-
艾媒咨询 | 2023年全球及中国淋浴房行业发展白皮书
随着人口老龄化加剧和人们以健康、舒适为核心的消费观念提升,人们越来越重视个人健康和舒适度,淋浴房因能够提高人们的洗浴体验和心情,市场需求不断提升。iiMedia Research(艾媒咨询)数据显示,2022年全球淋浴房行业市场规模2258.9亿元,2026年有望达2975.3亿元,预计未来中国继续成为全球淋浴房的主要增量市场。数据显示,产品的质量和安全性是消费者购买淋浴房的重要考虑因素。未来高端品质的淋浴房需求将有所增加,吸引更多的购买人群。目前,简约的装修风格凭借其简洁、大方、实用的特点,成为了当下的时尚选择。随着现代人对简约、精致的生活追求不断提高,极窄边框淋浴房、全景门这一类极简风格的家装市场前景也将更加广阔。
With the intensification of population aging and the improvement of people's consumption concept centered on health and comfort, people are paying more and more attention to personal health and comfort. As shower rooms can improve people's bathing experience and mood, market demand is constantly increasing. According to data from iiMedia Research, the global shower room industry market size was 225.89 billion yuan in 2022, and is expected to reach 297.53 billion yuan in 2026. It is expected that China will continue to become the main incremental market for global shower rooms in the future. Data shows that product quality and safety are important considerations for consumers when purchasing shower rooms. The demand for high-end quality shower rooms will increase in the future, attracting more buyers. At present, the minimalist decoration style has become a fashion choice due to its simplicity, generosity, and practicality. With the increasing pursuit of simplicity and delicacy in modern life, the market prospects for minimalist style home decor such as narrow frame shower rooms and panoramic doors will also be broader. -
艾媒咨询|2021年中国健身房行业市场现状及消费趋势调查研究报告
本报告涉及的案例/品牌/企业:威尔仕,中田,超级猩猩,一兆韦德
数据显示,中国健身房行业市场规模近几年不断增长,预计2021年市场规模将继续增长并达到3771亿元。 2020年中国健身房会员7029万人,渗透率为4.87%,而美国健身房会员的渗透率为19.0%,这意味着中国的健身房事业具有巨大的发展潜力。预计2025年我国的基础阶段体育健身人口可能会增长至3.25-3.5亿左右,在全国总体的体育健身人口中,可能达到65%-70%的占比,承接这一部分受众群体的健身需求,将会是未来线上健身房的主要功能。
Data show that the market size of China's gym industry has been growing in recent years, and it is expected that the market size will continue to grow in 2021 and reach 377.1 billion yuan. In 2020, there are 70.29 million gym members in China, with a penetration rate of 4.87%, while the penetration rate of American gym members is 19.0%, which means that China's gym industry has great potential for development. It is estimated that in 2025, my country’s basic-stage physical fitness population may grow to about 325-350 million. In the overall physical fitness population of the country, it may account for 65%-70%. To undertake the fitness needs of this part of the audience, it will Will be the main function of the online gym in the future. -
艾媒咨询|2021年中国泛娱乐行业体验共享专题报告
本报告研究涉及企业/品牌/案例:网易云音乐,即构,酷狗唱唱,TT语音,微光
受疫情影响,线下娱乐活动纷纷转向线上,推动泛娱乐线上规模增长,短视频、移动游戏、在线音乐等泛娱乐行业主要细分领域的用户渗透率都比较高,面对庞大的用户基础,泛乐行业为挖掘更大的用户价值在产品中注入社交属性,通过增强社交互动来提高用户粘性。基于泛娱乐场景的不断发展,以及云计算、RTC实时互动等技术的迭代,各大泛娱乐平台积极探索共享体验模式,目前已发展出包括一起唱、一起玩、一起看、一起听等模式。通过社交化发展泛娱乐行业,泛娱乐平台不断对共享服务以及功能进行升级,提高共享服务效果,并助力共享服务开拓海外市场。
Affected by the epidemic, offline entertainment activities have shifted to online, promoting the growth of online scale of Pan entertainment. The user penetration in the main segments of Pan entertainment industry such as short video, mobile games and online music is relatively high. In the face of a huge user base, pan music industry injects social attributes into its products in order to tap greater user value, Enhance user stickiness by enhancing social interaction. Based on the continuous development