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艾媒咨询|2024年中国互联网家居售后服务市场发展白皮书
全球家居市场规模在2010年至2025年间整体呈上升趋势,2023年已达5192.9亿美元,预计2025年达5546.6亿美元。互联网技术的不断演进正引领家居售后服务行业的数字化升级,促进供需双方更高效精准匹配,并促进了线上线下服务融合的新模式。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国互联网家居售后服务市场发展白皮书》数据显示,随着企业采用轻资产运营策略并依托第三方服务平台增强服务效能,服务效率成为46.7%消费者选择互联网家居服务平台的首要考量。面对消费者日益多元且个性化的服务需求,互联网家居售后服务平台在继续提供优质传统服务的基础上,正积极拓展服务边界,旨在全方位满足消费者瞬息万变的一站式个性化定制服务诉求,构建起更加契合时代潮流的家居售后服务生态。
The global home furnishing market has shown an overall upward trend from 2010 to 2025, reaching $519.29 billion in 2023 and is expected to reach $554.66 billion by 2025. The continuous evolution of Internet technology is leading the digital upgrading of the home after-sales service industry, promoting more efficient and accurate matching between supply and demand, and promoting a new model of online and offline service integration. According to the latest Research Report 2024 White Paper on the Development of China's Internet home after-sales service market Market released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry,as enterprises adopt asset light operation strategies and rely on third-party service platforms to enhance service efficiency, service efficiency has become the primary consideration for 46.7% of consumers to choose Internet home service platforms. In the face of consumers' increasingly diversified and personalized service needs, the Internet home after-sales service platform is actively expanding its service boundaries on the basis of continuing to provide high-quality traditional services, aiming to meet consumers' ever-changing demands for one-stop personalized customization services in an all-round way, and build a more responsive home after-sales service ecosystem. -
艾媒咨询|2021年中国数字化营销行业研究报告
本报告涉及的案例/品牌/企业:利欧股份,热云数据
数字化营销是使用数字传播渠道为产品和服务进行推广的实践活动,从而以一种及时、相关、定制化和节省成本的方式与消费者进行沟通。iiMedia Research(艾媒咨询)数据显示, 2021年中国数字化广告行业的投融资金额达37.71亿元。在细分领域中,资本在2021年主要倾向整合营销,其次是互联网及移动广告。传统广告发展受到了数字化广告行业冲击,兼容传统形式与数字化形式的整合营销模式是广告主关注重点。
Digital marketing is a practical activity that uses digital communication channels to promote products and services, so as to communicate with consumers in a timely, relevant, customized and cost-saving way. According to iiMedia Research, the investment and financing amount of China's digital advertising industry reached 3.771 billion yuan in 2021.In the subdivided fields, capital mainly tends to integrated marketing in 2021, followed by Internet and mobile advertising. The development of traditional advertising has been impacted by the digital advertising industry. The integrated marketing model compatible with traditional and digital forms is the focus of advertisers. -
艾媒咨询| 2021年中国银行业数字化转型赋能组织成长趋势研究报告
本报告涉及的案例/品牌/企业:腾讯乐享,平安知鸟,时代光华
党中央、国务院高度重视数字经济发展,作出一系列重大决策部署。数字经济是全球未来的发展方向,要大力发展数字经济,加快推进数字产业化、产业数字化,推动数字经济和实体经济深度融合。iiMedia Research(艾媒咨询)数据显示,2022年上半年个人移动手机银行渗透率预计达75%,2024年上半年中国移动互联网用户规模预计达11.2亿人。此外,以大数据、云计算、人工智能、区块链以及移动互联为引领的新的工业革命与科技革命,将导致金融业的边界、研究范式不断被打破和被重构。以银行业为代表的金融业数字化组织变革中,企业学习数字化转型将是重点工作之一。
The CPC Central Committee and the State Council attached great importance to the development of digital economy and made a series of major decisions and arrangements. Digital economy is the future development direction of the world. We should vigorously develop digital economy, accelerate digital industrialization and industrial digitization, and promote the deep integration of digital economy and real economy. According to iiMedia Research, the penetration rate of personal mobile phone banking is expected to reach 75% in the first half of 2022, and the number of