电商行业报告合集(共29份)
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艾媒咨询|2024-2025年中国无糖饮料行业研究及消费者洞察报告
随着国民消费观念和消费方式不断升级,追求健康生活方式已是大势所趋。无糖化、低糖化渐成全球健康饮食新标准,无糖饮料行业得到快速发展。2023年中国无糖饮料市场规模已达401.6亿元,预计2028年有望达815.6亿元。产业链分布上,上游的茶叶、咖啡豆等原料需求激增,消费旺盛。中游市场上头部企业竞争优势突出。下游渠道上,即时零售业态风起,成为无糖饮料品牌商的新增长渠道。健康属性成为无糖饮料受消费者青睐的主要原因,全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国无糖饮料行业研究及消费者洞察报告》数据显示,45.5%的消费者在购买无糖饮料时注重其健康、减脂效果。目前,线上商超、电商平台为无糖饮料主要购买渠道,即时零售成全渠道发展新增量。未来,无糖饮料市场将朝着“大健康化”的消费方向发展。相关品牌应建立自身技术壁垒,突出产品的差异化和功能化优势,从而满足消费者日趋多元的需求。
As the national consumption concept and methods continue to upgrade, the pursuit of a healthy lifestyle has become an irresistible trend. Sugar-free and low-sugar diets are gradually becoming the new global standard for healthy eating, and the sugar-free beverage industry is developing rapidly. In 2023, the market size of sugar-free beverages in China has reached 40.16 billion yuan, and it is expected to reach 81.56 billion yuan by 2028. In terms of industry chain distribution, the demand for raw materials such as tea leaves and coffee beans in the upstream has surged, and consumption is vigorous. In the midstream market, leading companies have a prominent competitive advantage. In the downstream channels, instant retail formats are emerging, becoming a new growth channel for sugar-free beverage brands. Health attributes have become the main reason for sugar-free beverages to be favored by consumers. The latest "2024-2025 China Sugar-Free Beverage Industry Research and Consumer Insight Report" released by iiMedia Research, a third-party data mining and analysis institution of the global new economic industry, shows that 45.5% of consumers pay attention to the health and fat reduction effects when purchasing sugar-free beverages. At present, online supermarkets and e-commerce platforms are the main channels for purchasing sugar-free beverages, and instant retail has become an additional volume for the development of all channels. In the future, the sugar-free beverage market will develop towards the direction of "big health" consumption. Relevant brands should establish their own technical barriers, highlight the differentiation and functional advantages of products, so as to meet the increasingly diverse needs of consumers. -
艾媒咨询|2024年中国春季节令糕点及粽子消费趋势分析报告
2月26日,艾媒咨询分析师受邀出席由中焙糖协和Bakery China主办的【焙烤新国潮×礼好端午】春季节令糕点产业发展论坛,并在活动现场发布了《2024年中国春季节令糕点及粽子消费趋势分析报告》。随着节日庆祝常态化,中国消费者对于礼物消费的态度和观念逐渐改变,更加重视日常生活中情感实质的传达,礼物消费正从集中走向分散。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国春季节令糕点及粽子消费趋势分析报告》数据显示,2023年中国礼物经济产业市场规模为12998亿元,同比增长6.0%,预计2027年将突破16000亿元。随着年轻人对传统文化的重视和消费能力的提高,中式糕点凭借“颜值”“仪式感”等因素,逐渐成为了春节、中秋节等庆典期间的消费热点,51.5%的消费者表示购买中式糕点的目的是送礼。未来,随着国潮点心热度的攀升,中式糕点的消费将趋于日常化、社交化。
On February 26, Imedia Consulting analysts were invited to attend the Spring Festival Pastry Industry Development Forum hosted by the China Pei Sugar Association and Bakery China, and released the "Analysis Report on the Consumption Trend of Chinese Spring Festival Pastry and Zongzi in 2024" at the event. With the normalization of festival celebrations, Chinese consumers have gradually changed their attitude and concept of gift consumption, paying more attention to the communication of emotional substance in daily life, and gift consumption is moving from centralized to decentralized. According to the latest "Analysis Report on the Consumption Trend of Chinese Spring Pastry and Zongzi in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's gift economy industry in 2023 will reach 1,299.8 billion yuan, an increase of 6.0%. It is expected to exceed 1.6 trillion yuan by 2027. With young people's emphasis on traditional culture and the improvement of consumption power, Chinese pastry has gradually become a hot consumption spot during the Spring Festival, Mid-Autumn Festival and other celebrations by virtue of factors such as "appearance level" and "ritual sense". 51.5% of consumers said that the purpose of buying Chinese pastry is to give gifts. In the future, with the rise of the popularity of national tide dim sum, the consumption of Chinese pastries will tend to be daily and social. -
艾媒咨询|2023-2024年中国零售行业发展趋势报告
调研数据显示,2012-2023年中国仓储会员超市行业市场规模始终保持在200亿元以上,2023年同比增长8.7%;2022年中国便利店行业市场规模达4237亿元,同比增长10.5%;2023年中国零食集合店市场规模为809亿元,截至2023年10月,中国零食集合店门店数量已经突破2.2万家。
艾媒咨询分析师认为,随着社会物质生活愈发丰富,消费者购物的关注点不再局限于产品的品质,逐渐对个性化的产品和服务展现出越来越多的需求。
Research data shows that the market size of China's warehousing member supermarket industry has remained above 20 billion yuan from 2012 to 2023, with a year-on-year growth of 8.7%. In 2022, the market size of China's convenience store industry reached 423.7 billion yuan, with a year-on-year growth of 10.5%; The market size of China's snack collection stores in 2023 was 80.9 billion yuan. As of October 2023, the number of snack collection store stores in China has exceeded 22000.
