,遐,Realwill,好奇蜜斯,爱美丽,Bragood,6ity8ight,爱慕,安莉芳,少女美屋,丝之莎,荷韵阁, La Perl,香蔻慕乐,汇洁股份,健盛集团,超盈国际控股,维珍妮,LB,WLFD
中国内衣产业起步较晚,行业集中度相对分散。但是,从内衣人均消费支出看,中国的人均内衣支出价格复合增长率为16.5%,预计到2019年的市场规模约为2000亿元。艾媒咨询分析师发现,首先,少女内衣市场规模迅速增长,预计2019年中国少女内衣市场规模将达到641.3亿元。其次,男性内衣市场仍然有较大的开发潜力,尽管国外的品牌如CK、FORBIDDEN,国内的爱慕等内衣品牌也开始进入男性内衣市场,但这个市场仍然属于市场蓝海。第三,从内衣的宣传销售方面看,网生品牌和新零售方式开始成为主流,是未来内衣争夺的重要发力点。
China's underwear industry started late; the concentration of the industry is relatively scattered. However, in terms of per capita consumption expenditure of underwear, China's per capita underwear expenditure price growth rate of 16.5%, the market size is expected to be about 200 billion yuan by 2019. iiMedia consulting analysts found three trends. First, the market size of China's girl sin wear underwear market is expected to reach 64.13 billion yuan in 2019. Secondly, the men's underwear market still has a greater potential for development, although foreign brands such as CK, FORBIDDEN, domestic underwear brands such as amulet also began to enter the men's underwear market, but this market still belongs to the blue sea of the market. Third, from the aspect of underwear publicity and sales, online brand and new retail mode began to become the mainstream, is the future of the underwear competition is an important power point. -
艾媒报告 |2019全球与中国医药电商市场与发展趋势研究报告
本报告研究涉及企业/品牌/案例:天猫医馆,七乐康,京卫大药房,阿里健康大药房,京东大药房,健客, 1药网,360好药,八百方,818医药网,CVS,Walgreens ,RiteAid ,开心人网上药店,药房网,药材买卖网,珍材网,中药材天地网,商康网,科欣医药,医药在线,我的医药网,药品交易网,药品终端网,药师帮,海王晨星,快方送药,药给力,搜药送,药急送,U医U药,叮当送药,健客网上药店,康爱多掌上药店,问药,好药师,111集团,中宏保险,医联,腾讯,仁和药业,浙江扁鹊,漱玉平民,华人健康,一树药业,德生堂
2019中国医药电商主要形成了B2C、B2B、O2O三种模式,B2C模式体量稳定在6%左右,规模呈增长趋势,预计2019年的市场交易额将达到554.6亿元;B2B模式下,西药类产品的需求比例较高,达87.1%,中药材、传统药品和第三方交易等都形成了专属B2B平台;而近几年兴起的O2O模式,主要通过“引流-转化-消费-反馈”等实现盈利,但区域覆盖度和消费者的信任度需要提高。iiMedia Research(艾媒咨询)大数据监测显示,目前1药网、健客网上药店、康爱多掌上药店的的综合实力排行较强。
2019 China's pharmaceutical e-commerce mainly formed three modes of B2C, B2B and O2O. The volume of B2C model is stable at around 6%, and the scale is increasing. It is expected that the market transaction volume in 2019 will reach 55.46 billion yuan; in B2B mode, western medicine The demand ratio of products is relatively high, reaching 87.1%. Chinese herbal medicines, traditional medicines and third-party transactions have formed a proprietary B2B platform. In recent years, the O2O model has emerged mainly through “drainage-conversion-consumption-feedback”. Achieve profitability, but regional coverage and consumer trust need to be improved. iiMedia Research (Ai Media Consulting) big data monitoring shows that the current comprehensive strength of 1 drug network, Jianke online pharmacy, Kang Aiduo pharmacy is strong.
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