mobile Internet users in China is expected to reach 1.12 billion in the first half of 2024. In addition, the new industrial revolution and technological revolution led by big data, cloud computing, artificial intelligence, blockchain and mobile Internet will lead to the continuous breaking and reconstruction of the boundaries and research paradigms of the financial industry. In the digital organizational transformation of the financial industry represented by the banking industry, enterprise learning digital transformation will be one of the key tasks. -
艾媒咨询|2021年中国企业数字化发展研究报告
本报告涉及的案例/品牌/企业:e签宝,金格科技,法大大
随着我国不断完善信息网络基础设施建设,为国内数字经济提供良好的发展环境,iiMedia Research( 艾媒咨询) 数据显示,2020年中国数字经济总体规模达41.4万亿元,占GDP比例为38.6%,预计2021年规模将达47.6万亿元。由于数字经济占全国GDP的比例逐年上涨,中国数字经济已经成为驱动国内经济增长的重要力量,在这种经济背景下,企业需要加快数字化转型步伐,在未来数字化、网络化及智能化的浪潮中不断增强自身的发展竞争力。iiMedia Research( 艾媒咨询) 数据显示,超过八成的企业用户表示有使用数字化系统,办公系统数字化系统的采用进一步加快了企业数字化转型的步伐,并且提升了企业业务转化、流程审批等环节的效率。
As my country continues to improve the construction of information network infrastructure to provide a good development environment for the domestic digital economy, iiMedia Research data shows that the overall scale of China's digital economy in 2020 will reach 41.4 trillion yuan, accounting for 38.6% of GDP. , The scale is expected to reach 47.6 trillion yuan in 2021. As the proportion of the digital economy in the national GDP has been increasing year by year, China's digital economy has become an important force driving domestic economic growth. Under this economic background, companies need to accelerate the pace of digital transformation in the future wave of digitization, networking and intelligence Continuously enhance its own development competitiveness. According to data from iiMedia Research, more than 80% of corporate users indicated that they use digital systems. The adoption of digital systems for office systems has further accelerated the pace of digital transformation of enterprises and improved the efficiency of business transformation and process approval. -
艾媒咨询|2021年中国品牌电商服务商行业研究报告
本报告研究涉及企业/品牌/案例:丽人丽妆,思理肤,壹网壹创,百雀羚,凯诘电商,KFC,宝尊电商,星巴克,凯诘电商, BINature Made,碧橙电商,海昌
在多方因素驱动下,中国品牌方在电商化发展进程中正面临着品牌化、链路化、新社交化和多样化发展趋势。因此品牌方需要在战略规划、线上运营、产品推广落地等环节实现升级以适应新的发展环境和保持竞争力,也导致其对于电商服务商的服务需求持续提升。针对客户需求变化,电商服务商也将数字化转型服务从代运营升级至全链路。iiMedia Research(艾媒咨询)数据显示,2021年中国品牌电商服务商市场规模将增至2950.9亿元。同时,随着全行业线上转型发展的趋势日益明显,电商服务商的服务市场也面临着更多蓝海,主流品牌电商服务商也在不同细分市场构建起自身差异化的竞争力。
Driven by various factors, China brand owners are facing the trend of branding, linking, new socialization and diversification in the development process of e-commercialization. Therefore, the brand owners need to upgrade in strategic planning, online operation, product promotion and landing, etc. to adapt to the new development environment and maintain competitiveness, which also leads to the continuous improvement of its service demand for e-commerce service providers. In response to changes in client demand, e-commerce service providers have also upgraded digital transformation services from agent operation to full link. As the data of iiMedia Research showed, the market scale of China branding e-commerce service provider industry will increase to 295.09 billion yuan in 2021. At the same time, with the all-industry’s online transformation and development trend becoming increasingly obvious, the service market of e-commerce service providers is facing more blue ocean fields, and the mainstream branding e-commerce service provides are also building their own differentiated competitiveness in different market segments.
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