iiMedia Research analysts believe that With the increasing richness of material life in society, consumers are no longer limited to the quality of their products when shopping, but gradually show an increasing demand for personalized products and services. -
艾媒咨询 | 2023-2024中国饰品产业发展状况与消费者行为变化监测调查报告
随着居民消费水平的提高,消费整体呈现恢复向好态势,饰品行业供需两端双向回暖。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2023-2024年中国饰品产业发展状况与消费者行为变化监测调查报告》数据显示,2023年中国社会消费品零售总额累计值为47.2万亿元,同比增长7.2%。其中金银珠宝类商品零售累计值增长至3310亿元,增长率为9.8%。 在宏观经济环境和消费需求的共同影响下,我国饰品行业消费市场将继续扩大。当前,居民消费正处于持续升级阶段,国内消费市场呈现出“品质消费需求旺盛”的特点,实用性、美观性、实惠性已成为消费者购买饰品时的主要考量因素。此外,饰品行业的消费群体愈发年轻,90后乃至千禧一代已逐渐成为黄金珠宝饰品的主力消费群体,这将推动饰品行业在产品设计和营销模式方面进行升级与革新。截至2023年,众多时尚珠宝品牌纷纷推出与热门动漫游戏联名的产品,以个性潮流的设计与年轻消费者实现情感共鸣。未来,将会有更多的珠宝品牌通过联名的方式为品牌赋予更多可能性。
With the improvement of residents' consumption level, consumption as a whole has shown a positive trend of recovery, and the supply and demand of the jewelry industry have picked up in both directions.According to the latest "2023-2024 China Jewelry Industry Development Status and Consumer Behavior Change Monitoring Survey Report" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, in 2023, the cumulative value of China's total retail sales of consumer goods will be 47.2 trillion yuan, a year-on-year increase of 7.2%. Among them, the cumulative retail value of gold, silver and jewelry increased to 331 billion yuan, with a growth rate of 9.8%.Under the combined influence of the macroeconomic environment and consumer demand, the consumer market of China's jewelry industry will continue to expand. At present, residents' consumption is in the stage of continuous upgrading, the domestic consumer market presents the characteristics of "strong demand for quality consumption", practicality, aesthetics, and affordability have become the main considerations for consumers when buying jewelry. At the same time, the consumer group of the jewelry industry is getting younger and younger, and the post-90s generation and even millennials have gradually become the main consumer group of gold jewelry, which will promote the upgrading and innovation of the jewelry industry in terms of product design and marketing model. As of 2023, many fashion jewelry brands have launched co-branded products with popular anime and games, and achieved emotional resonance with young consumers with personalized and trendy designs. In the future, there will be more jewelry brands that will give more possibilities to the brand through co-branding. -
艾媒咨询|2024-2025年中国鲜花电商市场分析报告
中国鲜花电商市场在数字化经济快速发展的浪潮中迅速成长,成为消费升级和个性化需求的新兴领域。随着互联网技术的不断进步和物流配送体系的完善,鲜花电商行业已经形成了一套成熟的运营模式,成为人们日常生活中传递情感、表达心意的重要方式。在市场竞争日益加剧的背景下,中国鲜花电商行业不仅满足了国内消费者多样化的需求,也逐渐将业务拓展至海外市场,成为全球鲜花消费的新趋势。通过创新的营销策略和优质的客户服务,部分国内鲜花电商企业已经成功地将中国鲜花电商的产品和服务推向国际市场,成为全球鲜花电商领域不可忽视的力量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国鲜花电商市场分析报告》数据显示,2023年中国鲜花电商市场规模为1279.1亿元,预计2025年中国鲜花电商市场规模将达1644.1亿元。
艾媒咨询分析师认为,在全球化的背景下,中国鲜花电商企业通过挖掘和传递具有中国特色的文化元素和价值观念,可以更好地与海外消费者建立情感联系,提升品牌影响力。
China's flower e-commerce market has grown rapidly in the wave of rapid development of the digital economy, becoming an emerging field of consumption upgrading and personalized demand. With the continuous progress of Internet technology and the improvement of logistics distribution system, the flower e-commerce industry has formed a set of mature operation model, which has become an important way to convey emotions and express thoughts in People's Daily life. In the context of increasing market competition, China's flower e-commerce industry not only meets the diversified needs of domestic consumers, but also gradually expands its business to overseas markets, becoming a new trend in global flower consumption. Through innovative marketing strategies and high-quality customer service, some domestic flower e-commerce enterprises have successfully promoted the products and services of China's flower e-commerce to the international market, becoming a force that cannot be ignored in the field of global flower e-commerce. According to the latest "2024-2025 China Flower E-commerce Market Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's flower e-commerce in 2023 will be 127.91 billion yuan. It is expected that the size of China's flower e-commerce market will reach 164.41 billion yuan in 2025.
