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艾媒咨询|2020H1中国宠物经济运行现状与发展趋势研究报告
本报告研究涉及企业/品牌/案例:瑞普生物、中宠股份、新瑞鹏集团。
其他企业/品牌:铃铛宠物、E宠商城、小狗在家、爱宠医生、佩蒂股份、雀巢普瑞纳、天地荟、Freshpet 、JM smucker、皇家、麦富迪、比瑞吉、玛氏、伯纳天纯、ORIJEN、顽皮、珍宝、耐威克、多尼斯、中央花园和宠物、UNICHARMCORP、波奇宠物、有宠、小佩宠物、阿闻、淘宠网、萌窝。
2020年6月12日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1年中国宠物经济运行现状与发展趋势研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,并且通过草莓派数据调查与计算系统调研对中国宠物经济运行进行分析,着重分析宠物交易、宠物食品、宠物用品、宠物医疗、宠物生活服务和宠物应用App等领域,以及中宠股份、普瑞生物、新瑞鹏集团等典型案例。随着宠物地位的提高以及情感寄托的增加,在宠物食品消费外,宠物主还乐于尝试美容、摄影、寄养、保险、训练等新兴消费方式,极大地推动了宠物产业链服务市场的发展。目前,如宠物网红、宠物咖啡店、宠物主题乐园也受到年轻人追捧,新经济形式不断出现。
iiMedia Research data show that china's pet market size in 2019 reached 221.2 billion yuan, is expected to reach 295.3 billion yuan in 2020, from the proportion of all types of pet families, cats and dogs are still the main pet type. At the same time, the sales of pet supplies also have a clear upward trend, insect supplies sales line growth of more than 200% YoY, hamsters, climbing pet, rabbit supplies online sales growth of nearly 100% YoY. -
艾媒报告|2019-2022中国医疗器械市场大数据及标杆企业运行监测报告
本报告研究涉及企业/品牌/案例:安健科技,万东医疗,康达国际,上海联影,深圳迈瑞佳能,飞利浦,柯达,西门子,GE,安健,万东,通用电气,安科,东软丹纳赫,罗氏,利德曼,强生,科华,美康,九强,日立,迈克,东芝,中生,雅培,迪瑞,大基康明,金杏,致远,成武,长庚,康健,鑫乐,瑞琦,力因精准,积水,威高,拱东,三力,阳普医疗,BD,奥凯龙,重庆多泰,成都威力生,广州暨华,威海威高,山外山,金宝,尼普洛,百特,贝朗,费森透析,美敦力,鱼疗,理邦,尚荣医疗,英科医疗
相比于全球医疗器械市场,近三年中国医疗器械市场的结构已趋向优化但结构依然严重不平衡。早期中国医疗器械市场中,中低端产品占据了将近70%的比例,而高端产品仅占30%左右的比例,而国际医疗器械市场的结构为高端产品占55%,低端产品占45%。如新华医疗、迪安诊断、乐普医疗、鱼跃医疗等积极开拓高端市场及寻求出海发展。艾媒咨询分析师认为,受人工智能、物联网、5G等技术的影响,高端化、智能化和家庭化是中国医疗器械产业发展最为显著的三大趋势。特别是医疗大数据、高端医疗影像设备、家用医疗器械、智能便携式医疗设备等领域将会备受关注。
Compared with the global medical device market, the structure of China's medical device market has been optimized in the past three years, but the structure is still seriously unbalanced. In the early Chinese medical device market, low-end products accounted for nearly 70% of the proportion, while high-end products accounted for only about 30%, while the international medical device market accounted for 55% of high-end products and 45% of low-end products. Such as Xinhua Medical, Dean Diagnostics, Lepu Medical, Yuyue Medical, etc. actively explore the high-end market and seek to develop. iiMedia Research analysts believe that high-end, intelligent and family-oriented are the three most significant trends in the development of China's medical device industry due to the impact of artificial intelligence, Internet of Things, 5G and other technologies. In particular, medical big data, high-end medical imaging equipment, home medical equipment, smart portable medical equipment and other fields will be of great concern. -
艾媒报告|2019年中国移动社交行业专题报告
本报告研究涉及企业\品牌\案例:微信,QQ,微博,陌陌,探探,抖音,全民K歌,豆瓣,知乎,贴吧,珍爱网,钉钉,脉脉,领英,Keep,Soul, 多闪,马桶MT,聊天宝,YY,Real如我,快手,积目,纸条,出去玩,职声,恋爱圈,秀蛋,点心,SUGAR苏格,相亲交友,薄荷运动,绿洲,ZAO,知乎,糖豆
随着技术与文化的变迁,人们的社交需求逐渐趋于个性化、多样化、开放化,以“双微”为代表的成熟社交产品已无法满足移动社交用户日益变化的新需求,移动社交产品的长尾效应进一步凸显。iiMedia Research(艾媒咨询)数据显示,仅有57.6%的受访网民偏好纯熟人社交;视频社交方式成为继文字、图片之后,网民最偏好的社交方式;44.3%的受访网民表示可以接受社交产品电商行为。虽然目前微信的社交关系链庞大且稳固,用户对微信的依赖程度也较高,但过载的人际关系、冗杂的产品功能、浓厚的营销风气、泛滥的内容信息让用户背负越来越重的社交成本,其中过度营销和信息泛滥更是成为众矢之的。艾媒咨询分析师认为,在移动社交市场濒临变革的重要窗口期,微信更应重视内部产品的革新需求。
