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艾媒咨询 | 2024年中国眼镜市场消费者需求洞察分析报告
随着电子产品在生活中的普及,消费者对眼镜的需求趋向多样化和个性化。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国眼镜市场消费者需求洞察分析报告》数据显示,近视眼镜以60.30%的占比位居第一,显示出近视人群对眼镜的高需求。中国消费者对暴龙(34.89%)品牌认知度最高,其次是海伦凯勒(29.66%)和雷朋(28.17%)。
艾媒咨询分析师认为,眼镜市场呈现多元化趋势,包括品种、材质、功能以及销售渠道的多元化,同时消费者对眼镜的时尚性和健康性有更高的期待。
With the popularization of electronic products in life, consumers' demand for glasses tends to be diversified and personalized. According to the latest "2024 China Eyewear market consumer demand insight analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, myopic glasses occupy the first place with 60.30%, showing the high demand for glasses among myopic people. Chinese consumers have the highest brand awareness of Tyrannosaurus (34.89%), followed by Helen Keller (29.66%) and Ray-Ban (28.17%).
Analysts from iiMedia Consulting believe that the glasses market presents a diversified trend, including variety, material, function and diversification of sales channels, while consumers have higher expectations for the fashion and health of glasses. -
艾媒咨询|2024-2025年中国茶叶产业发展及消费者洞察行业报告
随着市场竞争的激化,茶叶市场入局者开始探索行业品类细分化的市场需求,不断打造新场景、新产品、新需求,未来的行业格局将会是多品牌共同发展的状态。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国茶叶产业发展及消费者洞察行业报告》数据显示,中国茶叶行业市场规模保持连年增长态势,2023年市场规模达到3511.8亿元,预计2028年可达到5309.6亿元。随着健康养生观念的加深,42.49%受访消费者表示会选择喝茶来达到保健的目的。艾媒咨询分析师认为,在现代社会,随着人们对健康生活的追求日益增强,茶作为一种天然、健康的饮品,其健康属性愈发受到消费者重视,消费者对于茶叶的品质和口感的要求也越来越高,这为茶叶产业的发展提供了广阔的市场空间。
With the intensification of market competition, tea market entrants have begun to explore the market demand for industry categories, and continue to create new scenes, new products, and new demands. The future industry pattern will be a state of multi-brand common development. According to the latest "Research on China Tea Industry Development and Consumer Insights Report from 2024 to 2025" released by iiMedia Research, the market size of China's tea industry has maintained a continuous growth trend, and the market size will reach 351.18 billion yuan in 2023, and is expected to reach 530.96 billion yuan in 2028. With the deepening of the concept of health and wellness, 42.49% of the surveyed consumers said they would choose tea to achieve the purpose of health care. Analysts from iiMedia Consulting believe that in modern society, with the increasing pursuit of healthy life, tea as a natural and healthy drink, its health attributes are increasingly valued by consumers, and consumers have higher and higher requirements for the quality and taste of tea, which provides a broad market space for the development of tea industry. -
艾媒咨询 | 2024年中国共享单车消费者行为调研分析报告
随着城市化进程的加快,共享单车已成为市民日常出行的重要选择。近年来,共享单车市场规模持续增长,用户数量激增,共享单车迅速席卷了城市的每一个角落。它们不仅重塑了人们的日常出行方式,更成为现代社会共享经济理念的生动实践。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国共享单车消费者行为调研分析报告》数据显示,2017至2023年间,中国共享电单车投放规模经历了显著增长,从2017年的15万辆起步,到2023年达到550万辆的峰值。这一增长趋势反映了共享电单车在解决城市交通问题、推动绿色出行方面的重要作用。
With the acceleration of urbanization, shared bicycles have become an important choice for citizens' daily travel. In recent years, the scale of the shared bicycle market has continued to grow, the number of users has surged, and shared bicycles have quickly swept every corner of the city. They not only reshape People's Daily travel methods, but also become a vivid practice of the concept of sharing economy in modern society. According to the latest "2024 China Shared Bicycle Consumer Behavior Research and Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, between 2017 and 2023, the scale of China's shared electric bicycles has experienced significant growth, starting from 150,000 in 2017. It will peak at 5.5 million vehicles by 2023. This growth trend reflects the important role shared motorcycles play in solving urban transportation problems and promoting green mobility. -