of Pan entertainment scenes and the iteration of cloud computing, RTC real-time interaction and other technologies, major pan entertainment platforms actively explore the sharing experience mode. At present, they have developed modes including singing, playing, watching and listening together. Through the development of Pan entertainment industry through socialization, the pan entertainment platform continuously upgrades shared services and functions, improves the effect of shared services, and helps shared services develop overseas markets. -
艾媒咨询|2021年中国家居产业链研究及标杆企业案例分析报告
本报告研究涉及企业/品牌/案例:宜家,欧派家居,尚品宅配,金螳螂
国内二手房与存量房将推动家居产业链和消费市场发生结构性变化。同时,国外疫情加速中国家居产品出口, 2020年中国家具及零件出口总额为4038.6亿元,同比增长11.8%。预计2021年经济复苏之下,中国家居市场未来将保持增长趋势。从产业链各环节来看,以宜家、美凯龙、富森美为代表的家居连锁企业毛利率最高,在50-70%之间。其次是中游环节,定制家居毛利都高于30%,如定制家居龙头欧派家居、志邦家居、索菲亚等企业财务业绩突出,毛利在35-40%之间。此外,随着物联网、人工智能、先进生产技术、新型环保材料等相关产业的快速发展,智能家居前景可期。总体而言,疫情给中国家居产品出口带来良机,同时,随着家居行业不断进化,定制家居和智能家居将成为家居行业新的经济增长点。
Domestic second-hand housing and stock housing will promote structural changes in the household industry chain and consumer market. At the same time, the foreign epidemic accelerated the export of China's household products. In 2020, the total export of China's furniture and parts was 403.86 billion yuan, up 11.8% year on year. It is estimated that under the economic recovery in 2021, China's home furnishing market will maintain a growth trend in the future. From the perspective of each link of the industrial chain, IKEA, Macalline and Fusenmei are the representatives of the household chain enterprises with the highest gross profit rate, between 50-70%. Secondly, in the middle reaches, the gross profit of customized home is higher than 30%. For example, the financial performance of enterprises such as oupai home, Zhibang home and Sofia is outstanding, and the gross profit is between 35-40%. In addition, with the rapid development of Internet of things, artificial intelligence, advanced production technology, new environmental protection materials and other related industries, smart home has a bright future. In general, the epidemic situation has brought good opportunities for China's home products export. At the same time, with the continuous evolution of the home industry, customized home and smart home will become new economic growth points of the home industry. -
艾媒咨询|2020年10-11月中国房地产行业月度运行及年终盘点数据监测报告
2020年国家及地方密集出台政策强调“房子是用来住的,不是用来炒的”的定位,在这种大趋势下,短期内限购、限贷、限售等调控政策也很难出现明显放松,预计2021年房地产政策环境延续从紧。但是从房地产土地购置面积、施工面积等数据来看,2020年房地产企业拿地规模稳定增长、新开工面积的见顶回落,预计2021年房地产投资仍有较强增长动力。(《2020年10-11中国房地产行业月度运行及年终盘点数据监测报告》完整高清PDF版共51页,可点击文章底部报告下载按钮进行报告下载)
In 2020, the state and local governments will intensively introduce policies to emphasize the positioning of "houses are used for living, not for speculation". Under this general trend, it is difficult to relax the control policies such as purchase restriction, loan restriction and sales restriction in the short term. It is expected that the real estate policy environment will continue to be tight in 2021. However, from the data of real estate land purchase area and construction area, the scale of land acquisition of real estate enterprises will grow steadily in 2020, and the newly started area will peak and fall. It is estimated that there will still be a strong growth momentum for real estate investment in 2021. (“iiMedia Report | Monthly operation and year-end inventory data monitoring report of China's real estate industry (Oct & Nov,2020)" full version has 51 pages, please click the Browse HD Report button on the right side of the article to browse the report ) -
