银发经济或成下一个风口(共8份)
银发经济或成下一个风口
-
艾媒咨询|2020年中国乡村旅游发展现状及旅游用户分析报告
本报告研究涉及省份/地区/案例:黑龙江海林,北京平谷,陕西柞水,浙江临安,湖南韶山,广东阳江,云南丽江。
中国的乡村旅游体系已经逐步完善。随着疫情对生产生活秩序影响的逐步减弱,城乡居民被抑制的需求将持续释放,乡村旅游再度兴起。数据显示,2020年1-8月,中国休闲农业与乡村旅游接待人数达12.07亿人,休闲农业与乡村旅游收入达到5925亿元。
China's rural tourism system has been gradually improved. As the impact of the epidemic on the order of production and life gradually weakens, the suppressed demand of urban and rural residents will continue to be released, and rural tourism will rise again. Statistics show that from January to August 2020, the number of people receiving leisure agriculture and rural tourism in China will reach 1.207 billion, and income from leisure agriculture and rural tourism will reach 592.5 billion yuan. -
艾媒咨询|2021全球茶叶产业运行大数据与中国茶业创新发展趋势研究报告
本报告研究涉及企业/品牌/案例:大益茶,澜沧古茶,天福茗茶,小罐茶
在疫情流行的背景下,中国茶园面积与茶叶产量仍保持微小增长,茶叶市场结构优化。2020年中国茶园种植面积为4747.7万亩,同比增加3.3%,增速有所放缓;中国茶叶产量达298.6万吨,同比增长6.9%,其中绿茶产量184.3万吨,占比超过6成,产量稳定。但在疫情影响下,2020年中国茶叶外销预冷,茶叶出口总量为34.9万吨,同比下降4.9%。而茶叶内销依然强劲,内销总量为220.16万吨,同比增长8.69%,成为拉动中国茶业经济增长的主动力源。
Under the background of epidemic situation, China's tea garden area and tea production still maintain a small growth, and the tea market structure is optimized. In 2020, China's tea plantation area will be 47.477 million mu, with a year-on-year increase of 3.3%, and the growth rate will slow down; China's tea production reached 2.986 million tons, an increase of 6.9% over the same period last year. Among them, the output of green tea was 1.843 million tons, accounting for more than 60% of the total. Export However, the domestic sales of tea are still strong, with a total domestic sales of 2.216 million tons, an increase of 8.69% over the same period of last year, which has become the driving force of China's tea industry's economic growth. -
艾媒报告|2018-2020全球茶叶产业运行大数据与中国茶业创新发展趋势研究报告
本报告研究涉及企业/品牌/案例:大益茶,小罐茶,雨林,艺福堂,宫明,八马,天福茗茶,元正正山堂,张一元旗舰店,卢正浩旗舰店,谢裕大,松萝茶业,美灵宝,茗皇天然,茶乾坤,龙升茶业,恒福股份,丽宫食品,抱儿钟秀,武夷星茶叶,华莱生物科技,勐海陈升茶业,京东
中国茶叶需求量逐渐增大,消费者对茶叶品质要求逐渐提高。iiMedia Research(艾媒咨询)数据显示,2018年中国茶叶市场规模达到2157.36亿元,增长率达到10.7%,其中2018年绿茶产量达到172.2万吨,绿茶销量占比63.1%。部分省份将茶叶种植作为扶贫产业之一,进一步推动了茶叶行业的发展。同时,近年来茶叶的品牌意识开始增强,兴起如大益茶、小罐茶等茶叶国货品牌。然而,总体而言,中国的茶叶行业理念仍然相对落后,“茶二代”及新一代的茶叶经营者推动茶叶市场在向集约化、品牌经济、电商经济等方向发展,有望开辟全新的茶叶市场格局。
China's demand for tea is gradually increasing, and consumers' demand for tea quality is gradually increasing. IiMedia Research (AI Media Consulting) data show that the size of China's tea market in 2018 reached 215.736 billion yuan, a growth rate of 10.7%, of which the output of green tea in 2018 reached 1.722 million tons, accounting for 63.1% of green tea sales. Some provinces regard tea planting as one of the poverty alleviation industries, further promoting the development of the tea industry. At the same time, the brand awareness of tea has begun to increase in recent years, with the rise of domestic brands of tea such as Dayi tea and small cans of tea. However, on the whole, the concept of China's tea industry is still relatively backward. The “second generation of tea“ and the new generation of tea operators are pushing the tea market to develop in the direction of intensification, brand economy, e-commerce economy and so on, and are expected to open up a new pattern of tea market. -