艾媒咨询 | 2024年中国母婴市场发展状况与消费者调研报告
受三孩政策驱动,中国生育率有望得到提升,政策及相关配套措施落地将带动母婴消费新增量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国母婴市场发展状况与消费者调研报告》数据显示,中国母婴行业市场规模逐年稳步增长,2023年达66478亿元,预计2027年将达到89149亿元,呈现显著的上升趋势。
Driven by the three-child policy, China's fertility rate is expected to be increased, and the landing of policies and related supporting measures will drive new increases in maternal and infant market. According to the latest "China Maternal and Infant Market Development and Consumer Research Report in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's maternal and infant industry has grown steadily year by year, reaching 6,647.8 billion yuan in 2023. It is expected to reach 8914.9 billion yuan in 2027, showing a significant upward trend. -
艾媒咨询|赵一鸣零食店消费行为洞察及行业趋势报告(2024)
2023年中国零食集合店市场规模为809亿元,预计2027年有望达到1547亿元。其中,赵一鸣零食成为高知名度品牌,截至2024年6月,赵一鸣零食门店数量已超过6000家。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《赵一鸣零食店消费行为洞察及行业趋势报告(2024)》数据显示,商品品质好(56.6%)和商品种类多(49.2%)是消费者选择赵一鸣零食的主要原因;赵一鸣零食店的消费者在购买零食时展现出多样化的偏好,熟食特产以64.9%的购买率位居榜首,其次是调味面制品(46.5%);此外,消费者指出赵一鸣零食店存在店内知名品牌零食较少(60.8%)和店面分布过于集中(59.4%)的问题。通过直供模式与数智化仓配体系,赵一鸣零食能够快速响应市场变化。但面对品牌扎堆的市场环境,赵一鸣零食正面临同质化竞争和价格战等多重严峻挑战,需在激烈竞争中寻找差异化定位,加强品牌建设。
The market size of China's snack aggregator stores reached RMB 80.9 billion in 2023 and is projected to reach RMB 154.7 billion by 2027. Among them, Zhao Yiming Snack has emerged as a highly recognized brand, with over 6,000 stores as of June 2024. According to the latest "Insight into Zhao Yiming's Snack Shop Consumer Behavior and Industry Trends Report (2024) " released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, high-quality products (56.6%) and a diverse range of products (49.2%) are the primary reasons why consumers choose Zhao Yiming Snacks. Consumers at Zhao Yiming Snacks stores exhibit diverse preferences when purchasing snacks, with cooked food specialties topping the list at a purchase rate of 64.9%, followed by seasoned noodle products (46.5%). Additionally, consumers have pointed out issues such as a lack of well-known brand snacks in stores (60.8%) and overly concentrated store locations (59.4%) at Zhao Yiming Snacks.Through its direct supply model and digital-intelligent warehouse and distribution system, Zhao Yiming Snacks is able to respond swiftly to market changes. However, in the face of a crowded market with numerous brands, Zhao Yiming Snacks is confronted with formidable challenges such as homogenized competition and price wars. It needs to find a differentiated positioning amidst fierce competition and strengthen its brand building efforts. -
艾媒咨询 | 2024年全球及中国抗衰老市场环境分析与消费行为分析报告
随着中国消费者健康意识的觉醒以及“她经济”的崛起,消费者愈发重视抗衰老的相关产品。在消费结构升级、审美观念和悦己意识增强等多种因素的推动下,中国抗衰老市场消费持续增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年全球及中国抗衰老市场环境分析与消费行为分析报告》数据显示,2014至2023年,中国大健康产业营收从2.5万亿元稳步增长至8.6万亿元,年均增长率显著。这一上升趋势反映了健康产业的快速发展和市场潜力。
艾媒咨询分析师认为,抗衰老已成为大部分中国消费者普遍关心的话题,市场对抗衰老产品和服务的需求较大。
With the awakening of Chinese consumers' health awareness and the rise of "her economy", consumers are paying more attention to anti-aging related products. Driven by multiple factors such as the upgrading of consumption structure, the enhancement of aesthetic concept and self-pleasing consciousness, the consumption of China's anti-aging market continues to grow. According to the latest "2024 Global and China Anti-aging Market Environment Analysis and Consumer Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, from 2014 to 2023, the revenue of China's big health industry has grown steadily from 2.5 trillion yuan to 8.6 trillion yuan. The average annual growth rate is remarkable. This upward trend reflects the rapid development and market potential of the health industry.
