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艾媒咨询|2021年中国泛娱乐行业体验共享专题报告
本报告研究涉及企业/品牌/案例:网易云音乐,即构,酷狗唱唱,TT语音,微光
受疫情影响,线下娱乐活动纷纷转向线上,推动泛娱乐线上规模增长,短视频、移动游戏、在线音乐等泛娱乐行业主要细分领域的用户渗透率都比较高,面对庞大的用户基础,泛乐行业为挖掘更大的用户价值在产品中注入社交属性,通过增强社交互动来提高用户粘性。基于泛娱乐场景的不断发展,以及云计算、RTC实时互动等技术的迭代,各大泛娱乐平台积极探索共享体验模式,目前已发展出包括一起唱、一起玩、一起看、一起听等模式。通过社交化发展泛娱乐行业,泛娱乐平台不断对共享服务以及功能进行升级,提高共享服务效果,并助力共享服务开拓海外市场。
Affected by the epidemic, offline entertainment activities have shifted to online, promoting the growth of online scale of Pan entertainment. The user penetration in the main segments of Pan entertainment industry such as short video, mobile games and online music is relatively high. In the face of a huge user base, pan music industry injects social attributes into its products in order to tap greater user value, Enhance user stickiness by enhancing social interaction. Based on the continuous development of Pan entertainment scenes and the iteration of cloud computing, RTC real-time interaction and other technologies, major pan entertainment platforms actively explore the sharing experience mode. At present, they have developed modes including singing, playing, watching and listening together. Through the development of Pan entertainment industry through socialization, the pan entertainment platform continuously upgrades shared services and functions, improves the effect of shared services, and helps shared services develop overseas markets. -
艾媒咨询|2021年上半年中国第三方手机输入法行业趋势研究报告
本报告研究涉及企业/品牌/案例:百度输入法,搜狗输入法,讯飞输入法
第三方输入法市场已形成百度、搜狗的双巨头格局。各大输入法平台以智能化、多元化、创新化的技术作为发展核心,研发更多创新型产品和功能,进一步满足用户需求,稳固自身的行业竞争地位。iiMedia Research(艾媒咨询)调研数据显示,当前用户的第三方输入法主要使用场景为社交场景,需要个性化、趣味化体验,同时用户对大段语音输入的要求更高。当前百度输入法的AI输入和语音输入表现良好,用户体验满意度最高,并且粘性最强。
The third-party input method market has formed a dual giant pattern of Baidu and Sogou. The major input method platforms take intelligent, diversified, and innovative technologies as their development core, and develop more innovative products and functions to further meet user needs and stabilize their own competitive position in the industry. Research data from iiMedia Research shows that the current user's third-party input method is mainly used in social scenarios, which requires a personalized and interesting experience. At the same time, users have higher requirements for large-scale voice input. The AI input and voice input of Baidu Input Method currently perform well, with the highest user experience satisfaction and the strongest stickiness. -
艾媒咨询|2021年广州市互联网新经济发展报告
本报告研究涉及企业/品牌/案例:荔枝,TT语音,艾可机器人,PadBot派宝机器人,蓝海机器人
2021年10月20日,“2021广州互联网+新经济峰会”将在广州四季酒店举行,以“发力数字新经济,引领高质量发展”为主题,搭建一个开放、合作、共享的平台,力邀百位政府领导、高校学者、数字经济领域企业代表等嘉宾,聚一堂而谋发展。
艾媒咨询CEO兼首席分析师张毅受邀出席本次大会,并将在现场发布《2021年广州互联网新经济发展报告》。该报告利用艾媒大数据决策和智能分析系统的数据挖掘结果,洞察广州互联网行业发展现状,并从数字文娱、数字创意、新科技经济三大领域做了详细的分析解读,共同展望未来互联网新经济发展趋势。
On October 20, 2021, the "2021 Guangzhou Internet + New Economy Summit" will be held at Four Seasons Hotel Guangzhou. With the theme of "Strengthening the Digital New Economy, Leading High-quality Development", it will build an open, cooperative, and shared platform. Invite hundreds of government leaders, university scholars, and business representatives in the digital economy field to gather for development.
