电商行业报告合集(共29份)
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艾媒咨询|2024年中国品牌电商服务商行业研究报告
“一带一路”背景下,跨境电商是外贸企业拓展国际市场的关键途径,越来越多的企业纷纷加入其中,品牌出海呈现出蓬勃的发展态势,品牌电商服务市场迎来增长机会。在AIGC新纪元下,不断助力“电商+”新模式诞生,推动品牌电商服务商行业新增长点的出现。目前电商市场服务需求不断增长,随着服务商数智化能力的构建及全链式服务体系的完善,品牌电商服务市场规模将进一步扩大。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国品牌电商服务商行业研究报告》数据显示,2023年中国品牌电商服务行业市场规模为4077.1亿元,同比增长11.3%,预计2028年将达5862.3亿元。电商行业逐渐向去中心化、数字化转型,品牌方对电商精细化运营要求不断提高。
Under the background of "Belt and Road", cross-border e-commerce is a key way for foreign trade enterprises to expand their international markets, and more and more enterprises are joining in, and branding overseas has shown a vigorous development trend, and branded e-commerce service market has ushered in growth opportunities. Under the new era of AIGC, it will continue to help the birth of "e-commerce +" new model, and promote the emergence of new growth points in the branded e-commerce service provider industry. Currently, the demand for e-commerce market services is growing, and with the construction of service providers' digital intelligence capabilities and the improvement of the whole chain service system, the market scale of branded e-commerce services will be further expanded. According to the latest Research Report 2024 China brand e-commerce service provider industry research report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the market scale of China's branded e-commerce services industry will reach 407.71 billion yuan in 2023, with a year-on-year growth of 11.3%, and it is expected that it will reach 586.23 billion yuan in 2028. reach 586.23 billion yuan. The e-commerce industry is gradually transforming to decentralisation and digitisation, and brands are increasing their requirements for refined e-commerce operations. -
艾媒舆情|游戏直播版权争议舆情监测报告
本报告研究涉及企业/品牌/案例:中国新闻出版广电网,搜狐新闻,凤凰网,网易,华多公司,梦幻西游,火猫TV,斗鱼,腾讯,西瓜视频,触手,英雄联盟
iiMedia Research(艾媒咨询)数据显示,2018年中国在线直播用户规模达4.56亿人,增长率为14.6%,2019年在线直播用户规模达到5.01亿人,增长速度放缓。艾媒咨询分析师认为,行业降温,在线直播市场发展回归理性,对平台的内容生产、主播培育和吸流能力提出了更高要求。
According to data from iiMedia Research, the number of online live broadcast users in China reached 456 million in 2018, a growth rate of 14.6%, and the number of online live broadcast users in 2019 reached 501 million, a slowdown in growth. Ai Media Consulting analysts believe that the industry has cooled down and the development of the online live broadcast market has returned to rationality, placing higher requirements on the platform's content production, anchor cultivation and absorption capabilities.
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