单身经济(共25份)
单身经济
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艾媒咨询 | 2023-2024年中国新国货消费行为监测与商业趋势研究报告
90后、00后的新青年消费群体成为消费市场的新力军,推动消费需求更迭,年轻消费群体成为国货消费主力,各行业的国货需求存在区域差异等特点,越来越多的消费者愿意为国货买单。调研数据显示,年轻群体已成为国货市场的消费主力,超六成消费者集中在19-35岁之间,“理智型动机”成为年轻群体购物主要导向之一。
艾媒咨询分析师认为,年轻消费者市场品牌竞争压力较大,国货品牌需迎合年轻消费者的需求进行升级,才能在市场中拥有竞争力。
The new young consumer group of the post-90s and post-00s has become a new force in the consumer market, promoting the change of consumer demand. The young consumer group has become the main consumer of Chinese goods. The demand for Chinese goods in various industries is characterized by regional differences. More and more consumers are willing to pay for Chinese goods. The survey data shows that Young people have become the main consumer force in the domestic market, with over 60% of consumers concentrated between the ages of 19 and 35. "Rational motivation" has become one of the main shopping directions for young people..
iiMedia Research analysts believe that the brand competition pressure in the young consumer market is high, and domestic brands need to upgrade to meet the needs of young consumers in order to have competitiveness in the market. -
艾媒报告 |2019年中国汽车后市场分析与发展趋势研究报告
报告涉及的相关企业/品牌/案例:京东、天猫、腾讯、滴滴出行、途虎养车、汽车超人、康众、牛咖斯、康普顿、铁将军、合众思壮、上汽集团、北汽集团、广汽集团、东风日产、上海通用、神龙、PSA集团、大众、别克、福特
在2018年中国整体汽车产销量下滑情况下,新能源汽车2018年销量依旧保持61.7%的高速增长,这将带来动力电池等新汽车后市场续期。2018年中国二手车交易量达1382.2万辆,同比增长11.5%,超七成交易二手车的车龄在三年以上,随着汽车车龄的增加,车主对于汽车后市场的服务需求将呈现更强劲的增长。上汽集团、北汽集团等众多主机厂开设了汽车维修连锁体系。京东、阿里、腾讯等互联网巨头纷纷跨界进入汽车后市场。2018年线上汽车用户市场渗透率达到16.0%,女性车主用户增速较快,江苏地区网民最关注汽车后市场话题。线上汽保养项目增长最快,同比上涨120.3%。在汽车用品中,搜索指数最高的为装饰用品,消费者最关注的为汽车摆件、香水和车贴。电子用品中关注度最高为行车记录仪,2018年行车记录仪的市场规模达到313.0亿元,近六成消费者购买价格在千元以上。
Despite the decline in China's overall automobile production and sales in 2018, the sales volume of new energy vehicles in 2018 still maintained a high growth rate of 61.7%, which will bring about the renewal of the post-market of new vehicles such as power batteries. In 2018, China's second-hand car transaction volume reached 13.822 million, an increase of 11.5% year on year. More than 70% of the second-hand car transactions are over three years old. With the increase of vehicle ages, owners' demand for after-market services will show stronger growth. Saic motor, Beijing auto group and many other main engine plants set up a car maintenance chain system. Jd.com, Alibaba, Tencent and other Internet giants have entered the post-auto market across the border. In 2018, the market penetration rate of online automobile users reached 16.0%, and the growth rate of female car owners was rapid. Netizens in Jiangsu province paid the most attention to the topic of post-automobile market. Shanghai automotive maintenance line project growth fastest, up 120.3%. In the automotive supplies, the highest index for the search for decorative goods, consumers are most concerned about the automotive accessories, perfume and stickers. Among electronic products, auto data recorder attracts the most attention. In 2018, the market size of auto data recorder reaches 31.3 billion yuan, and nearly 60% of consumers purchase auto data recorder at more than 1000 yuan.
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