艾媒研报|2019H1小罐茶运行状况与行业趋势研究报告
本报告研究涉及企业/品牌/案例:小罐茶,湖南省茶业集团,天福控股,张一元茶叶,湘丰茶业,华茗园茶业
中国是茶叶的生产与消费大国,近年来中国茶叶的产量及内、外销量均保持稳定的增长。2018年,中国茶叶国内销售额为2661.0亿元,同比增长13.0%;中国茶叶出囗总金额达到17.8亿美元,同比增长10.1%。虽然中国茶叶市场规模巨大,但生产企业呈现数量多、体量小、产品质量参差不齐的情形,缺乏真正的龙头品牌。在技术发展以及消费升级的推动下,茶企的生产向规模化、产业化、机械化、品牌化的方向发展。小罐茶瞄准中国茶叶市场有品类无品牌的特点,从高端礼品市场切入,围绕茶叶品质无标准、价格不透明、品牌辨识度低等消费痛点,推出了相对标准化的产品,并通过制茶大师背书、时尚美观的设计、大量的广告宣传来提升品牌知名度,迅速收获了市场的肯定,茶叶销售额快速增长。
China is a big country in tea production and consumption. In recent years, China's tea production and domestic and foreign sales have maintained steady growth. In 2018, China's domestic tea sales were 266.1 billion yuan, up 13.0% year-on-year; China's total tea exports amounted to 1.78 billion US dollars, up 10.1% year-on-year. Although China's tea market is huge, the production enterprises present a situation of large quantity, small volume, uneven product quality, and lack of real leading brands. Driven by the development of technology and the upgrading of consumption, the production of tea enterprises is developing in the direction of scale, industrialization, mechanization and branding. Aiming at the characteristics of non-brand tea market in China, Xiao Guan Tea cuts into the high-end gift market. In view of the pain points of consumption such as non-standard tea quality, opaque price and low brand identification, Xiao Guan Tea has introduced relatively standardized products, and through endorsement by tea-making masters, fashionable and beautiful design, a large number of advertising to enhance brand awareness. It quickly reaped market recognition and tea sales grew rapidly. -
艾媒报告 |2019中国全域旅游产业大数据及标杆案例调查报告
本报告研究涉及企业/品牌/案例:携程,同程旅游,途牛,日光山谷,古北水镇,宋城集团,马蜂窝,众信旅游,去哪儿旅行,艺龙旅行,乐嘉体育,实宝来,四海一品,熊猫酒店,新派餐饮,天景稻香饮食,南岗喜宴,雅歌餐厅,滋粥楼,科尔海热,中青旅, TripAdvisor猫途鹰,百度旅游,驴妈妈旅游
2019年,政府工作报告提出“发展全域旅游,壮大旅游产业”。国家与地方政策、良好的经济环境、社会观念和社会结构的改变以及技术共同推动全域旅游的发展。2018年,中国国内旅游人数55.4亿人次,入境旅游人数1.4亿人次,中国公民出境旅游人数1.5亿人次,保持增长态势。在与全域旅游结合的典型旅游产业中,冰雪旅游、乡村旅游、海岛旅游、亲子旅游、工业旅游等具有较大的投资前景。2017-2018冰雪季,中国冰雪旅游人数达到2.0亿人次;2018中国休闲农业和乡村旅游接待人次达30.0亿人次。2019年,旅游产品逐渐从线下市场转移至线上市场。iiMedia Research(艾媒咨询)数据显示,2018年中国在线旅游市用户规模达3.6亿人,预计2019年在线旅游用户规模达3.9亿人。旅游产品逐渐从线下到线上转移。
