单身经济(共25份)
单身经济
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艾媒咨询 | 2024-2025年全球及中国香料香精行业运行大数据与投资价值分析报告
随着中国居民生活水平的提高与消费结构的升级,日化、食品等行业在下游需求的推动下得到了持续发展,进而为香料香精产业链的上游和中游企业提供广阔的市场空间和机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年全球及中国香料香精行业运行大数据与投资价值分析报告》数据显示,2023年中国香料香精行业市场规模为439亿元,同比增长2.6%。未来在国家和政府的大力支持下,中国香料香精行业凭借原料优势、成本优势与多样化的市场需求,向着高端化、数字化、绿色化的方向发展,预计2026年中国香料香精行业市场规模有望突破500亿元。
艾媒咨询分析师认为,未来在国家和政府的大力支持下,中国香料香精行业凭借原料优势、成本优势与多样化的市场需求,将向着高端化、数字化、绿色化的方向发展。
With the improvement of Chinese residents' living standards and the upgrading of consumption structure, the daily chemical, food and other industries have been continuously developed under the impetus of downstream demand, which provides a broad market space and opportunities for the upstream and midstream enterprises of the fragrance and flavor industry chain. iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, recently released the "2024-2025 Big Data and Investment Value Analysis Report of the Global and China Fragrance and Flavor Industry" data shows that the market size of China's fragrance and flavor industry in 2023 is 43.9 billion yuan. Year-on-year growth was 2.6 per cent. In the future, with the strong support of the state and the government, China's flavor industry with raw material advantages, cost advantages and diversified market demand, towards high-end, digital, green direction, is expected to 2026 China's flavor industry market size is expected to exceed 50 billion yuan.
Analysts from iiMedia Consulting believe that In the future, with the strong support of the state and the government, China's fragrance industry will develop in the direction of high-end, digital and green by virtue of raw material advantages, cost advantages and diversified market demand. -
艾媒咨询|2024-2025年中国新式茶饮行业发展现状与消费趋势调查分析报告
随着中国新式茶饮市场空间逐渐饱和,行业进入存量竞争阶段,品牌内卷程度加剧。除了采取降价策略,各企业通过开拓品类、创新营销、品牌出海等多元手段寻求破局。截至2023年9月末,蜜雪冰城海外门店已有4000家;2024年7月,喜茶、霸王茶姬陆续亮相巴黎,为奥运助力,借助国际赛事营销提升全球影响力。2024年8月,茶颜悦色在长沙开出首家零食生活杂货店,零售生意成为新式茶饮品牌竞争的新阵地。iiMedia Research(艾媒咨询)数据显示,预计未来几年中国新式茶饮市场规模将维持小幅但稳定的增长态势,到2028年有望突破4000亿元。
With the gradual saturation of China's new tea drink market, the industry has entered the stage of stock competition, and brand competition has intensified. In addition to price cuts, companies seek changes by developing new products, innovative marketing, and going to sea. By the end of September 2023, MIXUE has 4,000 overseas stores; In July 2024, HEYTEA and CHAGEE appeared in Paris to enhance their global influence with the help of Olympic marketing. In August 2024, CHAYANYUESE opened a snack grocery store, and the retail business has become a new frontier in the competition for new tea brands. iiMedia Research data show that it is expected that in the next few years, the size of China's new tea market will maintain a small growth, and is expected to exceed 400 billion yuan by 2028. -
艾媒咨询 | 2023-2024中国饰品产业发展状况与消费者行为变化监测调查报告
随着居民消费水平的提高,消费整体呈现恢复向好态势,饰品行业供需两端双向回暖。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2023-2024年中国饰品产业发展状况与消费者行为变化监测调查报告》数据显示,2023年中国社会消费品零售总额累计值为47.2万亿元,同比增长7.2%。其中金银珠宝类商品零售累计值增长至3310亿元,增长率为9.8%。 在宏观经济环境和消费需求的共同影响下,我国饰品行业消费市场将继续扩大。当前,居民消费正处于持续升级阶段,国内消费市场呈现出“品质消费需求旺盛”的特点,实用性、美观性、实惠性已成为消费者购买饰品时的主要考量因素。此外,饰品行业的消费群体愈发年轻,90后乃至千禧一代已逐渐成为黄金珠宝饰品的主力消费群体,这将推动饰品行业在产品设计和营销模式方面进行升级与革新。截至2023年,众多时尚珠宝品牌纷纷推出与热门动漫游戏联名的产品,以个性潮流的设计与年轻消费者实现情感共鸣。未来,将会有更多的珠宝品牌通过联名的方式为品牌赋予更多可能性。
With the improvement of residents' consumption level, consumption as a whole has shown a positive trend of recovery, and the supply and demand of the jewelry industry have picked up in both directions.According to the latest "2023-2024 China Jewelry Industry Development Status and Consumer Behavior Change Monitoring Survey Report" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, in 2023, the cumulative value of China's total retail sales of consumer goods will be 47.2 trillion yuan, a year-on-year increase of 7.2%. Among them, the cumulative retail value of gold, silver and jewelry increased to 331 billion yuan, with a growth rate of 9.8%.Under the