电商行业报告合集(共29份)
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艾媒咨询|2024-2025年中国美妆行业发展现状与消费趋势报告
随着中国消费者文化自信意识的觉醒以及数字化经济的加速演进,国产化妆品品牌初步具备了与国际化妆品品牌抗衡的规模。在消费结构升级、审美观念和悦己意识增强等多种因素的推动下,国内化妆品消费持续增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国美妆行业发展现状与消费趋势报告》数据显示,2024年中国消费者在购买化妆品时,最关注的因素是产品成分(58.8%)和产品功效(41.4%);超三成的消费者认为化妆品存在的主要问题是产品说明模糊和化妆品功效持续时间短。随着短视频平台的兴起,化妆品市场规模不断扩大,消费者需求也在不断变化。未来,中国化妆品行业市场仍然具有巨大的发展潜力。
With the awakening of Chinese consumers' cultural self-confidence and the accelerated evolution of digital economy, domestic cosmetics brands have initially possessed the scale to compete with international cosmetics brands. Driven by many factors such as the upgrading of consumption structure, the enhancement of aesthetic concept and self-pleasing consciousness, domestic cosmetics consumption continues to grow. According to the latest Research Report on the development status and consumption trend of China's beauty industry from 2024 to 2025 released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, Chinese consumers will buy cosmetics in 2024. The most concerned factors were product composition (58.8%) and product efficacy (41.4%). More than 30% of consumers believe that the main problems with cosmetics are vague product descriptions and the short duration of cosmetic efficacy. With the rise of short video platforms, the size of the cosmetics market continues to expand, and consumer demand is constantly changing. In the future, China's cosmetics industry market still has huge potential for development. -
艾媒咨询|2023年“董宇辉小作文事件”舆情监测分析报告
近日,“董宇辉小作文事件”相关话题热度不断,引发了大众对公司管理、企业文化和个人价值等方面的质疑和讨论,对此,本报告对“董宇辉小作文事件”进行了舆情监测分析。iiMedia Research(艾媒咨询)数据显示,有关“董宇辉小作文事件”的话题讨论热度自12月11日开始不断上升,整体网络口碑偏向负面,社会大众对事件的看法各异,网友态度呈负面转向。同时,效率、价格与情感是消费者进行直播间购物的重要考量点,直播行业在精神和物质层面对社会具有双重影响。
Recently, the topic of "Dong Yuhui's small essay incident" has been heated up, triggering questions and discussions about the company's management, corporate culture, and personal values, etc. Therewith, this report monitors and analyses the public opinion on "Dong Yuhui's small essay incident". According to iiMedia Research, the topic of "Dong Yuhui's small essay incident" has been rising since December 11, and the overall Internet word-of-mouth is on the negative side, with the general public having different views on the incident, and netizens' attitudes taking a negative turn. At the same time, efficiency, price and emotion are the most important considerations for consumers to make purchases in live broadcasting, and the live broadcasting industry has a dual impact on society in both spiritual and material aspects. -
艾媒咨询|2024年中国乡村数字经济发展专题研究报告
数据显示,2023年中国农产品网络零售额为5900亿元,同比增长11.0%;2023年农村网络零售额达24900亿元,同比增长14.7%,预计2025年其网络零售额达28711亿元。艾媒咨询分析师认为,近年来中国农村发展增长势头明显,在加快补齐农村物流设施和服务短板等一系列措施下,农村电商蓬勃发展,在农产品产销对接、农业转型升级方面成效显著。目前中国的社交媒体平台中,“社交+电商”的模式较易实现内容引流、留存顾客并进行转化。短视频平台因其特色的创作内容和强互动性,更容易获得消费者的关注,从而带动乡村数字经济高速发展。针对数字农业App使用复杂问题,政府应鼓励软件开发商研发农民爱用、常用型App,让手机成为农业数字化转型发展中重要的“新农具”。
Data show that in 2023, China's online retail sales of agricultural products will reach 590 billion yuan, an increase of 11.0%. In 2023, rural online retail sales will reach 2,490 billion yuan, a year-on-year increase of 14.7%, and it is expected that its online retail sales will reach 2,871.1 billion yuan in 2025. Ai Media Consulting analysts believe that in recent years, China's rural development growth momentum is obvious, under a series of measures such as accelerating the complement of rural logistics facilities and service shortcomings, rural e-commerce has flourished, and has achieved remarkable results in agricultural product production and marketing docking and agricultural transformation and upgrading. At present, in China's social media platforms, the "social + e-commerce" model is easier to achieve content diversion, customer retention and transformation. Because of its unique creative content and strong interaction, short video platform is easier to get consumers' attention, thus driving the rapid development of rural digital economy. In response to the complex use of digital agricultural apps, the government should encourage software developers to develop popular and commonly used apps for farmers, so that mobile phones become an important "new farm tool" in the development of agricultural digital transformation. -
艾媒咨询|2024年中国AI电商行业研究报告
中国人工智能产业在各方的共同推动下进入爆发式增长阶段。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国AI电商行业研究报告》数据显示,2020年中国人工智能核心产业规模就已达1500亿元,预计2030年将达10000亿元。中国人工智能核心产业细分领域规模不断扩大,为电商行业的发展提供新的增长极,进一步推动AI电商行业的快速发展。2023年,中国电子商务的高质量发展取得积极成效,AI相关应用快速落地,且效果较为显著,多家电商平台已对智能化选品功能进行应用,AI电商在为商家降低运营成本,提升销售额方面发挥积极作用。电商产业已经成为AIGC核心商业应用场景之一,其中,数字人成为各方布局AI电商的重点方向,AI电商产业将实现从电商运营端、供应链端、消费者端全方位智能化转变,以高新技术为电商强势赋能。