In 2019, the government work report proposed “developing global tourism and expanding the tourism industry.“ National and local policies, a sound economic environment, changes in social attitudes and social structures, and technology work together to promote the development of global tourism. In 2018, the number of domestic tourists in China was 5.54 billion, the number of inbound tourists was 140 million, and the number of outbound tourists from Chinese citizens was 150 million, maintaining a growth trend. Among the typical tourism industries combined with global tourism, ice and snow tourism, rural tourism, island tourism, parent-child tourism, industrial tourism, etc. have great investment prospects. In the 2017-2018 snow and ice season, the number of ice and snow tourists in China reached 200 million; 2018 China's leisure agriculture and rural tourism reception reached 3 billion. In 2019, tourism products gradually shifted from offline markets to online markets. According to iiMedia Research, the number of online travel users in China reached 360 million in 2018. It is estimated that the number of online travel users will reach 390 million in 2019. Tourism products are gradually shifting from offline to online. -
艾媒报告 |2019中国茶行业市场大数据及标杆商业模式研究报告
本报告研究涉及企业/品牌/案例:小罐茶,大益茶,艺福堂,小马茶业,喜茶,二奈雪の茶,益禾堂,19tea,一芳台湾水果茶,鹿角巷the Ally,一点点,一些柠檬一些茶,四云奶盖贡茶,Taning挞柠•匠心柠檬茶,答案茶,丧茶,快乐柠檬,茶の井,CoCo都可,大卡司,吴裕泰茶业,黄山王光熙松萝茶业股份公司,天府(開曼)控股有限公司,四川省峨眉山竹叶青茶业有限公司,武夷星茶业有限公司,勐海陈升茶业有限公司,咸阳泾渭茯茶有限公司,湖南华莱生物科技有限公司
2019年,中国茶叶产量产值不断上涨,出口量出口额不断增加,内销量与内销额也不断提高,茶行业未来发展前景具有巨大的潜力。中国茶行业已形成全产业链,同时形成了具有规模的线上茶叶市场,截至2019年,中国茶叶线上市场规模达到235.0亿元。中国茶叶经典品牌小罐茶,整合上游茶园资源,并重视技术革新,建立智能化工厂,形成大规模的茶园和生产加工厂,于2019年收获了4.0亿元人民币的融资资本。另外,中国茶叶后市场兴起,带动了年轻一代消费者对茶叶的消费的热情,如新式茶饮品牌喜茶,用创新的产品设计、良好的定价策略以及精准的市场定位,成功开拓出新式茶饮的市场,收获4.0亿元的融资,完成布局31个地区。
In 2019, the output value of China's tea production continued to rise, the export volume of exports continued to increase, and the volume of domestic sales and domestic sales continued to increase. The future development prospects of the tea industry have great potential. The Chinese tea industry has formed a full industrial chain, and at the same time formed a large-scale online tea market. By 2019, the Chinese tea online market reached 23.5 billion yuan. China's tea classic brand XIAO GUAN TEA, integrated upstream tea garden resources, and attached importance to technological innovation, the establishment of intelligent factories, the formation of large-scale tea gardens and production processing plants, harvested 400 million yuan of financing capital in 2019. In addition, the rise of the Chinese tea market has spurred the enthusiasm of the younger generation of consumers for tea consumption, such as the new tea HEYTEA, with innovative product design, good pricing strategy and precise market positioning, successfully developed new tea. The market for drinking, harvesting 400 million yuan of financing, completed the layout of 31 regions. -
艾媒报告 |2019中国县级融媒体中心建设研究与分析报告
本报告研究涉及企业/品牌包括:人民日报、人民网、长兴传媒集团、广电网络、央视新闻网、北京延庆区融媒体中心、太仓日报、甘肃省玉门市广播电视台、浙江省宁波余姚日报社、浙江省宁波余姚广播电视台、江苏省徐州市邳州广播电视台、河南省周口市项城广播电视台、中央广播电视总局、郑州报业集团、大河网、湖南日报社浏阳融媒体中心、陕西富县党委政府集中宣传平台、福建省永泰县融媒体中心、重庆报业集团、北京市昌平区融媒体中心
