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艾媒咨询|2020年5-6月中国直播电商行业运行数据监测双月报告
本报告研究涉及企业/品牌/案例:宸帆、构美、纳斯。
2020年618购物节期间,各电商平台战绩再创新高。艾媒咨询分析师认为,直播电商引领618购物节消费狂潮,淘宝直播凭借其线上平台与头部主播的流量资源,在直播电商行业居于领先地位,但是随着越来越多的平台的入局,直播电商行业竞争越发激烈。
During the 2020 618 Shopping Festival, the e-commerce platforms recorded a new high. iiMedia Research believes that live e-commerce led the 618 shopping festival consumption frenzy, Taobao live with its online platform and head anchor traffic resources, in the live e-commerce industry in the leading position, but with more and more platforms into the market, live e-commerce industry competition is becoming more intense. -
艾媒报告|2019中国电梯媒体市场发展研究报告
本报告研究涉及企业/品牌/案例:分众传媒,新潮科技,华语传媒,精视传媒,梯邻传媒,亿家传媒,梯影传媒,传不,城市传媒,阿里巴巴,百度,腾讯,中国工商银行,中国农业银行,中国银行,京东,苏宁,华为,P&G,小米,KFC,滴滴,今日头条,BMW,奔驰,宝马,国美,没底,爱奇艺,天猫,可口可乐,pepsi,招商银行
作为工作、生活、休闲、娱乐必经的重要场景,电梯广告开始成为都市人群接触的主要媒介之一。iiMedia Research(艾媒咨询)数据显示,国内已登记的电梯数量突破了600万,并将持续上涨趋势,预计在2019年,电梯广告的市场规模将达到188亿元,日均覆盖人数超过2亿。电梯广告具有高关注度、高覆盖率的优势,iiMedia Research(艾媒咨询)数据显示,近五成用户日常接触电梯广告4~6次,82.5%受访用户表示愿意观看电梯广告,这种高频高触达的电梯广告有助于提高用户的转化率。尽管目前梯媒行业发展动力充足,但未来资源的竞争将加剧,行业逐渐由一二线城市下沉到三四线城市以争夺资源,因此梯媒企业应借助大数据等新兴技术,实现更加精准的广告投放,从而打造自身竞争壁垒。
As an important scene for work, life, leisure and entertainment, elevator advertising has become one of the main media for public. As the data of iiMedia Research showed, the scale of elevators registered in China has exceeded 6 million and will continue to rise. It is estimated that in 2019, the market scale of elevator advertising will reach 18.8 billion yuan, with an average daily coverage of more than 200 million people. As the data of iiMedia Research showed, nearly 50% of users contact elevator ads 4-6 times a day, and 82.5% of users are willing to watch elevator ads. The high-frequency and high touch elevator ads can help improve the conversion rate of users. Although the development momentum of elevator advertising industry is sufficient at present, the competition for resources will intensify in the future. The industry will gradually sink from the first and second tier cities to the third and fourth tier cities to compete for resources. Therefore, elevator advertising enterprises should use emerging technologies such as big data to achieve more accurate advertising, so as to create their own barriers to competition. -
艾媒报告|2019年中国电影市场运行状况及2020发展趋势研究报告
本报告研究涉及企业/品牌/案例:中国电影集团公司,光线传媒,万达影业,华谊兄弟,博纳影业集团,上海电影集团有限公司,乐视影业,阿里巴巴,华策影视,华夏电影,优酷,爱奇艺,腾讯视频,中影南方,大地数字影院,金逸影城,淘票票,猫眼电影,大众点评,豆瓣,成都可可豆动画,彩条屋,北京文化,郭帆文化,北京登峰,欢喜传媒,坏猴子影业,北京映月,博纳影业,果麦文化,上海亭东,天津猫眼,河南电影,拍拍文化,中汇影视,天津磨铁,喀什嘉映,好好看文创,满满额娱乐,《哪吒之魔童降世》,《流浪地球》,《复仇者联盟4:终局之战》,《我和我的祖国》,《中国机长》,《疯狂的外星人》,《飞驰人生》,《烈火英雄》,《少年的你》,《速度与激情:特别行动》,《红海行动》,《唐人街探案2》,《我不是药神》,《西红市首富》,《复仇者联盟3:无限战争》,《捉妖记2》,《毒液》,《海王》,《侏罗纪世界2》,《前任3:再见前任》,《催眠·裁决》,《误杀》,《使徒行者2:谍影行动》,《反贪风暴4》,《扫毒2天地对决》,《“大”人物》,《犯罪现场》,《南方车站的聚会》,《沉默的证人》,《廉政风云》,《风中有朵雨做的云》,《追龙2》,《比悲伤更悲伤的故事》,《诛仙1》,《白蛇·缘起》,《大约在冬季》,《一吻定情》,《下一任:前任》,《只有芸知道》,《被时光抓走的人》
2019年的电影票房与题材、档期和演员关系密切。从题材看,2019年票房前50的国产电影中,按类型分,故事类型影片数量最多,共有37部,其中,体现主流意识形态的传记类型电影契合时代主题,与观众的爱国之情产生共鸣,获得了较好的票房收入。从档期看,2019年“贺岁档”及“暑期档”电影发力不足往年,而今年适逢新中国成立70周年,“国庆档”有较多高质量、高口碑的主旋律电影涌现,10月份观影人次同比增长120%。