With the changes of technology and culture, people's social needs gradually become more personalized, diversified and open. Mature social products represented by WeChat and Weibo can no longer meet the ever-changing new demands of mobile social users. Mobile social products The long tail effect is further highlighted. According to iiMedia Research, only 57.6% of the Internet users surveyed prefer the social interaction of the acquaintances; the video social mode becomes the most preferred social mode for netizens after the text and pictures; 44.3% of the netizens surveyed said they can accept the social Product e-commerce behavior. Although WeChat's social relationship chain is huge and stable, and users rely heavily on Wechat, but overloaded interpersonal relationships, redundant product features, strong marketing ethos, and flooding of content information make users bear more and more social costs, over-marketing and information flooding have become the target of public criticism. iiMedia Consulting analysts believe that the mobile social market is on the verge of change, WeChat should pay more attention to the innovation needs of internal products. -
艾媒报告|2019年中国健身器材产业研究与发展趋势预测报告
本报告涉及企业/品牌包括:英派斯、舒华、乔山、英吉多、好家庭、DHZ(大胡子)、亿健、康乐佳、ICON、LifeFitness、Precor、Technogym、Keep、小米、华为、苹果、乐刻运动、咕咚、三体云动、SpaceCycle
在国家政策的引导和支持下,受益于居民收入水平提升、全民健身氛围的不断培育,未来中国健身行业将继续快速发展,预计到2020年参加体育锻炼人数将达到4.4亿人。中国的健身器材行业拥有广阔的发展空间和市场潜力,预计到2020年健身器材销售额将达到470.0亿元规模。根据电商平台的数据显示,轻度化健身器材销售量不断上升,家用健身器材快速增长。例如智能手环等可穿戴设备预计到2022年全球出货量将达到4700万。未来,家庭场景将成为健身器材使用的重要场景,同时家用器械将不断细分。目前在中国健身器材市场中,国产品牌面临缺乏品牌竞争力的困境。2017年,全球健身器材市场近108亿美元,中国制造占比约为53%,但大部分体育器材厂家主要通过为国际知名品牌贴牌加工参与国际市场竞争。艾媒咨询分析师认为,在竞争激烈的健身器材市场中,走品牌化路线将是国产品牌提高竞争力的重要手段。
Under the guidance and support of government policies, benefiting from the improvement of residents' income level and the continuous cultivation of the national fitness atmosphere, China fitness industry will continue to develop rapidly in the future, and it is expected that the number of people taking part in physical exercise will reach 440 million by 2020. China fitness equipment industry has a broad space for development and market potential. It is estimated that the sales volume of fitness equipment will reach 47.0 billion yuan by 2020. According to the data from the e-commerce platform, the sales volume of light fitness equipment is rising, and the household fitness equipment is growing rapidly. Wearable devices such as smart bracelets are expected to reach 47 million worldwide by 2022. In the future, the family scene will become an important scene for the use of fitness equipment, while the household equipment will be subdivided. At present, in the Chinese fitness equipment market, domestic brands are facing the dilemma of lacking brand competitiveness. In 2017, the global fitness equipment market reached nearly $10.8 billion, with Chinese manufacturers accounting for about 53%. However, most sports equipment manufacturers participate in the international market competition mainly through OEM for internationally renowned brands. iiMedia consulting analyst believes that In the competitive fitness equipment market, brand will be an important means to improve the competitiveness of domestic brands. -
