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艾媒咨询|2024年中国信创产业发展白皮书(完整版)
得益于中国数字经济的迅猛发展,2023年中国信创产业规模达20961.9亿元,2027年有望达到37011.3亿元,中国信创市场释放出前所未有的活力。艾媒咨询数据显示,2024年中国国产PC整机市场规模将达5182.3亿元,中国协同办公市场规模将达370.7亿元。信创基础消费潜力较大,尤其在办公软件领域,办公OA、编辑类的国产软件已普遍被企业应用,如企业微信、WPS等已积累了大量的用户群体。在国家信息安全驱动的需求下,信创产品及解决方案应用将在各行各业的渗透持续加深,行业规模持续增长。
白皮书由艾媒咨询主编,汇编芯片、服务器、整机等十五个信创重要行业数据信息。白皮书共计260页、68258个字、318个图表,内容丰富、数据详实,深入剖析了中国信创产业发展现状、产业链典型细分领域成长情况、标杆企业优秀经验以及未来发展趋势,为行业提供重要参考和决策依据。
Thanks to the rapid development of China's digital economy, the scale of China's credit creation industry will reach 2096.19 billion yuan in 2023, and is expected to reach 3701.13 billion yuan in 2027. China's credit creation market has released unprecedented vitality. Iimedia Consulting data show that in 2024, China's domestic PC machine market will reach 518.23 billion yuan, and China's collaborative office market will reach 37.07 billion yuan. Xinchuang basic consumption potential is large, especially in the field of office software, office OA, editing class of domestic software has been widely used by enterprises, such as enterprise wechat, WPS, etc., has accumulated a large number of users. Under the demand driven by national information security, the application of Xinchuang products and solutions will continue to deepen the penetration in all walks of life, and the industry scale will continue to grow.
The white paper is edited by IIMedia Consulting, compiling 15 important industry data information such as chips, servers, and complete machines. The white paper, with a total of 260 pages, 68,258 words and 318 charts, is rich in content and detailed in data, and thoroughly analyzes the development status quo of China's information and innovation industry, the growth of typical segments of the industrial chain, the excellent experience of benchmarking enterprises and the future development trend, providing important reference and decision-making basis for the industry. -
艾媒咨询|赵一鸣零食店消费行为洞察及行业趋势报告(2024)
2023年中国零食集合店市场规模为809亿元,预计2027年有望达到1547亿元。其中,赵一鸣零食成为高知名度品牌,截至2024年6月,赵一鸣零食门店数量已超过6000家。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《赵一鸣零食店消费行为洞察及行业趋势报告(2024)》数据显示,商品品质好(56.6%)和商品种类多(49.2%)是消费者选择赵一鸣零食的主要原因;赵一鸣零食店的消费者在购买零食时展现出多样化的偏好,熟食特产以64.9%的购买率位居榜首,其次是调味面制品(46.5%);此外,消费者指出赵一鸣零食店存在店内知名品牌零食较少(60.8%)和店面分布过于集中(59.4%)的问题。通过直供模式与数智化仓配体系,赵一鸣零食能够快速响应市场变化。但面对品牌扎堆的市场环境,赵一鸣零食正面临同质化竞争和价格战等多重严峻挑战,需在激烈竞争中寻找差异化定位,加强品牌建设。
The market size of China's snack aggregator stores reached RMB 80.9 billion in 2023 and is projected to reach RMB 154.7 billion by 2027. Among them, Zhao Yiming Snack has emerged as a highly recognized brand, with over 6,000 stores as of June 2024. According to the latest "Insight into Zhao Yiming's Snack Shop Consumer Behavior and Industry Trends Report (2024) " released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, high-quality products (56.6%) and a diverse range of products (49.2%) are the primary reasons why consumers choose Zhao Yiming Snacks. Consumers