Analysts from iiMedia Consulting believe that anti-aging has become a topic of general concern for most Chinese consumers, and the market has a large demand for anti-aging products and services. -
艾媒咨询|2024-2025年中国小酒馆行业发展及典型企业研究报告
中国夜间经济规模的持续上升、市场低度酒的畅销、消费者的社交需求和相关政策的支持都推动着中国小酒馆行业市场规模持续扩张。2023年中国小酒馆行业市场规模为1487.8亿元,预计2027年中国小酒馆行业规模将突破1800亿元。产业链分布上,上游市场中国规模以上企业的酒水产量趋于稳定,啤酒、气泡酒等低度酒十分畅销。中游市场上未见垄断企业,不少餐饮品牌、酒企跨界入局,市场竞争格局分散。市场下游中消费者的线下社交需求增加,为小酒馆生意带来增量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国小酒馆行业发展及典型企业研究报告》数据显示,82.8%的中国小酒馆消费者每月至少消费一次,77.5%消费者消费区间集中于101-300元之间。目前,中国小酒馆行业市场集中度相对较低,预示着该行业巨大的整合和品牌化空间。未来,下沉市场潜力巨大,随着经济的发展和消费力的提升,小酒馆有望进一步渗透到低线城市。整体来看,中国小酒馆行业展现出强劲的发展势头和广阔的市场前景。
The continuous growth of China's night-time economy, the booming sales of low-alcohol beverages, the social needs of consumers, and the support of relevant policies are all driving the sustained expansion of the market size of China's bistro industry. In 2023, the market size of China's bistro industry reached 148.78 billion yuan, and it is expected that by 2027, the scale of China's bistro industry will exceed 180 billion yuan. In terms of the industrial chain distribution, the liquor production of large-scale enterprises in the upstream market in China is becoming stable, with low-alcohol beverages such as beer and sparkling wine being very popular. In the midstream market, there is no monopolistic enterprise, and many catering brands and liquor companies are entering the market across the border, leading to a dispersed competitive landscape. The increasing offline social needs of consumers in the downstream market bring incremental business to bistros. The latest "Research report on the development of China's bistro industry and typical enterprises from 2024 to 2025" released by iiMedia Research (a global new economy industry third-party data mining and analysis institution) shows that 82.8% of Chinese bistro consumers consume at least once a month, and 77.5% of consumers' spending is concentrated between 101-300 yuan. Currently, the market concentration of China's bistro industry is relatively low, indicating a huge space for integration and branding in the industry. In the future, the potential of the sinking market is huge, and with the development of the economy and the improvement of consumption power, bistros are expected to further penetrate the lower-tier cities. Overall, China's bistro industry shows a strong development momentum and a broad market prospect. -
艾媒咨询 | 2024年中国露营经济市场发展研究与消费行为分析报告
露营经济是多种因素共同助推下快速发展起来的产业,受到政治、经济、文化、社会和技术等影响。随着露营成为越来越多民众的日常户外休闲之选,露营行业市场空间将十分广阔。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国露营经济市场发展研究与消费行为分析报告》数据显示,中国露营营地市场规模整体呈现增长趋势,从2014年77.1亿元逐步增长至2023年的417.0亿元,增幅显著,预计2025年将达到562.1亿元。这一上升趋势反映了露营经济的快速发展和市场潜力。
艾媒咨询分析师认为,中国露营市场正处于高速发展阶段,随着经济逐渐回暖及相关政策的支持,露营市场未来将整体向好发展。
Camping economy is a rapidly developing industry driven by a variety of factors, which is influenced by politics, economy, culture, society and technology. As camping becomes a daily outdoor leisure choice for more and more people, the market space of the camping industry will remain vast. The latest "2024 China Camping Economy Market Development Research and Consumer Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that the overall scale of China's camping camp market shows a growth trend. It gradually increased from 7.71 billion yuan in 2014 to 41.70 billion yuan in 2023, with a significant increase. It is expected to reach 56.21 billion yuan by 2025. This upward trend reflects the rapid development of the camping economy and the market potential.
