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艾媒报告|2019中国移动支付市场研究报告
本报告研究涉及企业/品牌/案例:支付宝,微信支付,苏宁支付;其他提及企业/品牌:拉卡拉,中国银行,工商银行,中国农行,中国建行,招商银行,交通银行,中国邮政储蓄银行,平安银行,刷脸支付
iiMedia Research(艾媒咨询)数据显示,中国移动支付交易规模在2019年第三季度已经达到252.2万亿元,用户规模在年底预计超过7.3亿人,覆盖更多层级的用户,全国普及程度持续提高。中国移动支付行业正在往标准化和规范化发展,市场竞争加剧。随着人脸技术的成熟,刷脸支付加快普及,iiMedia Research(艾媒咨询)数据显示,预计到2019年刷脸支付用户规模将会达到1.18亿人。未来移动支付行业会更加规范化,市场逐渐下沉,细分化的支付场景和多元盈利模式将会成为移动支付行业新的发展入口。
As the data of iiMedia Research showed, the scale of China's mobile payment transactions has reached 252.2 trillion yuan in the third quarter of 2019, and the number of users is expected to exceed 730 million by the end of the year. The popularity of mobile payment in China is increasing and covering more levels of users. China's mobile payment industry is becoming more standardized, and market competition is intensifying. With the development of face perception technology, the popularity of face payment has increased, according to iiMedia Research by 2019, the number of face brush payment users will reach 118 million. In the future, the mobile payment industry will become more standardized and go towards to the market sinking. Segmented payment scenarios and diversified profit models will become the new development opporunity of the mobile payment industry. -
艾媒报告|2019中国电梯媒体市场发展研究报告
本报告研究涉及企业/品牌/案例:分众传媒,新潮科技,华语传媒,精视传媒,梯邻传媒,亿家传媒,梯影传媒,传不,城市传媒,阿里巴巴,百度,腾讯,中国工商银行,中国农业银行,中国银行,京东,苏宁,华为,P&G,小米,KFC,滴滴,今日头条,BMW,奔驰,宝马,国美,没底,爱奇艺,天猫,可口可乐,pepsi,招商银行
作为工作、生活、休闲、娱乐必经的重要场景,电梯广告开始成为都市人群接触的主要媒介之一。iiMedia Research(艾媒咨询)数据显示,国内已登记的电梯数量突破了600万,并将持续上涨趋势,预计在2019年,电梯广告的市场规模将达到188亿元,日均覆盖人数超过2亿。电梯广告具有高关注度、高覆盖率的优势,iiMedia Research(艾媒咨询)数据显示,近五成用户日常接触电梯广告4~6次,82.5%受访用户表示愿意观看电梯广告,这种高频高触达的电梯广告有助于提高用户的转化率。尽管目前梯媒行业发展动力充足,但未来资源的竞争将加剧,行业逐渐由一二线城市下沉到三四线城市以争夺资源,因此梯媒企业应借助大数据等新兴技术,实现更加精准的广告投放,从而打造自身竞争壁垒。
As an important scene for work, life, leisure and entertainment, elevator advertising has become one of the main media for public. As the data of iiMedia Research showed, the scale of elevators registered in China has exceeded 6 million and will continue to rise. It is estimated that in 2019, the market scale of elevator advertising will reach 18.8 billion yuan, with an average daily coverage of more than 200 million people. As the data of iiMedia Research showed, nearly 50% of users contact elevator ads 4-6 times a day, and 82.5% of users are willing to watch elevator ads. The high-frequency and high touch elevator ads can help improve the conversion rate of users. Although the development momentum of elevator advertising industry is sufficient at present, the competition for resources will intensify in the future. The industry will gradually sink from the first and second tier cities to the third and fourth tier cities to compete for resources. Therefore, elevator advertising enterprises should use emerging technologies such as big data to achieve more accurate advertising, so as to create their own barriers to competition. -
艾媒报告 |2019全球与中国养老金融行业现状及发展前景分析报告
本报告研究涉及企业/品牌/案例:新华保险,中国人寿,太平洋人寿,平安养老,新华人寿,太平养老,太平人寿,泰康养老,泰康人寿,阳光人寿,中信保诚,中意人寿,应答人寿,同仁堂,汤臣倍健,九州通,云南白药,国寿养老,华夏资金,工银瑞信,南方基金,渣打银行,宏利保险,建设银行,兴业银行,广发银行,天弘基金,光大银行,中信银行,招商银行,安邦保险
2018年,中国60岁以上老年人占总人口的16.1%,意味着中国已经进入深度老龄化社会,特别是养老金融成为了解决中国深度老龄化社会面临的关键问题。目前,中国养老金融体系与发达国家相比仍有较大差距,美国的商业养老保险占比35.2%,规模达到9.9万亿美元,而中国第一大支柱为基本养老保险制度,占到整个养老体系近80%,规模仅4.4万亿元。同时,由于中国的第一支柱基本养老保险替代率和第二支柱年金覆盖率低,超过8成中国国民未达资产储备预期,仅依靠第一和第二支柱无法满足当前的养老保障形势;而第三支柱在快速识别和及时响应消费者个性需求方面独具优势,基础需求旺盛。iiMedia Research(艾媒咨询)数据显示,现阶段中国公民养老投资偏好最大的依然是银行存款或银行理财占30.2%,然后是商业养老保险产品(20.5%)、股票基金(13.2%)以及购买房产(10.0%)。艾媒咨询分析师认为,近年来互联网和移动支付的普及,大大提高了中老年人获取金融服务的便利性;基于大数据和人工智能分析的金融科技的持续进步,提升了养老金投资科学性和专业性,成为推动养老服务金融快速发展的重要动力;特别是随着服务型政府的建设推进、PPP融资模式的进一步发展,中国养老金融市场发展将更加完善。