at Zhao Yiming Snacks stores exhibit diverse preferences when purchasing snacks, with cooked food specialties topping the list at a purchase rate of 64.9%, followed by seasoned noodle products (46.5%). Additionally, consumers have pointed out issues such as a lack of well-known brand snacks in stores (60.8%) and overly concentrated store locations (59.4%) at Zhao Yiming Snacks.Through its direct supply model and digital-intelligent warehouse and distribution system, Zhao Yiming Snacks is able to respond swiftly to market changes. However, in the face of a crowded market with numerous brands, Zhao Yiming Snacks is confronted with formidable challenges such as homogenized competition and price wars. It needs to find a differentiated positioning amidst fierce competition and strengthen its brand building efforts. -
艾媒咨询|2021年中国团餐行业研究分析报告
本报告涉及的案例/品牌/企业:美团,鸿骏膳食,千喜鹤
iiMedia Research(艾媒咨询)数据显示,2021年中国团餐市场规模为1.77万亿元,中国团餐具备稳定的客户群体,2020年在校人数和城镇就业人数总计约7.5亿人。随着团餐多样化发展和行业服务、技术的升级,预估保持10%的增长率,2023年将达2.25万亿元。艾媒咨询分析师认为,2020年中国百强团餐企业团体膳食营收市场份额占比为6.7%,市场集中度低,缺少市场强势品牌。在消费升级的推动下,中国团餐用户更加注重产品的质量和服务体验,客户需求推动团餐企业向品牌化方向发展。 (《艾媒咨询|2021年中国团餐行业分析报告》完整高清PDF版共48页,可点击文章底部报告下载按钮进行报告下载)
According to the data of iimedia research, the market scale of Chinese group meal in 2021 was 1.77 trillion yuan. Chinese group meal has a stable customer group. In 2020, the number of students and urban employment totaled about 750 million. With the diversified development of group meals and the upgrading of industry services and technology, it is estimated to maintain a growth rate of 10% and reach 2.25 trillion yuan in 2023. iiMedia consulting analysts believe that in 2020, the market share of group meal revenue of China's top 100 group meal enterprises accounted for 6.7%, with low market concentration and lack of strong brands in the market. Driven by consumption upgrading, Chinese group meal users pay more attention to product quality and service experience, and customer demand promotes group meal enterprises to develop in the direction of branding. (“iiMedia Report | Research Analysis Report on Chinese Group Meal Industry in 2021”full version has 48 pages, please click the Browse HD Report button on the right side of the article to browse the report) -
艾媒咨询|2020年中国双十一电商行业发展大数据监测报告
2020年全球经济因“新冠疫情”影响呈现萎靡状态,因此后疫情时期第一个双十一在拉动消费增长方面的作用备受期待。iiMedia Research(艾媒咨询)数据显示,87.6%的受访网民表示愿意参与双十一大促活动,而在双十一前已经做好准备的受访网民占比更达到52.6%。今年双十一各电商平台的活动措施也纷纷回归简单优惠本质,但仍有29.5%的受访电商用户对于平台创新玩法的优惠力度表示质疑。而对于市场迅速增长的直播电商模式,在双十一期间也得到商家和平台广泛青睐,然而目前缺乏权威的第三方机构对直播电商带货数据进行监测,68.6%的受访直播电商用户认为其数据不实,因此商家仍要谨慎看待直播电商模式,避免造成市场虚假繁荣。