Zhang Yi, CEO and chief analyst of iiMedia Consulting, was invited to attend this conference and will release the "2021 Guangzhou Internet New Economic Development Report" on the spot. The report uses the data mining results of iiMedia’s big data decision-making and intelligent analysis system to gain insights into the development status of the Internet industry in Guangzhou, and makes detailed analysis and interpretation from the three major areas of digital entertainment, digital creativity, and new technology and economy, and jointly looks forward to the future of the Internet Economic development trends. -
艾媒报告 |2019-2021中国城市商业综合体运行大数据与商业决策分析报告
本报告研究涉及企业/品牌/案例:香港九龙仓集团,香港太古地产,银泰置地,大悦城,印力集团,万科,TRIWATER,融创,龙湖,凯德集团,DIAMOND TWO PTE 有限公司,红星地产,华润置地,恒隆地产,新鸿基,嘉里建设,中国金茂,富力地产,保利集团,招商蛇口,绿地集团,中海地产,新城控股,中国国贸,宝龙地产,世茂集团,金融街,瑞安房地产,SOHO中国,茂业国际,华侨城,上实城开,丰树集团,新世界中国,合生创展,长实地产,金隅股份,雅居乐,恒基兆业,中国奥园,中国恒大,洛克菲勒家族,巴克莱投资银行、通用电气、NBC新闻网总部、时代华纳,美联社,任天堂,星巴克,希尔顿,罗斯福酒店,美国捷得,KPF,粤海喜来登酒店
商业综合体兼具推动购物中西等线下实体经济消费、文娱产业和商业地产发展等多重作用。iiMedia Research(艾媒咨询)数据显示,2018年开业购物中心业态占比以文体娱乐类最高,达38%,其次为餐饮30%。值得关注的是,与宠物经济、儿童经济等关联度高的体验业态持续增长,如室内动物园、室内运动馆、小剧场、黑科技体验馆、围棋馆等不断出现。另一方面,2019年住宅房产的紧缩政策,驱动地产企业向商业地产转向。iiMedia Research (艾媒咨询)数据显示,中国主要一线城市以北京上海为首,拥有超过100家购物中心,且核心商圈租金超过2000元,伴随着城市收缩等供求关系进一步失衡,地产企业及时调整应对策略,部分企业更关注三四线城市发展。
The commercial complex has multiple functions of promoting the real economic consumption, cultural and entertainment industry and commercial real estate development under the shopping line between China and the West. According to iiMedia Research (AI Media Consulting), the largest proportion of shopping centers opened in 2018 is sports and entertainment, with 38%, followed by catering, with 30%. It is worth paying attention to that experience formats with high correlation with pet economy and children's economy continue to grow, such as indoor zoo, indoor sports hall, small theater, black technology experience hall, go hall, etc. On the other hand, the tightening policy for residential real estate in 2019 will drive real estate enterprises to turn to commercial real estate. IiMedia Research (AI Media Consulting) data show that China's major first-tier cities, led by Beijing and Shanghai, have more than 100 shopping centers, and the rent in the core business circle exceeds 2,000 yuan. With the supply-demand relationship further unbalanced such as urban contraction, real estate enterprises have adjusted their coping strategies in a timely manner, and some enterprises pay more attention to the development of third-and fourth-tier cities. -
艾媒报告|2017-2018中国在线直播行业研究报告
本报告研究涉及企业/品牌包括:微吼直播、云视互动、目睹直播、想播就播、云犀直播、算云直播、创视界、咪咕直播、花椒、映客、一直播、YY直播、KK直播、秀色秀场、六间房、棒直播、淘宝、京东、企鹅体育、章鱼直播、视吧直播、知牛直播、全民直播、战旗直播、虎牙直播、熊猫直播、龙珠直播、斗鱼直播、陌陌、NOW直播、酷学直播、荔枝微课
iiMedia Research(艾媒咨询)数据显示,2017年中国在线直播用户规模达到3.98亿,预计2019年用户规模将突破5亿;相比2016年,2017年直播行业用户规模增速明显放缓,增长率为28.4%。艾媒咨询分析师认为,在政策监督,社会需求理性化的大环境下,在线直播行业趋向稳定健康发展,增速逐步放缓。直播的工具化特征逐渐显现,未来直播将嵌入民众生活各个方面,用户规模持续稳定扩大。
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