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艾媒咨询|2024-2025年中国运动鞋服市场运行状况及消费需求数据监测报告
近年来,中国运动鞋服市场保持持续增长态势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国运动鞋服市场运行状况及消费需求数据监测报告》显示,2023年中国运动鞋服市场规模已跃升至4926亿元。这一显著增长背后,国潮元素的兴起扮演了重要角色。随着消费者对本土文化的认同感逐渐增强,国潮风格在运动鞋服设计中的应用越来越广泛,深受市场欢迎。这既满足了消费者对个性化追求的需求,也为品牌带来了差异化竞争的新机会,进一步丰富了产品的文化内涵,提升了本土品牌在国际市场上的影响力。展望未来,国潮元素的深度融合与创新将成为推动中国运动鞋服市场持续上升的关键因素。预计到2025年,中国运动鞋服市场规模有望攀升至5989亿元,预示着”国潮热潮”下国货品牌的崛起以及市场的巨大潜力。
In recent years, China's sports shoes and clothing market has maintained a continuous growth trend. According to the latest "2024-2025 China sneaker-wear Market Operation and Consumer Demand Data Monitoring Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's sneaker-wear has jumped to 492.6 billion yuan in 2023. Behind this significant growth, the rise of the national tide element plays an important role. With the gradual enhancement of consumers' sense of identity of local culture, the national tide style is more and more widely used in the design of sports shoes and clothing, and is welcomed by the market. This not only meets the needs of consumers for personalized pursuit, but also brings new opportunities for differentiated competition for brands, further enrichis the cultural connotation of products, and enhances the influence of local brands in the international market. Looking to the future, the deep integration and innovation of national tide elements will become a key factor to promote the continued rise of China's sports shoes and clothing market. It is expected that by 2025, the market size of China's sports shoes and clothing is expected to climb to 598.9 billion yuan, indicating the rise of domestic brands under the "national tide boom" and the huge potential of the market. -
艾媒咨询|2021年中国运动鞋服行业发展现状与市场调研分析报告
本报告研究涉及企业/品牌/案例:华利股份,申洲国际,安踏,李宁,特步,361°,阿迪达斯,迪卡侬
2021年5月7日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research (艾媒咨询) 发布《2021年中国运动鞋服行业发展现状与市场调研分析报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对中国的运动鞋服产业进行了全面分析,并且对产业链上中下游,特别是中游加工环节和下游用户行为进行了深度调研,并提出了趋势预判。
On May 7, 2021, iiMedia Research, a world-renowned third-party data mining and analysis organization for the new economy industry, released the "2021 China Sports Footwear Industry Development Status and Market Research Analysis Report". Based on the basic data of iiMedia Data Center, iiMedia Consulting Business Intelligence Database, and iiMedia Business Opinion and Public Opinion Data Monitoring System, the report conducted a comprehensive analysis of China's sports shoes and apparel industry, and conducted a comprehensive analysis of the upper, middle and lower reaches of the industrial chain, especially the middle and downstream processing links. Downstream user behavior was investigated in depth, and trend predictions were put forward. -
艾媒报告|2020中国健康瘦身行业发展监测及分析报告
本报告研究涉及企业/品牌/案例:咚吃,青鸟体育,汤臣倍健;其他提及企业/品牌:碧生源,可口可乐,雪碧,元气森林,迪卡侬,美力德,多德士
iiMedia Research(艾媒咨询)数据显示,中国肥胖人群规模在2019年已经达到2.5亿人以上,肥胖引起的健康问题逐渐成为社会关注的焦点。随着国家大健康战略的实施、居民人均收入和人均支出的提高、互联网与健康产业的深度融合,中国健康瘦身行业正在往标准化和规范化发展,市场竞争加剧。随着健康餐行业的持续发展和瘦身产品、健身房等行业的整合优化,iiMedia Research(艾媒咨询)数据显示,预计2020年健身器材市场规模突破520亿元,到2023年瘦身食品市场规模将会达到4000亿元。未来健康瘦身行业会更加规范化,市场逐渐下沉,细分化的支付场景和多元盈利模式将会成为健康瘦身行业新的发展入口。
