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艾媒咨询|2024年中国虚拟数字人产业发展白皮书
随着AI技术的日益成熟与广泛应用,虚拟数字人从一个遥远的概念逐渐走进了现实世界的舞台,在技术融合与产业升级中扮演至关重要的桥梁与驱动者。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国虚拟数字人产业发展白皮书》数据显示,2023年中国虚拟人带动产业市场规模和核心市场规模分别为3334.7亿元和205.2亿元,预计2025年分别达到6402.7亿元和480.6亿元,呈现强劲的增长态势。
艾媒咨询分析师认为,虚拟人技术具有为用户提供高度智能化和个性化服务的潜力,为B端企业降本增效,其市场需求前景广阔。
With the increasing maturity and widespread application of AI technology, virtual digital humans have gradually entered the real world stage from a distant concept, playing a crucial bridge and driver in technology integration and industrial upgrading. According to the latest "White Paper on the Development of China's Virtual Digital Human Industry in 2024" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the market size and core market size driven by virtual humans in China were 333.47 billion yuan and 20.52 billion yuan respectively in 2023. It is expected to reach 640.27 billion yuan and 48.06 billion yuan respectively in 2025, showing a strong growth trend.
Analysts from iMedia Consulting believe that virtual human technology has the potential to provide users with highly intelligent and personalized services, reducing costs and increasing efficiency for B2B enterprises. Its market demand prospects are broad. -
艾媒咨询|2021-2022中国音乐教育市场趋势研究报告
iiMedia Research(艾媒咨询)数据显示,中国2021年中国音乐教育市场规模达1133.8亿元,其中2021年学期儿童市场规模528.7亿,同比增长20.0%。K12市场规模411.0亿,增长率18.0%。预计未来政策红利的释放会使教育市场规模逐步扩大,预计2025年将达1616.7亿元。经调研发现,华东地区位居全国音乐教育消费者地区第一,弦乐器在全国音乐教育中学习比例最高。艾媒咨询分析师认为,华东地区等经济较富裕地区是音乐教育的主战场,企业应进一步加强在华东地区等经济较富裕地区的布局。此外,还应推出弦乐器、键盘乐器和木管乐器的课程,以便吸引更多的消费者。未来,在新一代信息技术的推动下中国的音乐教育机构正全力打造线上线下双渠道的经营模式,致力于通过自身独有的优势,为客户提供具有价值的音乐教育服务。
According to data from iiMedia Research, the size of China's music education market in 2021 reached 113.38 billion yuan, of which the children's market size in the 2021 semester was 52.87 billion, an increase of 20.0% year-on-year. The K12 market size is 41.10 billion, with a growth rate of 18.0%. It is expected that the release of policy dividends in the future will gradually expand the scale of the education market, which is expected to reach 161.67 billion yuan in 2025. According to the survey, East China ranks first in the national music education consumer region, and stringed musical instruments have the highest proportion of learning in national music education. iiMedia Consulting analysts believe that economically richer areas such as East China are the main battlefield of music education, and enterprises should further strengthen the layout in economically richer areas such as East China. Courses on stringed, keyboard and woodwind instruments should also be introduced in order to attract more consumers. In the future, driven by a new generation of information technology, China's music education institutions are making every effort to build an online and offline dual-channel business model, and are committed to providing customers with valuable music education services through their own unique advantages. -
艾媒咨询|2020年中国在线音乐行业发展专题研究报告
本报告研究涉及企业/品牌/案例:QQ音乐,酷我音乐,网易云音乐,咪咕音乐
后疫时代,音乐行业线下业务仍未完全回暖;在线音乐新业态如云演艺、IOT全场景音乐服务等创新模式获得发展红利。iiMedia Research(艾媒咨询)数据显示,仅2020上半年,中国在线演出用户规模就超过了8000万人,云演艺用户中也有超过八成更偏好从在线音乐平台中观看live表演。而受访IOT音乐用户则主要通过车载设备收听,占比38.4%。在5G、AI等前沿技术强有力的支撑下,在线音乐用户规模、市场规模将持续扩大,2022年中国数字音乐市场规模有机会突破480亿元。
In the post-Covid-19 era, the offline business of the music industry has not fully recovered. New online music formats such as cloud live, IOT full scene music services and other innovative models have gained development bonus. As the data of iiMedia Research showed, the user scale of China online performance industry has exceeded 80 million merely on the first half of 2020, and more than 80% of cloud live users prefer to watch live shows from online music platforms. As for the IOT music users, they mainly use on-board devices, accounting for 38.4%. With the strong support of 5g, AI and other advanced technologies, the scale of online music users and market will continue to expand. In 2022, the scale of China's digital music market has the opportunity to exceed 48 billion yuan. -
艾媒咨询|2021年中国在线音乐车载端应用价值探析专题研究报告
本报告研究涉及企业/品牌/案例:酷我音乐,QQ音乐,网易云音乐,酷狗音乐,咪咕音乐