combined influence of the macroeconomic environment and consumer demand, the consumer market of China's jewelry industry will continue to expand. At present, residents' consumption is in the stage of continuous upgrading, the domestic consumer market presents the characteristics of "strong demand for quality consumption", practicality, aesthetics, and affordability have become the main considerations for consumers when buying jewelry. At the same time, the consumer group of the jewelry industry is getting younger and younger, and the post-90s generation and even millennials have gradually become the main consumer group of gold jewelry, which will promote the upgrading and innovation of the jewelry industry in terms of product design and marketing model. As of 2023, many fashion jewelry brands have launched co-branded products with popular anime and games, and achieved emotional resonance with young consumers with personalized and trendy designs. In the future, there will be more jewelry brands that will give more possibilities to the brand through co-branding. -
艾媒咨询|2024-2025年中国水产行业现状及消费趋势洞察报告
近年来,中国水产行业正以稳健的步伐向前发展,其产业规模持续扩张,产量快速提升,展现出强劲的增长势头和广阔的发展前景。数据显示,2015-2023年中国水产品总产量逐年递增,2023年达7116.24万吨,水产品已成为居民膳食结构中的重要组成部分,水产消费从“温饱型”向“品质型”转变。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国水产行业现状及消费趋势洞察报告》数据显示,在水产品品类选择中,71.5%消费者常购买生鲜/冷冻水产品,生鲜/冷冻水产品品类仍在消费者选择中占据主导地位。即食零食类为消费者最常选购的深加工水产品品类,占比75.3%,在市场上占比中拥有一定的优势空间。如今,中国水产养殖企业多以分散的个体经营模式为主,大型企业较少,市场集中度低。与此同时,水产类预制菜已渐成水产品消费的新途径,行业品牌意识觉醒加速。企业应加快布局或跨界布局水产行业细分领域,朝品牌化、专业化方向发展;同时,进一步加快转型升级,推进智慧水产养殖,开展数字渔业示范,大力发展优质、特色、绿色、生态的水产品。
In recent years, China's fishery industry is developing at a steady pace, its industrial scale continues to expand, the output is rapidly increasing, showing a strong growth momentum and broad development prospects. Data show that the total output of aquatic products in China increased year by year from 2015 to 2023, reaching 71,162,400 tons in 2023, aquatic products have become an important part of the residents' dietary structure, and aquatic consumption has changed from "subsistence" to "quality". According to the latest Research Report 2024-2025 China's fishery industry status and consumption trend insight report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, in the choice of aquatic products, 71.5% of consumers often buy fresh/frozen aquatic products, and fresh/frozen aquatic products still occupy a dominant position in consumer choice. Ready-to-eat snacks are the deep-processed aquatic products most frequently purchased by consumers, accounting for 75.3%, which has a certain advantage in the market. Nowadays, Chinese aquaculture enterprises are mainly based on decentralized individual business model, with fewer large enterprises and low market concentration. At the same time, aquatic prefabricated dishes have gradually become a new way of aquatic product consumption, and the awakening of industry brand awareness has accelerated. Enterprises should speed up the layout or cross-border layout of the aquatic industry segmentation field, towards the direction of branding and specialization. At the same time, further accelerate the transformation and upgrading, promote smart aquaculture, carry out digital fishery demonstration, and vigorously develop high-quality, unique, green and ecological aquatic products. -
艾媒咨询 | 2024-2025年中国虚拟现实产业发展及趋势分析报告
随着VR技术在核心芯片、显示屏幕、光学方案、交互技术等方面取得了显著突破,中国虚拟现实产业开始进入深度沉浸阶段,技术生态逐渐完善,行业规模不断上量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年
中国虚拟现实产业发展及趋势分析报告》数据显示,中国虚拟现实市场规模呈上升趋势,2023年中国虚拟现实市场规模达1126.0亿元,同比上升22.8%;预计2028年中国虚拟现实市场规模可达2125.9亿元。有49.0%的受访者表示会购买VR产品,43.7的受访者表示将来会考虑购买。艾媒咨询分析师认为,虚拟现实行业技术生态逐渐完善,资本的入局推动了虚拟现实设备在分辨率、刷新率、交互方式等方面的提升,增强了虚拟现实的娱乐属性,应用场景进一步拓宽。