As the data of iiMedia Research showed, the scale of obese subjects in China has reached more than 250 million in 2019, and the health problems caused by obesity have gradually become the focus of social attention. With the implementation of the national health strategy, the increase in pre capital income and expenditure of residents, the deep integration of the Internet and the health industry, the healthy slimming industry of China has been moving towards standardization and standardized development, and the market competition has intensified. As the data of iiMedia Research shows that, with the continuous development of the healthy meal industry and the integration and optimization of weight-loss products, gyms and other industries, the size of the fitness equipment market is expected to exceed 52 billion yuan in 2020, and the size of the weight-loss food market will increase to 400 billion yuan. In the future, the healthy slimming industry of China will become more standardized, and go towards to the market sinking. Segmented payment scenarios and diversified profit models will become the new development opportunity of the healthy slimming industry of China. -
艾媒报告|2020H1后疫时代全球呼吸机等医疗器械产品监测及企业案例报告
本报告研究涉及企业/品牌/案例:美敦力,GE医疗,迈瑞医疗,万孚生物,鱼跃医疗,乐普医疗,九安医疗;其他提及企业/品牌:冠昊生物,华海药业,金域医学,卫宁健康,新和成,健帆生物,费森尤斯医疗,嘉德诺,丹纳赫,史赛克,依视路陆逊梯卡,创业慧康,康恩贝,华北制药,通用电气,西门子,飞利浦,3M,绿盾,霍尼韦尔,保为康POWECOM,CM朝美,UVEX优唯斯,南丁,云南白药,维康WECAN,振德医疗,迪卡侬,锐步,速尔,爱康,KEEP,李宁,亿健,舒华,WALKINGPAD,英派斯,SKG,本博,倍轻松,南极人,凯仕乐,佳仁,茗振,小熊,璐瑶,攀高
2020年4月21日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1后疫时代全球呼吸机等医疗器械产品监测及企业案例报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对全球范围内的医疗器械产品进行全面分析,并且报告聚焦于疫情问题下的呼吸机、额温枪等医疗器械,具体针对美敦力、GE医疗、迈瑞医疗、万孚生物、鱼跃医疗和乐普医疗等典型案例分析,对2020-2021年医疗器械行业发展进行趋势预判。特别在全球新冠肺炎疫情的严峻情势下,呼吸机、额温枪等医疗器械需求猛增,飞利浦、美敦力等西方医疗器械企业快速提高产量,以支持抗疫工作的迫切需求;同时,中国呼吸机等医疗器械企业的海外业务量有明显增长。艾媒咨询分析师认为,全球疫情势必带动医疗器械行业发展,但中国企业应当在保证自身产品质量的基础上抓住机遇,实现业务出海。
According to the data, the global medical device market has continued to increase in size since 2016, and the global medical device market is expected to reach USD 477.4 billion in 2020. Especially under the influence of the New Crown epidemic, the global demand for medical equipment such as ventilators and oxygen concentrators has increased dramatically. Overseas orders for Chinese medical device companies have skyrocketed. Within a certain period, the concept stocks of ventilator in the A-share market have risen. -
艾媒报告|2019上半年中国即时配送行业监测报告
本报告研究涉及企业/品牌/案例:美团配送,蜂鸟,京东到家,小象生鲜,天猫超市,饿了么,顺丰,圆通,韵达,新达达,美团跑腿,美团买菜,盒马生鲜,屈臣氏,迪卡侬,汉堡王,沃尔玛,永辉超市,联合利华,宝洁,统一
iiMedia Research(艾媒咨询)数据显示,2019年中国即时配送用户规模有望突破4亿人大关,达到4.21亿人,分钟级即时配送大战进入白热化阶段。随着即时配送服务覆盖商品类型不断丰富,非餐品类即时配送服务需求急速上升。iiMedia Research(艾媒咨询)数据显示,2019上半年偏好日用品、文件资料等非餐品类服务的受访用户占比较2018上半年涨幅均超3%,其中偏好日用品的用户涨幅超4%。但随着即时配送服务覆盖至人们日常生活的多个方面,同质化问题也随之凸显,未来平台应着眼于精细化运营,基于自身优势,为商户、消费者提供差异化的增值服务。
As the data of iiMedia Research showed, the scale of China Immediate Delivery users is expected to break through the 400 million mark in 2019, reaching 421 million people. Meanwhile, the competition among minute-level immediate delivery platforms has entered a white-hot stage. With the continuous enrichment of the types of goods covered by the immediate delivery services, the demand for non-meal immediate delivery services has risen sharply. As the data of iiMedia Research showed, the proportion of interviewed users who preferred non-meal services such as daily necessities, documents in the first half of 2019 increased by more than 3% compared with the first half of 2018, and the proportion of those who preferred dialy necessities increased by more than 4%. But as the immediate delivery service covers many aspects of our daily life, the problem of homogeneity it also highlighted. The future platform should focus on fine operation and provide differentiated value-added services for merchants and consumers based on its own advantages. -
艾媒报告|2019中国运动鞋服产业竞争态势与行业发展大数据分析报告
