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艾媒咨询|2024-2025年中国运动鞋服市场运行状况及消费需求数据监测报告
近年来,中国运动鞋服市场保持持续增长态势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国运动鞋服市场运行状况及消费需求数据监测报告》显示,2023年中国运动鞋服市场规模已跃升至4926亿元。这一显著增长背后,国潮元素的兴起扮演了重要角色。随着消费者对本土文化的认同感逐渐增强,国潮风格在运动鞋服设计中的应用越来越广泛,深受市场欢迎。这既满足了消费者对个性化追求的需求,也为品牌带来了差异化竞争的新机会,进一步丰富了产品的文化内涵,提升了本土品牌在国际市场上的影响力。展望未来,国潮元素的深度融合与创新将成为推动中国运动鞋服市场持续上升的关键因素。预计到2025年,中国运动鞋服市场规模有望攀升至5989亿元,预示着”国潮热潮”下国货品牌的崛起以及市场的巨大潜力。
In recent years, China's sports shoes and clothing market has maintained a continuous growth trend. According to the latest "2024-2025 China sneaker-wear Market Operation and Consumer Demand Data Monitoring Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's sneaker-wear has jumped to 492.6 billion yuan in 2023. Behind this significant growth, the rise of the national tide element plays an important role. With the gradual enhancement of consumers' sense of identity of local culture, the national tide style is more and more widely used in the design of sports shoes and clothing, and is welcomed by the market. This not only meets the needs of consumers for personalized pursuit, but also brings new opportunities for differentiated competition for brands, further enrichis the cultural connotation of products, and enhances the influence of local brands in the international market. Looking to the future, the deep integration and innovation of national tide elements will become a key factor to promote the continued rise of China's sports shoes and clothing market. It is expected that by 2025, the market size of China's sports shoes and clothing is expected to climb to 598.9 billion yuan, indicating the rise of domestic brands under the "national tide boom" and the huge potential of the market. -
艾媒咨询|2021年中国剧本杀行业用户研究及标杆企业案例分析报告
本报告涉及的案例/品牌/企业:推理大师,来闹LIENOW,百变大侦探
在大众娱乐需求增加、综艺背书等因素的影响下,剧本杀在进入国内市场后快速膨胀,2020年中国剧本杀市场规模已达117.4亿元,预计到2022年中国剧本杀行业市场规模将增至238.9亿元。面对不断庞大的剧本杀市场,大量资本为争夺更多的市场利润,纷纷介入剧本杀行业,将富有发展潜力的企业打造成头部企业,逐步提高头部企业的市场影响力,进而引领行业发展。未来,引入新技术、新玩法、新形式,打破目前逐渐出现的内容同质化现象,将是剧本杀品牌未来创新的重要方向。
Under the influence of increasing demand for mass entertainment, variety show endorsements and other factors, script killing has rapidly expanded after entering the domestic market. In 2020, the Chinese script killing market has reached 11.74 billion yuan. It is expected that the market size of China's script killing industry will increase to 2022. 23.89 billion yuan. In the face of the ever-increasing script-killing market, a large amount of capital has been involved in the script-killing industry to compete for more market profits, turning companies with development potential into top companies, gradually increasing the market influence of top companies, and leading the industry develop. In the future, introducing new technologies, new gameplay, and new forms to break the current homogenization of content will be an important direction for the future innovation of the script kill brand. -
艾媒咨询|2021年上半年中国火锅行业新消费行为与趋势研究报告
本报告研究涉及企业/品牌/案例:海底捞,湊湊,东来顺
iiMedia Research(艾媒咨询)数据显示,2021年中国火锅行业市场规模将达到4998亿元,同比增长18%。在疫情逐渐消退、居民可支配收入逐步提高、火锅具备一定的社交性和上瘾性等多重因素下,预计2024年火锅餐饮市场规模将达到6413亿元,年复合增长率为8.6%。数据显示,27.9%的中国消费者每周吃火锅不少于两次,火锅餐饮业消费需求人群基数大,且消费频率高,利于商家可持续性经营。近年来 “明星网红开火锅店割韭菜”、“xx著名连锁火锅品牌锅底变味,后厨脏乱差” 等负面舆情不断出现,艾媒咨询分析师认为,未来火锅行业发展将以异质化、规范化、质量升级和服务升级为大趋势。