艾媒咨询|2020年中国网络文学作家影响力榜单解读报告
2021年1月13日,《2020年中国网络文学作家影响力榜单解读报告》正式发布,其中男频影响力榜单中,猫腻凭借《大道朝天》登顶第一;天下归元则以《山河盛宴》问鼎女频榜单。本次上榜作家中,85后、90后作家是中坚力量。iiMedia Research(艾媒咨询)数据显示,超过六成上榜男频作家影响力榜单的作家为85后及90后,女频榜单中该部分作家比例占比也达到54.0%。此外,多位95后作家也成功上榜。在新血液注入行业的同时,网络文学中生代和资历深厚的作家也仍旧保持强大影响力。三代作家共同贡献优质内容,促进网络文学行业更加繁荣发展。
On January 13, 2021, The Interpretation Report of 2020 China Internet Literature Writers Influence Ranking was officially released. Among the male channel ranking, Maoni topped the ranking by virtue of The Path Toward Heaven, while Tianxiaguiyuan won the ranking of female channel by virtue of Shan He Sheng Yan. Among the writers on the ranking, the post-85 and post-90 writers are the backbone. As the data of iiMedia Research showed, more than 60% of the writers on the male channel ranking are the post-85s and post-90s, and the one in female channel is 54.0%. In addition, a number of post-95 writers are also on the list. At the same time that new blood is injected into the industry, the Mesozoic and highly qualified Internet literature writers still maintain strong influence. The three generations of writers contribute high-quality content together to promote the prosperity and development of Internet literature industry. -
艾媒咨询|2021-2024年中国月子中心行业市场需求与投资规划分析报告
本报告研究涉及企业/品牌/案例:上海喜喜母婴护理服务股份有限公司,苏州喜之家母婴护理服务股份有限公司,深圳爱帝宫母婴健康管理股份有限公司,馨月汇母婴专护服务(上海)有限公司,优艾贝(中国)集团有限公司,悦子阁(上海)健康服务有限公司,Andbaby安恩贝,北京禧月阁母婴护理有限公司,巍阁产后休养中心(月子会所),仕馨孕育护理中心股份有限公司,台湾臻喜月子会所,广禾堂草本生物科技(上海)有限公司,金月汇精致月子会所,山东福座母婴护理股份有限公司,美梦洛城香水湾月子中心
iiMedia Research(艾媒咨询)数据显示,中国月子中心市场规模自2013年的17.8亿元到2019年的179.8亿元,中国月子中心的市场规模年均复合增长率在47%左右。结合中国当前人口生育率情况来看,以及近期三孩政策的推出,2021年后人口生育率可能小幅上升趋势,因此,月子中心的市场规模也会随之增长,预计2023年将达到243亿元的市场规模。艾媒咨询分析师认为,目前月子中心正处于蓬勃发展阶段,预计未来一段时间仍保持增长趋势;但是由于行业水平参差不齐,并且还没有形成完备的市场监管标准,因此在2021年后月子服务行业会处于调整期,增速放缓。
According to the data of iimedia research, the market scale of China's month care center has increased from 1.78 billion yuan in 2013 to 17.98 billion yuan in 2019, with an average annual compound growth rate of about 47%. Combined with China's current fertility rate and the recent introduction of the three child policy, the fertility rate may rise slightly after 2021. Therefore, the market scale of the child care center will also grow, and it is expected to reach 24.3 billion yuan in 2023. AI media consulting analysts believe that at present, the confinement center is in a stage of vigorous development, and is expected to maintain a growth trend for some time in the future; However, due to the uneven level of the industry and the lack of a complete market regulatory standard, after 2021, the growth rate of the service industry will slow down.
- 1
- 2
- 3
- 4
- 5
- 6
- 7
没找到想要的报告?
扫码添加客服参与预约/定制,第一时间获取行业推荐报告!
智库热榜
艾媒咨询|2024-2025年中国银发经济投资前景分析报告
艾媒咨询|2024-2025年中国烘焙食品行业现状及趋势研究报告
艾媒咨询 | 2023-2024年中国休闲食品产业现状及消费行为数据研究报告
艾媒咨询|2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告
艾媒咨询 | 2023-2024年中国全域旅游产业运行数据及发展趋势研究报告
艾媒咨询 | 2024年中国家用美容仪行业消费者洞察研究报告
艾媒咨询|赵一鸣零食店消费行为洞察及行业趋势报告(2024)
艾媒咨询|2024年中国月饼行业创新发展研究报告
艾媒咨询 | 2024年中国数字中台市场研究报告
艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告
艾媒咨询|2024年中国家清产品消费趋势洞察报告