本报告研究涉及企业/品牌/案例:耐克、阿迪达斯、彪马、茵宝、新百伦、优斯宝、Errea、胡默尔、Romai、乔丹、安德玛、亚瑟士、阿瑞娜、美津浓、李宁、安踏、361°、斯凯奇、卡帕、特步、匡威、骆驼、探路者、迪卡侬、北面、狼爪、哥伦比亚、乐飞叶、始祖鸟、土拨鼠、猛犸象、凯乐石、巴塔哥尼亚、南极人、伯希和、菲尼克斯、高得运、迪桑特、诺诗兰、拉斯珀蒂瓦、日高、LOWA、第一户外、迈途、斯卡帕、悍途、锐步、斐乐、淘宝、识货、虎扑、YOHO有货
在2016年里约奥运会中,国产运动鞋服品牌赞助奥运会大型赛事赢得口碑,其中有三家国产品牌跻身前十。运动鞋品类及颜色的选择在性别分布上存在差异:童鞋以及青少年鞋最受女性消费者青睐,篮球鞋、足球鞋等运动必需品最受男性消费者喜爱;黑色运动鞋为男女性消费者的首选。艾媒咨询分析师认为,在运动鞋服市场竞争加剧下,国产品牌应加快提升科技实力,重视科技研发,将新材料、新工艺不断引进运动鞋制造中。
In the 2016 Rio Olympic Games, the domestic brand of sportswear sponsored the Olympic Games to win word-of-mouth, among which three domestic brands ranked among the top ten. The choice of sports shoes and color varies in gender distribution: children's shoes and youth shoes are most favored by female consumers. Basketball shoes, soccer shoes and other sports essentials are most popular among male consumers; black sports shoes are the first choice for male and female consumers. iiMedia Research analysts believe that in the intensified competition in the sportswear market, domestic brands should accelerate the upgrading of scientific and technological strength, attach importance to scientific and technological research and development, and introduce new materials and new processes into the manufacture of sportswear. -
艾媒报告 |2019年中国马拉松产业研究与用户分析报告
本报告研究涉及企业/品牌包括:悦跑圈、爱燃烧、马拉马拉、42旅、LP、迈克达威、保而防、AQ、慕乐、护多乐、迪卡龙、周林频谱、赞斯特、世达、途安、尤尼克斯、威尔胜、佳禾、法藤、美津浓、麦迪
iiMedia Reserach(艾媒咨询)大数据监测显示,作为体育产业的重要环节,中国马拉松产业形成了以跑者、赛事和城市为核心的成熟的产业链,预计2020年总产值将突破1000亿元。在马拉松用品、资讯及训练等细分消费市场,不同年龄、性别的用户表现出了差异性。未来,马拉松产业链将走向专业化、精细化,“马拉松+旅游”等新兴业态也将不断发展。
The scale of China's sports industry continues to expand, the industrial population will reach 500 million people in 2025. As an important area of sports industry, marathon industry grasps the positive development of policy, economy and industry advantage. iiMedia Reserach Big data monitoring shows that the Chinese marathon has formed a mature industrial chain with runners, tournaments and cities at its core, and is expected to exceed 100 billion yuan in 2020. In the market segment of marathon supplies, information and training, users of different ages and genders showed differences. Rapid development at the same time, but also brought the event development chaos, the market operation input cost is not high, medical and hardware facilities and other ills. In the future, the marathon industry chain will continue to go to refinement, enhance the level of facilities, “Marathon + Tourism“ and other emerging industries will continue to develop. -
艾媒报告 |2018-2019中国宠物食品产业研究与商业投资决策分析报告
本报告研究涉及企业/品牌包括:Thompson Street Capital Partner、Tropichem实验室、TetraGenx、Genoscoper、全球宠物用品控股公司GPP、荷兰国际投资公司ING、Schlotus、General Mills、Blue Buffalo、J.M.Smucker、Ainsworth Pet Nutrition、LLC(安斯沃思宠物营养品)公司、United Petfood、Animal Lovers、Nestle、Wamiz、Purina、荷兰IMCD、宠幸宠物、魔力猫盒、宠爱国际、疯狂的小狗、猫殿下、味及、宠安安、宠物之城、瑞派宠物、兴牧生物、宠爱堡、派迪畅科技、宇钛科技、云宠智能、爱宠医生、双安科技、皇家、比瑞吉、渴望、麦富迪、亚禾、顽皮、伊纳宝、伟嘉、喵趣、希宝、宝路、优卡、西莎、佳贝、冠能、康多乐、普瑞纳、妙多乐、喜跃、Wanpy、中宠、Kingdom PetS、Live、纯真肉本色、Dr Hao、脆脆香、Sea、Kingdom、KingKitty、Frisian、Mio9、佩蒂股份
iiMedia Research(艾媒咨询)数据显示,2018年中国养宠家庭超6000万,宠物饲养和饲养宠物家庭数量有明显增多。然而,在国外品牌具有明显优势的挑战下,中国宠物食品行业正面临跨越性发展以及生存双重压力,宠物食品企业还需在渠道、品质和品牌建设等方面投入发展。
As the data of iiMedia Research showed, the pet food industry reached 93.4 billion yuan in the market in 2018, with a growth rate of 86.8%. The growth rate is much higher than that of previous years. With the change of people's pet concept and the promotion of pet status, users are willing to spend more on pet food to protect the health and growth of pets. The overall situation of pet food industry is better.
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