汽车行业穿透解读(共13份)
内含汽车产业各细分行业分析
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艾媒咨询|2024-2025年中国上门按摩服务平台市场研究报告
居民可支配收入的提高、数字经济的蓬勃发展、以及上门按摩需求的增长都为上门按摩服务平台的发展提供了为消费升级提供了有力支撑,也为平台的市场扩容注入了强劲动力。上门按摩服务平台的市场空间迅速增长,带来了便利和创新的服务模式,也同时也催生了一系列行业乱象,如平台多次陷入“涉黄”争议,以及与旗下技师劳动关系复杂等,这些乱象急需各方面力量的共同努力来解决和规范。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国上门按摩服务平台市场研究报告》数据显示,61.4%的上门按摩服务平台用户为男性,家中环境舒适与干净为消费者选择上门按摩的主要原因。64.2%受访者认为上门按摩服务存在欺诈风险,服务质量宣传过高为服务中主要存在的问题。上门按摩行业正进入提质扩容的阶段,按摩服务选择也逐渐细化丰富。但目前服务平台技师的专业水平和服务质量仍参差不齐,且发展过程中的法律纠纷、涉黄交易与安全隐患也为平台带来了一系列的大众质疑。相关平台应尽快建立标准化服务流程,并努力打破舆论质疑,构建完善监管体系与重塑消费者信任。
The improvement of residents' disposable income, the booming development of the digital economy, and the growing demand for in-home massage services have provided strong support for the upgrading of consumption and injected strong momentum into the expansion of the market for in-home massage service platforms. The market space for in-home massage service platforms has grown rapidly, bringing convenient and innovative service models, but also giving rise to a series of industry malpractices, such as the platform repeatedly being embroiled in "involving prostitution" controversies, as well as complex labor relations with its technicians. These malpractices urgently need the joint efforts of various forces to resolve and standardize.According to the latest Research Report 2024-2025 China In-Home Massage Service Platforms Market Research Report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, 61.4% of users of in-home massage service platforms are male, and the comfortable and clean home environment is the main reason why consumers choose in-home massage services. 64.2% of respondents believe that in-home massage services have fraud risks, and excessive promotion of service quality is the main problem in the service. The in-home massage industry is entering a stage of quality improvement and expansion. The choice of massage services is gradually becoming more diverse and refined. However, the professional level and service quality of technicians on service platforms are still uneven, and the legal disputes, prostitution transactions, and safety risks during the development process have brought a series of public doubts to the platform. Relevant platforms should establish standardized service processes as soon as possible and strive to break through the public's doubts to build a comprehensive regulatory system and restore consumer trust. -
艾媒咨询|2024-2025年中国鲜花电商市场分析报告
中国鲜花电商市场在数字化经济快速发展的浪潮中迅速成长,成为消费升级和个性化需求的新兴领域。随着互联网技术的不断进步和物流配送体系的完善,鲜花电商行业已经形成了一套成熟的运营模式,成为人们日常生活中传递情感、表达心意的重要方式。在市场竞争日益加剧的背景下,中国鲜花电商行业不仅满足了国内消费者多样化的需求,也逐渐将业务拓展至海外市场,成为全球鲜花消费的新趋势。通过创新的营销策略和优质的客户服务,部分国内鲜花电商企业已经成功地将中国鲜花电商的产品和服务推向国际市场,成为全球鲜花电商领域不可忽视的力量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国鲜花电商市场分析报告》数据显示,2023年中国鲜花电商市场规模为1279.1亿元,预计2025年中国鲜花电商市场规模将达1644.1亿元。
艾媒咨询分析师认为,在全球化的背景下,中国鲜花电商企业通过挖掘和传递具有中国特色的文化元素和价值观念,可以更好地与海外消费者建立情感联系,提升品牌影响力。
China's flower e-commerce market has grown rapidly in the wave of rapid development of the digital economy, becoming an emerging field of consumption upgrading and personalized demand. With the continuous progress of Internet technology and the improvement of logistics distribution system, the flower e-commerce industry has formed a set of mature operation model, which has become an important way to convey emotions and express thoughts in People's Daily life. In the context of increasing market competition, China's flower e-commerce industry not only meets the diversified needs of domestic consumers, but also gradually expands its business to overseas markets, becoming a new trend in global flower consumption. Through innovative marketing strategies and high-quality customer service, some domestic flower e-commerce enterprises have successfully promoted the products and services of China's flower e-commerce to the international market, becoming a force that cannot be ignored in the field of global flower e-commerce. According to the latest "2024-2025 China Flower E-commerce Market Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's flower e-commerce in 2023 will be 127.91 billion yuan. It is expected that the size of China's flower e-commerce market will reach 164.41 billion yuan in 2025.