The box office in 2019 is closely related to the subject matter, schedule and actors. From the perspective of themes, among the top 50 domestic films in 2019, by category, the number of story-type films is the largest, with a total of 37. Among them, biographical films that reflect the mainstream ideology fit the theme of the era and resonate with the patriotism of the audience. And got a good box office income. From the perspective of the date, the “New Year” and “Summer Season”movies in 2019 have not been as powerful as in previous years, and this year coincides with the 70th anniversary of the founding of the People's Republic of China. “National Day Archives” have more high-quality, high-profile theme movies. In October The number of moviegoers increased by 120% year-on-year. -
艾媒报告|2019-2020中国文娱行业运行监测与头部企业布局研究报告
本报告研究涉及企业/品牌/案例:人民网,华谊兄弟,腾讯音乐集团,阅文集团,哔哩哔哩,抖音,虎牙直播,腾讯游戏;其他提及企业/品牌:人民在线,人民视讯,环球网,幸福蓝海影视文化集团,中央广播电视台,中视传媒股份有限公司,中影集团,上影集团,光线传媒,华谊兄弟,博纳影业,万达影视传媒,腾讯,百度,阿里巴巴,考拉FM,QQ音乐,酷狗音乐,酷我音乐,全民K歌,虾米音乐,网易云音乐,猫眼娱乐,QQ阅读,起点中文网,新丽传媒,天方听书网,喜马拉雅,懒人听书,AcFun,搜狐视频,乐视视频,次元社,微信,支付宝,豌豆荚,百度应用,中国移动,中国电信,华为,美图手机,阿里云视频,快手,梨视频,腾讯微视,斗鱼直播,YY直播,王者荣耀,QQ游戏,网易游戏,百度,字节跳动,企鹅影视,淘票票,优酷视频,UC浏览器,书旗小说,阿里体育,百度贴吧,爱奇艺,梨视频,百度问答,今日头条,西瓜视频,火山小视频,懂车帝,皮皮虾视频,芒果TV
本报告主要通过文娱行业的投融资数据,对媒体、影视、音乐、阅读、动漫、短视频、网络直播、游戏等文娱细分领域的上下游进行深入探究,并对阿里文娱、腾讯、哔哩哔哩、爱奇艺等典型企业的文娱投资进行案例分析,以此对中国文娱行业的发展进行预判。文娱行业的高速发展赢得了资本市场的青睐,媒体仍占据文娱投资细分领域的头部地位,影视、动漫在数字技术帮助下,优势明显。而互联网大企业依托自身业务,进行文娱生态布局,掌握了一定的先发优势。
The rapid development of the entertainment industry has won the favor of the capital market. From the perspective of segmentation, in 2019, the media sector received 30.2% of financing, ranking first in the segment of the entertainment industry, followed by film and television (19.0%), animation (16.8%), and short video (12.3%). Rank third and fourth. iiMedia Research analysts believe that the entertainment industry has obvious advantages in the help of digital technology in film, television, and animation. In the mobile Internet era, new formats and models of short video and live broadcast are favored by the investment market; and large Internet companies rely on their own businesses to carry out the ecological layout of the entertainment industry has a certain first-mover advantage. -
艾媒报告 |2019全球及中国电影市场运行大数据与产业布局策略研究报告
本报告研究涉及企业/品牌/案例:万达电影,中国电影,光线传媒,华谊兄弟,华策影视,捷成股份,横店影视,奥飞娱乐,文投控股,北京文化,阿里影视,大地影视,联合,中影南方,中数,中影星美,横店,金逸,幸福蓝海,腾讯视频,优酷,爱奇艺,芒果TV,哔哩哔哩,咪咕视频,搜狐视频,暴风影音,360影视大全,乐视视频,
2015年开始,全球电影产业进入高速发展阶段,3D电影逐渐普及并吸引用户踏入影院,以获得更好的视觉体验。2018年,全球数字银幕数量达到18.2万块,同年电影票房达到411亿美元。艾媒咨询分析师认为,全球电影产业的高速发展,也得益于技术推动和中国市场贡献。2009-2017年中国电影票房保持快速增长态势,复合增长率为27.2%,这一方面得益于国家队电影及相关文化产业的扶持和资本入驻,另一方面电影购票等APP应用普及功不可没。特别是移动互联网应用的普及,令中国电影产业链体系完善并未来朝向数字化的方向发展。
Beginning in 2015, the global film industry has entered a stage of rapid development, and 3D movies have become popular and attracted users to enter the theater for a better visual experience. In 2018, the number of global digital screens reached 182,000, and the box office of the same year reached $41.1 billion. Ai Media Consulting analysts believe that the rapid development of the global film industry has also benefited from technology promotion and contribution from the Chinese market. In 2009-2017, the box office of Chinese movies maintained a rapid growth trend with a compound growth rate of 27.2%. This is due to the support of the national team film and related cultural industries and the capitalization of the capital. On the other hand, the application of APP for ticket purchases is not available. No. In particular, the popularity of mobile Internet applications has made the Chinese film industry chain system perfect and the future toward digitalization.
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