艾媒研报 |鸿泉物联:智能网联汽车产业发展提速,商用车领域率先受益
本报告研究涉及企业/品牌/案例:陕汽,北汽福田,吉鑫汽车,苏州金龙,安徽华菱,北奔,中交兴路,鸿泉物联,四维图新,兴民智通,新宁物流,德赛西威,瑞明股份,亚讯网络,一汽解放,东风汽车,中国重汽,东风汽车,英泰斯特,北大千方
5G”时代来临,基于5G技术演进形成的车用无线通信技术(C-V2X)将极大扩充车联网行业应用场景,此外,人工智能的飞速发展进一步推动无人驾驶技术的成熟。汽车产业将朝着智能化、网联化方向快速发展。与此同时,政府颁布多项政策,为行业发展护航,车联网产业前景广阔。iiMedia Research(艾媒咨询)数据显示,2018年中国车联网市场规模为2730亿元,同比增长20.8%,在技术与政策的双轮驱动下,车联网市场规模增长提速,预计2020年中国车联网市场规模将突破4000亿元。由于商用车受监管部门政策以及运营平台商业化效率的影响更大,对产品智能化的需求更为迫切,因此车联网有望在商用车领域率先落地。鸿泉物联是国内较早从事辅助驾驶研究的企业之一,其智能网联设备等产品在商用车上被广泛使用,市场地位稳定。但受制于其相对薄弱的研发实力及对大客户的依赖,公司能否把握住行业增长的风口尚存不确定性。
With the advent of the “5G” era, the vehicle wireless communication technology (C-V2X) based on the evolution of 5G technology will greatly expand the application scenarios of the vehicle networking industry. In addition, the rapid development of artificial intelligence further promotes the maturity of driverless technology. The automotive industry will develop rapidly in the direction of intelligence and network. At the same time, the government has issued a number of policies to escort the development of the industry, and the automotive networking industry has broad prospects. According to iiMedia Research, the scale of China's car networking market in 2018 is 273 billion yuan, up 20.8% year-on-year. Under the two-wheel drive of technology and policy, the scale of the car networking market is growing faster. China's car networking is expected in 2020. The market size will exceed 400 billion yuan. As commercial vehicles are more affected by the regulatory policies and the commercialization efficiency of operating platforms, the demand for product intelligence is more urgent, so the Internet of Vehicles is expected to take the lead in the commercial vehicle field. Hopechart is one of the earliest companies engaged in assisted driving research in China. Its intelligent network equipment and other products are widely used in commercial vehicles, and its market position is stable. However, subject to its relatively weak R & D strength and dependence on large customers, there is still uncertainty about whether the company can grasp the growth of the industry. -
艾媒报告|2019中国婴幼儿保育行业细分领域深度分析报告
本报告研究涉及企业/品牌/案例:华润万家、Ekoala、美国费雪公司、长春长生生物科技股份有限公司、拉克塔利斯集团、帮宝适、好奇、妙而舒、大王、MOONY、妈咪宝贝、安儿乐、雀氏、茵茵、爹地宝贝、露安适、DODIE、凯儿得乐、倍康、米菲、吉氏、一朵、纽诺教育、馨心教育、圣顿教育、袋鼠麻麻、多乐小熊、Urjoy school
中国的婴幼儿保育行业主要包括婴幼儿食品、用品、医疗、托育等领域。在婴幼儿食品领域,2019年,中国婴幼儿的辅食渗透率仅为25.0%左右,中国大陆婴幼儿的辅食和奶粉消费额的比例为1:7,中国港澳台地区为1:4,欧美等发达国家为1:1。在婴童用品领域,2018年中国婴儿推车市场规模达到132.1亿元,同比增长6.3%。63.9%的消费者计划在2019年增加消费支出,其中22.0%的消费者预计消费支出增加比例超过三成。在婴幼儿医疗领域,2018年,共有28种药品被要求修改说明书,包括一些中药注射剂、中成药大品种等。在婴幼儿照护领域,2019年5月,中国国务院发布了《国务院办公厅关于促进3岁以下婴幼儿照护服务发展的指导意见》,提出要大力推动婴幼儿照护行业发展,而2019年中国3岁以下婴幼儿在各类托育机构的入托率仅为4.1%,远远低于发达国家25%-55%的入托率。
