电商行业报告合集(共29份)
电商各业态,点我来看
-
艾媒咨询 | 2024年中国即时配送市场发展状况及消费行为分析报告
即时配送服务在新零售概念的推行下迅速普及,其通过打通线上线下销售,建立短途物流体系,解决传统配送服务中同城配送的问题,已成为商业发展的必然趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国即时配送市场发展状况及消费行为分析报告》数据显示,2018至2023年间中国移动电商市场交易额显著增长,从15.7万亿元起步,至2023年达到34.8万亿元,年均增长率约为21%。
艾媒咨询分析师认为,随着消费者对即时、省时的需求持续提升,即时配送将从传统外卖到家逐渐渗透至更多“微场景”,品类上从餐饮外卖、生鲜、日用快消向更广泛的服装鞋帽、3C数码、时尚美妆等全品类拓展。
Instant delivery service is rapidly popularized under the implementation of the new retail concept. It has become an inevitable trend of commercial development by opening up online and offline sales, establishing a short-distance logistics system, and solving the problem of intra-city distribution in traditional distribution services. According to the latest "2024 China Instant Delivery Market Development and Consumer Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the transaction volume of China's mobile e-commerce market has grown significantly between 2018 and 2023, starting from 15.7 trillion yuan. By 2023, it will reach 34.8 trillion yuan, with an average annual growth rate of about 21%.
Analysts from iiMedia Consulting believe that as consumers' demand for instant and time-saving continues to increase, instant delivery will gradually penetrate from traditional take-out home to more "micro-scenes", and the category will expand from catering take-out, fresh, daily fast consumer goods to a wider range of clothing, shoes and hats, 3C digital, fashion and beauty makeup and other categories. -
艾媒咨询|2020年中国内衣行业发展现状及消费者习惯分析报告
本报告研究涉及企业/品牌/案例:都市丽人、汇洁、南极人、全棉时代。
其他企业/品牌:爱慕、古今、婷美,、猫人、Victoria’s Secret、黛安芬、爱美丽,、柏拉图、夏娃之秀、天猫、京东、淘宝、内外、氧气、茵曼,、倾惟、Ubras等。
2019年,中国内衣(含文胸、内裤、袜子、居家服)人均年支出增长到57.5美元(约350元)。消费者需求上升的同时,内衣质量的要求也上升,内衣卖家市场转变为买家市场。iiMedia Research(艾媒咨询)调研数据显示消费者对当前内衣品牌不满意的主要原因为款式单一、质量不够好、缺乏功能性等方面。
In 2019, the annual per capita expenditure on underwear (including bras, underwear, socks, and home clothes) in China increased to 57.5 US dollars (about 350 yuan). While consumer demand has risen, the requirements for underwear quality have also risen, and the underwear seller market has transformed into a buyer market. Survey data from iiMedia Research shows that the main reasons consumers are dissatisfied with current underwear brands are the single style, insufficient quality and lack of functionality. -
艾媒咨询|2020年中国穿版模特职业商情监测研究
“穿版模特”又称店铺模特,2020年4月,网络打出“月入过万”的标签后,穿版模特话题热度形成波峰。iiMedia Research(艾媒咨询)数据显示,2020年中国穿版模特大约有13000人,穿版模特促进门店营收规模增长接近150亿元,是推动中国服装发展的创新力量。
"Porch model" is also known as shop model. In April 2020, after the online label of "more than ten thousand monthly income", the topic of the model has become a hot topic. According to iiMedia Research data, there are about 13,000 Chinese model wear models in 2020. The model wear model promotes store revenue growth of nearly 15 billion yuan, which is an innovative force that promotes the development of Chinese clothing. -
艾媒报告|2020-2021年中国后“疫”时代农业产业发展及前景趋势分析报告
本报告研究涉及企业/品牌/案例:北大荒,苏垦农发,中粮集团;其他提及企业/品牌:香雪集团,五谷丰登,悦活,蒙牛,长城干红,五谷道场,大悦城,我买网,中粮地产,美菜,盒马鲜生
2020年3月25日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020-2021年中国后“疫”时代农业产业发展及前景趋势分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年中国农业产业发展进行分析。报告特别针对新冠疫情的影响,对2020年农业细分领域的发展情况进行数据分析,结合对北大荒、苏垦农发和中粮集团三家典型企业的案例分析,探讨产业上下游的运营模式,以此对2020-2021年的农业产业发展进行趋势预判。中国农业总产值在近10年不断攀升,年均增长率8.3%。艾媒咨询分析师认为,在中国二三产业比重的不断增加的情况下,国家出台政策保障疫期农产品各个环节的运行顺畅,并且头部平台发起“爱心助农”活动实现农产品产销,是进一步推动农业现代化发展的基础和动力。
