科技配消费,越配越对味(共16份)
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艾媒咨询|2024年中国乡村数字经济发展专题研究报告
数据显示,2023年中国农产品网络零售额为5900亿元,同比增长11.0%;2023年农村网络零售额达24900亿元,同比增长14.7%,预计2025年其网络零售额达28711亿元。艾媒咨询分析师认为,近年来中国农村发展增长势头明显,在加快补齐农村物流设施和服务短板等一系列措施下,农村电商蓬勃发展,在农产品产销对接、农业转型升级方面成效显著。目前中国的社交媒体平台中,“社交+电商”的模式较易实现内容引流、留存顾客并进行转化。短视频平台因其特色的创作内容和强互动性,更容易获得消费者的关注,从而带动乡村数字经济高速发展。针对数字农业App使用复杂问题,政府应鼓励软件开发商研发农民爱用、常用型App,让手机成为农业数字化转型发展中重要的“新农具”。
Data show that in 2023, China's online retail sales of agricultural products will reach 590 billion yuan, an increase of 11.0%. In 2023, rural online retail sales will reach 2,490 billion yuan, a year-on-year increase of 14.7%, and it is expected that its online retail sales will reach 2,871.1 billion yuan in 2025. Ai Media Consulting analysts believe that in recent years, China's rural development growth momentum is obvious, under a series of measures such as accelerating the complement of rural logistics facilities and service shortcomings, rural e-commerce has flourished, and has achieved remarkable results in agricultural product production and marketing docking and agricultural transformation and upgrading. At present, in China's social media platforms, the "social + e-commerce" model is easier to achieve content diversion, customer retention and transformation. Because of its unique creative content and strong interaction, short video platform is easier to get consumers' attention, thus driving the rapid development of rural digital economy. In response to the complex use of digital agricultural apps, the government should encourage software developers to develop popular and commonly used apps for farmers, so that mobile phones become an important "new farm tool" in the development of agricultural digital transformation. -
艾媒咨询|2022年中国新春拜年方式及行为监测专题报告
受新冠疫情以及严格的隔离措施政策的影响,全国各地提倡“就地过年”,以保障人民群众的健康安全。相较与过去走街串巷、面对面拜年的方式,线上拜年方式成为更多人春节拜年的新选择。iiMedia Research(艾媒咨询)调研数据显示,超过六成受访者认可并表示今年会选择“云拜年”。随着5G、全息影像通信等技术的不断创新,线上拜年更加具有沉浸感和临场感,形式更加多元化。
Due to the COVID-19 and strict quarantine policy, the government call for staying in cities for celebrating the holiday to ensure public's health. Compared with the traditional ways to celebrate Chinese New year, online new year greeting is popular among Chinese. According to iiMedia Research, more than 60% of respondents will express their wishes online. With the development of 5G and Holographic display, people will feel more immersed and the ways of showing wishes will become more diversified.
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