With the intensification of market competition, tea market entrants have begun to explore the market demand for industry categories, and continue to create new scenes, new products, and new demands. The future industry pattern will be a state of multi-brand common development. According to the latest "Report on the Development and Trend Analysis of China Virtual Reality Industry from 2024 to 2025" released by iiMedia Research, the market size of China's tea industry has maintained a continuous growth trend, and the market size will reach 351.18 billion yuan in 2023, and is expected to reach 530.96 billion yuan in 2028. iiMedia Research data shows that with the deepening of the concept of health and wellness, 42.49% of the surveyed consumers said they would choose tea to achieve the purpose of health care. Analysts from iiMedia Consulting believe thatvirtual reality industry's technological ecosystem is gradually improving, and the entry of capital has driven improvements in resolution, refresh rate, and interaction methods of virtual reality devices, enhancing their entertainment attributes and expanding their application scenarios. -
艾媒咨询 | 2024-2025年中国化妆品市场运行状况及发展趋势研究报告
在消费结构升级、审美观念和悦己意识增强等多种因素的推动下,国内化妆品消费持续增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国化妆品市场运行状况及发展趋势研究报告》数据显示,2023年中国化妆品行业市场规模约为5169.0亿元,同比增长6.4%,2025年有望增至5791.0亿元。近年来,国产化妆品品牌凭借高性价比与渠道精细化运营实现了迅速增长。在消费者对高端国际品牌整体祛魅的趋势下,国货品牌应将产品与营销的转型创新视为企业发展及再增长的关键,以满足市场的需求,提高企业竞争力。
Driven by many factors such as the upgrading of consumption structure, the enhancement of aesthetic concept and self-pleasing consciousness, domestic cosmetics consumption continues to grow. According to the latest "Research Report on the Operation Status and Development Trend of China's Cosmetics Market in 2024-2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's cosmetics industry in 2023 is about 516.09 billion yuan, an increase of 6.4%. It is expected to increase to 579.10 billion yuan by 2025. In recent years, domestic cosmetics brands have achieved rapid growth with high cost performance and refined channel operation. Under the trend of consumers' overall disenchantment of high-end international brands, domestic brands should regard the transformation and innovation of products and marketing as the key to the development and re-growth of enterprises, so as to meet the needs of the market and improve the competitiveness of enterprises. -
艾媒咨询|2024年中国饰品行业发展状况与消费行为洞察报告
随着居民消费水平的提高,消费整体呈现恢复向好态势,饰品行业供需两端双向回暖。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国饰品行业发展状况与消费行为洞察报告》数据显示,2023年中国社会消费品零售总额累计值为47.2万亿元,同比增长7.2%。其中金银珠宝类商品零售累计值增长至3310亿元,增长率为9.8%。在宏观经济环境和消费需求的共同影响下,我国饰品行业消费市场将继续扩大。当前,居民消费正处于持续升级阶段,国内消费市场呈现出“品质消费需求旺盛”的特点,实用性、美观性、实惠性已成为消费者购买饰品时的主要考量因素。同时,饰品行业的消费群体愈发年轻,90后乃至千禧一代已逐渐成为黄金珠宝饰品的主力消费群体,这将推动饰品行业在产品设计和营销模式方面进行升级与革新。截至2023年,众多时尚珠宝品牌纷纷推出与热门动漫游戏联名的产品,以个性潮流的设计与年轻消费者实现情感共鸣。未来,将会有更多的珠宝品牌通过联名的方式为品牌赋予更多可能性。
With the improvement of residents' consumption level, consumption as a whole has shown a positive trend of recovery, and the supply and demand of the jewelry industry have recovered in both directions.According to the latest "2023-2024 China Jewelry Industry Development Status and Consumer Behavior Insight Report" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, In 2023, the cumulative value of China's total retail sales of consumer goods will be 47.2 trillion yuan, a year-on-year increase of 7.2%. Among them, the cumulative retail value of gold, silver and jewelry increased to 331 billion yuan, with a growth rate of 9.8%. Under the combined influence of the macroeconomic environment and consumer demand, the consumer market of China's jewelry industry will continue to expand. At present, residents' consumption is in the stage of continuous upgrading, and the domestic consumer market is characterized by "strong demand for quality consumption", and practicality, aesthetics and affordability have become the main considerations for consumers when purchasing jewelry. At the same time, the consumer group of the jewelry industry is getting younger and younger, and the post-90s generation and even millennials have gradually become the main consumer group of gold jewelry, which will promote the upgrading and innovation of the jewelry industry in terms of product design and marketing model. As of 2023, many fashion jewelry brands have launched co-branded products with popular anime and games, and achieved emotional resonance with young consumers with personalized and trendy designs. In the future, there will be more jewelry brands that will give more possibilities to the brand through co-branding. -
