科技配消费,越配越对味(共16份)
科技行业辅助消费崛起
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艾媒咨询|2024年中国大学生消费行为调查研究报告
大学生群体对互联网的深度参与使得大学生成为最具潜力和活力的消费主体之一,挖掘大学生群体的消费需求有利于品牌创新营销策略触达目标群体。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国大学生消费行为调查研究报告》数据显示,中国在校大学生数量呈增长趋势,2023年中国高等教育在学总规模达到4763万人,41.1%的大学生月均收入在1501-2000元,预计2024年中国在校大学生的年度消费规模约为8500亿元,消费潜力大。艾媒咨询分析师认为,随着社会的发展和时代的变迁,当代大学生的精神文化需求日益多样化和个性化。当物质生活得到基本满足后,他们会更加注重精神层面的追求和满足,因而对运动健身、游戏、密室逃脱和剧本杀等娱乐休闲项目表现出较高的兴趣。
The in-depth participation of college students in the Internet makes college students become one of the most potential and dynamic consumer subjects. Tapping the consumer demand of college students is conducive to the brand innovation marketing strategy to reach the target group. According to the latest "Investigation and Analysis Report on Consumption Behavior of Chinese College Students in 2024" released by iiMedia Research, the number of college students in China shows a growing trend. In 2023, the total number of college students in China will reach 47.63 million, and the average monthly income of 41.1% of college students will be between 1501 and 2000 yuan. It is expected that the annual consumption scale of college students in China will be about 850 billion yuan in 2024, with great consumption potential. Analysts from iiMedia Consulting believe that with the development of society and the changes of The Times, the spiritual and cultural needs of contemporary college students are increasingly diversified and personalized. When the material life is basically satisfied, they will pay more attention to the pursuit and satisfaction of the spiritual level, so they show a higher interest in sports and fitness, games, escape rooms and script killing entertainment and leisure projects. -
艾媒咨询|2024年中国信创产业发展白皮书(完整版)
得益于中国数字经济的迅猛发展,2023年中国信创产业规模达20961.9亿元,2027年有望达到37011.3亿元,中国信创市场释放出前所未有的活力。艾媒咨询数据显示,2024年中国国产PC整机市场规模将达5182.3亿元,中国协同办公市场规模将达370.7亿元。信创基础消费潜力较大,尤其在办公软件领域,办公OA、编辑类的国产软件已普遍被企业应用,如企业微信、WPS等已积累了大量的用户群体。在国家信息安全驱动的需求下,信创产品及解决方案应用将在各行各业的渗透持续加深,行业规模持续增长。
白皮书由艾媒咨询主编,汇编芯片、服务器、整机等十五个信创重要行业数据信息。白皮书共计260页、68258个字、318个图表,内容丰富、数据详实,深入剖析了中国信创产业发展现状、产业链典型细分领域成长情况、标杆企业优秀经验以及未来发展趋势,为行业提供重要参考和决策依据。
Thanks to the rapid development of China's digital economy, the scale of China's credit creation industry will reach 2096.19 billion yuan in 2023, and is expected to reach 3701.13 billion yuan in 2027. China's credit creation market has released unprecedented vitality. Iimedia Consulting data show that in 2024, China's domestic PC machine market will reach 518.23 billion yuan, and China's collaborative office market will reach 37.07 billion yuan. Xinchuang basic consumption potential is large, especially in the field of office software, office OA, editing class of domestic software has been widely used by enterprises, such as enterprise wechat, WPS, etc., has accumulated a large number of users. Under the demand driven by national information security, the application of Xinchuang products and solutions will continue to deepen the penetration in all walks of life, and the industry scale will continue to grow.
The white paper is edited by IIMedia Consulting, compiling 15 important industry data information such as chips, servers, and complete machines. The white paper, with a total of 260 pages, 68,258 words and 318 charts, is rich in content and detailed in data, and thoroughly analyzes the development status quo of China's information and innovation industry, the growth of typical segments of the industrial chain, the excellent experience of benchmarking enterprises and the future development trend, providing important reference and decision-making basis for the industry. -
艾媒咨询|2024年中国充电桩行业发展运行监测报告
在新能源汽车市场快速增长的背景下,充电桩作为重要的基础设施,其市场需求不断扩大。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国充电桩行业发展运行监测报告》数据显示,从2021年到2024年,中国私人充电桩保有量显著增长,从181.1万台增长至739.4万台,年复合增长率超过40%。
艾媒咨询分析师认为,中国充电桩行业正处于一个快速发展的阶段,在市场规模不断扩大、技术不断进步和政策支持力度加大等有利趋势下,中国充电桩市场未来发展前景广阔。
In the context of the rapid growth of the new energy vehicle market, charging piles as an important infrastructure, its market demand continues to expand. The latest "2024 China Charging Pile Industry Development and Operation Monitoring Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that from 2021 to 2024, the number of private charging piles in China has grown significantly, from 1.811 million units to 7.394,000 units. The compound annual growth rate is more than 40%.
Analysts from iiMedia Consulting believe that China's charging pile industry is in a stage of rapid development, the market continues to expand, technology progress and policy support to increase favorable trends, China's charging pile market in the future development prospects.
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