2018年8月,习总书记发表讲话强调“要扎实抓好县级融媒体中心建设”,即将媒体与政务、服务等业务相结合,形成包括媒体服务、党建服务、政务服务、公共服务和增值服务在内的五大服务。为推动中国县级融媒体中心建设发展,2019年中央补助地方公共文化体系建设专项资金预算数达147.1亿元,比2018年增长14.0%。目前中国县级融媒体中心已形成包括合作共建、独立自建和平台共享在内的三种主要模式,县级融媒体建设发展态势良好。中央广播电视总台上线全国县级融媒体智慧平台,北京、吉林等各地区探索出属于自身的发展模式,长兴传媒集团进行市场化创新发展。iiMedia Research(艾媒咨询)监测发现,2019年县级融媒体言值指数达64.8,网民看好其发展建设,湖南、浙江地区最关注县级融媒体发展情况。但须注意,县级融媒体快速发展的同时仍存在运营乏力、内容生产缺乏原创和人才缺乏等问题。
In August 2018, president Xi Jinping emphasized that “we must do a good job in the construction of county-level media center”, that is, media, government, service and other businesses will be combined to form media services, party building services, government services, public services and value-added services. In order to promote the development of China's county-level integrated media center, the budget for the special fund for the construction of the local public cultural system in the central government reached 14.71 billion yuan in 2019, an increase of 14.0% over 2018. At present, China's county-level fusion media center has formed three main modes including cooperation and co-construction, independent self-construction and platform sharing. The development of county-level integrated media is in good shape. The Central Radio and Television General Station launched the national county-level integrated media wisdom platform, and Beijing, Jilin and other regions explored their own development model. Changxing Media Group carried out market-oriented innovation and development. iiMedia Research monitoring found that in 2019, the county-level integration media index reached 64.8, netizens are optimistic about its development and construction, Hunan and Zhejiang regions are most concerned about the development of county-level media. However, it should be noted that at the same time as the rapid development of county-level media, there are still problems such as lack of operation, lack of originality in content production and lack of talents. -
艾媒报告 |2019年中国电子烟产业研究与商业投资决策分析报告
本报告研究涉及企业/品牌包括:PMI、雷诺烟草、AItriaGroup、英美烟草、帝国烟草、SMOK、IQOS、云南中烟、四川中烟宽窄、广东中烟、湖北中烟、湖南中烟、贵州中烟、山东中烟、爱卓依、RELX悦刻、Gippro龙舞、意博电子、Iv艾威、MOTI魔笛、益爽、蓝白电子烟、精盐科技、智胜致能、Laan山岚科技、艾维普思、五轮电子
iiMedia Research(艾媒咨询)数据显示,2017年,电子烟成为卷烟、烟丝、雪茄之后销售额第四的烟草品类,吸引PMI、雷诺烟草等巨头布局电子烟产业。在中国市场方面,iiMedia Research(艾媒咨询)数据显示,2017年中国烟草消费量占全球44%,而电子烟消费规模仅占全球的5%但消费规模已达40.1亿元,这一巨大的利润市场吸引了中国传统烟草企业、互联网企业、新媒体KOL等共同开拓电子烟市场。截至2019年3月,中国电子烟用户呈现年轻化、男性化趋势,他们更关注电子烟的口感(67.4%)、青睐充电型电子烟(54.4%)、偏好国产电子烟(59.6%)。但是,传统烟草的高额利税、市场监管逐渐趋严、网民对电子烟的整体负面认知可能在一定时期内阻碍电子烟的发展。
According to data from iiMedia Research, in 2017, e-cigarettes became the fourth-largest tobacco category after cigarettes, shredded tobacco and cigars, attracting giants such as PMI and Renault Tobacco to lay out the e-cigarette industry. In the Chinese market, iiMedia Research (Ai Media Consulting) data show that in 2017 China's tobacco consumption accounted for 44% of the world, while e-cigarette consumption only accounted for 5% of the world's consumption but the consumption scale has reached 4.01 billion