China's total agricultural output value has continued to rise in the past 10 years, reaching 65.5 trillion yuan in 2018, with an average annual growth rate of 8.3%. iiMedia Research found that the increasing proportion of China's secondary and tertiary industries is the basis and driving force for further promoting the development of agricultural modernization. The new crown epidemic has the greatest impact on the agricultural economy. It is the transportation link in the agricultural industry chain. Especially in light of the current international epidemic situation, the development of agricultural import and export is blocked, and the problem of production and marketing docking may occur. -
艾媒报告|2019全球及中国球鞋二级市场现状剖析与市场前景分析报告
本报告研究涉及企业/品牌/案例:Air Jordan,Yeezy,Stock X,毒app,咸鱼,Nike,特步,安踏,李宁,耐克,阿迪达斯,彪马,斯凯奇,亚瑟士,361度,安德玛,锐步,淘宝,ebay ,amazon,切克,识货,支付宝,网易考拉,京东,蜂潮,当当,聚美优品
全民健身热潮带动全球运动消费增长,运动鞋作为运动消费其中一个消费热点,也取得较为亮眼的成绩。自2010年起,全球运动鞋市场规模稳步扩张,预计2019年市场规模将达到1684.7亿美元。而随着消费升级、消费金融等的不断发展,球鞋二级市场成为青年群体新的金融场域。消费者对球鞋二级市场的关注点在于球鞋本身在缓震、耐磨、抓地力和稳定性等方面的表现。目前,Nike全品牌整体溢价较高,溢价幅度超58%。但是,球鞋溢价幅度大、普通消费者难辨真伪等因素刺激了大批无良厂商仿制球鞋,假鞋产业链不仅能仿制裸鞋,甚至有专门的正品球鞋鞋盒交易者。艾媒咨询分析师认为,球鞋二级市场真假鞋混杂,“散户”消费者对球鞋的鉴别不够专业,要承担较大的交易风险。而当前球鞋二级市场的非正常溢价比例会形成较大的行业泡沫,影响整个行业生态。
The national fitness craze led to the growth of global sports consumption, sports shoes as one of the consumption hot spots, but also achieved more bright results. Since 2010, the global sneaker market has been expanding steadily, with a market size of $168.47 billion expected in 2019. With the continuous development of consumption upgrading and consumer finance, the secondary market of shoes has become a new financial field for young people. Consumers focus on the secondary market of shoes in the performance of the shoes themselves in slow shock, wear resistance, grip and stability. At present, Nike's overall brand premium is higher, with a premium of more than 58%. However, the high premium range of shoes, ordinary consumers difficult to distinguish the authenticity and other factors to stimulate a large number of unscrupulous manufacturers imitation shoes, fake shoes industry chain can not only imitate bare shoes, and even have a special genuine shoe box traders. iiMedia Research analysts believe that the secondary market of shoes real fake shoes mixed, “retail“ consumers on the identification of shoes is not professional enough, to bear a greater trading risk. At present, the abnormal premium ratio of the secondary market of shoes will form a larger industry bubble, affecting the ecology of the whole industry. -
艾媒报告|2019中国运动鞋服产业竞争态势与行业发展大数据分析报告
本报告研究涉及企业/品牌/案例:耐克、阿迪达斯、彪马、茵宝、新百伦、优斯宝、Errea、胡默尔、Romai、乔丹、安德玛、亚瑟士、阿瑞娜、美津浓、李宁、安踏、361°、斯凯奇、卡帕、特步、匡威、骆驼、探路者、迪卡侬、北面、狼爪、哥伦比亚、乐飞叶、始祖鸟、土拨鼠、猛犸象、凯乐石、巴塔哥尼亚、南极人、伯希和、菲尼克斯、高得运、迪桑特、诺诗兰、拉斯珀蒂瓦、日高、LOWA、第一户外、迈途、斯卡帕、悍途、锐步、斐乐、淘宝、识货、虎扑、YOHO有货
在2016年里约奥运会中,国产运动鞋服品牌赞助奥运会大型赛事赢得口碑,其中有三家国产品牌跻身前十。运动鞋品类及颜色的选择在性别分布上存在差异:童鞋以及青少年鞋最受女性消费者青睐,篮球鞋、足球鞋等运动必需品最受男性消费者喜爱;黑色运动鞋为男女性消费者的首选。艾媒咨询分析师认为,在运动鞋服市场竞争加剧下,国产品牌应加快提升科技实力,重视科技研发,将新材料、新工艺不断引进运动鞋制造中。