Due to COVID-19 in 2020, global economy is going through a downturn. Therefore, the role of the first 11.11 promotion in post COVID-19 era in stimulating consumption growth is expected. As the data of iiMedia Research showed, 87.6% of the interviewed netizens is going to participate in the 11.11 promotion, while 52.6% of the interviewees were ready before it. However, 29.5% of the interviewed e-commerce users questioned the preferential margins of the innovative activities by platforms, even though e-commerce enterprises are expressing returning to the nature of preferential. Even though the live-streaming e-commerce market is developing rapidly and be favored by platforms and merchants this year. The lack of authoritative third-party organizations to monitor the data of live-streaming e-commerce causes 68.6% of the interviewed users believe the relative data is false. Therefore, merchants should be cautious about live-streaming e-commerce mode to avoid false prosperity. -
艾媒咨询|2020年5-6月中国家电行业市场运行及典型企业分析双月度报告
本报告研究涉及企业/品牌/案例:格力,美的。
从2020年一季度的数据看,中国家电行业国内市场销售规模为1172亿元,同比下降36.1%。同时,一季度家电累计出口规模为736亿元,同比下降12.7%。艾媒咨询分析师认为,随着疫情对中国影响的逐步减弱,以及夏季对空调、冰箱等制冷设备需求的季节性增长,特别是家电直播电商等形式的逐步成熟,预计第二季度家电行业的国内销售会逐步回暖,但出口形势依然不容乐观。
From the data of the first quarter of 2020, the domestic market scale of China's home appliance industry was 117.2 billion yuan, a year-on-year decrease of 36.1%. At the same time, the cumulative export scale of home appliances in the first quarter was 73.6 billion yuan, a year-on-year decrease of 12.7%. iiMedia Research believe that with the gradual weakening of the impact of the epidemic on China and the seasonal increase in demand for air-conditioning, refrigerators and other refrigeration equipment in summer, especially the gradual maturity of home appliance live broadcast e-commerce and other forms, it is expected that the appliance industry Of domestic sales will gradually pick up, but the export situation is still not optimistic. -
艾媒报告|2020年H1中国家电细分行业发展现状及典型企业案例分析报告
本报告研究涉及企业/品牌/案例:美的,格力,华帝,苏泊尔,格兰仕,志高;其他提及企业/品牌:苏宁易购,京东,天猫,京东,拼多多,淘宝,ME GO,五星,海尔,万和,万家乐,统帅,法迪欧,松下电器,奥克斯,TCL,海信,长虹,索尼,康佳,夏新,创维,奔腾,九阳,伊莱特,三洋,威力
2020年4月13日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年H1中国家电细分行业发展现状及典型企业案例分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年中国家电行业以及客厅、厨房、卫浴和个人用品等细分领域进行分析。此外,报告探讨产业上下游的运营模式,结合对美的、格力、华帝、苏泊尔、格兰仕和志高等典型企业的案例分析,对家电行业总体运行情况进行分析,并结合新冠疫情对2020-2021年中国家电产业发展进行趋势预判。2019年中国经济总量不断扩大,并且居民的消费支出中居住消费占比较高,这都为家电行业发展奠定了基础,并且推动家电向智能化、专业化发展,预计到2020年,中国智能家居市场规模将接近1820亿元。
In 2019, the cumulative main business income of China's household appliances increased by 4.3% year-on-year to 1.6 trillion yuan, and the cumulative total profit increased by 11.9% to 133.86 billion yuan from the previous year. From the perspective of sales channels, home appliances began to shift to online sales channels; from the perspective of sales categories, the share of smart home appliances in various sub-sectors has gradually increased; from the perspective of sales models, especially during the epidemic period, home appliance companies have increased the promotion of live broadcast e-commerce Marketing model. -
艾媒报告|2020中国独角兽TOP100榜单及标杆企业研究报告