Analysts from IMedia Consulting believe that in the context of globalization, Chinese flower e-commerce enterprises can better establish emotional connections with overseas consumers and enhance brand influence by mining and transmitting cultural elements and values with Chinese characteristics. -
艾媒咨询|2024-2025年中国烘焙食品行业现状及趋势研究报告
随着人均消费水平的提升和餐饮消费结构的调整,中国烘焙食品市场呈现增长态势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国烘焙食品行业现状及趋势研究报告》数据显示,2023年中国烘焙食品零售市场规模达5614.2亿元,同比增长9.2%,预计2029年可达到8595.6亿元。艾媒咨询分析师认为,中国烘焙食品行业细分市场潜力巨大,随着自媒体的不断发展,各类网红探店、KOL推荐等促使中式糕点、新中式糕点成为新热点,发展势头强劲。未来,随着烘焙食品行业的技术进步,如自动化生产设备应用和冷链技术发展,将进一步提升烘焙食品生产效率和产品质量。
With the improvement of per capita consumption level and the adjustment of catering consumption structure, China's baked goods market shows a growth trend. According to the latest "Research Report on the Current Situation and Trend of Chinese Baked Goods Industry from 2024 to 2025" released by iiMedia Research, In 2023, the scale of China's baked goods retail market reached 561.42 billion yuan, an increase of 9.2% year-on-year, and is expected to reach 859.56 billion yuan in 2029. Analysts from iiMedia Consulting believe that China's bakery industry has huge market potential. With the continuous development of "we media", various online celebrity shops and KOL recommendations have promoted Chinese pastry and new Chinese pastry to become a new hot spot with a strong momentum of development. In the future, with the technological progress of the baked goods industry, such as the application of automated production equipment and the development of cold chain technology, the production efficiency and product quality of baked goods will be further improved. -
艾媒咨询|赵一鸣零食店消费行为洞察及行业趋势报告(2024)
2023年中国零食集合店市场规模为809亿元,预计2027年有望达到1547亿元。其中,赵一鸣零食成为高知名度品牌,截至2024年6月,赵一鸣零食门店数量已超过6000家。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《赵一鸣零食店消费行为洞察及行业趋势报告(2024)》数据显示,商品品质好(56.6%)和商品种类多(49.2%)是消费者选择赵一鸣零食的主要原因;赵一鸣零食店的消费者在购买零食时展现出多样化的偏好,熟食特产以64.9%的购买率位居榜首,其次是调味面制品(46.5%);此外,消费者指出赵一鸣零食店存在店内知名品牌零食较少(60.8%)和店面分布过于集中(59.4%)的问题。通过直供模式与数智化仓配体系,赵一鸣零食能够快速响应市场变化。但面对品牌扎堆的市场环境,赵一鸣零食正面临同质化竞争和价格战等多重严峻挑战,需在激烈竞争中寻找差异化定位,加强品牌建设。
The market size of China's snack aggregator stores reached RMB 80.9 billion in 2023 and is projected to reach RMB 154.7 billion by 2027. Among them, Zhao Yiming Snack has emerged as a highly recognized brand, with over 6,000 stores as of June 2024. According to the latest "Insight into Zhao Yiming's Snack Shop Consumer Behavior and Industry Trends Report (2024) " released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, high-quality products (56.6%) and a diverse range of products (49.2%) are the primary reasons why consumers choose Zhao Yiming Snacks. Consumers at Zhao Yiming Snacks stores exhibit diverse preferences when purchasing snacks, with cooked food specialties topping the list at a purchase rate of 64.9%, followed by seasoned noodle products (46.5%). Additionally, consumers have pointed out issues such as a lack of well-known brand snacks in stores (60.8%) and overly concentrated store locations (59.4%) at Zhao Yiming Snacks.Through its direct supply model and digital-intelligent warehouse and distribution system, Zhao Yiming Snacks is able to respond swiftly to market changes. However, in the face of a crowded market with numerous brands, Zhao Yiming Snacks is confronted with formidable challenges such as homogenized competition and price wars. It needs to find a differentiated positioning amidst fierce competition and strengthen its brand building efforts.
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