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艾媒咨询|2024-2025年中国无糖饮料行业研究及消费者洞察报告
随着国民消费观念和消费方式不断升级,追求健康生活方式已是大势所趋。无糖化、低糖化渐成全球健康饮食新标准,无糖饮料行业得到快速发展。2023年中国无糖饮料市场规模已达401.6亿元,预计2028年有望达815.6亿元。产业链分布上,上游的茶叶、咖啡豆等原料需求激增,消费旺盛。中游市场上头部企业竞争优势突出。下游渠道上,即时零售业态风起,成为无糖饮料品牌商的新增长渠道。健康属性成为无糖饮料受消费者青睐的主要原因,全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国无糖饮料行业研究及消费者洞察报告》数据显示,45.5%的消费者在购买无糖饮料时注重其健康、减脂效果。目前,线上商超、电商平台为无糖饮料主要购买渠道,即时零售成全渠道发展新增量。未来,无糖饮料市场将朝着“大健康化”的消费方向发展。相关品牌应建立自身技术壁垒,突出产品的差异化和功能化优势,从而满足消费者日趋多元的需求。
As the national consumption concept and methods continue to upgrade, the pursuit of a healthy lifestyle has become an irresistible trend. Sugar-free and low-sugar diets are gradually becoming the new global standard for healthy eating, and the sugar-free beverage industry is developing rapidly. In 2023, the market size of sugar-free beverages in China has reached 40.16 billion yuan, and it is expected to reach 81.56 billion yuan by 2028. In terms of industry chain distribution, the demand for raw materials such as tea leaves and coffee beans in the upstream has surged, and consumption is vigorous. In the midstream market, leading companies have a prominent competitive advantage. In the downstream channels, instant retail formats are emerging, becoming a new growth channel for sugar-free beverage brands. Health attributes have become the main reason for sugar-free beverages to be favored by consumers. The latest "2024-2025 China Sugar-Free Beverage Industry Research and Consumer Insight Report" released by iiMedia Research, a third-party data mining and analysis institution of the global new economic industry, shows that 45.5% of consumers pay attention to the health and fat reduction effects when purchasing sugar-free beverages. At present, online supermarkets and e-commerce platforms are the main channels for purchasing sugar-free beverages, and instant retail has become an additional volume for the development of all channels. In the future, the sugar-free beverage market will develop towards the direction of "big health" consumption. Relevant brands should establish their own technical barriers, highlight the differentiation and functional advantages of products, so as to meet the increasingly diverse needs of consumers. -
艾媒咨询|2024-2025年中国茶饮料行业发展及消费洞察报告
随着经济的不断发展与健康消费理念深入人心,消费者对茶饮的需求逐渐从传统调味包装茶转向无糖茶、养生茶等。消费者对产品附加值及健康化的需求,以及茶饮市场产品构成变革共同促进了茶饮料行业的发展。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国茶饮料行业发展及消费洞察报告》数据显示,2023年中国新式茶饮市场规模达3333.8亿元,同比增长13.5%;养生茶饮市场规模为411.6亿元,同比增长27.3%;无糖饮料市场规模达401.6亿元,同比增长101.2%,随着健康消费趋势凸显,茶饮料相关产品市场规模将进一步扩大。2024年,49.3%的中国茶饮料消费者通过内容分享平台了解包装茶饮品牌,46.9%的消费者偏好零糖零卡零脂类包装茶饮。随着健康消费趋势凸显,无糖低糖产品受到众多消费者青睐,无糖茶将进一步扩充市场容量,为茶饮料行业提供新增量。
With the continuous development of the economy and the concept of healthy consumption, consumers' demand for tea drinks has gradually shifted from traditional flavored packaged tea to sugar-free tea and health tea. Consumers' demand for added value and health of products, as well as changes in the composition of tea market products, have jointly promoted the development of tea beverage industry. According to the latest Research Report on the Development of China Tea Beverage Industry Development and Consumption Insight Report from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market size of China's new tea drink will reach 333.38 billion yuan, an increase of 13.5% in 2023. The market size of health tea drink was 41.16 billion yuan, an increase of 27.3%; Sugar-free beverage market size reached 40.16 billion yuan, an increase of 101.2%, with the health consumption trend highlighted, tea beverage related products market size will further expand, is expected to 2025 new tea market size of 374.93 billion yuan. In 2024, 49.3% of Chinese tea beverage consumers learned about packaged tea brands through content sharing platforms, and 46.9% of consumers preferred zero-sugar, zero-calorie and zero-fat packaged tea drinks. With the prominent trend of healthy consumption, sugar-free and low-sugar products are favored by many consumers, and sugar-free tea will further expand the market capacity and provide new additions to the tea beverage industry. -
艾媒咨询|2023-2024年中国机动车头盔行业商业前景分析报告
