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艾媒咨询|2021-2022中国音乐教育市场趋势研究报告
iiMedia Research(艾媒咨询)数据显示,中国2021年中国音乐教育市场规模达1133.8亿元,其中2021年学期儿童市场规模528.7亿,同比增长20.0%。K12市场规模411.0亿,增长率18.0%。预计未来政策红利的释放会使教育市场规模逐步扩大,预计2025年将达1616.7亿元。经调研发现,华东地区位居全国音乐教育消费者地区第一,弦乐器在全国音乐教育中学习比例最高。艾媒咨询分析师认为,华东地区等经济较富裕地区是音乐教育的主战场,企业应进一步加强在华东地区等经济较富裕地区的布局。此外,还应推出弦乐器、键盘乐器和木管乐器的课程,以便吸引更多的消费者。未来,在新一代信息技术的推动下中国的音乐教育机构正全力打造线上线下双渠道的经营模式,致力于通过自身独有的优势,为客户提供具有价值的音乐教育服务。
According to data from iiMedia Research, the size of China's music education market in 2021 reached 113.38 billion yuan, of which the children's market size in the 2021 semester was 52.87 billion, an increase of 20.0% year-on-year. The K12 market size is 41.10 billion, with a growth rate of 18.0%. It is expected that the release of policy dividends in the future will gradually expand the scale of the education market, which is expected to reach 161.67 billion yuan in 2025. According to the survey, East China ranks first in the national music education consumer region, and stringed musical instruments have the highest proportion of learning in national music education. iiMedia Consulting analysts believe that economically richer areas such as East China are the main battlefield of music education, and enterprises should further strengthen the layout in economically richer areas such as East China. Courses on stringed, keyboard and woodwind instruments should also be introduced in order to attract more consumers. In the future, driven by a new generation of information technology, China's music education institutions are making every effort to build an online and offline dual-channel business model, and are committed to providing customers with valuable music education services through their own unique advantages. -
艾媒咨询|2020-2021中国职业发展教育现状及细分市场分析报告
本报告研究涉及企业/品牌/案例:华晟经世,新迈尔,北京商鲲,中公教育,文都教育,金英杰医学教育,学尔森教育,高顿教育,达内教育,新东方,中国东方教育
中国职业技能教育市场保持增长势头,2020年中国职业技能教育市场规模达到1415亿元,较2019年增长7.4%。随着疫后经济恢复和对职业教育利好的政策出台,预计2021年市场规模将达到1719亿元。首先中国建成世界规模最大的职业教育体系,2019年,中国共有职业教育学校1.15万所,职业教育在校生2857.1万人。同时,《国家职业教育改革实施方案》、《国家职业教育改革实施方案》、《中华人民共和国职业教育法(修订草案)》等政策明确了职业教育的地位、打破了职业教育止步于专科层次的“天花板”并促进了产教融合和校企合作。其次,高职院校要在两年期间大规模扩招200万人,鼓励更多应届高中毕业生和退役军人、下岗职工、农民工等报考,意味着中国职业技能教育市场目标人群将继续扩大。随着社会对行业的关注度不断上升,资本也职业技能教育市场中积极布局。iiMedia Research(艾媒咨询)数据显示,职业技能教育市场中,IT应用类市场规模最大,为302.4亿元。IT应用类职业技能培训市场、财会类职业技能培训市场和在线执业资格考试培训市场均保持增长态势,预计到2021年,IT应用类执业技能培训市场规模达386.9亿元,财会类执业技能培训市场规模达273.9亿元,在线执业资格考试培训市场规模达140.1亿元。中国职业技能教育市场正处于增长期,市场发展潜力巨大。随着新一代年轻人对自我提升的需求不断上升,职业技能教育市场规模有望继续大幅上涨。
China's Vocational Skill Education market shows an increasing trend. In 2020, the scale of China's Vocational Skill Education market reached 141.5 billion yuan, showing an increase of 7.4% compared with 2019’s figure. In post-pandemic period, considering the introduction of policies in this field, the market scale is expected to rise to 171.9 billion yuan in 2021. First of all, China has built the world's largest vocational education system. In 2019, there were 11500 vocational education schools and 28.571 million students in this system in China. At the same time, the release of several policies emphasized the importance of vocational