According to iimedia research, the market scale of China's hot pot industry will reach 499.8 billion yuan in 2021, with a year-on-year increase of 18%. Under the multiple factors such as the gradual decline of the epidemic situation, the gradual increase of residents' disposable income and the certain sociality and addiction of hot pot, it is expected that the scale of hot pot catering market will reach 641.3 billion yuan in 2024, with an annual compound growth rate of 8.6%. The data show that 27.9% of Chinese consumers eat hot pot at least twice a week. The hot pot catering industry has a large consumer demand base and high consumption frequency, which is conducive to the sustainable operation of businesses. In recent years, negative public opinions such as "star net Hongkai hot pot shop cuts leeks" and "XX famous chain hot pot brand pot bottom tastes bad and the kitchen is dirty and messy" have been emerging. AI media consulting analysts believe that the development of hot pot industry in the future will take heterogeneity, standardization, quality upgrading and service upgrading as the general trend. -
艾媒咨询|2021年中国剧本杀行业发展现状及市场调研分析报告
本报告研究涉及企业/品牌/案例:剧本杀,明星大侦探,谁是凶手,百变大侦探,我是谜,密室逃脱,狼人杀
伴随着《明星大侦探》等推理综艺走红,剧本杀游戏也成功出圈,成为年轻消费者偏好的休闲娱乐活动之一。同时随着体验经济的发展,人们对剧本杀这种新消费业态接受度比较高,从而推动其在国内的快速发展。在不断升级发展过程中,北京、成都、长沙等网红城市的剧本杀商家正在做“剧场+剧本杀”、“文旅+剧本杀”等新尝试,与剧本杀相关的新业态正蓄势待发。数据显示,2019年中国剧本杀市场规模超过百亿元,同比增长68.0%,2020年受疫情影响,市场规模以7%的增幅增至117.4亿元,同比增长7%。如今剧本杀已经形成了一条完整的产业链,剧本创作者、发行商、演员、门店商家、垂直平台等主体的参与将会推动行业规模持续扩张。
With the popularity of "star detective" and other reasoning variety shows, screenplay game has also been successfully out of the circle, becoming one of the leisure and entertainment activities preferred by young consumers. At the same time, with the development of experience economy, people's acceptance of this new consumption format is relatively high, so as to promote its rapid development in China. In the process of continuous upgrading and development, script killing businesses in online Red cities such as Beijing, Chengdu and Changsha are making new attempts such as "theater + script killing" and "cultural tourism + script killing", and new businesses related to script killing are ready to develop. According to the data, in 2019, the scale of China's market will exceed 10 billion yuan, with a year-on-year growth of 68.0%. In 2020, affected by the epidemic, the market scale will increase by 7% to 11.74 billion yuan, with a year-on-year growth of 7%. Now the script has formed a complete industrial chain. The participation of script creators, publishers, actors, stores, vertical platforms and other main bodies will promote the continuous expansion of the industry scale. -
艾媒咨询|2021年中国运动鞋服行业发展现状与市场调研分析报告
本报告研究涉及企业/品牌/案例:华利股份,申洲国际,安踏,李宁,特步,361°,阿迪达斯,迪卡侬
2021年5月7日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research (艾媒咨询) 发布《2021年中国运动鞋服行业发展现状与市场调研分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对中国的运动鞋服产业进行了全面分析,并且对产业链上中下游,特别是中游加工环节和下游用户行为进行了深度调研,并提出了趋势预判。
On May 7, 2021, iiMedia Research, a world-renowned third-party data mining and analysis organization for the new economy industry, released the "2021 China Sports Footwear Industry Development Status and Market Research Analysis Report". Based on the basic data of iiMedia Data Center, iiMedia Consulting Business Intelligence Database, and iiMedia Business Opinion and Public Opinion Data Monitoring System, the report conducted a comprehensive analysis of China's sports shoes and apparel industry, and conducted a comprehensive analysis of the upper, middle and lower reaches of the industrial chain, especially the middle and downstream processing links. Downstream user behavior was investigated in depth, and trend predictions were put forward.
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