In the 2016 Rio Olympic Games, the domestic brand of sportswear sponsored the Olympic Games to win word-of-mouth, among which three domestic brands ranked among the top ten. The choice of sports shoes and color varies in gender distribution: children's shoes and youth shoes are most favored by female consumers. Basketball shoes, soccer shoes and other sports essentials are most popular among male consumers; black sports shoes are the first choice for male and female consumers. iiMedia Research analysts believe that in the intensified competition in the sportswear market, domestic brands should accelerate the upgrading of scientific and technological strength, attach importance to scientific and technological research and development, and introduce new materials and new processes into the manufacture of sportswear. -
艾媒报告 |2019年中国服装电商行业研究与发展分析报告
本报告涉及企业/品牌包括::优衣库、ONLY、Vera Moda、波司登、伊芙丽、韩都衣舍、乐町、太平鸟、Teenie Weenie、ZARA、森马旗舰店、美特斯邦威、UR官方旗舰店、如涵、ASM ANNA、吾欢喜发衣橱、钱夫人家、天猫、淘宝、京东、唯品会
2018中国服装市场规模达到9870.4亿元,网上服饰类商品零售额增长速度达到22.0%。随着居民消费水平的提升和服装电商的不断优化,预计未来服装电商的市场规模将进一步扩大。iiMedia Research(艾媒咨询)调研数据显示,目前六成中国消费者网购服装时最看重质量和款式,未来中国消费者对于高品质服装的网购需求将更强。在服装电商品牌方面,呈现出淘品牌势微,传统品牌逐渐崛起的趋势。在天猫双十一女装品牌销量排行榜中,2014年淘品牌占据一半席位,2018年仅剩韩都衣舍一个淘品牌上榜。优衣库、ONLY 等传统品牌在电商渠道逐渐崛起,如2018年淘宝双十二服装销售量最高的品牌为优衣库,销量达到461万件。目前韩都衣舍、衣品天成等淘品牌公司正在冲击IPO。2019年4月,如涵赴美IPO上市,市值6.5亿美元,粉丝累计达到1.49亿人。iiMedia Research(艾媒咨询)调研数据显示,五成消费者愿意购买网红宣传服装,其中一线城市消费者的购买意愿最高,达到六成,但有三成消费者担忧网红服装的质量问题。
The size of China's apparel market will reach 987.04 billion yuan in 2018 and the online retail sales of apparel products will grow by 22.0%. With the improvement of residents' consumption level and the continuous optimization of clothing e-commerce, it is expected that the market scale of clothing e-commerce will be further expanded in the future. According to the Research data of iiMedia Research, currently 60% of Chinese consumers pay most attention to quality and style when they buy clothes online, and Chinese consumers will have stronger online demand for high-quality clothes in the future. In the aspect of clothing e-commerce brand, it shows the trend of Amoy brand trend and traditional brand rising gradually. In the Tmall singles' day women's brand sales list, Amoy brand occupied half of the seats in 2014, and only one Amoy brand remained in 2018. Traditional brands such as Uniqlo and ONLY are gradually rising in e-commerce channels. For example, the brand with the highest sales volume on Taobao 12-12 in 2018 is Uniqlo, with sales volume reaching 4.61 million. At present, Handu yishe and Yipin tiancheng are hitting the IPO. In April 2019, Ruhan went public in the U.S. with a market value of $650 million and a total of 149 million followers. According to the Research data of iiMedia Research, 50% of consumers are willing to buy web celebrity promotional clothes, among which consumers in first-tier cities are the most willing to buy, up to 60%, but 30% are concerned about the quality of web celebrity clothes.
- 1
- 2
没找到想要的报告?
扫码添加客服参与预约/定制,第一时间获取行业推荐报告!
智库热榜
艾媒咨询|2024-2025年中国银发经济投资前景分析报告
艾媒咨询|2024-2025年中国烘焙食品行业现状及趋势研究报告
艾媒咨询 | 2023-2024年中国休闲食品产业现状及消费行为数据研究报告
艾媒咨询|2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告
艾媒咨询 | 2023-2024年中国全域旅游产业运行数据及发展趋势研究报告
艾媒咨询 | 2024年中国家用美容仪行业消费者洞察研究报告
艾媒咨询|赵一鸣零食店消费行为洞察及行业趋势报告(2024)
艾媒咨询|2024年中国月饼行业创新发展研究报告
艾媒咨询 | 2024年中国数字中台市场研究报告
艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告
艾媒咨询|2024年中国家清产品消费趋势洞察报告