夜间生意经超乎你的想象(共2份)
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艾媒咨询 | 2024年中国00后暑假文娱活动分析报告
随着暑假的到来,文娱行业迎来了消费的高峰期,各类线上线下文娱活动备受欢迎,对于00后群体,他们成长于物质条件相对富足的年代,在暑假中对精神娱乐需求旺盛,悦己消费意愿更强。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国00后暑假文娱活动分析报告》数据显示,中国居民在教育、文化和娱乐领域的消费支出比例波动明显,2023年教育、文化和娱乐领域的消费支出比例达到10.8%。
艾媒咨询分析师认为,00后更倾向于参与多样化的文娱活动,包括看电影/电视剧/综艺、听音乐、打游戏、看短视频、刷社交软件/社交论坛和看动漫等,消费意愿较强。
With the arrival of the summer vacation, the entertainment industry has ushered in the peak of consumption, and all kinds of online and offline entertainment activities are very popular. For the post-00s, they grew up in the era of relatively rich material conditions, and have strong demand for spiritual entertainment during the summer vacation, and are more willing to enjoy themselves. According to the latest "Analysis Report on China's post-00s Summer Recreational Activities in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the proportion of Chinese residents' consumption expenditure in the fields of education, culture and entertainment fluctuates significantly. In 2023, the proportion of consumer spending in the fields of education, culture and entertainment will reach 10.8%.
Analysts from iiMedia Consulting believe that the post-00s are more inclined to participate in diversified recreational activities, including watching movies/TV series/variety shows, listening to music, playing games, seeing short videos, browsing social software/social forums and watching animation,etc.,and have a strong willingness to consume. -
艾媒咨询|2024-2025年中国小酒馆行业发展及典型企业研究报告
中国夜间经济规模的持续上升、市场低度酒的畅销、消费者的社交需求和相关政策的支持都推动着中国小酒馆行业市场规模持续扩张。2023年中国小酒馆行业市场规模为1487.8亿元,预计2027年中国小酒馆行业规模将突破1800亿元。产业链分布上,上游市场中国规模以上企业的酒水产量趋于稳定,啤酒、气泡酒等低度酒十分畅销。中游市场上未见垄断企业,不少餐饮品牌、酒企跨界入局,市场竞争格局分散。市场下游中消费者的线下社交需求增加,为小酒馆生意带来增量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国小酒馆行业发展及典型企业研究报告》数据显示,82.8%的中国小酒馆消费者每月至少消费一次,77.5%消费者消费区间集中于101-300元之间。目前,中国小酒馆行业市场集中度相对较低,预示着该行业巨大的整合和品牌化空间。未来,下沉市场潜力巨大,随着经济的发展和消费力的提升,小酒馆有望进一步渗透到低线城市。整体来看,中国小酒馆行业展现出强劲的发展势头和广阔的市场前景。
The continuous growth of China's night-time economy, the booming sales of low-alcohol beverages, the social needs of consumers, and the support of relevant policies are all driving the sustained expansion of the market size of China's bistro industry. In 2023, the market size of China's bistro industry reached 148.78 billion yuan, and it is expected that by 2027, the scale of China's bistro industry will exceed 180 billion yuan. In terms of the industrial chain distribution, the liquor production of large-scale enterprises in the upstream market in China is becoming stable, with low-alcohol beverages such as beer and sparkling wine being very popular. In the midstream market, there is no monopolistic enterprise, and many catering brands and liquor companies are entering the market across the border, leading to a dispersed competitive landscape. The increasing offline social needs of consumers in the downstream market bring incremental business to bistros. The latest "Research report on the development of China's bistro industry and typical enterprises from 2024 to 2025" released by iiMedia Research (a global new economy industry third-party data mining and analysis institution) shows that 82.8% of Chinese bistro consumers consume at least once a month, and 77.5% of consumers' spending is concentrated between 101-300 yuan. Currently, the market concentration of China's bistro industry is relatively low, indicating a huge space for integration and branding in the industry. In the future, the potential of the sinking market is huge, and with the development of the economy and the improvement of consumption power, bistros are expected to further penetrate the lower-tier cities. Overall, China's bistro industry shows a strong development momentum and a broad market prospect. -