随着中国经济持续增长和城市化进程的加速,机动车已成为人们出行的主要方式之一。人们交通安全意识提高,机动车头盔作为机动车驾驶者及乘客安全的重要保障日益受到关注,相关政策亦加强对头盔佩戴的宣传和规定。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2023-2024年中国机动车头盔行业商业前景分析报告》数据显示,2023年7月1日落实《摩托车、电动自行车乘员头盔》政策以来,中国头盔行业需求量急剧增长,2023年中国摩托车头盔市场规模达202.4亿元,并将保持稳定增长,预计到2025年,中国摩托车头盔市场规模将突破250亿元。消费者方面,超七成摩托车或电动车使用者表示经常或一直戴头盔,超八成被访者对《摩托车、电动自行车乘员头盔》政策有所了解。
艾媒咨询分析师认为,随着现代头盔制造技术不断进步和消费者对行车安全的愈发重视,机动车头盔行业将迎来新一轮的发展。
With the continuous growth of the Chinese economy and the acceleration of urbanization, motor vehicles have become one of the main ways for people to travel. People's awareness of traffic safety has increased, and motor vehicle helmets, as an important guarantee for the safety of motor vehicle drivers and passengers, are receiving increasing attention. Relevant policies have also strengthened the promotion and regulation of helmet wearing. According to the latest "2023-2024 Business Outlook Analysis Report on China's Motor Vehicle Helmet Industry" released by iiMedia Research, a third-party data mining and analysis agency in the global new economy industry, since the implementation of the "Motorcycle and Electric Bicycle Passenger Helmets" policy on July 1, 2023, the demand for China's helmet industry has increased sharply. In 2023, the size of China's motorcycle helmet market reached 20.24 billion yuan and will continue to grow steadily. It is expected that by 2025, the size of China's motorcycle helmet market will exceed 25 billion yuan. On the consumer side, over 70% of motorcycle or electric bike users reported frequently or consistently wearing helmets, and over 80% of respondents had some understanding of the policy on motorcycle and electric bicycle passenger helmets.
iiMedia Research analysts believe that with the continuous progress of modern helmet manufacturing technology and the increasing attention of consumers to driving safety, the motor vehicle helmet industry will usher in a new round of development. -
艾媒咨询|2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告
iiMedia Research(艾媒咨询)数据显示,随着科技的发展和燃油车成本的上升,新能源汽车的消费需求逐渐增加,推动了厂商产品力提升和新能源汽车销量的快速增长。数据显示,2023年中国新能源汽车市场规模为115000亿元,同比增长16.2%,2025年有望达到23100亿元。艾媒咨询分析师认为,消费者对新能源汽车的续航历程和安全性能有更高期望,长续航、快充功率和动力系统保护措施成为消费者在购车时重点考虑的方面。随着新能源汽车配套设施逐步完善和一线市场增速放缓,下沉市场成为新能源车新发展机遇。
Data from iiMedia Research shows that with the development of technology and the rising cost of fuel vehicles, the consumer demand for new energy vehicles is gradually increasing. This has driven manufacturers to improve their product power and the rapid growth of new energy vehicle sales. According to the data, Chinese new energy vehicle market will be 11,500 billion yuan in 2023, a year-on-year growth of 65.0%, and is expected to reach 2,311 billion yuan in 2025. Analysts from iiMedia Consulting believe that consumers have higher expectations for the range course and safety performance of new energy vehicles. Long range, fast charging power and power system protection measures have become key aspects for consumers to consider when purchasing a car. With the gradual improvement of supporting facilities for new energy vehicles and the slowdown of growth in the first-tier market, the sinking market has become a new development opportunity for new energy vehicles. -
艾媒咨询|2020年中国饮料行业细分领域发展及典型案例分析报告
本报告研究涉及企业/品牌/案例:元气森林,伊利,康师傅,统一,东鹏饮料,香飘飘,农夫山泉,承德露露。
监测数据显示,2020年7-8月“饮料”行业网络口碑为67.2,偏向正面。艾媒咨询分析师认为,由于消费者更偏好“无糖”“代糖” 等健康饮品,饮料行业企业也随着消费者理念的变化进行产品升级迭代,推出符合大众需求的饮品,从而获得了较高的关注和认可。特别是受到疫情影响,消费者会更加关注食品饮品的健康问题,企业可能会进一步关注并强调植物基和以植物为中心的产品,比如豆浆、果蔬汁、酸奶。
Monitoring data show that in July-August 2020, the "beverage" industry network reputation of 67.2, biased towards the positive. iiMedia Research analysts believe that because consumers prefer "sugar-free" "sugar" and other healthy drinks, beverage industry enterprises also with the change of consumer philosophy to carry out product upgrading iteration, the introduction of drinks in line with the needs of the public, so as to obtain a higher level of attention and recognition. In particular, as a result of the outbreak, consumers will pay more attention to the health of food and beverages, and businesses may pay more attention to and emphasize plant-based and plant-centric products such as soy milk, fruit and vegetable juice, yogurt.
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