Analysts from IMedia Consulting believe that in the context of globalization, Chinese flower e-commerce enterprises can better establish emotional connections with overseas consumers and enhance brand influence by mining and transmitting cultural elements and values with Chinese characteristics. -
艾媒咨询 | 2023年中国网络安全产业发展研究报告
近年来,中国持续完善网络安全行业相关制度建设,加快推进人才培养、顶层设计,网络安全行业进入发展新阶段。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2023年中国网络安全产业发展研究报告》数据显示,2023年中国网络安全市场规模约为683.6亿元,同比增长8.0%,预计2027年中国网络安全市场规模有望增至884.4亿元。互联网海量信息下,网络安全问题变得更加复杂,用户对网络治理需求的多样化与主动化将进一步推动网络安全行业产品向着数智化发展。
In recent years, China has continued to improve the construction of relevant systems in the cybersecurity industry, accelerated the promotion of personnel training and top-level design, and the cybersecurity industry has entered a new stage of development. According to the latest "Research Report on China's Cybersecurity Industry Development in 2023" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the scale of China's cybersecurity market in 2023 is about 68.36 billion yuan, an increase of 8.0%. It is estimated that China's network security market is expected to increase to 88.44 billion yuan in 2027. Under the massive information of the Internet, the problem of network security becomes more complex, and the diversification and initiative of users' demands for network governance will further promote the development of network security industry products towards digital intelligence. -
艾媒咨询|2024年中国大学生消费行为调查研究报告
大学生群体对互联网的深度参与使得大学生成为最具潜力和活力的消费主体之一,挖掘大学生群体的消费需求有利于品牌创新营销策略触达目标群体。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国大学生消费行为调查研究报告》数据显示,中国在校大学生数量呈增长趋势,2023年中国高等教育在学总规模达到4763万人,41.1%的大学生月均收入在1501-2000元,预计2024年中国在校大学生的年度消费规模约为8500亿元,消费潜力大。艾媒咨询分析师认为,随着社会的发展和时代的变迁,当代大学生的精神文化需求日益多样化和个性化。当物质生活得到基本满足后,他们会更加注重精神层面的追求和满足,因而对运动健身、游戏、密室逃脱和剧本杀等娱乐休闲项目表现出较高的兴趣。
The in-depth participation of college students in the Internet makes college students become one of the most potential and dynamic consumer subjects. Tapping the consumer demand of college students is conducive to the brand innovation marketing strategy to reach the target group. According to the latest "Investigation and Analysis Report on Consumption Behavior of Chinese College Students in 2024" released by iiMedia Research, the number of college students in China shows a growing trend. In 2023, the total number of college students in China will reach 47.63 million, and the average monthly income of 41.1% of college students will be between 1501 and 2000 yuan. It is expected that the annual consumption scale of college students in China will be about 850 billion yuan in 2024, with great consumption potential. Analysts from iiMedia Consulting believe that with the development of society and the changes of The Times, the spiritual and cultural needs of contemporary college students are increasingly diversified and personalized. When the material life is basically satisfied, they will pay more attention to the pursuit and satisfaction of the spiritual level, so they show a higher interest in sports and fitness, games, escape rooms and script killing entertainment and leisure projects.
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