艾媒咨询|2023年中国苏打酒行业发展及消费需求洞察报告
随着健康意识的兴起,消费者越来越注重所饮用产品的营养成分和健康价值。苏打酒倡导更健康、更适度的饮酒方式,低糖、无糖的配方满足了消费者对健康饮品的追求。当代年轻人对饮酒的观念发生了显著的转变,更注重社交的场景、饮酒的口感和口味。苏打酒在这一背景下,成为了满足年轻一代对于高品质口感饮品需求的理想选择。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《中国苏打酒行业发展及消费需求洞察报告》数据显示,中国低度酒市场规模整体保持高速增长态势,2023年达到6341.7亿元,预计2028年达8929.4亿元。艾媒咨询分析师认为,当前中国酒类消费正在不断升级,呈现出低度微醺化、社交化、品质化、健康化的发展趋势。苏打酒作为低度酒近年来增长较快的品类之一,产品低糖低卡的特征满足消费者对优质饮酒体验的需求,市场增量空间可观。
With the rise of health awareness, consumers are increasingly paying attention to the nutritional content and health value of the products they drink. Soda advocates a healthier and more moderate way of drinking, and the low sugar, sugar free formula satisfies consumers' pursuit of healthy drinks. Contemporary young people have undergone a significant shift in their perception of drinking, with a greater emphasis on social settings, the taste and taste of alcohol. In this context, soda has become an ideal choice to meet the demand of the younger generation for high-quality and flavorful beverages. According to the latest "Insight Report on the Development and Consumer Demand of China's Soda Industry" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the overall scale of China's low alcohol liquor market has maintained a high-speed growth trend, reaching 634.17 billion yuan in 2023 and is expected to reach 892.94 billion yuan in 2028. Analysts from iMedia Consulting believe that the current consumption of alcoholic beverages in China is constantly upgrading, showing a development trend of low alcohol consumption, socialization, quality, and health. Soda, as one of the fastest-growing categories of low alcohol beverages in recent years, meets the demand of consumers for a high-quality drinking experience with its low sugar and low calorie characteristics. The market growth space is considerable. -
艾媒咨询|2021-2022年中国夜间经济监测及典型城市案例分析
本报告研究涉及企业/品牌/案例:抖音,美团点评,小红书,淼鑫猪肚鸡,淼福猪肚鸡,海底捞,陈记顺和,传记潮发牛肉店,大龙焱,八合里海记,谭鸭血火锅,福鑫猪肚鸡,贤合庄卤味火锅
夜间经济的消费者不仅有助于拉动本地居民的内需,还能延长外地游客、商务办公者等的留存时间,带动当地经济发展。疫情期间,欧洲、美洲等地的大型活动基本取消,夜间经济活动几乎停滞。中国方面,在疫情防控常态化下,全国各地纷纷出台政策鼓励夜间经济的发展,推动夜间消费供应和消费需求的增长,预计2021年中国夜间经济发展规模将增至36万亿元。其中,北京、上海、广州等城市大力推进夜间经济的发展,通过夜间消费提质升级挖掘消费潜能,成为发展夜间经济的标杆城市。虽然受制于气候等因素,中国夜间经济整体呈现“南强北弱”的特点,但线上经济的繁荣为高纬度城市发展夜间经济带来了机遇。
The consumers of night economy not only help to stimulate the domestic demand of local residents, but also extend the retention time of foreign tourists and business office workers, and promote the development of local economy. During the epidemic period, large-scale activities in Europe, America and other places were basically cancelled, and economic activities at night almost stopped. On the Chinese side, under the normalization of epidemic prevention and control, various parts of the country have issued policies to encourage the development of night economy and promote the growth of night consumption supply and consumption demand. It is estimated that the development scale of China's night economy will increase to 36 trillion yuan in 2021. Among them, Beijing, Shanghai, Guangzhou and other cities vigorously promote the development of night economy, tap the consumption potential through the upgrading of night consumption, and become benchmark cities for the development of night economy. Although constrained by climate and other factors, China's night economy is "strong in the South and weak in the north" as a whole, the prosperity of online economy has brought opportunities for the development of night economy in high latitude cities. -