iiMedia Research(艾媒咨询)数据显示,2020年中国数字音乐用户规模已达到7.7亿人。在线音乐行业用户渗透率高,但整体增长缓慢。因此随着车联网市场发展加快,技术应用加强,车载场景成为头部平台重要布局方向。总体而言,车载端在线音乐用户更为成熟、月均收入更高,且对同一平台的使用粘性高,用户质量较好,因此更有利于平台挖掘其潜在的商业价值。另一方面,车载端场景导致用户在产品使用上与移动端存在差异性,因此头部在线音乐平台车载端技术应用加强也有利于提升用户体验。总体上,在线音乐车载端发展对平台及用户都具有重要价值,市场也处于不断扩大的过程中。
As the data of iiMedia Research showed, User Scale of Digital Music Industry in China has reached 770 million in 2020. The overall growth of online music user scale is slow even though its penetration rate is high. Therefore, with the rapid development of the Internet of Vehicle market and the strengthening of technology application, vehicle scene has become an important layout direction of the head platforms. In general, vehicle users of online music industry are more mature, with higher average monthly income, high stickiness to the user of the same platform, and better user quality, so it is more conducive to tap the potential commercial value of the platform. On the other hand, vehicle scene lead to the different usage experience compared to the one with mobile terminals. Therefore, strengthening the application of the technology in vehicles by head online music platforms is also conducive to improving the user experience. On the whole, the development in the vehicles of online music products has important value to the platforms as well as the users, and the market is also in the process of expanding. -
艾媒咨询|2020年中国未来音乐业态专题研究报告
本报告研究涉及企业/品牌/案例:咪咕音乐,唱吧,洛天依。
2020年在新冠疫情影响下,中国音乐行业线下业务受到影响,但云Live、同屏K歌、IOT家庭音乐等新业态形式得到发展机会,行业加快与前沿技术的融合。iiMedia Research(艾媒咨询)数据显示,2020年中国数字音乐市场规模将超过290亿元,2021年更有望达到317.6亿元。随着5G、AI、区块链等前沿技术成熟度加强,其在音乐领域的落地应用也不断加速,而在线音乐用户也看好该类融合,68.6%的受访用户对前沿技术在音乐行业的落地应用表示乐观态度。
In 2020, under the influence of Covid-19, offline business of China music industry are affected. But Cloud Live, same screen karaoke, IOT family music and other new formats get development opportunities, and the industry accelerates the integration with the advanced technology. As the data of iiMedia showed, market scale of China digital music industry will exceed 29 billion yuan in 2020 and reach 31.76 billion yuan in 2021. With the maturity of 5G, AI, blockchain and other advanced technologies, their application in the music industry are also accelerating. Online music users are optimistic about such integration, and 68.6% of the interviewed users are optimistic about the application of advanced technologies and music industry. -
艾媒咨询|2020年中国在线音乐演出市场专题研究报告
在疫情影响和下线音乐平台多渠道布局地推动下,中国在线音乐演出市场规模快速发展,2020上半年中国在线音乐演出观看的用户规模已经突破8000万。疫情期间,在线音乐演出行业面临着机遇和挑战,如何更好地吸引、留存用户和探索盈利模式成为重中之重。目前中国在线音乐演出行业仍然是以免费模式为主,从而更好地吸引增量用户,挖掘潜在消费者,同时,平台也开始尝试通过在线音乐演出创新新演出模式、节目元素,宣传旗下新艺人等。免费模式之后下一步是探索在线音乐演出的付费模式,以真正实现在线音乐演出的产业化、专业化、规模化发展。iiMedia Research(艾媒咨询)数据显示,更多00后用户的表现出了对线上演出地喜爱,00后在线音乐演出用户TGI达109.7;同时64.6%的受访者表示在线音乐演出已成为其休闲娱乐的重要方式。未来,各在线音乐平台将继续整合资源,加紧布局。
Driven by the impact of the Covid-19 and the multi-channel layout of offline music platforms, China’s online performance market has grown rapidly. In the first half of 2020, the scale of online performances users in China has exceeded 80 million. During the epidemic, the online performance industry is facing opportunities and challenges. How to better attract and retain users and explore profit models has become a top priority. At present, China’s online performance industry is still dominated by the free model, so as to better attract users and tap potential consumers. At the same time, platforms also begin to try to innovate new performance modes and program elements and promote its new artists through online music performances, After the free model, the next step is to explore the paid model to truly realize the industrialization, professionalization and large-scale development of online performances industry. As the data of iiMedia Research showed, post-00 users show more love for online performances, and the TGI of post-00 online music performance users reached 109.7. Besides, 64.6% of the respondents said that online performances had become an important way of entertainment during the epidemic. In the future, online music platforms will continue to integrate resources and step up their deployment.
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