education, break the "ceiling" of vocational education at the specialist level, and promote the cooperation of schools and enterprise. Secondly, Chinese vocational school would enroll 2 more million people in the following two years, and encourage more high school graduates, ex-servicemen, laid-off workers and rural migrant workers to apply, which means that the target population of China's Vocational Skills Education market will continue to expand. In recent years, a large number of investments had been made in Vocational Skills Education market. According to iimedia Research, the market scale of IT applied skill market is the largest in Vocational Skill Education market, with a data of 30.24 billion yuan. The scale of IT applied skills market, accounting and finance skills market and online licensing examination training market all maintain an upward trend. It is estimated that by 2021, IT applied skills market will reach 38.69 billion yuan, accounting and finance skills market will reach 27.39 billion yuan, and online licensing examination training market will reach 14.01 billion yuan. China's Vocational Skill Education market is in a period of growth and its potential is huge. With the rising demand of young people for self-improvement, the scale of vocational skills education market is expected to continue to rise significantly. -
艾媒咨询|2021年中国素质教育及细分行业市场现状及消费行为数据研究报告
随着未来基础教育人口的增多,及未来人才需求和人均可支配收入增加等因素,素质教育市场规模将逐步扩大,预计2022年行业复合增速增速达20.5%,市场规模达6313.2亿元。艾媒咨询分析师认为,素质教育行业市场空间广阔,未来行业赛道或将更加细分。比如科技、体育、艺术这些学科也会进一步分类,变得更加有针对性。以体育为例,橄榄球、射箭等这些细分赛道也会有众多企业进入,形成众多小而美的门类。各个门类发展的过程中,也会有领头羊逐渐出现。(《2021年中国素质教育和细分行业市场现状及消费行为数据研究报告》完整高清PDF版共81页,可点击文章底部报告下载按钮进行报告下载)
With the increase of basic education population, talent demand and per capita disposable income in the future, the market scale of quality education will gradually expand. It is expected that the compound growth rate of the industry will reach 20.5% and the market scale will reach 631.32 billion yuan in 2022. AI media consulting analysts believe that the quality education industry has a broad market space, and the industry track may be more subdivided in the future. For example, science and technology, sports and art will be further classified and become more targeted. Taking sports as an example, many enterprises will enter such subdivided tracks as football and archery, forming many small and beautiful categories. In the process of the development of various categories, leaders will gradually appear. (“iiMedia Report | Research Report on China's market status and consumption behavior data of quality education and industry segments in 2021”full version has 81 pages in total, please click the Browse HD Report button on the right side of the article to browse the report) -
艾媒咨询|2021年中国职业培训市场研究报告
本报告研究涉及企业/品牌/案例:北大青鸟,火星时代,中公教育,中大英才,汇众教育
2020-2025年中国在新一代信息技术、电力装备、新材料等十大重点领域人才缺口巨大,这意味着人才紧缺的现实将越来越严峻。因此,加快复合型、应用型和创研型人才的培养,提升现有劳动力的专业技能与智能化水平刻不容缓。职业技能人才的紧缺将进一步推动中国职业培训市场快速发展。数据显示,2020年职业培训行业市场规模下降至2088.0亿元,同比下滑8.9%,预计到2021年中国职业培训市场恢复到疫前水平,达2310.5亿元,同比增长10.7%。