艾媒咨询|2020年中国企业直播应用专题研究报告
本报告研究涉及企业/品牌/案例:盟主直播。
数字化转型时期,伴随直播+的崛起,企业对企业级直播有着巨大的需求。iiMedia Research(艾媒咨询)数据显示,预计2020年中国企业直播行业B端用户超过120万家,预计2025年中国企业直播市场规模将达到260+亿元,年复合增长率为36.9%。伴随2B领域的数字化转型需求,企业级直播厂商的垂直化深耕,未来较长一段时间内企业级直播都将保持高速增长态势。
In the period of digital transformation, with the rise of live + , enterprises have a huge demand for Live Broadcast Industry of Enterprises. According to data from iiMedia Research, more than 1.2 million users are expected to be on the B end of the industry in 2020. The market is expected to reach 26 billion yuan by 2025, with a compound annual growth rate of 36.9 percent. With the demand of digital transformation in 2B field, Live Broadcast Industry of Enterprises will keep high-speed growth for a long time in the future. -
艾媒咨询|2020年中国企业直播行业研究报告
本报告研究涉及企业/品牌/案例:华东医药、广联达、联想集团、南京审计大学、戴尔科技峰会。
企业直播是部署在服务提供商服务器上的网络直播系统,主要为企业级用户提供视频直播服务,包括内容传播、营销获客和商业应用等形式。数字化转型时期,伴随直播+的崛起,企业对企业级直播有着巨大的需求。iiMedia Research(艾媒咨询)数据显示,预计2020年中国企业直播行业B端用户超过120万家,预计2025年中国企业直播市场规模将超过260亿元,年复合增长率为36.9%。随着企业直播的发展成熟,以及直播+行业覆盖不断垂直化、专业化、成熟化,未来B端直播市场前景巨大。
Live Broadcast Industry of Enterprises is a network live broadcast system deployed on the server of the service provider, which mainly provides the enterprise-class users with the live video broadcast service, including the forms of content dissemination, marketing acquisition and commercial application, etc. . In the period of digital transformation, with the rise of live + , enterprises have a huge demand for Live Broadcast Industry of Enterprises. According to data from iiMedia Research, more than 1.2 million users are expected to be on the B end of the industry in 2020, and the Live Broadcast Industry of Enterprises streaming market is expected to exceed 26 billion yuan in 2025, with a compound annual growth rate of 36.9 percent. With the development of Live Broadcast Industry of Enterprises, as well as live + industry coverage continues to vertical, professional, mature, the future of B-end live broadcast market prospects. -
艾媒咨询|2021中国新业态商业发展趋势分析报告
2020年前三季度,规模以上高技术制造业增加值增长5.9%,装备制造业增加值增长4.7%,高技术产业投资增长9.1%,加快2.8个百分点。前三季度实物商品网上零售额同比增长15.3%,增速比上半年加快1个百分点,占社会消费品零售总额的比重达到24.3%。在疫情冲击下,产业转型发展的动力明显加快,以互联网经济为代表的新动能逆势成长,线上购物、直播带货等新业态、新模式持续火热,在线办公、远程问诊、在线教育等新兴需求非常旺盛,而母婴、养老、医美等刚需产业也在疫情中借助新的营销模式迸发出新的活力,在助力疫情防控、保障居民生活、促进经济增长方面发挥了积极的作用。
In the first three quarters of 2020, the value added of high tech manufacturing above scale increased by 5.9 percent, the value added of equipment manufacturing increased by 4.7 percent, and investment in high tech increased by 9.1 percent and 2.8 percentage points. In the first three quarters, the online retail sales of physical goods increased by 15.3% year-on-year, one percentage point faster than in the first half of the year, and accounted for 24.3% of the total retail sales of social consumer goods. Under the impact of the epidemic, the momentum of industrial transformation and development has accelerated significantly, the new momentum represented by the Internet economy has grown against the trend, and new business forms and new models such as online shopping and live streaming of goods have continued to heat up, the emerging demand for online work, long-distance consultation and online education is very strong, and industries that are just in need, such as mothers and babies, old-age care and medical beauty, are also bursting out with new vitality in the epidemic with the help of new marketing models, it has played an active role in promoting the prevention and control of epidemic situation, ensuring the livelihood of residents and promoting economic growth.
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