本报告研究涉及企业/品牌/案例:乂学教育-松鼠Ai 1对1,每日优鲜,美菜网,微医,联影医疗,快手,云从科技,滴滴出行,小鹏汽车,菜鸟网络,苏宁金融,柔宇科技,奇安信;其他提及企业/品牌:阿里巴巴,腾讯,京东,蚂蚁金服,京东数科,橙行智动,字节跳动 ,智者天下,度小满,小桔科技,商汤科技,喜马拉雅,地平线,陆金所,云杉世界,搜车网 ,满帮集团,云从科技,深兰科技 ,威马汽车,银联商务,车和家,大疆创新,微医云,小船出海,悦易网络,微众银行,优必选,猿力教育,寒武纪元,比特大陆,柔宇科技,行吟信息,拜腾汽车,小屋信息 ,优客工场,准时达,车好多,自如,智车优行,依图科技,葆扬投资,彬讯科技,钱大妈,一起作业,呯嘭智能,涂鸦科技,奥比中光,洋码头,麒麟合盛,途家在线,密境和风,图森未来,蚂蜂窝,纳恩博,悦畅科技,特斯联,新潮传媒,优行科技,第四范式,碳云智能,同盾科技,一点网聚,云知声,随手科技,八戒网络,数梦工场,首约科技,小马智行,虫极科技,联易融,诺禾致源,魅族,博鳌纵横,找钢网,圆心科技,影谱科技,氪空间,越海全球,花旺在线,快跑信息,丰巢科技,医云科技,淘友天下,华云数据,沪江教育,酒仙网,易动纷享,羽扇智,适赫物流,辣妈帮,贝贝集团,斑马网络,初速度,汇通天下,连尚网络
iiMedia Research(艾媒咨询)数据显示,2020年中国独角兽TOP100企业中,地域方面,北京、上海和深圳分别出现39、20和15家独角兽企业,总占比达74%;行业领域方面,人工智能与电商零售领域的独角兽企业发展较为迅速,上榜企业达33家。受益于新兴技术以及庞大的消费人群,与大众消费相关的独角兽企业发展较快,数量占到46%。艾媒咨询分析师认为,在2020年新冠疫情的影响下,中国宏观经济下行压力加剧,独角兽企业也将面临全新的机遇和挑战,一方面不少独角兽企业将受益于国家新老基建投资以及内需扩容提质等政策刺激快速发展,另一方面在全球经济增速放缓的情况下独角兽企业也将面临更激烈的竞争,生存发展压力加剧。
Among the unicorn TOP100 companies in China in 2020, Beijing, Shanghai and Shenzhen have 39, 20, and 15 unicorn companies accounted for 74% of the total; in the field of industry, unicorn companies in the field of artificial intelligence and e-commerce retail developed rapidly, with 33 companies on the list. Benefiting from emerging technologies and a large consumer population, unicorn companies related to mass consumption have developed rapidly, accounting for 46% of the total. iiMedia Consulting analysts believe that under the influence of the new crown epidemic in 2020, China's macroeconomic downward pressure will increase, and unicorn companies will also face new opportunities and challenges. On the one hand, many unicorn companies will benefit from national infrastructure Policies such as investment and domestic demand expansion and quality spur rapid development. On the other hand, with the global economic growth slowing down, unicorn companies will also face more intense competition and intensify the pressure on survival and development. -
艾媒报告|2020年中国钢材市场运行大数据与市场发展趋势研究报告
本报告研究涉及企业/品牌/案例:宝钢股份,华菱钢铁,河钢股份,沙钢股份;其他提及企业/品牌:钢之家,兰格钢铁,我的钢铁,找钢,荷钢网,中国联合钢铁网,东方钢铁,在线海鑫钢网,中拓钢铁网,中钢在线,运钢网,嘀嘀拼钢,斯迪尔,欧浦智网,三钢闽光,新兴铸管,重庆钢铁,山东钢铁,南钢股份,马钢股份
2020年4月1日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国钢材市场运行大数据与市场发展趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对2020年中国钢铁行业及其细分领域的粗钢、螺纹钢等进行分析。此外,报告探讨产业上下游的运营模式,结合对宝钢股份、华菱钢铁、河钢股份和沙钢股份四家典型企业的案例分析,对钢铁行业总体运行情况进行分析,并结合新冠疫情对2020-2021年钢铁产业发展进行趋势预判。数据显示,2019年钢材产销率基本稳定在99%以上。但是2018年,中国钢铁产业集中度仅为35.3%。产业集中度偏低成为中国钢铁行业进一步发展的巨大障碍,一定程度上限制了中国钢铁企业的国际竞争力。艾媒咨询分析师认为。2019年中国钢材的国内需求增长强劲,特别是疫情影响下2020年新基建建设、智能汽车发展等需求将进一步拉动钢材的行业增长。
China's domestic demand for steel products has grown strongly in 2019, and rebar, as one of the essential raw materials for infrastructure construction, also occupies an important position in the financial market. Data show that in 2019, the average weekly rebar output in China was 3.49 million tons, an increase of 10.4% year-on-year. In addition, with the continuous improvement of the e-commerce platform and the logistics industry, the market share of steel e-commerce will continue to increase. It is expected that the growth rate of steel e-commerce will remain above 38% in the next three years.
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