Analysts from iiMedia Consulting believe that China's camping market is in a stage of rapid development, with the gradual recovery of the economy and the support of relevant policies, the camping market will develop well in the future. -
艾媒咨询 | 2024年中国网约车产业运行状况与用户消费行为调研报告
随着网约车平台的普及和低门槛的就业因素,网约车越来越成为获取灵活就业收入的重要途径。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国网约车产业运行状况与用户消费行为调研报告》数据显示,中国共享经济市场规模经历了显著的增长,至2023年达到113123亿元。这一增长趋势反映了共享经济在中国的快速发展和市场潜力的释放。随着网约车等创新模式的涌现和市场环境的优化,共享经济将继续为中国经济贡献新的增长点。
艾媒咨询分析师认为,随着网约车服务在中国市场的快速普及和用户接受度的提高,中国网约车市场规模有望继续保持增长态势。
With the popularity of online car-hailing platforms and the low threshold of employment factors, online car-hailing has increasingly become an important way to obtain flexible employment income. According to the latest "China Ride-hailing Industry Operation Status and User Consumption Behavior Survey Report 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market scale of China's sharing economy has experienced significant growth, reaching 1,1312.3 billion yuan in 2023. This growth trend reflects the rapid development of the sharing economy in China and the release of market potential. With the emergence of innovative models such as ride-hailing and the optimization of the market environment, the sharing economy will continue to contribute new growth points to the Chinese economy.
Analysts from iiMedia Consulting believe that with the rapid popularization of online car hailing services in the Chinese market and the improvement of user acceptance, the scale of China's online car hailing market is expected to continue to grow. -
艾媒咨询 | 2024年中国即时配送市场发展状况及消费行为分析报告
即时配送服务在新零售概念的推行下迅速普及,其通过打通线上线下销售,建立短途物流体系,解决传统配送服务中同城配送的问题,已成为商业发展的必然趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国即时配送市场发展状况及消费行为分析报告》数据显示,2018至2023年间中国移动电商市场交易额显著增长,从15.7万亿元起步,至2023年达到34.8万亿元,年均增长率约为21%。
艾媒咨询分析师认为,随着消费者对即时、省时的需求持续提升,即时配送将从传统外卖到家逐渐渗透至更多“微场景”,品类上从餐饮外卖、生鲜、日用快消向更广泛的服装鞋帽、3C数码、时尚美妆等全品类拓展。
Instant delivery service is rapidly popularized under the implementation of the new retail concept. It has become an inevitable trend of commercial development by opening up online and offline sales, establishing a short-distance logistics system, and solving the problem of intra-city distribution in traditional distribution services. According to the latest "2024 China Instant Delivery Market Development and Consumer Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the transaction volume of China's mobile e-commerce market has grown significantly between 2018 and 2023, starting from 15.7 trillion yuan. By 2023, it will reach 34.8 trillion yuan, with an average annual growth rate of about 21%.
Analysts from iiMedia Consulting believe that as consumers' demand for instant and time-saving continues to increase, instant delivery will gradually penetrate from traditional take-out home to more "micro-scenes", and the category will expand from catering take-out, fresh, daily fast consumer goods to a wider range of clothing, shoes and hats, 3C digital, fashion and beauty makeup and other categories.
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