yuan, a huge The profit market has attracted Chinese traditional tobacco companies, Internet companies, and new media KOL to jointly develop the e-cigarette market. As of March 2019, Chinese e-cigarette users showed a trend of younger and more masculine. They paid more attention to the taste of e-cigarettes (67.4%), favored charging e-cigarettes (54.4%), and preferred domestic e-cigarettes (59.6%). However, the high profits and taxes of traditional tobacco, market regulation gradually become stricter, and the overall negative perception of e-cigarettes by netizens may hinder the development of e-cigarettes in a certain period of time. -
艾媒报告 |2019年中国柔性显示产业研究与商业投资决策分析报告
本报告研究涉及企业/品牌包括:三星、iPhone、华为、小米、OPPO、京东方、深天马A、TCL集团、微信诺、华星光电、信利国际、和辉光电、柔宇科技、中能源、湖南群显、联得装备、同兴达、志云股份、国风塑业、新纶科技、时代新材、鼎龙股份、激智科技、晶华新材、万润股份、强力新材、东旭光电、莱宝高科、长信科技、ST康得新、中颖电子、士兰微、凯盛科技、康达新材、西部材料、传艺科技、金明精机、光莆股份、样子想你才、神宇股份、海顺新材、茂硕电源
政策支持和技术进步共同推动中国柔性显示产业快速发展。iiMedia Research(艾媒咨询)监测发现,2018年中国柔性显示游产业链各个环节相关企业营收均超亿元,相关上市公司中京东方A(000725.SZ)的网络关注度最高,隆华科技(300263.SZ)的网络口碑最好。但由于技术门槛高等相关因素影响,中国柔性显示产业上游发展基础薄弱,产业存在发展不成熟、技术欠缺和市场份额不足等问题。
The scale of China's bio-pharmaceutical industry continues to grow, and the proportion of bio-pharmaceutical output in the pharmaceutical industry continues to rise. In 2017, the total output value of the bio-pharmaceutical industry in China's park was about 1.5 trillion yuan. At present, China's biomedical industry has formed three major clusters, including the Bohai Rim region, the Yangtze River Delta region and the Pearl River Delta region, and the industrial agglomeration effect is outstanding. China's bio-pharmaceutical industry is in a stage of rapid development. In 2018, many head-to-head listed companies in biomedical related fields such as monoclonal antibodies, blood products and vaccines all exceeded 100 million yuan, achieving year-on-year growth. According to iiMedia Research, netizens in Shanghai are most concerned about the biomedical industry, and 40.9% of netizens surveyed support the application of transgenic technology in the pharmaceutical field. Among the heads of monoclonal antibodies, blood products and vaccines, Fuhong Hanlin as well as Weiguang Bio and Lidmanthe has the best online reputation,iiMedia Consulting analysts believe that in the future, the combination of artificial intelligence with new drug research and the fierce competition among head enterprises is an important trend in the development of China's biomedical industry.
- 1
- 2
- 3
没找到想要的报告?
扫码添加客服参与预约/定制,第一时间获取行业推荐报告!
智库热榜
艾媒咨询|2024-2025年中国银发经济投资前景分析报告
艾媒咨询|2024-2025年中国烘焙食品行业现状及趋势研究报告
艾媒咨询 | 2023-2024年中国休闲食品产业现状及消费行为数据研究报告
艾媒咨询|2024-2025年全球及中国新能源汽车行业消费趋势监测与案例研究报告
艾媒咨询 | 2023-2024年中国全域旅游产业运行数据及发展趋势研究报告
艾媒咨询 | 2024年中国家用美容仪行业消费者洞察研究报告
艾媒咨询|赵一鸣零食店消费行为洞察及行业趋势报告(2024)
艾媒咨询|2024年中国月饼行业创新发展研究报告
艾媒咨询 | 2024年中国数字中台市场研究报告
艾媒咨询|2023-2024年全球及中国跨境电商运营数据及典型企业分析研究报告
艾媒咨询|2024年中国家清产品消费趋势洞察报告