China's artificial intelligence industry has entered a stage of explosive growth under the joint promotion of all parties. According to the latest "2024 China AI e-commerce industry Research report" released by iiMedia Research, the scale of China's artificial intelligence core industry has reached 150 billion yuan in 2020, and it is expected to reach 1 trillion yuan in 2030. The scale of China's artificial intelligence core industry segments continues to expand, providing new growth poles for the development of the e-commerce industry and further promoting the rapid development of the AI e-commerce industry. In 2023, the high-quality development of China's e-commerce has achieved positive results, and AI-related applications have landed quickly, and the effect is more significant, many e-commerce platforms have applied intelligent product selection functions, AI e-commerce has played an active role in reducing operating costs for merchants and improving sales. The e-commerce industry has become one of the core business application scenarios of AIGC, among which, digital people have become the key direction of the layout of AI e-commerce, AI e-commerce industry will realize an all-round intelligent transformation from the operation end of e-commerce, the supply chain end, and the consumer end, and it will strongly empower e-commerce with high-tech. -
艾媒咨询|2024-2025年中国鲜花电商市场分析报告
中国鲜花电商市场在数字化经济快速发展的浪潮中迅速成长,成为消费升级和个性化需求的新兴领域。随着互联网技术的不断进步和物流配送体系的完善,鲜花电商行业已经形成了一套成熟的运营模式,成为人们日常生活中传递情感、表达心意的重要方式。在市场竞争日益加剧的背景下,中国鲜花电商行业不仅满足了国内消费者多样化的需求,也逐渐将业务拓展至海外市场,成为全球鲜花消费的新趋势。通过创新的营销策略和优质的客户服务,部分国内鲜花电商企业已经成功地将中国鲜花电商的产品和服务推向国际市场,成为全球鲜花电商领域不可忽视的力量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国鲜花电商市场分析报告》数据显示,2023年中国鲜花电商市场规模为1279.1亿元,预计2025年中国鲜花电商市场规模将达1644.1亿元。
艾媒咨询分析师认为,在全球化的背景下,中国鲜花电商企业通过挖掘和传递具有中国特色的文化元素和价值观念,可以更好地与海外消费者建立情感联系,提升品牌影响力。
China's flower e-commerce market has grown rapidly in the wave of rapid development of the digital economy, becoming an emerging field of consumption upgrading and personalized demand. With the continuous progress of Internet technology and the improvement of logistics distribution system, the flower e-commerce industry has formed a set of mature operation model, which has become an important way to convey emotions and express thoughts in People's Daily life. In the context of increasing market competition, China's flower e-commerce industry not only meets the diversified needs of domestic consumers, but also gradually expands its business to overseas markets, becoming a new trend in global flower consumption. Through innovative marketing strategies and high-quality customer service, some domestic flower e-commerce enterprises have successfully promoted the products and services of China's flower e-commerce to the international market, becoming a force that cannot be ignored in the field of global flower e-commerce. According to the latest "2024-2025 China Flower E-commerce Market Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's flower e-commerce in 2023 will be 127.91 billion yuan. It is expected that the size of China's flower e-commerce market will reach 164.41 billion yuan in 2025.
Analysts from IMedia Consulting believe that in the context of globalization, Chinese flower e-commerce enterprises can better establish emotional connections with overseas consumers and enhance brand influence by mining and transmitting cultural elements and values with Chinese characteristics. -
艾媒咨询|2024-2025年中国兴趣消费趋势洞察白皮书
随着社会物质生活日渐富裕,人民精神文化需求日益增长,消费群体迭代,消费领域兴起了“兴趣”引导消费的浪潮。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国兴趣消费趋势洞察白皮书》数据显示,超五成的新青年消费者在生活必需品外,会在一定支出范围内购买兴趣喜好相关品、愉悦自我的产品。在消费频次方面,超五成新青年消费者每月的兴趣消费频率达3-5次。
艾媒咨询分析师认为,在兴趣消费产业范畴不断拓展的环境下,越来越多产品与兴趣消费相结合,消费者对兴趣消费的认知和了解会不断加深,兴趣消费的频率和消费比例有望持续提升。
With the increasing material prosperity of society and the growing spiritual and cultural needs of the people, consumer groups are iterating, and a wave of "interest" guiding consumption has emerged in the consumption field.According to the latest "White Paper on Insights into China's Interest Consumption Trends from 2024 to 2025" released by iiMedia Research, More than 50% of new young consumers will purchase products related to their interests, preferences, and self pleasure within a certain expenditure range, in addition to daily necessities. In terms of consumption frequency, over 50% of new young consumers have a monthly interest consumption frequency of 3-5 times..
iiMedia Research analysts believe that In the environment where the scope of interest consumption industry is constantly expanding, more and more products are combined with interest consumption, and consumers' awareness and understanding of interest consumption will continue to deepen. The frequency and proportion of interest consumption are expected to continue to increase.
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