From 2020 to 2025, China will have a huge talent gap in the ten key fields of new generation information technology, power equipment and new materials, which means that the reality of talent shortage will be more and more severe. Therefore, it is urgent to speed up the cultivation of compound, applied and innovative talents, and improve the professional skills and intelligent level of the existing labor force. The shortage of vocational skilled personnel will further promote the rapid development of China's vocational training market. According to the data, the market scale of vocational training industry will drop to 208.8 billion yuan in 2020, with a year-on-year decrease of 8.9%. It is estimated that China's vocational training market will return to the pre epidemic level in 2021, reaching 231.05 billion yuan, with a year-on-year increase of 10.7%. -
艾媒咨询|后疫情时代中国在线教育行业研究报告
本报告研究涉及企业/品牌/案例:年糕妈妈、网易有道、有道精品课、米乐英语、金沃斯英语、中国大学MOOC、腾讯课堂。
在后疫情时代下,中国在线教育的市场规模受疫情正面刺激不断扩大,中国在线青少儿英语市场规模在2020年第一季度达260亿元,用户规模约580万人,市场渗透率达22%。在线教育市场红利也吸引了大量资本,2019年融资总额达115亿元。报告显示,提升产品质量吸引用户并促进高效运营是在线教育行业的优势,同时应抓住下沉市场潜力大和技术革新的机遇来迎接挑战。在后疫情时代下,随着政策的支持和5g、AI等技术的推动,中国在线教育的市场规模进一步扩大,根据iiMedia Research(艾媒咨询)数据显示,预计2020年中国在线教育市场规模将达到4858亿元。截至2020年4月,中国在线青少儿英语市场规模达260亿元,用户规模约580万人,市场渗透率达22%。经过疫情期在线教育的爆发式增长,在用户习惯不断养成的背景下,预计到2021年底,中国在线青少儿英语市场渗透率将达到37%,2022年将达51%。近年来,在线教育市场红利吸引了越来越多的投资注入,2019年,中国在线教育行业共发生融资事件150起,融资总额达115亿元。由于2020新冠疫情的正面刺激,中国在线教育行为和习惯得以普及,尤其是K12阶段和职业教育阶段两个方面市场将得到巨大的释放,展现出巨大的市场前景,2025年中国在线教育市场规模有望超8000亿元。报告分析显示,在线教育行业需提升产品质量吸引用户并促进高效运营,抓住下沉市场潜力大和技术革新的机遇,迎接中国在线教育行业发展的挑战。
During the post-epidemic period, with the support of policies and the promotion of 5G, AI and other technologies, the market scale of China's online education is further expanded. As the data of iiMedia Research showed, the market scale of China's online education is expected to reach 485.8 billion yuan in 2020. By April 2020, China's online youth English market has reached 26 billion yuan, with about 5.8 million users and a market penetration rate of 22%. After the explosive growth of online education during the epidemic period, it is estimated that the penetration rate of Online English for young children in China will reach 37% by the end of 2021 and 51% by 2022 under the background of the continuous formation of user habits. In recent years, the dividend of online education market has attracted more and more investment. In 2019, China's online education industry witnessed a total of 150 financing events with a total financing amount of 11.5 billion yuan. Thanks to the positive stimulus of coVID-19 in 2020, online education behaviors and habits become more and more popular in China. In particular, the market of K12 and vocational education will be greatly released, showing a huge market prospect. By 2025, the size of China's online education market is expected to exceed 800 billion yuan. According to the analysis of the report, the online education industry needs to improve product quality to attract users and promote efficient operation, seize the opportunity of potential sinking market and technological innovation to meet the development challenges of China's online education industry. -
艾媒报告|2020H1中国在线教育数据调研及典型企业案例研究报告