In 2018, China's elderly (60 years & above) accounted for 16.1% of the total population, which means that China has entered an aging society. Pension finance has become a key factor in solving China's deep aging society. At present, China's pension financial system still has a big gap compared with developed countries. The commercial pension insurance in US accounts for 35.2% of the total, and its scale reaches 9.9 trillion dollars. However, the first pillar of pension finance in China is the basic pension insurance system, which accounts for nearly 80% of the entire pension system, with a scale of only 4.4 trillion yuan. At the same time, due to the low replacement rate of China’s first pillar of pension finance and the low coverage rate of the second pillar, more than 80% of Chinese nationals fail to meet their demand; The third pillar of pension finance in China has unique advantages in quickly identifying and responding to consumers' needs in a timely manner, and its basic needs are strong. According to data from iiMedia Research, the biggest preference for Chinese citizens is bank deposits and bank wealth management, which account for 30.2%, followed by commercial pension insurance products (20.5%), equity funds (13.2%), and purchase of real estate. (10.0%). iiMedia Consulting analysts believe that the popularity of Internet and mobile payment in recent years has greatly improved the convenience of accessing financial services for middle-aged and elderly people; the continuous improvement of financial technology based on big data and artificial intelligence analysis improves the science of pension investment. Financial technology becomes an important driving force for the rapid development of pension service finance in China. With the development of service-oriented government and PPP financing model, China's pension market will be further improved. -
艾媒报告|2019年3月科技金融行业洞察月度报告
本报告涉及企业/品牌包括:中国工商银行、中国建设银行、中国银行、中国农业银行、中国交通银行、中国招商银行、中国兴业银行、上海浦东发展银行、天猫、京东、苏宁、亚马逊、唯品会、当当、小红书、聚美优品、拼多多、淘宝、支付宝、PayPal中国、易宝支付、付费通、翼支付、财付通、快钱、连连支付、腾讯、拉卡拉、银联在线、乐刷、BLUE Mobile、Airwallex、易思汇、利楚扫呗、PingPong、Worldpay、八达通、万事达、富达国家信息服务公司、蚂蚁金服、愉悦资本、DST Global、Horizons Ventures、腾讯、高瓴、红杉中国、Square Peg Capital、戈壁、信中利资本、高文投资、富友集团、华睿投资、CBC宽带资本、赛伯乐投资、鸥翎投资、普罗资本、易正天道、丽水琛石
2019年3月中国科技金融行业包括政府、银监会、银行业协会等多个监管主体在内的动向,共有6条政策信息与科技金融相关,银行理财产品发行量环比增长18.79%。具体而言,银行方面,银行理财产品收益率跌至4.3%;各大行公布的2018业绩报告显示其净利润都有所增长,其中,招商银行净利润增长率最高,达14.8%。电子商务方面,淘宝的月活跃用户数达36843.9万,远高于其它购物平台,拼多多和京东相继发布2018年财务报告。电子支付方面,跨境支付服务商Airwallex获得一亿美元投资,易思汇获信中利资本一亿人民币投资。
In March 2019, the trend of China's technological finance industry, including the trend of China government, CBRC, China Banking Association and other institutions, included 6 policy information, and the issuance of bank wealth management products increased by 18.79% month-on-month. In turns of banking, investment product yield fell to 4.3%。Major Banks reported higher net profit for 2018, with China Merchants Bank posting the highest growth rate at 14.8%. In terms of e-commerce, the monthly active users of Taobao reached 368.439 million, far higher than other shopping platforms and Pinduoduo and JD released their 2018 financial reports. In terms of electronic payment, in March 2019, Airwallex, a cross-border payment service provider, received an investment of 100 million dollars, and Easy Transfer received an investment of RMB 100 million from ChinaEquity Group.
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