艾媒咨询|2024-2025年中国茶叶产业发展及消费者洞察行业报告
随着市场竞争的激化,茶叶市场入局者开始探索行业品类细分化的市场需求,不断打造新场景、新产品、新需求,未来的行业格局将会是多品牌共同发展的状态。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国茶叶产业发展及消费者洞察行业报告》数据显示,中国茶叶行业市场规模保持连年增长态势,2023年市场规模达到3511.8亿元,预计2028年可达到5309.6亿元。随着健康养生观念的加深,42.49%受访消费者表示会选择喝茶来达到保健的目的。艾媒咨询分析师认为,在现代社会,随着人们对健康生活的追求日益增强,茶作为一种天然、健康的饮品,其健康属性愈发受到消费者重视,消费者对于茶叶的品质和口感的要求也越来越高,这为茶叶产业的发展提供了广阔的市场空间。
With the intensification of market competition, tea market entrants have begun to explore the market demand for industry categories, and continue to create new scenes, new products, and new demands. The future industry pattern will be a state of multi-brand common development. According to the latest "Research on China Tea Industry Development and Consumer Insights Report from 2024 to 2025" released by iiMedia Research, the market size of China's tea industry has maintained a continuous growth trend, and the market size will reach 351.18 billion yuan in 2023, and is expected to reach 530.96 billion yuan in 2028. With the deepening of the concept of health and wellness, 42.49% of the surveyed consumers said they would choose tea to achieve the purpose of health care. Analysts from iiMedia Consulting believe that in modern society, with the increasing pursuit of healthy life, tea as a natural and healthy drink, its health attributes are increasingly valued by consumers, and consumers have higher and higher requirements for the quality and taste of tea, which provides a broad market space for the development of tea industry. -
艾媒咨询|2024-2025年中国香水行业研究及消费者洞察报告
国民消费水平的提升、消费场景的拓宽以及“他经济”的崛起都有力促进了中国香水市场空间的扩容,香水赛道迅猛发展。2023年中国香水市场规模已达207亿元,预计2029年有望达到515亿元。产业链分布上,上游的全球香料香精市场仍处于国外寡头垄断的格局,市场呈现高度集中化。而中游市场上,国际知名品牌仍占主流地位,中国本土品牌也不断涌现。下游渠道上,香水电商渠道销量表现强势,线下体验店将为未来品牌重要布局。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国香水行业研究及消费者洞察报告》数据显示,中国近七成香水消费者为女性,50毫升与30毫升规格的香水产品最受市场欢迎,选择占比分别为36.3与20.0%。目前,香水的消费场景正在拓宽,香水的使用不再囿于社交与工作的场合,而是更多地被视为一种情绪上的“悦己体验”。相关品牌应紧跟消费热点,开发具有情绪疗愈功能的香水产品,增加产品使用的仪式感和悦己价值,从而满足消费者对情绪体验与生活品质的追求。
The improvement of people's living standards, the expansion of consumption scenarios, and the rise of the "him economy" have all contributed to the expansion of China's perfume market, driving the perfume industry to grow rapidly. In 2023, the scale of China's perfume market reached 20.7 billion yuan, and is expected to reach 51.5 billion yuan by 2029.In terms of the industrial chain distribution, the upstream global fragrance and flavor market is still dominated by foreign oligopolies, with a highly concentrated market. In the middle stream market, international well-known brands still occupy the mainstream position, while Chinese domestic brands are also emerging. In the downstream channel, the online perfume channel has strong sales performance, and offline experience stores will be an important layout for future brands. According to the latest report on the 2024-2025 China Perfume Industry Research and Consumer Insights released by iiMedia Research (iiMedia Research), a global new economy industry third-party data mining and analysis institution, nearly 70% of Chinese perfume consumers are women, and the 50ml and 30ml specifications of perfume products are the most popular in the market, with a choice ratio of 36.3% and 20.0%, respectively. Currently, the consumption scenarios of perfume are expanding, and the use of perfume is no longer limited to social and work occasions, but is increasingly seen as a "self-indulgent experience" in terms of emotions. Relevant brands should follow consumer trends and develop fragrances with emotional healing functions to increase the sense of ritual and self-indulgence in product use, thereby meeting consumers' pursuit of emotional experiences and quality of life.
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