本报告研究涉及企业/品牌/案例:柚子鸭,学而思网校,猿辅导,中公教育,掌门1对1,VIPKID,编程猫。
其他提及企业/品牌:宝宝巴士,年糕妈妈,沪江网校,新东方网校,作业帮,网易公开课,51talk,华图教育,猿编程,火花思维,掌门少儿,百词斩,跟谁学,三好网,海风教育,哒哒英语等。
2020年5月20日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国在线教育数据调研及典型企业案例研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对在线教育行业、行业细分领域(如K12、职业培训、少儿英语、素质教育等)进行宏观把控和商业模式分析,对VIPKID、编程猫、中公教育等典型企业的分析,并且结合用户行为和消费心理,判断2020-2021年中国在线教育行业的发展趋势。艾媒咨询分析师认为,2020年的新冠疫情为在线教育带来了新的活力,预计2020年中国在线教育用户将达到3.09亿人。后续随着中国各地陆续复课,在线教育的用户数量将有所回落,因此,如何保持用户留存率等问题是在线教育企业应当关注的。
The new crown outbreak has brought some benefits to online education, but it has also increased competition in the industry. iiMedia Research believe that the domestic online education industry is about to enter the knockout stage, many enterprises, especially small and medium-sized enterprises are facing an existential crisis. How to make use of the current situation, improve the retention rate of enterprises, promote enterprise products out to sea is an important issue facing the development of the industry. -
艾媒报告 |2019中国职业发展教育现状与细分领域研究报告
本报告研究涉及企业/品牌/案例:广州城建职业学院,广东岭南职业技术学院,重庆能源职业学院,四川国际标榜职业学院,北京商鲲,华晟经世,新迈尔,中公教育,文都教育,金英杰,学尔森,瑞达法考,厚大法考,高顿教育,达内教育,新东方,中国东方教育,和君商学院,聚成股份,尚睿通,中国新华教育,21世纪教育,希望教育,Udacity
2019年,政府工作报告提出,高职院校要大规模扩招100.0万人,鼓励更多应届高中毕业生和退役军人、下岗职工、农民工等报考。2018年,中国技能劳动者约1.7亿人,但其中高技能人才只有0.5亿人。利好政策、“蓝领”供需矛盾突出,推动学历职业教育发展。而在非学历职业教育中,iiMedia Research(艾媒咨询)数据显示,2018年中国职业技能教育市场规模达1103.0亿元,预计将会持续保持增长。到2021年,将增长至1919.0亿元。2018年,职业技能培训市场投融资事件共71起,其中IT类和金融财会类占比最多,均占比15.5%。2019年上半年,新东方在线与中国东方教育在港交所上市。在超千亿投融资市场中,各职业教育开始崛起,如成人教育、企业培训、考研等。
In 2019,Report on the Work of the Government put forward that the higher vocational colleges would expand the enrollment about 1 million students and encourage more high school graduates, former military personnel,laid-off workers,farmers to register. There were approximately 17.0 billion skilled workers in 2018, however, the amount of talents with skills was just around 5 billion.Property policies, as well as the imbalance of demand and supply of blue-collar workers, drives the vocational education to develop. In terms of non-academic vocational education, iiMedia Research shows that the market scale of vocational skill education in China were 1.1 trillion yuan in 2018. It predicts that the scale will keep rising to 1.9 trillion yuan in 2021. There were 71 events of investment about vocational skills in 2018, and the type of IT and finance accounted for the most, both with the percentage of 15.5%. In the first half of 2019, Koolearn and China East Education went public in Hongkong Stock Exchange. In the investment market over 10.0 trillion yuan, all sorts of vocational education began to rise, such as adult education, enterprise training,the entrance examination of graduate schools and so on. -
艾媒报告丨2018中国K12在线英语教育市场专题研究报告
本报告研究涉及企业/品牌包括:Eduline、科大讯飞、驰声科技、腾讯云、云知声、欢拓、爱乐奇、52Talk、VIPKID、DaDa哒哒英语、vipJr、趣趣ABC、米乐英语、久趣英语、abc360、阿卡索、魔力耳朵、飞博教育、微语言、YY教育、宝宝玩英语、常常启蒙英语
iiMedia Research(艾媒咨询)数据显示,2018中国在线教育市场规模将达3480亿元。非一线城市K12在线英语用户占比达60.3%,发展潜力大;而师资、课程多元化成用户平台选择首要出发点。艾媒咨询分析师认为,教育作为永不过时的话题,已在社会成为一种“刚需”产品,未来,知名度、美誉度将成K12在线英语培训平台发展重要因素。
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