China's infant and children care industry mainly includes infant food, supplies, medical care, and childcare. In the field of infant food, in 2019, the penetration rate of complementary food for infants and young children in China was only about 25.0%. Meanwhile, the ratio of food supplement and milk powder consumption for infants and toddlers in mainland China is 1:7, while in developed countries (Europe and the United States, etc.), the ratio is 1:1, and that in Hong Kong, Macao and Taiwan is 1:4. In the field of baby products, the size of China's baby stroller market reached 13.21 billion yuan in 2018, a year-on-year increase of 6.3%. 63.9% of consumers plan to increase consumer spending in 2019, with 22.0% of them expecting a 30% increase in consumer spending. In the field of infant and child medical care, in 2018, a total of 28 kinds of medicines were required to modify the instructions, including some Chinese medicine injections and large varieties of proprietary Chinese medicines. In the field of infant care, in May 2019, the State Council of China issued the “Guiding Opinions of the General Office of the State Council on Promoting the Development of Infant and Child Care Services Under 3 Years Old”, proposing to vigorously promote the development of infant care industry. China’s infants and young children have a 4.1% enrollment rate in various types of care institutions, far lower than the enrollment rate of 25%-55% in developed countries. -
艾媒报告|2019全球及中国婴幼儿托育产业现状与发展趋势报告
本月报涉及企业/品牌/案例包括:纽诺教育、KinderCare、多乐小熊、馨心教育、袋鼠麻麻、圣顿教育、Urjoy school、朋恩日托、Bright Horizons Family Solutions、Learning Care Group、Goddard Systems、Primrose Schools、Childcare Network、Nobel Learning Communities、The Learning Experience、Kiddie Academy、Kids 'R' Learning Academies、孩盟国际、MoreCare茂楷、嗨妈宝贝Harborbabe
婴幼儿托育市场正在兴起,美、英、法、日等国婴幼儿托育行业发展较为成熟,均出台了一系列政策法规引导其发展,2018年英国接受托育服务的儿童超3.2万,日本将于2019年10月无偿提供公立托育服务。中国市场方面,从2016年开始,政府在相关政策法规中多次提及发展托育。特别是2019年5月10日国务院发布托育行业指导意见,使得托育成为投资热点。目前,中国婴幼儿托育行业发展存在运营体系不成熟、缺乏规范监管、专业师资少等问题。尽管中国经济发达地区如北京、上海、广东等较为重视婴幼儿托育,但中国婴幼儿入托率仅4.3%,与OECD国家33.2%的平均入托率仍有较大差距,中国托育行业仍需规范,未来有较大发展潜力。
Infant care market is on the rise. The development of infant care industry in some contries such as the United States, Britain, France and Japan is relatively mature. A series of policies and regulations have been introduced to guide its development. In 2018, the number of children receiving nursery services in the UK exceeded 32,000. Japan is going to provide public care services free of charge in October 2019. In the Chinese market, starting from 2016, the government has repeatedly mentioned the development of childcare in relevant policies and regulations. In particular, on May 10, 2019, the State Council issued guidance on the infant care industry, making it a hot spot for investment. At present, the development of China's infant and child care industry has problems such as immature operating system, lack of standardized supervision, and lack of professional teachers. Although China's economically developed regions such as Beijing, Shanghai, and Guangdong Province pay more attention to infant care, the infant enrollment rate in China is only 4.3%, which is still far from the average enrollment rate of 33.2% in OECD countries. Infant care industry still need standardization, and there is great potential for development in the future. -
艾媒报告|2019中国网络游戏企业社会责任感专题研究报告
本报告研究涉及企业/品牌包括:腾讯游戏、网易游戏、三七互娱、完美世界、多益网络、巨人网络、昆仑万维、盛趣游戏、游族网络、世纪华通、英雄互娱、掌趣科技、游久游戏、龙图游戏、吉比特、光线传媒、中文传媒、乐元素、网龙、欢悦互娱、天神娱乐、浙数文化、中手游、恺英网络、冰川网络、顺网科技、云游控股、华清飞扬、第七大道、柠檬微趣、盛天网络、电广传媒、奥飞娱乐、IGG、全科文化、金山软件、际动网络、铁血科技、天舟文化、凯撒文化、拓维信息、乐游科技控股、掌中飞天、塔人网络、深海软件、迅游科技、博雅互动、宝通科技、人人游戏、云畅游戏
iiMedia Research (艾媒咨询)数据显示,2018年中国手机游戏市场规模接近1500亿元,较2017年增长26.4%,而对于游戏行业整体而言,2018年增速仅为5.3%。近年游戏行业发展繁荣主要由手机游戏高速增长所致,目前行业头部企业如腾讯游戏、网易游戏均在手游领域投入巨大。2018年收入前50手游新品中,腾讯、网易研发的游戏合计收入占比达到44.4%。近年来,中国游戏企业重视企业形象和社会责任,iiMedia Research (艾媒咨询)数据显示,社会责任感TOP50网络游戏企业中,三分之二来自于北上广深一线城市。在企业上市情况方面,A股上市企业占比高达56.0%,经济效益对于企业发挥社会责任感起到关键作用。腾讯游戏、多益网络社会责任感得分分别为上市企业和非上市企业之首,头部企业更需发挥行业领头作用,树立良好业内形象。
As the data of iiMedia Research showed, the scale of China mobile game market in 2018 is close to 150 billion yuan, with an increase of 26.4% over 2017. While for the whole game industry, the growth rate in 2018 is only 5.3%. In recent years, the development and prosperity of the game industry is mainly caused by the rapid growth of mobile games market. At present, leading enterprises in the industry, such as Tencent games and Netease games, have invested tremendous amounts in the field of mobile games. Tencent and Netease accounted for 44.4% of the total revenue of the top 50 mobile games in 2018. In recent years, Chinese game companies attach great importance to corporate image and social responsibility. As the data of iiMedia Research showed, two-thirds of TOP50 online game companies with most social responsibility come from first-tier cities in Beijing, Shanghai, Guangzhou and Shenzhen. As for the listing situation of enterprises, the proportion of A-share listed enterprises is as high as 56.0%. Economic benefits play a key role in the social responsibility of enterprises. Tencent Game and Duoyi Network have the highest scores of social responsibility for listed and non-listed enterprises respectively. Head enterprises need to play a leading role in the industry and establish a good image in the industry. -
艾媒报告 |2018-2019中国宠物食品产业研究与商业投资决策分析报告
本报告研究涉及企业/品牌包括:Thompson Street Capital Partner、Tropichem实验室、TetraGenx、Genoscoper、全球宠物用品控股公司GPP、荷兰国际投资公司ING、Schlotus、General Mills、Blue Buffalo、J.M.Smucker、Ainsworth Pet Nutrition、LLC(安斯沃思宠物营养品)公司、United Petfood、Animal Lovers、Nestle、Wamiz、Purina、荷兰IMCD、宠幸宠物、魔力猫盒、宠爱国际、疯狂的小狗、猫殿下、味及、宠安安、宠物之城、瑞派宠物、兴牧生物、宠爱堡、派迪畅科技、宇钛科技、云宠智能、爱宠医生、双安科技、皇家、比瑞吉、渴望、麦富迪、亚禾、顽皮、伊纳宝、伟嘉、喵趣、希宝、宝路、优卡、西莎、佳贝、冠能、康多乐、普瑞纳、妙多乐、喜跃、Wanpy、中宠、Kingdom PetS、Live、纯真肉本色、Dr Hao、脆脆香、Sea、Kingdom、KingKitty、Frisian、Mio9、佩蒂股份
iiMedia Research(艾媒咨询)数据显示,2018年中国养宠家庭超6000万,宠物饲养和饲养宠物家庭数量有明显增多。然而,在国外品牌具有明显优势的挑战下,中国宠物食品行业正面临跨越性发展以及生存双重压力,宠物食品企业还需在渠道、品质和品牌建设等方面投入发展。
As the data of iiMedia Research showed, the pet food industry reached 93.4 billion yuan in the market in 2018, with a growth rate of 86.8%. The growth rate is much higher than that of previous years. With the change of people's pet concept and the promotion of pet status, users are willing to spend more on pet food to protect the health and growth of pets. The overall situation of pet food industry is better.
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